To advertise on Facebook, or not to advertise on Facebook...that is the million dollar digital marketing question. BIGEYE shares three reasons Facebook marketing pays dividends - with the potential to significantly benefit your brand's bottom line.

1. 3 Reasons Facebook Advertising Pays

2. To advertise on Facebook, or not to advertise
on Facebook…that is the million dollar
digital marketing question.

3. It makes sense to wonder if spending a pretty penny on Facebook ads
is really beneficial at creating engagement between your brand or
company and your intended audience.

4. As it turns out, Facebook advertising not only works for businesses, but
is one of the most cost-effective means of generating brand awareness
and targeting new leads.

5. Here are
3 reasons why Facebook
advertising pays dividends:

6. The Ability to Target
Specific Markets
1

7. One of the biggest advantages to Facebook marketing is the ability to
specifically target your preferred audience. More traditional methods of
targeting prospective customers based solely on simple demographics are
inefficient compared to using more detailed psychographics to target
consumers. With Facebook ads, you’re able to market directly to users – all
based on their particular interests, age, gender, or online activity- at once.

8. It’s Cost-Effective
2

9. Not only are Facebook ads gaining as much, if not more, awareness for your
business than TV and radio, but they have the lowest CMP, or “Cost per 1,000
impressions” in history: an average $0.25 per 1,000. That is 1% the cost of TV
advertising.

10. Moreover, the minimum cost to advertise on Facebook is $1 a day, yet it’s
potentially more effective than traditional forms of advertising (due to
optimized targeting). By doing the quick math, that’s only $30 a month –
obviously, very little risk with incredibly high reward- rewards you can monitor
thanks to Facebook’s Ad Manager.

11. Tracking ROI and Awareness
3

12. With Facebook advertisements, it’s easy to monitor spending, performance,
and, most importantly, ROI. You can track the number of impressions
(including reach and frequency), activity (page likes, comments, shares, etc.),
as well as CPC, Cost per Like, and Cost per Conversion. By easily tracking
consumer engagement, you can test different ads, promotions, and posts, as
well as A/B test unique targeting options to see what works best for your
company.

13. On the flip side, Facebook advertising functionality has significantly advanced
since it’s inception, and the targeting options have grown to become far more
sophisticated. Advertisers are now able to target prospective customers
based on particular interests, age, gender, or online activity – all in one fell
swoop.

14. Are you ready to hit the ground running by developing a well-executed
Facebook advertising playbook for your brand? Contact our agency today to
let us help you get a strategic jumpstart!

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