Download to read offline
Group 5 UBER Utsab Pokharel.pptx
- 1.
- 2. TEAMS 2 Anzali Chapagain MijalaShakya Shristi Dhakal Utsab Pokharel
- 3.
- 4. HOW UBER STARTED? 2008 TravisKalanick and Garrett Camp attended (LeWeb) Camp bought domain name UberCab.com 2009 Camp worked on the prototype of UberCab 2010 Official launch of UberCab 2011 UberCab changed to Uber 4
- 5. UBER’S TEAM Travis Kalanick Founder GarrettCamp Co-Founder Dara Khosrowshahi CEO 5
- 6. SERVICES Service in morethan 10,000 cities across 71 countries. ✧ UberKIDS ✧ UberPETS ✧ UberWAV ✧ UberMOTO ✧ UberEATS ✧ UberBOAT ✧ UberRental “Move the way you want” 6
- 7. VALUE PROPOSITIONS ✧ Easiestway around ✧ Any where Any Time ✧ Low cost luxury ✧ No communication problems due to Google map ✧ On demand cab booking ✧ Accurate estimate time of arrivals ✧ Cashless rides ✧ Upfront pricing ✧ Multiple ride options 7
- 8. REVENUE MODEL ✧ Commission ✧Cancellation Charges ✧ Branding and Advertising ✧ Leasing to Drivers ✧ Mobility ✧ Delivery segment ✧ Freight segment 8
- 9. CAPITAL SUMMARY OFUBER ✧ 2010 $1.25 Million Seed Funding ✧ 2011 Series A and Series B of $ 11 million and $37 million altogether 33 rounds of funding amounts of $ 25.3B. ✧ Funds from Softbank in 2015 and become valuation of$ 51 B ✧ 2016 Funds from Saudi Arabia sovereign wealth and global loss of $ 3.8B ✧ 2017 valuation decrease from $68 B to $48 B. ✧ 2019 $120 B valuation and issue IPO ✧ Recently uber has capital of $ 46.04B ✧ $17.4B revenue on 2021. 9
- 10.
- 11. MARKETING STRATEGY ✧ Productand Pricing ✧ Know the customer base ✧ Rating and Review system ✧ Promotion and Advertising ✧ Surprise for delight 11
- 12. MARKET OPPORTUNITY ✧ Exploitnew and big markets ✧ Growth of market in sub-urban areas ✧ Uses of Electric cars ✧ Partnering with Hospitality Brands ✧ Driverless Technology and other services Our company Our company 12
- 13. COMPETITIVE ENVIRONMENT Direct Competitors: ✧Lyft: (US Competitor) – 31% US market share – Base fare - $2.50 /mile VS Uber’s - $2 /miles – 30 million customers and 2 million drivers in US and Canada – Tipping allowed in lyft ✧ Bolt: (UK Competitor) – 75 million clients and over 1.5 million drivers in 45 countries (Latin America, Europe, Africa, Western Asia and Middle East) – Commission 10%-15% VS Uber’s of 20%-25% – Millions of sign-ups in London alone. 13
- 14. COMPETITIVE ENVIRONMENT Direct Competitors: ✧Didi Chuxing: (China Competitor) ╺ 91% sharing market ╺ Uber China sold to Didi Chuzing in 2016 ╺ Operates in 16 countries and 493 million customers (Australia, Brazil, Mexico and Russia) ✧ Ola Cab: (India Competitor) – 60% of market place. – Serves in UK, Australia and New Zealand and more than 250 cities. ╺ Developing AI to bet the Uber in its 12 million market. 14
- 15. Our company COMPETITIVE ENVIRONMENT DirectCompetitors: ✧ Other Direct Competitors – Curb (US), Via (US), Grab (Singapore and other Asia markets), Yandex Taxi (Russia), Snap (Iran), 99, (Brazil), Careem (Middle East) Direct Competitors: ✧ Local taxis – Charges can be negotiated but Uber ‘s is fixed. ✧ Public Transport (Bus, Train, Tampos, Ferries): – Cheaper mode of transportation. – Does not leave the spot unless the vehicle is full Our company 15
- 16. COMPETITIVE ADVANTAGE ✧ FirstMovers Advantage ✧ Low Pricing and Surge Pricing ✧ Diversification Uber eats - 8.3 B revenue and 72% YoY increase, Uber Freight - 2.42 B revenue and 245% YoY increase ✧ Customer Loyalty Referred code with $5 off and 16% more loyal customers New Reward Program and Uber cash introduced in 2018 16
- 17. 17 CEO Travis kalanickin a heated argument with uber driver over prices. UBER’S CONTROVERSIES
- 18. FUTURE PLANS Offering moreways to ride green Helping drivers go electric. Partnering to flight climate change. Making transparency a priority 2020 Announced global commitment to becoming a Zero- emission mobility platform. 2025 Hundreds of thousands of drivers transition to electric vehicles(EVs) through our Green Future Program 2030 Uber is operating as a Zero-emission mobility platform in Canada, Europe and the US 2040 100% of rides globally are in Zero-emission vehicles or through micromobility and public transit 18
- 19. RECOMMENDATION ✧ Strong backgroundcheck on drivers. ✧ Implement proper laws and regulation within the uber eco system ✧ Proper data protection technology. CONCLUSION ✧ Largest Ride sharing technology. ✧ Cost effective. ✧ Easy to use. ✧ Efficient ✧ Despite legal and regulatory challenges, the company remains a global leader in the future of the technological industry. 19
- 20.
- 21. REFERENCES ✧ Uber BusinessModel (businessmodelanalyst.com) ✧ https://biznewske.com/uber-competitor-analysis/ ✧ https://www.nytimes.com/2021/06/30/technology/didi-wall-street-initial-public- offering.html#:~:text=Although%20Didi%20is%20dominant%20in,smaller%20than%20 Uber's%20%2494%20billion. ✧ https://www.investopedia.com/articles/small-business/012517/didi-chuxing.asp ✧ https://seoaves.com/uber-competitors/ ✧ 2021-Annual-Report.pdf (q4cdn.com) ✧ uber-app-features ✧ the-biggest-scandals-to-ever-hit-the-history-channel ✧ driving-a-green-recovery 21