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Uploaded byAnurag Rajput
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Uber: An Overview

Uber, founded on March 1, 2009, by Travis Kalanick, Garrett Camp, and Oscar Salazar, offers a mobile application-based cab aggregation service connecting taxi drivers and passengers. The company has rapidly expanded globally, implementing surge pricing and revenue sharing with drivers while developing leadership programs to improve corporate governance. Under CEO Dara Khosrowshahi, Uber continues to face challenges with its business model and scandals but maintains a strong presence, particularly in India as its second-largest market.

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UBER 68- Anurag Rajput 70- Bharat 80- Manoj Kumar 95- Prateek Sinha 105- Shubham Damke 109- Tushar Jhakra Founder: Travis Kalanick, Garrett Camp, Oscar Salazar Founded On: 01 March 2009 CEO: Dara Khosrowshahi
Core Business Idea 2 Cab Aggregation Core Business Idea Business Model Leadership Expansion Plans Promotions Investors Venture Capitalist Problem: Finding A a Cab. Solution Android app to Mediate Cab Drivers
Core Business Idea Business Model Leadership Expansion Plans Promotions Investors Venture Capitalist Type of Service: Mobile Application based cab aggregation Connecting Taxi drivers with Passengers. Products: Cheaper than Taxis. Thus Competitive Price Highly Price Sensitive Customers Pricing Policy: Surge Pricing to meet high demand. Revenue sharing with Taxi drivers.
Leadership ◇ While the leadership has changed to Dara Khosrowshahi replacing Uber’s co-founder Travis Kalanick as chief executive last August after a series of scandals. ◇ The problem was, and still is, Uber’s business model: Its modus operandi is to subsidize fares and flood streets with its cars to achieve a transportation monopoly. ◇ They developed a leadership program, which was used to coach and educate thousands of Uber employees. shortly after she was hired. ◇ Uber also moved to strengthen its corporate governance as part of a massive new investment from SoftBank (SFTBF) the Japanese conglomerate. 4 LeadershipBusiness Model Core Business Model Expansion Plans Promotions Investors Venture Capitalist
5 Core Business Idea Business Model Leadership Expansion Plans Promotions Investors Venture Capitalist Expansion Plans 1. Uber launched its services in India in October 2013. Initially the cities that Uber targeted were New Delhi, Mumbai, Hyderabad, Chennai, Pune and Bengaluru Costa Rica-21 August 2015 China-6 May 2015 Czech Republic-March 2018 Australia-30 Apr 2014 Bangladesh- 22 November 2016 Brazil-29 April 2015 Bulgaria-December 2014 Indonesia-22 March 2016 Isreal-August 2014 Norway-mid 2014 South Africa-3 June 2014 Taiwan-2 June 2018 UAE – Jan 2017
6 Core Business Idea Business Model Leadership Expansion Plans Strategic Tie-Ups Promotions Investors Venture Capitalist Uber promotion campaigns: 1. Uber second largest market user base in india after the US came up with the first full fledged brand campaign for the indian market, led by a TV commercial. 2. With the platform named “Apnapan” featuring different situations with a tagline as “Ise Apni Hi Gaadi Samjho”. 3. Creative agency behind the campaign is Taproot Dentsu and media agency is Madison. 4. Your car. Your way. Say hello to your very own Uber #ApniHiGaadiHai Uber "Get there with Uber" by Bartle Bogle Hegarty Basic HTM
7 Core Business Idea Business Model Leadership Expansion Plans Strategic Tie-Ups Promotions Investors Venture Capitalist Basic HTM
8 Thank You!