The document describes the business model of Uber, including its key partners, activities, resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams. It then discusses how Uber started in 2008 when the founders had trouble getting a cab in Paris and decided to create a mobile app to revolutionize transportation. By 2010, Uber was testing its service in New York City with a few cars.

1. PRESENTED BY- SOURAV DHAR
SUBBA REDDY

2. COMPANY AT A GLANCE
FOUNDER
COFOUNDER
SAN FRANCISCO, CALIFORNIA, UNITED
STATES

3. BUSINESS MODEL CANVAS
KEY PARTNERS-
 Drivers with
their cars
 Payment
processes
 Map API
providers
 investors
KEY ACTIVITIES-
 Product development
and management
 Marketing customer
and acquisition
 Hiring drivers
 Managing drivers
payouts
 Customer support
KEY RESOURCE-
 Technological platform
 Skilled drivers
VALUE PROPORSITION-
USERS-
 Minimum waiting time
 Price lower than normal taxi
 Cashless rides
 Can see ETA and track the
cab on map
DRIVERS-
 Additional source of income
 Flexible working schedule
and can work part time
 Easy payment procedure
 Drivers get paid to be online
CUSTOMER
RELATIONSHIP-
 Social media
 Customer
support
 Review rating
and feedback
CHANNELS-
 Website
 Mobile app for
android
 Mobile app for
windows
CUSTOMER
SEGMENT-
USERS-
 Those who don’t
have own car
 Those who don’t
want to drive
themselves to a
party
 People who
travel in style
 Those who want
cost efficient cab
at their doorstep
DRIVERS-
 People who own
a car and want to
earn money
 People who love
to drive
COST STRUCTURE-
 Technological infrastructure
 Salaries to payment customers
REVENUE STREAMS-
 Car rides on per km/mile basis
 Surge pricing
 Uber x, uber taxi, uber black
 Uber cargo, uber ride share etc

5. STARTUP FROM THE BOTTOM, HERE IS HOW UBER STARTED OUT
LETS GO BACK
TO 2008
when the co-founders then, still friends and not aware they’ll be at the
head of one of the most successful startup.
were attending LeWeb conference in Paris.were complaining about the many crappy things we all have to deal
with in life, including finding a cab when we’re packed with luggage
under the rain and no taxi seems to pass by.
a brilliant idea trapped under the grey clouds of
these two “uber” kids.
Garrett took the lead and went on playing around with a couple of
ideas, building a mobile app that would revolutionize the very idea of
getting around.
It didn’t take long before Travis joined the ride to work with Garrett on what would later
be known as, Uber.
Fast forward to January 2010 and Uber was already rolling a couple of
black cars in the city of New York to simply test the service out.

6. “UBER” REASON BEHIND SUCCESSFUL
The problem with local Taxis…
The early adopters
Word of Mouth advertising
Main Growth opportunities
tapped by Uber

7. UBER vs LYFT
MONTHLY NET REVENUE