1. The cover linesofthis
cover suggestthis
issue of NME is
targeting white males
of an older
generatione.g.30-40
with a disposable
income.The cover
line ‘comebacksof
the year’ backs this
up by showing how
olderartists are
making an
appearance again
which will appeal to
those who were
familiarwith them in
theiryouth. The un-
vibrant cover and
male based main
image further this
white male targeting.
The black and white
colours
stereotypicallytarget
maleswhile bright
colours target
females.Althoughthe
strong use ofred
keepsthe house style
of the magazine
constant, it can be
usedto target
femalesinother
issuesalong with
brighter colours.
The font of the mast headis serif.It can be seenas dated / old fashionedcomparedto sans
serif.This shows how the magazine couldtarget a mature audience,howeverthe rest of
the textis in a differentfrontwhich could also appeal to youngerpeople dependingonthe
featuredartists.
