The Kerrang masthead uses a sans-serif font suggesting a younger audience, and an exclamation point and shattered letters reference rock music. The Q magazine font is simple and clear, suggesting a wide audience. NME uses a bold font that stands out and relates to being quick with music news. The 'heat' masthead uses a bright, bold, feminine font relating to gossip and is easily recognizable in the UK. Mojo uses a serif font suggesting an older audience, and its name references the rock band The Rolling Stones.