This document discusses two main types of questionnaires: open-ended and closed-ended. Open-ended questionnaires allow respondents to freely express their views and opinions without limitations. Closed-ended questionnaires restrict responses and are easier to analyze statistically. There are seven sub-types of closed-ended questionnaires: leading questions, importance questions, Likert questions, dichotomous questions, bipolar questions, rating scale questions, and buying propensity questions. Each sub-type is designed to elicit a specific kind of response.

1. Types of
Questionnaire
Smriti Adhikari
Research

2. Open end Questionnaires
– Open format questions
– Opportunities to response freely
– Able to collect truthful understanding answers
– Respondent can express their views freely
– Example: state your opinion on the new policy implemented by ABC ?

3. Closed end Questionnaires
– Unable to express their own judgements
– Asked selective questions
– Surveyor can easily perform preliminary analysis
– Deals with calculation od percentage and statistical data

4. 7 type of close end Questionnaires
1. Leading questions:
– Focused the targeted audience for specific kind of answer
– All answer for a leading question are almost similar
– Derive audience opinion within a set of limited words

5. 2.Importance questions :
– Rate the importance

6. 3. Likert questions
– Respondents help to determine how strongly they agree to a specific statement

7. 4. Dichotomous question:
– Answer in yes no
– There is no other way than yes no
– Perspective is not possible

8. 5. Bipolar questions
– Question that have two answers with different levels of extremities.

9. 6. Rating scale questions
– Questions provided on scale of 1-10or poor to good
– Prevent respondent to chose middle way our

10. 7. Buying propensity questions
– Assesses preference or inclination of a costumer to buy the products in the
future