[SKARtec Academy] - Media Planning
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The document discusses different media options for advertising, including their advantages and disadvantages. It analyzes newspapers, magazines, television, radio. Newspapers are ideal for local geographic targeting but face declines. Magazines allow for audience selectivity but have long lead times. Television has massive reach but high costs and clutter. Radio is low-cost but has poor attentiveness and a fragmented audience. All forms will need to adapt to new media options to succeed in the future.
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Here are the key calculations for the example radio advertising campaign:
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- The Charlotte DMA population is approximately 2 million
- To calculate the AQH rating:
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- Population = 2,000,000
- AQH Rating = AQH Persons / Population x 100 = 20,000 / 2,000,000 x 100 = 1%
- The campaign will run 20 spots
- To calculate gross rating points (GRP):
- AQH Rating = 1%
- Number of spots = 20
- GRP = AQH Rating x Number of spots = 1% x 20 = 20
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Magazines and newspapers are both print media that can be classified in several ways. Magazines are typically classified by content, size, or geography and have advantages like selectivity, creative flexibility and prestige. Newspapers are typically classified by publication frequency and size. Both magazines and newspapers offer advertisers the ability to target specific audiences and placements. They also face disadvantages like high costs, limited reach, and competition from other media. The future of both relies on attracting new readers and managing circulation in the face of declining print advertising revenues.
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ppt 10 (2).pptx
The document discusses key concepts in media planning including media planning, objectives, strategy, vehicles, and characteristics of different media types. It defines media planning as decisions involving delivering messages to audiences and media objectives as goals to be attained. Media strategy is how objectives can be attained. It also outlines advantages and disadvantages of different media like television, radio, magazines, newspapers, outdoor, direct mail, and internet/interactive media.
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Media planning involves selecting the best media channels and strategies to deliver messages to target audiences. Key aspects of media planning include setting objectives, choosing appropriate media classes and vehicles, and determining scheduling and frequency to optimize coverage and costs. Various media like television, radio, print, outdoor and digital each have their own advantages and disadvantages for advertisers to consider.
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The document discusses various types of advertising media including print media, broadcast media, online advertising, and specialty media. It provides details on newspaper, magazine, direct mail, outdoor, transit, television, radio, and online advertising. For each type of media it highlights advantages and disadvantages. The document also briefly discusses media planning and selection.
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When drafting a media plan, getting the media mix right is critical. Morgan & Co presents some ideas to consider and follow with creating a media planning and buying mix for a marketing campaign.
Mcom 341 week 12 summary
Media planning is the process of directing advertising messages to the right audience. It involves determining audience and distribution objectives, as well as message weight, reach, frequency, and continuity. Media planners must decide which media to use, where, when, and how often based on concepts like the advertising response curve and relationships between reach, frequency, and continuity. They must also consider the 5Ms of the media mix: media, markets, money, mechanics, and methodology. Media buyers then negotiate placements based on indicators like brand development index and category development index. Advertising can be scheduled continuously, through flighting, or with pulsing strategies.
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The document provides guidance on developing an effective media plan, including evaluating advertising objectives and options, setting a budget, creating schedules, and defining key terms related to advertising mediums such as newspapers, magazines, television, radio, and online. It discusses strengths and weaknesses of different advertising channels and how to calculate costs per thousand impressions. The overall goal is to help advertisers select the right mix of media to accomplish their objectives within budget constraints.
Mcom 341-14 TV & Radio
Here are the key calculations for the example radio advertising campaign:
- The station reaches 20,000 people in an average quarter hour
- The Charlotte DMA population is approximately 2 million
- To calculate the AQH rating:
- AQH Persons = 20,000
- Population = 2,000,000
- AQH Rating = AQH Persons / Population x 100 = 20,000 / 2,000,000 x 100 = 1%
- The campaign will run 20 spots
- To calculate gross rating points (GRP):
- AQH Rating = 1%
- Number of spots = 20
- GRP = AQH Rating x Number of spots = 1% x 20 = 20
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Magazines and newspapers are both print media that can be classified in several ways. Magazines are typically classified by content, size, or geography and have advantages like selectivity, creative flexibility and prestige. Newspapers are typically classified by publication frequency and size. Both magazines and newspapers offer advertisers the ability to target specific audiences and placements. They also face disadvantages like high costs, limited reach, and competition from other media. The future of both relies on attracting new readers and managing circulation in the face of declining print advertising revenues.
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The document discusses various advertising media and their advantages and disadvantages for businesses. It covers traditional media like newspapers, magazines, yellow pages and newer digital media. It provides details on television, radio, specialty advertising and how factors like audience reach, interaction, credibility, costs and targeting ability are important to consider when selecting the right advertising medium.
Media Characteristics
The document discusses different types of media used for advertising and marketing communications. It categorizes media as mass media, niche media, addressable media, and interactive media. It then provides descriptions and examples of various print media like newspapers and magazines. It also discusses broadcast media like television and radio, as well as out-of-home media, internet advertising, and direct mail. It covers pros and cons of different media types and concludes with consumer attitudes and expectations regarding media and packaging.
Radio advertising
radio advertising history, jingles,production cost,dayparts, characteristics,advantages and disadvantages, intervention of FM broadcasting, taget audience, potentiality of radio, spots
Research into radio adverts
Radio advertisements can be an effective way for companies to promote films. Key features of radio ads for films include using music and sound effects from the film to hint at the genre and pique listeners' interest. A voiceover can provide narrative and details about the film's release and cast. While radio ads have advantages like lower cost and ability to target specific audiences, their brief nature and distraction for drivers make it harder to fully engage listeners. Creating concise yet informative radio spots is important to successfully raise awareness of a film.
Research into radio ads
This document discusses radio advertisements for promoting films. It explains that radio ads allow companies to raise awareness of their product to a wide audience but they must pay the radio station. When promoting films, radio ads need to be brief yet interesting and include music, sound effects, or a voiceover from the film to engage listeners and convey the genre. Radio ads have advantages of being cheaper than other media and easily reaching travelers, but can be forgotten quickly and be ineffective if played during driving.
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The document provides information on evaluating various broadcast media, including advantages and disadvantages of television and radio. It discusses topics such as television's ability to reach large audiences but limitations in selectivity. For radio, it covers advantages like low cost but also limitations like fragmented audiences. The document also outlines audience measurement sources and methods for buying advertising time on television and radio.
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Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use.
Advertisment media selection for different sectors
This document discusses different advertising media options for different sectors. It provides details on using magazines, payment apps, cellular networks, Google Ads, Facebook/Instagram Ads, and Bing Ads as advertising platforms. Magazines are seen as aspirational and ads reflect the intended audience. Payment apps allow direct payments from linked accounts without cards. Mobile ads reach vast audiences and popular networks include Google, Facebook, and Bing Ads which allow targeting by device and placement in apps, browsers and searches. Lower cost options include Bing Ads.
My sierra bet strategy
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1. Consumers have varying relationships with media, from casual to intense, depending on factors like their perceptions, feelings, and loyalty. This affects the effectiveness of advertising, with more intense relationships leading to greater impact.
2. Most information from advertisements is stored briefly in short-term memory, so the challenge is to transfer it to long-term memory.
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2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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• Google now uses AI to generate answers.
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