Advanced Fashion: Standard and Promotion by s. manoharieeducations ever
Fashion Promotion
Purposes of Fashion Promotion:
Inform: Create awareness
Persuade: Convince customers of benefits of the product
Remind: Reinforces where products are available
Promotion Levels
Consumer Promotion:
Directly to consumers
On a national level
By textile and manufacturing firms
Preselling to consumers (so they ask for it)
Trade Promotion:
Aimed within the industry
Stresses performance of the product
Can involve conventions and trade shows
Retail Promotion
By a store to it’s customers
Usually on a local level
Centered around seasons and traditional buying patterns.
Fashion Promotion
Part of the Marketing Mix: Place, Product, Price, Promotion
Promotional mix: the combination of all types of persuasive communication used by an organization to market itself and influence sales.
Promotion mix for fashion companies: advertising, public relations and publicity, visual merchandising, and special events
Advanced Fashion: Standard and Promotion by s. manoharieeducations ever
Fashion Promotion
Purposes of Fashion Promotion:
Inform: Create awareness
Persuade: Convince customers of benefits of the product
Remind: Reinforces where products are available
Promotion Levels
Consumer Promotion:
Directly to consumers
On a national level
By textile and manufacturing firms
Preselling to consumers (so they ask for it)
Trade Promotion:
Aimed within the industry
Stresses performance of the product
Can involve conventions and trade shows
Retail Promotion
By a store to it’s customers
Usually on a local level
Centered around seasons and traditional buying patterns.
Fashion Promotion
Part of the Marketing Mix: Place, Product, Price, Promotion
Promotional mix: the combination of all types of persuasive communication used by an organization to market itself and influence sales.
Promotion mix for fashion companies: advertising, public relations and publicity, visual merchandising, and special events
Political Awareness & Media Consumption Patterns Among Students of Gulbarga U...Vijaykumar Meti
Presented at national seminar on “Media & Contemporary Society” organized on March 28 & 29, 2014 by Department of Journalism, Sahyadri Arts College, Shimoga, Karnataka, India.
Presentation on "Function of Mass Media"janiriddhi
Here is the presentation that how mass media is important in the present global era. I have included the views of some critics also about the negative sides of mass media. See the presentation for detail.
This presentation is based on the Role of Media in Democracy. what all advantages and dis-advantages it had on people in history and in today's world as well.
Political Awareness & Media Consumption Patterns Among Students of Gulbarga U...Vijaykumar Meti
Presented at national seminar on “Media & Contemporary Society” organized on March 28 & 29, 2014 by Department of Journalism, Sahyadri Arts College, Shimoga, Karnataka, India.
Presentation on "Function of Mass Media"janiriddhi
Here is the presentation that how mass media is important in the present global era. I have included the views of some critics also about the negative sides of mass media. See the presentation for detail.
This presentation is based on the Role of Media in Democracy. what all advantages and dis-advantages it had on people in history and in today's world as well.
So many advertising choices, so little budget. When the media rep calls you with the latest great opportunity, how do you decide whether it's right for your business? This presentation provides an overview of different media choices, pros and cons of each, and some tips for making good choices.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
5. Advertising Mediums
Every medium has advantages and
disadvantages
Job of media planner to determine what
medium makes most sense for products
6. Advertising Mediums
Television Advantages
Large Coverage Area
Can target specific audience
Audio and Visual
Large repeat exposure
Rapid reach potential
Possible High entertainment value of ad
7. Advertising Mediums
Television Disadvantages
Can be costly to produce and air
Time limitations limit message
Need for repetition(short ad recall)
Clutter
Inverse relationship between hours watched
and audience income
Pre-emptability
8. Radio Advantages
Can target a specific audience
Immediate/timely/multiple exposures
Possible high entertainment value of ad
DJ endorsements
Time and content flexible
Sound reinforcement
HD Radio/new technology
9. Advertising Mediums
Radio Disadvantages
Time limitations restrict message
Need for repetition
Button pushers between breaks
IPODS/new technology
Short ad exposure
Need to advertise on multiple stations
10. Magazines Advantages
Potentially large coverage area
Can target specific audience
Can use color
Flexibility in size and cost
Visibility of product
Couponning opportunity
Large repeat and pass along readership
11. Advertising Mediums
Magazines Disadvantages
Clutter
Cost associated with repeat exposure
Lack of movement and sound
Not immediate-may be weekly/monthly
Long lead time required for purchase
Can be expensive
12. Newspapers Advantages
Potentially large coverage area
Low cost relative to other media
Immediacy
Access to large socio groups
Targetability via specialty sections
Can use color
Flexibility in size and cost
Visibility of product
Couponning
Short Lead time
13. Newspaper Disadvantages
Inconsistent reproduction
Typically 1 day exposure
Clutter
Lack of movement and sound
May be limited to Black and White
Readership declining and production costs
increasing
14. Outdoor Advantages
Large audience exposure
Use of color
Continuous exposure 24/7
Good directional
Many new opportunities due to technology
May get additional exposure at no extra cost if
other advertisers don’t buy up inventory
15. Outdoor Disadvantages
Limited message length-9-11 words
recommended
Initial production and preparation costs can be
high
Ideal sites difficult to access
16. Internet Advantages
Information available 24/7
Customers access at their convenience
Relatively cost effective
Targetability
Message can be timely
Ads can be interactive
Ability to coupon
Color
17. Internet Disadvantages
High maintenance necessary
Not effective as stand alone strategy
Difficult to gauge impact (getting better)
Cost of development and maintenance can
vary
Not everyone has access to internet
18. Direct Mail Advantages
Can be personalized
Can target specific audiences
Opportunity to educate customer on
product/service benefits
Couponning
19. Direct Mail Disadvantages
Expensive-$1.00-$2.00 per piece
Difficult to obtain “clean” mailing list
Perceived as “junkmail”/often discarded
Long lead time needed for printing and mailing