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Types of data and research 
Primary research involves gathering data that has not been collected before 
example of this is a survey, and interviews with groups of people in a focus 
group. Easy to do. Quick and cheap for a small sample. Conducting primary 
research can be time consuming. May not get the accurate results what you 
want. 
Secondary research involves gathering existing data that has already been 
produced. For example books, using the internet and newspapers. Easy to 
access. Quick to find. Might not have all of the information that you need. 
The information that you have found my be out of date. 
Qualitative - Information collected about opinions and views is called 
qualitative data. •Often qualitative research is less expensive than 
quantitative research, because you don’t need to recruit as many participants 
or use extensive methods Offers flexibility as far as locations and timing, as 
you don’t need to interview a large number of people at once. •Cannot 
quantify how many of your audience answer one way or another. cannot 
generalize your findings to your broader audience or the public in general 
Quantitative - Factual information is called quantitative data. • Needs a 
Huge Sample of Population. Requires Great Amount of Cash. Involves the 
Planning Method for Messages and Programs. Fast Data Collection.
Types of data and research

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Types of data and research

  • 1. Types of data and research Primary research involves gathering data that has not been collected before example of this is a survey, and interviews with groups of people in a focus group. Easy to do. Quick and cheap for a small sample. Conducting primary research can be time consuming. May not get the accurate results what you want. Secondary research involves gathering existing data that has already been produced. For example books, using the internet and newspapers. Easy to access. Quick to find. Might not have all of the information that you need. The information that you have found my be out of date. Qualitative - Information collected about opinions and views is called qualitative data. •Often qualitative research is less expensive than quantitative research, because you don’t need to recruit as many participants or use extensive methods Offers flexibility as far as locations and timing, as you don’t need to interview a large number of people at once. •Cannot quantify how many of your audience answer one way or another. cannot generalize your findings to your broader audience or the public in general Quantitative - Factual information is called quantitative data. • Needs a Huge Sample of Population. Requires Great Amount of Cash. Involves the Planning Method for Messages and Programs. Fast Data Collection.