The basics of mobile ethnography
•
2 likes•301 views
Learn more about experience research on https://blog.morethanmetrics.com/research-basics/ This is an introduction to mobile ethnography, a method to research experiences, e.g. customer experience or employee experience. Mobile ethnography makes use of mobile devices to let participants share feedback on their perception of a product or service.
Report
Share
Report
Share
Download to read offline
Recommended
The basics of customer experience research
Learn more about the basics of experience research on https://blog.morethanmetrics.com/research-basics/
This is a short introduction to the most important methods used in customer experience research – how they work and what advantages and disadvantages they have.
Research lo1
This document provides an overview of quantitative and qualitative research methods and sources. It discusses primary and secondary research, including how primary research involves collecting new data from scratch, while secondary research uses existing data. It also outlines several data gathering methods like observations, interviews, focus groups, and surveys. Finally, it describes organizations like BARB and RAJAR that provide audience measurement data for TV and radio.
Research lo1
This document provides an overview of quantitative and qualitative research methods and sources. It discusses primary and secondary research, including how primary research involves collecting new data from scratch, while secondary research uses existing data. It also outlines several methods for data gathering, including observations, interviews, focus groups, portfolios, and surveys. Finally, it summarizes the purpose and methods of research organizations BARB and RAJAR, which measure television and radio audiences respectively.
Where to Find Sources for Primary and Secondary Research?
If you are going to do research check this presentation and find out where to find sources for primary and secondary research. http://www.secondaryresearch.biz/
Quantitativ research survey
This document provides an overview of quantitative research methods, with a focus on surveys. It discusses different types of surveys, including personal interviews, telephone interviews, self-administered questionnaires, and internet surveys. It highlights advantages and disadvantages of different survey methods. The document also discusses issues with cross-cultural research and conducting surveys across cultures. Key challenges include differences in language, response styles, and cultural appropriateness of survey questions.
Survey
Qualitative research addresses what, why and how questions through small, non-generalizable samples using interpretation. Methods include focus groups, interviews and observations. Quantitative research addresses how many questions through larger, generalizable samples using objective analysis. Methods include surveys, experiments and content analysis. Research questions are exploratory interests and hypotheses are tentative explanations of potential relationships to design concise, targeted surveys.
Research and advocacy by Seetal Daas
Research is an important step in preparing an advocacy campaign. Careful, objective research educates supporters about causes and effects of problems. The document discusses various research methods like surveys, interviews, focus groups, and secondary data collection. It also covers topics like sampling, designing survey questions, analyzing qualitative and quantitative data, and presenting research findings to different audiences.
9.11.11 final tools for learning data gathering
The document provides information on various qualitative research methods including observations, surveys, interviews, and analyzing collected data. It discusses how to conduct observations and structured interviews, develop survey questions, sample populations, obtain consent, record and transcribe interviews, code and analyze collected data, while being sensitive to ethical practices. Guidelines are provided for each research method discussed.
Recommended
The basics of customer experience research
Learn more about the basics of experience research on https://blog.morethanmetrics.com/research-basics/
This is a short introduction to the most important methods used in customer experience research – how they work and what advantages and disadvantages they have.
Research lo1
This document provides an overview of quantitative and qualitative research methods and sources. It discusses primary and secondary research, including how primary research involves collecting new data from scratch, while secondary research uses existing data. It also outlines several data gathering methods like observations, interviews, focus groups, and surveys. Finally, it describes organizations like BARB and RAJAR that provide audience measurement data for TV and radio.
Research lo1
This document provides an overview of quantitative and qualitative research methods and sources. It discusses primary and secondary research, including how primary research involves collecting new data from scratch, while secondary research uses existing data. It also outlines several methods for data gathering, including observations, interviews, focus groups, portfolios, and surveys. Finally, it summarizes the purpose and methods of research organizations BARB and RAJAR, which measure television and radio audiences respectively.
Where to Find Sources for Primary and Secondary Research?
If you are going to do research check this presentation and find out where to find sources for primary and secondary research. http://www.secondaryresearch.biz/
Quantitativ research survey
This document provides an overview of quantitative research methods, with a focus on surveys. It discusses different types of surveys, including personal interviews, telephone interviews, self-administered questionnaires, and internet surveys. It highlights advantages and disadvantages of different survey methods. The document also discusses issues with cross-cultural research and conducting surveys across cultures. Key challenges include differences in language, response styles, and cultural appropriateness of survey questions.
Survey
Qualitative research addresses what, why and how questions through small, non-generalizable samples using interpretation. Methods include focus groups, interviews and observations. Quantitative research addresses how many questions through larger, generalizable samples using objective analysis. Methods include surveys, experiments and content analysis. Research questions are exploratory interests and hypotheses are tentative explanations of potential relationships to design concise, targeted surveys.
Research and advocacy by Seetal Daas
Research is an important step in preparing an advocacy campaign. Careful, objective research educates supporters about causes and effects of problems. The document discusses various research methods like surveys, interviews, focus groups, and secondary data collection. It also covers topics like sampling, designing survey questions, analyzing qualitative and quantitative data, and presenting research findings to different audiences.
9.11.11 final tools for learning data gathering
The document provides information on various qualitative research methods including observations, surveys, interviews, and analyzing collected data. It discusses how to conduct observations and structured interviews, develop survey questions, sample populations, obtain consent, record and transcribe interviews, code and analyze collected data, while being sensitive to ethical practices. Guidelines are provided for each research method discussed.
ARF foq2 Router Focus Group Report
The document summarizes findings from a focus group discussion on sample routers. Key points:
1. Participants use multiple sample sources for consistency and control over the process. Routers were seen as potentially increasing feasibility but also introducing bias.
2. Consistency of data was the top concern, with participants discussing various methods to maintain it like sample blending and pretesting.
3. There was apprehension about a lack of transparency from routers regarding prescreening and other studies running simultaneously. Participants wanted more metrics but felt unqualified to evaluate them.
Methods and techniques of data collection
Data refers to known facts, especially in numerical form, that are collected for analysis. There are two main types of data: quantitative data, which is measurable and expressed numerically, and qualitative data, which is descriptive rather than numerical. Data collection helps businesses learn about customers, discover trends, segment audiences, facilitate decision making, and improve products and services. Common quantitative data collection methods include closed-ended surveys and observation, while qualitative methods include open-ended surveys, interviews, focus groups, and direct observation. These methods can be used to gather both quantitative and qualitative data.
Meenakshi
- Online surveys have both advantages and disadvantages. They are low-cost and convenient to administer remotely, but respondents may not provide accurate or honest answers due to lack of accountability or memory. Data errors can also occur.
- The advantages of online surveys are that they are relatively easy and low-cost to administer, can reach a large number of respondents, and allow for extensive data collection and analysis. Standardized online surveys can reduce biases.
- The document discusses designing effective surveys, including using validated instruments, considering aesthetics and question order, and collecting data through various methods like interviews, telephone, or electronic surveys. The goal is to maximize response rates and obtain meaningful results.
Survey - How to
This document provides an overview of survey research, including survey design, objectives, advantages, disadvantages, and methods of data collection. It discusses determining the information required and target respondents for a survey. Common data collection methods described are personal interviews, telephone interviews, mail surveys, and online surveys. Key factors in choosing a method include the target population, accessibility, and costs. Both structured and unstructured interview techniques are covered.
Theory research pro-forma updated
Here are the references in Harvard style:
1. Tolkien, J.R.R., 2001. Lord of the Rings: Fellowship of the Ring. USA: New Line Cinema.
2. Tolkien, J.R.R., 1954. Lord of the Rings: The Two Towers. USA: United Artists.
3. Tolkien, J.R.R., 1955. Lord of the Rings: The Return of The King. USA: United Artists. Available at: http://www.lordoftherings.net/ [Accessed Date].
4. Davis, E., 2010. Fellowship of the Ring. USA: Houghton Mifflin Harcourt.
Theory research pro-forma
This document defines key terminology used in research including circulation, hits, box office figures, ratings, and sales. It also defines and compares different types of research such as primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. Finally, it discusses objectives in research and defining what is valid and reliable. Harvard referencing style is also covered.
Research comparison pro forma
Primary research involves collecting data directly through methods like questionnaires and surveys. It provides personally collected information directly related to the study, but may be unreliable or outdated. Secondary research uses existing research sources like the internet or libraries, allowing time and cost efficiency while accessing extensive existing data, but requires crediting other works and may not always be easy to find. Audience research examines who uses a product by interviewing or surveying specific audiences, obtaining truthful answers while reaching a diverse audience, but interviews can be steered to certain advantages.
2.1 Quant Intro
This document discusses quantitative research methods for museum projects. It covers when quantitative data is needed, such as for audience profiling, trends analysis, and reporting to funders. It also discusses common quantitative methods like interviews, surveys, and online/mail surveys. The document provides guidance on designing effective questionnaires, including determining what to ask, question wording and order, and sample sizes. It concludes with an exercise to design a questionnaire to understand usage of a museum coffee cart.
Review of Evaluation Methods
The document discusses various methods for collecting data for program evaluations, including surveys, interviews, focus groups, tests, observations, rubrics, and document analysis. It provides details on the strengths and limitations of each method with considerations for things like population size, accessibility, costs, and measuring outcomes versus processes. The document encourages selecting multiple methods to increase validity and writing rich impact statements. It includes an exercise for small groups to discuss the best methods for their evaluation and begin filling out an evaluation plan table.
Research Techniques Introduction
This document discusses research techniques for creative media industries. It defines primary research as original research conducted firsthand through methods like interviews, observations, and surveys. Secondary research refers to findings gathered from existing work through sources like books, articles, and online materials. The document outlines different types of research like audience, market, and production research and explains the importance of reliability, validity, and record keeping when conducting studies.
qualitative research
Here are a few ways we could use content analysis to test that belief:
1. Select a random sample of news articles, TV shows, movies, etc. that portray poor people. Develop a coding scheme to categorize how the poor are portrayed - e.g. as lazy, criminal, dependent on welfare, hard-working but struggling, etc. Two researchers would code the same materials to check reliability.
2. Count the frequency of different portrayals to see which are most common. We could test if negative portrayals outnumber positive or neutral ones in a statistically significant way.
3. Code for socioeconomic or racial demographics of characters portrayed as poor. We could test if certain groups are disproportionately represented in
Survey & Questionnaire Design in Applied Marketing Research
This lecture introduces the considerations for survey research. It also outlines some of the important elements for effective survey design.
Focus Group Discussion (Fgd)
Focus group discussions are a type of qualitative research where a small group of people are asked questions in an interactive group setting about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement or idea. They typically involve 8-12 participants and last 1-2 hours. Focus groups are used to explore complex behaviors and motivations, find consensus on topics, and gain insights in a friendly manner. They provide real-life data in a social environment quickly and cost-effectively, but require skilled facilitation and data is more difficult to analyze than quantitative data. Proper planning and facilitation is important to get useful results and deal with potential issues that may arise.
Live Wire Overview 2010
LiveWire is an online research tool that can quickly capture in-depth consumer feedback through online surveys, bulletin boards, focus groups, and customized panels within 48-72 hours. It has a large geographically diverse panel of over 65,000 individuals and 22,000 families that can be pre-screened based on demographics or psychographics. LiveWire offers various qualitative and quantitative research methods and strategic consultation to assess target audiences, trends, brands, creative testing, and more. It provides virtually real-time results to help clients make quick decisions or plan in-depth consumer research.
Questionary design
This document discusses research design and methodology. It covers cross-sectional and longitudinal research designs, as well as qualitative research designs like narrative research, phenomenology, grounded theory, ethnography, and case studies. Mixed methods designs are also discussed, including convergent parallel, explanatory sequential, and exploratory sequential approaches. The document then covers questionnaire design, including determining objectives and methods, question format and wording, flow, and pretesting. The goal is to provide guidance on creating effective research designs and questionnaires.
SociologyExchange.co.uk Shared Resource
Content analysis is a method used by sociologists to analyze the content of mass media such as books, magazines, TV and film. It involves categorizing aspects of behavior portrayed in media and counting how frequently they appear. This allows researchers to identify patterns of behavior hidden from plain view. Content analysis can produce reliable quantitative data through standardized coding frameworks applied consistently. However, it also requires some subjective interpretation by researchers and does not provide insight into the meanings or impacts of behaviors on those portrayed or consuming the media. While representative samples are possible with enough resources, generalizing findings may be difficult given the diversity of media types.
Survey research
Survey research involves administering standardized questionnaires to a sample of respondents to collect data on a population. There are various types of surveys including written, oral, and electronic. Key steps in survey research include designing the survey, conducting the survey using probability or nonprobability sampling methods, analyzing the survey results using statistical techniques, and reporting the findings. Surveys are a relatively inexpensive way to collect data from large populations but require an initial study design and high response rates to be effective.
Why bother with research communications
A brief presentation setting out the importance of communicating research on international development effectively
survey techniques
The document discusses various survey techniques used in descriptive research designs. It describes survey methods like telephone interviews, street interviews, and computer-assisted interviews. It covers the administration of questions verbally, in writing, or via computer. Some key pros of surveys include them being simple to administer, having consistent data, and being cost-effective. Potential cons include respondents being unwilling to provide information and errors from unclear questions. The document also discusses different interview formats like personal, mail, and electronic interviews. It provides examples of response rates and costs for some countries. Finally, it outlines factors to consider for evaluating which survey techniques are most appropriate for different situations.
Effective Surveys
The document provides guidance on designing effective questionnaires and surveys. It discusses important considerations such as choosing an appropriate format, asking clear and precise questions, protecting respondent anonymity, analyzing and using results, pre-testing questions, and avoiding common pitfalls like double-barreled questions and biases. Sample question types and formats are presented, including open-ended, dichotomous, rating scales, rankings, and retrospective questions. The importance of question order and pre-/post-testing is also covered.
Diaries for data collection
I gave a talk on Diaries for Data Collection to the staff and PhD students of Department of Computer Science at Bina Nusantra University, Indonesia, on 17 December 2020.
In this presentation, I shared my experience as a researcher who often uses diaries for data collection in research projects. I have been using diaries since my PhD years, and some of my PhD & MSc IT students also used diaries in their research studies. Diary is not as popular as other data collection methods, however, is able to provide insights where privacy is most concerned. As a UX researcher, I can see the benefits of a diary to my research findings.
PerCol 2012 - Presentation
Understanding the Privacy Implications of Using Context-based Awareness Cues in Social Networks, Ville Antila & Jussi Polet, PerCol 2012 presentation
More Related Content
What's hot
ARF foq2 Router Focus Group Report
The document summarizes findings from a focus group discussion on sample routers. Key points:
1. Participants use multiple sample sources for consistency and control over the process. Routers were seen as potentially increasing feasibility but also introducing bias.
2. Consistency of data was the top concern, with participants discussing various methods to maintain it like sample blending and pretesting.
3. There was apprehension about a lack of transparency from routers regarding prescreening and other studies running simultaneously. Participants wanted more metrics but felt unqualified to evaluate them.
Methods and techniques of data collection
Data refers to known facts, especially in numerical form, that are collected for analysis. There are two main types of data: quantitative data, which is measurable and expressed numerically, and qualitative data, which is descriptive rather than numerical. Data collection helps businesses learn about customers, discover trends, segment audiences, facilitate decision making, and improve products and services. Common quantitative data collection methods include closed-ended surveys and observation, while qualitative methods include open-ended surveys, interviews, focus groups, and direct observation. These methods can be used to gather both quantitative and qualitative data.
Meenakshi
- Online surveys have both advantages and disadvantages. They are low-cost and convenient to administer remotely, but respondents may not provide accurate or honest answers due to lack of accountability or memory. Data errors can also occur.
- The advantages of online surveys are that they are relatively easy and low-cost to administer, can reach a large number of respondents, and allow for extensive data collection and analysis. Standardized online surveys can reduce biases.
- The document discusses designing effective surveys, including using validated instruments, considering aesthetics and question order, and collecting data through various methods like interviews, telephone, or electronic surveys. The goal is to maximize response rates and obtain meaningful results.
Survey - How to
This document provides an overview of survey research, including survey design, objectives, advantages, disadvantages, and methods of data collection. It discusses determining the information required and target respondents for a survey. Common data collection methods described are personal interviews, telephone interviews, mail surveys, and online surveys. Key factors in choosing a method include the target population, accessibility, and costs. Both structured and unstructured interview techniques are covered.
Theory research pro-forma updated
Here are the references in Harvard style:
1. Tolkien, J.R.R., 2001. Lord of the Rings: Fellowship of the Ring. USA: New Line Cinema.
2. Tolkien, J.R.R., 1954. Lord of the Rings: The Two Towers. USA: United Artists.
3. Tolkien, J.R.R., 1955. Lord of the Rings: The Return of The King. USA: United Artists. Available at: http://www.lordoftherings.net/ [Accessed Date].
4. Davis, E., 2010. Fellowship of the Ring. USA: Houghton Mifflin Harcourt.
Theory research pro-forma
This document defines key terminology used in research including circulation, hits, box office figures, ratings, and sales. It also defines and compares different types of research such as primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. Finally, it discusses objectives in research and defining what is valid and reliable. Harvard referencing style is also covered.
Research comparison pro forma
Primary research involves collecting data directly through methods like questionnaires and surveys. It provides personally collected information directly related to the study, but may be unreliable or outdated. Secondary research uses existing research sources like the internet or libraries, allowing time and cost efficiency while accessing extensive existing data, but requires crediting other works and may not always be easy to find. Audience research examines who uses a product by interviewing or surveying specific audiences, obtaining truthful answers while reaching a diverse audience, but interviews can be steered to certain advantages.
2.1 Quant Intro
This document discusses quantitative research methods for museum projects. It covers when quantitative data is needed, such as for audience profiling, trends analysis, and reporting to funders. It also discusses common quantitative methods like interviews, surveys, and online/mail surveys. The document provides guidance on designing effective questionnaires, including determining what to ask, question wording and order, and sample sizes. It concludes with an exercise to design a questionnaire to understand usage of a museum coffee cart.
Review of Evaluation Methods
The document discusses various methods for collecting data for program evaluations, including surveys, interviews, focus groups, tests, observations, rubrics, and document analysis. It provides details on the strengths and limitations of each method with considerations for things like population size, accessibility, costs, and measuring outcomes versus processes. The document encourages selecting multiple methods to increase validity and writing rich impact statements. It includes an exercise for small groups to discuss the best methods for their evaluation and begin filling out an evaluation plan table.
Research Techniques Introduction
This document discusses research techniques for creative media industries. It defines primary research as original research conducted firsthand through methods like interviews, observations, and surveys. Secondary research refers to findings gathered from existing work through sources like books, articles, and online materials. The document outlines different types of research like audience, market, and production research and explains the importance of reliability, validity, and record keeping when conducting studies.
qualitative research
Here are a few ways we could use content analysis to test that belief:
1. Select a random sample of news articles, TV shows, movies, etc. that portray poor people. Develop a coding scheme to categorize how the poor are portrayed - e.g. as lazy, criminal, dependent on welfare, hard-working but struggling, etc. Two researchers would code the same materials to check reliability.
2. Count the frequency of different portrayals to see which are most common. We could test if negative portrayals outnumber positive or neutral ones in a statistically significant way.
3. Code for socioeconomic or racial demographics of characters portrayed as poor. We could test if certain groups are disproportionately represented in
Survey & Questionnaire Design in Applied Marketing Research
This lecture introduces the considerations for survey research. It also outlines some of the important elements for effective survey design.
Focus Group Discussion (Fgd)
Focus group discussions are a type of qualitative research where a small group of people are asked questions in an interactive group setting about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement or idea. They typically involve 8-12 participants and last 1-2 hours. Focus groups are used to explore complex behaviors and motivations, find consensus on topics, and gain insights in a friendly manner. They provide real-life data in a social environment quickly and cost-effectively, but require skilled facilitation and data is more difficult to analyze than quantitative data. Proper planning and facilitation is important to get useful results and deal with potential issues that may arise.
Live Wire Overview 2010
LiveWire is an online research tool that can quickly capture in-depth consumer feedback through online surveys, bulletin boards, focus groups, and customized panels within 48-72 hours. It has a large geographically diverse panel of over 65,000 individuals and 22,000 families that can be pre-screened based on demographics or psychographics. LiveWire offers various qualitative and quantitative research methods and strategic consultation to assess target audiences, trends, brands, creative testing, and more. It provides virtually real-time results to help clients make quick decisions or plan in-depth consumer research.
Questionary design
This document discusses research design and methodology. It covers cross-sectional and longitudinal research designs, as well as qualitative research designs like narrative research, phenomenology, grounded theory, ethnography, and case studies. Mixed methods designs are also discussed, including convergent parallel, explanatory sequential, and exploratory sequential approaches. The document then covers questionnaire design, including determining objectives and methods, question format and wording, flow, and pretesting. The goal is to provide guidance on creating effective research designs and questionnaires.
SociologyExchange.co.uk Shared Resource
Content analysis is a method used by sociologists to analyze the content of mass media such as books, magazines, TV and film. It involves categorizing aspects of behavior portrayed in media and counting how frequently they appear. This allows researchers to identify patterns of behavior hidden from plain view. Content analysis can produce reliable quantitative data through standardized coding frameworks applied consistently. However, it also requires some subjective interpretation by researchers and does not provide insight into the meanings or impacts of behaviors on those portrayed or consuming the media. While representative samples are possible with enough resources, generalizing findings may be difficult given the diversity of media types.
Survey research
Survey research involves administering standardized questionnaires to a sample of respondents to collect data on a population. There are various types of surveys including written, oral, and electronic. Key steps in survey research include designing the survey, conducting the survey using probability or nonprobability sampling methods, analyzing the survey results using statistical techniques, and reporting the findings. Surveys are a relatively inexpensive way to collect data from large populations but require an initial study design and high response rates to be effective.
Why bother with research communications
A brief presentation setting out the importance of communicating research on international development effectively
survey techniques
The document discusses various survey techniques used in descriptive research designs. It describes survey methods like telephone interviews, street interviews, and computer-assisted interviews. It covers the administration of questions verbally, in writing, or via computer. Some key pros of surveys include them being simple to administer, having consistent data, and being cost-effective. Potential cons include respondents being unwilling to provide information and errors from unclear questions. The document also discusses different interview formats like personal, mail, and electronic interviews. It provides examples of response rates and costs for some countries. Finally, it outlines factors to consider for evaluating which survey techniques are most appropriate for different situations.
Effective Surveys
The document provides guidance on designing effective questionnaires and surveys. It discusses important considerations such as choosing an appropriate format, asking clear and precise questions, protecting respondent anonymity, analyzing and using results, pre-testing questions, and avoiding common pitfalls like double-barreled questions and biases. Sample question types and formats are presented, including open-ended, dichotomous, rating scales, rankings, and retrospective questions. The importance of question order and pre-/post-testing is also covered.
What's hot (20)
Survey & Questionnaire Design in Applied Marketing Research
Survey & Questionnaire Design in Applied Marketing Research
Similar to The basics of mobile ethnography
Diaries for data collection
I gave a talk on Diaries for Data Collection to the staff and PhD students of Department of Computer Science at Bina Nusantra University, Indonesia, on 17 December 2020.
In this presentation, I shared my experience as a researcher who often uses diaries for data collection in research projects. I have been using diaries since my PhD years, and some of my PhD & MSc IT students also used diaries in their research studies. Diary is not as popular as other data collection methods, however, is able to provide insights where privacy is most concerned. As a UX researcher, I can see the benefits of a diary to my research findings.
PerCol 2012 - Presentation
Understanding the Privacy Implications of Using Context-based Awareness Cues in Social Networks, Ville Antila & Jussi Polet, PerCol 2012 presentation
5 Things to Know When Teaching Sensor Journalism
Three key points about teaching sensor journalism:
1. Plan the course carefully but allow flexibility - identify existing datasets and partners but be prepared to adapt based on students' work.
2. Collaborate across departments and involve community members to provide different perspectives and help with sensor testing.
3. Troubleshooting technology is important - provide technical support during and after the class, and establish clear sensor instructions.
Clearworks Introduction to Digital Ethnographies
Digital ethnographies involve participants recording aspects of their daily lives using tools like cameras and mobile devices to provide insights into behaviors and processes. This allows observations over longer periods than traditional in-person ethnographies. Participants are more comfortable recording sensitive activities themselves than discussing them with strangers. Digital ethnographies provide flexibility in recruitment, participation, and study duration at a lower cost than traditional methods.
Advanced Methods for User Evaluation in Enterprise AR
AREA talk given on Advanced Methods for User Evaluation in Enterprise AR on September 29th 2021 by Mark Billinghurst.
Preparing students to practice anthropology
Presentation to chairs of departments of anthropology about how to prepare anthropology majors for a competitive job market. How to train them and frame anthro skills.
MindTrek2011 - ContextCapture: Context-based Awareness Cues in Status Updates
Presentation of an experimental mobile application, which allows users to add different descriptions of context information to their Facebook status updates. The meaningfulness and the usage of different context descriptions were evaluated in a two-week user trial. The results show that the most frequently used awareness cues in the test setting were location, surroundings, friends and activity. The results also indicate that user-defined semantic abstractions of context items (e.g. “home”, “work”) were often more informative and useful than more accurate indicators (e.g. the address or the name of the place). We also found out that using shared context from friends in vicinity (e.g. identifying the people around) needs careful design to overcome the extended privacy implications.
E learning presentation (revised)
Presentation of 'The digital natives as learners: Technology use patterns and approaches to learning' by Penny Thompson (2012).
Rosenhan "User Research"
This presentation was provided by Serena Rosenhan of ProQuest, during Session Four of the NISO event "Agile Product and Project Management for Information Products and Services," held on June 4, 2020.
Methods and Techniques for Segmentation of Consumers in Social Media
Social media has revolutionised the way in which consumers relate to each other and with brands. The opinions published in social media have a power of influencing purchase decisions as important as advertising campaigns. Consequently, marketers are increasing efforts and investments for obtaining indicators to measure brand health from the digital content generated by consumers.
Given the unstructured nature of social media contents, the technology used for processing such contents often implements Artificial Intelligence techniques, such as natural language processing, machine learning and semantic analysis algorithms.
This thesis contributes to the State of the Art, with a model for structuring and integrating the information posted on social media, and a number of techniques whose objectives are the identification of consumers, as well as their socio-demographic and psychographic segmentation. The consumer identification technique is based on the fingerprint of the devices they use to surf the Web and is tolerant to the changes that occur frequently in such fingerprint. The psychographic profiling techniques described infer the position of consumer in the purchase funnel, and allow to classify the opinions based on a series of marketing attributes. Finally, the socio-demographic profiling
techniques allow to obtain the residence and gender of consumers.
Module 4
1. This document provides a step-by-step guide for conducting stakeholder mapping using the Net-Map method. It involves preparing for interviews, conducting interviews to create influence network maps, and analyzing the maps.
2. The interviews involve asking stakeholders questions about who is involved in the issue, how they are linked, how influential they are, and what their goals are. Their responses are mapped visually with actors, links, and influence represented.
3. Once all interviews are completed, the maps can be used for group discussion to understand different perspectives and improve plans. They can also be analyzed quantitatively using social network analysis software to determine an actor's centrality within the network.
Understanding ways to collect data, grp4
Understanding ways to collect data, group 4 presentation. Understanding ways to collect data, group 4 presentation. Understanding ways to collect data, group 4 presentation. Understanding ways to collect data, group 4 presentation. Understanding ways to collect data, group 4 presentation. Understanding ways to collect data, group 4 presentation. Understanding ways to collect data, group 4 presentation. Understanding ways to collect data, group 4 presentation. Understanding ways to collect data, group 4 presentation. Understanding ways to collect data, group 4 presentation.
Martin data collection methods
This document provides an overview of primary and secondary data collection methods for quantitative and qualitative research. It discusses the differences between primary and secondary data, as well as obstructive and unobstructive data collection techniques. Specific quantitative methods covered include surveys, questionnaires, case studies, structured interviews, and quick counting estimates. Qualitative methods discussed are participation, direct observation, in-depth interviews, and analysis of documents and material culture. For each method, the document outlines their key characteristics and merits and demerits. Common data analysis techniques for quantitative and qualitative data are also briefly mentioned.
Designing and deploying mobile user studies in the wild: a practical guide
This tutorial was presented as part of Mobile HCI 2012 in San Francisco on the 19th September 2012. The tutorial aims to provide a practical guide to conduct mobile field studies based on the learning outcomes of the research I've been involved in while working as a Research Scientist in Telefonica Research, Barcelona. I cover how to design effective mobile field studies, the importance of mobile prototyping, the impact of various design choices on the study setup and deployment, how to engage participants and how to avoid ethical and legal issues. I've also tried to include listings of useful resources for those who are interested in conducting mobile field studies of their own.
More details: http://mm2.tid.es/mhcitutorial/
Karen Church
Research Scientist
Telefonica Research
www.karenchurch.com
@karenchurch
Descriptive Method
Descriptive research involves collecting and organizing quantitative and qualitative data to describe events or situations without looking for relationships or causes. It aims to answer questions about what currently exists, such as teachers' attitudes toward technology or how students interact with educational programs. Common descriptive research methods include surveys, interviews, observations, and collecting student portfolios. Descriptive research provides an understanding of current conditions that can help identify areas for improvement.
Hymes presentation
1) The document outlines plans for creating a Digital Humanities Center (DHC) at a university, including defining goals, stakeholders, services, and assessing effectiveness.
2) Marketing plans include raising awareness of DHC services through various online and in-person strategies to increase usage.
3) Assessment plans involve surveys and analysis of student work to evaluate if users learn new technologies and apply them in future research, and if the DHC supports large digital projects.
Smart Campus: Some Pilots
Presentation from Professor Matthew Chalmers from the School of Computing Science at the University of Glasgow who gave a presentation on beacons at the Intelligent Campus Community Event on the 10th April 2018.
Contextual Inquiry: How Ethnographic Research can Impact the UX of Your Website
Ethnographic research methods like contextual inquiry were used to understand user experiences of the university library website. Contextual interviews were conducted with students, faculty, and staff, followed by interpretation sessions to analyze the data. This involved creating sequence models of user tasks, affinity diagrams to group themes, and personas. The goal was to gain insights into how users work in order to design services and a website that better meet their needs. Challenges included the time and resources required, but advantages were an in-depth understanding of users and their research processes to inform improvements.
Mris ch 6
This document discusses specifying data and acquisition methods for research. It covers determining data objectives based on researcher objectives, defining suitable data types like facts, knowledge, opinions, and intentions. The document also discusses sources of data like secondary and primary sources, as well as communication approaches like observation and questioning. Finally, it compares different media for collecting data like personal interviews, telephone interviews, and mail, considering factors like bias, control, and response rates to determine the best approach.
UX Burlington 2017: Exploratory Research in UX Design
Exploratory research aims to gain a deeper understanding of users, their lives, and how products fit into their context. It helps define, reevaluate, and expand the problem space. Key methods include interviews, activities, observations, and homework assignments. Analyzing data inductively allows theories to emerge from research findings. Findings should be communicated through engaging stories that make insights sticky and shareable. The goal is to provide an interactive experience that leaves the audience excited to share what they learned.
Similar to The basics of mobile ethnography (20)
Advanced Methods for User Evaluation in Enterprise AR
Advanced Methods for User Evaluation in Enterprise AR
MindTrek2011 - ContextCapture: Context-based Awareness Cues in Status Updates
MindTrek2011 - ContextCapture: Context-based Awareness Cues in Status Updates
Methods and Techniques for Segmentation of Consumers in Social Media
Methods and Techniques for Segmentation of Consumers in Social Media
Designing and deploying mobile user studies in the wild: a practical guide
Designing and deploying mobile user studies in the wild: a practical guide
Contextual Inquiry: How Ethnographic Research can Impact the UX of Your Website
Contextual Inquiry: How Ethnographic Research can Impact the UX of Your Website
UX Burlington 2017: Exploratory Research in UX Design
UX Burlington 2017: Exploratory Research in UX Design
More from Smaply
Introduction to Service Design
This is a slide deck from one of Marc Stickdorn's courses on service design. It is structured in three parts, the first one is about customer experience in general and how important it is. The second part explains service design in a nutshell, and thirdly you can apply your newly acquired knowledge and create a persona.
Foster customer experience with journey mapping
This slidedeck will give you an overview on how you can improve your customer's experience with journey mapping. It is focused on the value that customer journeys provide for organizations, how lifetime value and retention can be increased and how companies can deliver delightful and outstanding experiences.
Find more information on www.smaply.com.
Content Marketing entlang der Customer Journey (Katharina Rainer & Michael St...
In dieser Präsentation verwendeten wir das Customer Journey Tool www.smaply.com
Was ist Customer Experience? Was ist eine Customer Journey? Und wie können sie erfolgreich im Content Marketing verwendet werden?
Healthcare Example Journey Map
The document describes a patient's journey through a hospital stay from registration through treatment and recovery. Key points include long wait times at registration, difficulty navigating the hospital building to find their room, uncertainty around sharing a room and how to spend time, confusion over medical machines and their noises, relief when a friendly nurse provided explanations, and not knowing when food would come. The document identifies areas for improvement such as shorter registration, better staff training, clearer signage, more storage, earlier communication of meal times, and curtains.
Introduction to stakeholder maps
Learn more about stakeholder maps on https://blog.morethanmetrics.com/stakeholdermaps/
This is a cheat sheet on how to create a stakeholder map – what details are important, how to arrange them and how to analyze connections between them.
Introduction to customer / buyer / user personas
Learn more about user personas on https://blog.morethanmetrics.com/personas/
Here comes a quick introduction on how to create customer / buyer / user / employee personas. What characteristics and details are relevant and help to create more empathy with the person?
Introduction to digital journey mapping with Smaply
Smaply is a tool that allows companies to better understand their customer experience. It offers features like personas, journey maps, and stakeholder maps to help visualize customer experience research. Companies can digitize their workshop results, collaborate online, and export professional presentations to evolve their understanding of customers over time in order to improve experiences and gain a competitive advantage.
Workshop template – swimlane map
This document appears to be a swimlane map for an emotional journey analysis of a client's project. It includes the date, client, project number, touchpoint descriptions/jobs, stakeholders involved in the process, communication channels used, sub-stages of the process, and proposed concepts or solutions.
Workshop template – customer journey map
This document outlines a journey map for a client project. A journey map charts a customer's emotional journey through a process or experience by identifying touchpoints, stakeholders, and stages. It aims to understand the customer perspective to improve the overall experience.
ExperienceFellow infographic: these are the parts of the feedback software
ExperienceFellow is a customer experience research tool. It combines a mobile app for customers and a web-based app for researchers.
Customer journey maps: the Why and the What
Learn more about customer journey mapping on https://blog.morethanmetrics.com/your-step-by-step-guide-customer-journey-maps/
How to evaluate a customer journey map?
Learn more about customer journey maps on https://blog.morethanmetrics.com/your-step-by-step-guide-customer-journey-maps/
___
Slide deck about the six aspects to consider when analyzing a customer journey map.
- What's the difference between a current-state vs. a future-state journey map?
- Assumption-based vs. research-based?
- High-level perspective vs. detailed scope?
- Main actors?
- Product-focused vs. experience-focused?
- Different kinds of visualization?
Example persona (Smaply template)
Tess is a 32-year-old French female entrepreneur who enjoys exploring problems without easy Google answers and describes herself as tenacious and imaginative. Her goals are to create meaning and positive change in her community by developing tools that improve access to services like financial, healthcare, and education. She expects companies to have intuitive software and constantly create new tools for understanding customer experience.
More from Smaply (13)
Content Marketing entlang der Customer Journey (Katharina Rainer & Michael St...
Content Marketing entlang der Customer Journey (Katharina Rainer & Michael St...
Introduction to digital journey mapping with Smaply
Introduction to digital journey mapping with Smaply
ExperienceFellow infographic: these are the parts of the feedback software
ExperienceFellow infographic: these are the parts of the feedback software
Recently uploaded
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Leaders who possess self-awareness deeply understand their emotions, strengths, and weaknesses.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Call8328958814 satta matka Kalyan result satta guessing
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
How to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
The Genesis of BriansClub.cm Famous Dark WEb Platform
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night Recently uploaded (20)
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
The basics of mobile ethnography
- 1. MOBILEETHNOGRAPHY Ethnography is a discipline of anthropology that focuses on understanding peoples behavior and their relationships by observing them and using various techniques. It uses modern technology and transforms the participant into an active researcher. WHEN TO USE IT? • When you have participants in several locations • If the participants have a smartphone • If you want to use a method that really lets the participant decide what they share without too much influence or bias from the researcher BENEFITS OF THE METHOD • Gather real data on customer experience when and where it happens • Customers define their own touchpoints (no rigid predefined categories) which can decrease research bias • It’s time- and cost-efficient • Research teams can be dispersed CHALLENGES OF MOBILE ETHNOGRAPHY • It can miss non-verbal feedback • Recruiting participants • Briefing participants clearly WHAT YOU’LL NEED • Computer with internet access • Smartphone • Mobile ethnography tool Basics NUMBER OF RESEARCHERS • Minimum 1 (it’s better to have teams of 2-3 researchers to have researcher triangulation) * Note: in mobile ethnography the researchers are those who are analyzing the results that the participants share. NUMBER OF PARTICIPANTS Typically, you’ll face a drop-out rate of approx. 50 %. Consider this when you decide your sample size. See our ExperienceFellow guide to see the pros and cons of sample sizes un- der 20 and over 20. WHAT YOU CAN EXPECT TO GET OUT OF EXPERIENCEFELLOW • Journey maps with text, photos, videos, audio recordings, date and time, geolocation • Deeper insights that are based on what the user or customer thinks are the most important • Statistics (keep in mind that the sample size is crucial for the interpretation) STEPS BEFORE 1. DEFINE Choose a research question that you want to consider with this method. Decide how long you will collect information. 2. DESIGN Set up the project in a mobile ethnography application like ExperienceFellow ;) 3. TEST Test the project yourself, with a few colleagues or a test group of real participants. Is your task clear? Do you get the data you expect? 4. OUTREACH Recruit a variety of participants for the project. Offer relevant incentives for participating. Explain the task very clearly. Depending on how hands on you want to be, you can tell participants what you want them to focus on and how detailed you want them to report what they experience. DURING 5. ANALYZE As participants share their experience, researchers can start to analyze data. 6. REMIND Send participants notifications to prompt them along the way. AFTER 7. FOLLOW UP Thank participants and share some of the insights or actions that came from the research. WWW.EXPERIENCEFELLOW.COM Mobile ethnography, however, uses modern technology and transforms the participant into an active researcher. By using a mobile device, participants can document and share anything that they perceive as important. Depending on the research question or topic, participants can share their experiences, daily routines, whatever might be of interest to them, and/or follow a specific research task.