Surveys and questionnaires are recommended for this project because they allow large amounts of data to be collected quickly from a large group of people. Questionnaires distributed via social media platforms like Facebook and embedded in sites like SurveyMonkey can reach a teenage target audience that is highly active online. While interviews provide detailed personal information and focus groups offer group dynamics, questionnaires have the advantage of higher response rates and ability to easily analyze and compare quantitative data through graphs.

1. Audience Research

2. Surveys / Questionnaires
Advantages
• Large amounts of information can be collected at once
• Quick answers from large groups of people
• Can be used to compare and contrast
• Can be made into graphs due to quantitative data
Disadvantages
• Lacks validity
• Respondent could be lying
• Respondent could be hard to read by the

3. Observations
Advantages
• Access to people in real life situations
• Strong validity
Disadvantages
• Time consuming
• Role conflict
• Hawthrone effect
• Lack of reliability
• Expensive

4. Focus Group
Advantages
• Saves time
• Saves money
• Participants might be more confident and comfortable in a group setting
• They provide a broader range of information
Disadvantages
• They can be hard to analyse
• Hard to control
• Some people might be intimidated by a group setting and hesitate to say some
things that could increase the reliability of the research

5. Interviews
Advantages
• Good to obtain detailed information about personal feelings
• High response rate
• One to one situations might ease the participant
Disadvantages
• They can be time consuming
• They can be expensive

6. Interviews
The best method of collecting data for this project
are questionnaires, as this seems the most useful
as they usually have a high response rate and I
could share the survey on social media which my
target audience are very active on due to the
increase of teenage facebook users and twitter
users. We will be using SurveyMonkey to gather
the data about our target audience. SurveyMonkey
has a share button where you can share the
survey on multiple media platforms, like facebook
and you can even imbed the surveys.