Data Collection is the process of gathering and measuring information on variables of interest. It helps you learn more about your customers, discover market trends, improves the quality of decisions, helps understand the needs, resolve issues and improve the quality of your products or services. It always helps to gather useful information about customers, their needs, market status, etc. Divergent Insights always helps you know your customers by collecting data to improve the business. Visit us to know more: www.divergentinsights.com