Twitter noise
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This document provides instructions on how to create a Twitter account and effectively use Twitter for business purposes. It outlines the basic steps to set up an account, including choosing a username and optimizing your profile. It also offers tips for curating your Twitter feed by creating lists and using hashtags to filter content and find relevant discussions. The document encourages users to educate followers rather than overtly promote and to engage with third-party content by tweeting links.
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Twitter noise
- 1. How To: Creating a Twitter Account and Weeding Out the Noise January 27, 2012 | www.justengage.net/blog | legalconnect@justengage.net
- 2. #twitternumbers • One Billion Tweets a week • Over 300 Million Users • Twitter users are most active on Thursday and Friday • Only 6% of lawyers are using Twitter for business development purposes! • Most AmLaw 200 Firms Have Twitter Accounts – How they use them is what sets them apart • 55% of Twitter users access the platform via their mobile device • 2.4 Million #SOPA-related Tweets (Stop Online Piracy Act)
- 3. How to Set Up Your Account
- 4. Step 1- Sign Up • Go to http://twitter.com • Fill in your name, email and password and click sign-up
- 5. Step 2 – Create a Username • Use your own name if possible • If you are using it on behalf of your firm, use your firms name • This will be your Twitter URL i.e. http://www.twitter.com /samtaracollier Noah Kravitz Case @PhoneDog_Noah and @noahkravitz
- 6. Step 3 – Optimize Your Profile An optimized Twitter profile aka Twitter Bio: includes: a professional picture (something you’re mother-in- law would approve of), a client-centric summary, your location and the appropriate website URL.
- 8. Example: Law Firm on Twitter
- 9. Example: Lawyer on Twitter
- 10. Example: Lawyer on Twitter
- 11. Step 3 (cont) – Notifications These settings control when and how often Twitter communicates with you.
- 13. Listen and Search: How to Weed out the Noise
- 15. Create Lists
- 17. Allow Twitter to search your email, and follow the online instructions
- 18. Hashtags are community- driven tags. They can be used to track subjects you’re interested in and filter out the noise. There are many popular hashtags in the legal industry!
- 22. Step 5 – Start Tweeting with Pizazz! • Educate your Followers rather than promote • Don’t be SELF PROMTIONAL • Tweet links back to 3rd party sites, blog • Think 80/20
- 23. Target Market Twitter Tips 1. Add your Twitter account info to LinkedIn, website bio, blog, Facebook, everywhere! 2. Consider adding your Twitter account to your Business Cards, Letterhead ex: twitter.com/legalerswelcome twitter.com/samtaracollier
- 26. Kerry Scott Boll | Samantha Collier |Natalie Alesi Direct email: legalconnect@justengage.net Twitter @samtaracollier @legalerswelcome @ksboll @justengage LinkedIn linkedin.com/in/samanthatcollier linkedin.com/in/nataliealesi linkedin.com/in/kerryboll Facebook facebook.com/justengageinc Google+ gplus.to/nataliehuha
Editor's Notes
- 140 characters or lessRealtime informationEarthquakeOsama bin ladenJapan tsunami
- Key takeaways to boost your Twitter CTR:Write tweets between 120-130 characters in lengthPlace links about 25% into the tweetTweet at a slower paceChoose the right words and phrasesUse action words (more verbs, fewer nouns)Tweet on the weekendsTweet later in the dayUse Paper.li accounthttp://www.mediabistro.com/alltwitter/get-more-clicks-twitter_b17976