This document outlines the top 10 mistakes people make when using Twitter. These mistakes include focusing on quantity over quality of followers, automatically following or direct messaging others, having a generic profile, taking extended breaks from Twitter, tweeting at the same time each day, not responding to mentions, having no personality in tweets, being stingy with retweets, and focusing on what Twitter can do for you rather than what you can contribute to others on Twitter. The document encourages balancing quantity and quality of followers, customizing your profile, mixing up tweet times, connecting with your audience, showing personality, sharing great tweets, and giving value to others on Twitter for best results.