This document contains tips from Ian Cleary on growing your blog through better content planning, promotion, and optimization. Some of the tips include using tools like CoSchedule to plan and schedule blog content and social promotions, InboundWriter to analyze topic opportunities, and AHrefs to find and contact sites to link to your articles. Other tips focus on writing better content than competitors, using Buzzsumo to find popular topics, using OptinMonster for post-specific opt-ins, scheduling social sharing on publish and later, using Hotjar to understand site usage, and creating more shareable images like mini-infographics. The document concludes by offering a special membership deal to Ian Cleary's Digital Influencers Club to access additional

1. Ian Cleary
12Tools and Tips
GrowYour Blog
to

3. Blogging Takes Too
Much Time1

4. @IanCleary
Plan ahead with your content
www.CoSchedule.com

5. @IanCleary
Schedule Social Media Outposts
Create and schedule the
posts/tweets to promote your blog
article (all within WordPress)
www.CoSchedule.com

6. @IanCleary
Keep an eye on what’s popular
www.CoSchedule.com

7. Most Blog Posts Don’t Get
Ongoing Organic Traffic!2

8. @IanCleary
InboundWriter
Helps you determine the success of your topics before you put pen to paper
www.InboundWriter.com

9. @IanCleary
InboundWriter
See what the competition is like and where you come in the pecking order!
www.InboundWriter.com

10. @IanCleary
Example Post..

11. Not getting
enough links3

12. @IanCleary
AHrefs
Search Google to identify other
sites that have similar articles to
yours. Then…
When you find one, use
Ahrefs to find sites that
link to this article
www.AHrefs.com

13. @IanCleary
AHrefs
Copy in the URL for the
article and click on
Backlinks
These are the sites you can reach
out to and convince them to link
to your article instead
www.AHrefs.com

14. Your competitor is ranking for
keywords not you!4

15. Find out what
keywords are driving
them traffic and write
BETTER content than
them

16. @IanCleary
Write content your competitor is ranking for
www.SEMRush.com

17. @IanCleary
View top 10 results
www.SEMRush.com

18. Not sure what to
write about?5

19. @IanCleary
Buzzsumo - What’s Popular… • On your competitors site?
• On your site?
• Related to relevant keywords?
www.Buzzsumo.com

20. Influencers not sharing
your content6

21. Borrow an audience
from an influencer
in your Niche

22. @IanCleary
How do you Borrow An Audience
Interview Experts in
Your Industry
Group posts with
industry leaders
Profile industry
leaders in a post

23. Example of a Group Post

24. @IanCleary
Example - Profile industry leaders in a post

25. Conversion Rates on
Opt-ins Are Low7

26. @IanCleary
Opt-ins Specific to a Post - OptinMonster
A simple download of the
article resulted in nearly 300
new subscribers
www.OptinMonster.com

27. Not enough social
traffic8

28. @IanCleary
Most of Your Audience Doesn’t See Your Content
Because most of them are not even logged on

29. @IanCleary
How Often Should You Share Your Content?
On publish
8 hours later
16 hours later
Next day
3 days time
1 week
every month
**Note: Assuming your content is evergreen!
On publish
1 week later
Every 3 months
On publish
1 week later
Every 3 months
On publish
1 week later
Every 3 months

30. @IanCleary
Content Schedule
www.MeetEdgar.com

31. Not enough sharing on your
content9

33. @IanClearywww.SocialWarfare.com

34. Not aware of problems
browsing your website!10

35. Understand your visitors using Hotjar
Heatmap
Understand what users do on your
site (e.g. where they hover and click)
Visitor Recordings
Recordings of real visitor behaviour
(clicks, taps, mouse movements)
helps highlight usability issues
Form Analytics
Which fields take too long to fill,
which are left blank and why do
visitors abandon the form altogether
www.HotJar.com

36. Blog post titles are not
compelling11

37. @IanCleary
Optimize Your Titles
www.aminstitute.com/headline/

38. Create more shareable
images12

39. Mini infographics / Snackable Content
Increases the
shares on
your post

40. Mini infographics / Snackable Content
More interesting
than a bulleted list

41. Full Infographics

42. Get some help!!
13

43. Digital Influencers Club
Normal Price = $48 Per month

44. Special Offer
FREE: $97 workshop on
Driving social media traffic to
your website and converting
this traffic

45. Special Offer
FREE: Workshop on
Wednesday 2nd Dec
“Building a Blog to Dominate your Niche”

46. Special Offer
Available to 50 people this weekend,
$9 First Month + Free Workshops
Go to www.razorsocial.com/membership
Code on checkout: blackfriday

47. THANKS !
Keep in contact
@IanCleary
www.RazorSocial.com