Make Twitter work for you
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Are you on Twitter but want to use it more effectively? In this session co-organiser of Manchester Social Media Café Josh R (@technicalfault) gave you the advice and tips you need to get the most out of the popular platform.
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Make Twitter work for you
- 1. Make Twitter work for you you @technicalfault Make Twitter work for with 28/02/2012
- 2. Aims • Outline brief history + context • Tips for growing your Twitter following • How to search Twitter effectively • Useful apps and tools for managing Twitter • Answering your questions Make Twitter work for you 28/02/2012
- 3. Learning outcomes • Able to track and grow your Twitter numbers • Understand effective tweets and measurement • Effectively search Twitter for topics + hashtags • Understand Twitter tools for managing followers • Manage and create useful lists Make Twitter work for you 28/02/2012
- 4. What is Twitter? • Short messages, shared with friends and beyond • Created in March 2006 (6 years old) • 300 million users (smaller than Facebook) 1.6 billion search queries per day • Invented for small groups to communicate • Exploded in use after 2007 SxSW festival Make Twitter work for you 28/02/2012
- 5. Modern screenshot of the first tweet Make Twitter work for you 28/02/2012
- 6. Central tenets for effective tweeting Adapted from Antony Mayfield, iCrossing What is Social Media? Make Twitter work for you 28/02/2012
- 7. Participation Make Twitter work for you 28/02/2012
- 8. Openness Make Twitter work for you open exchange of “At Twitter, we believe that the 28/02/2012 information can have a positive global impact”
- 9. Conversation Make Twitter work for you 28/02/2012
- 10. Community Make Twitter work for you 28/02/2012
- 11. Connectedness Make Twitter work for you 28/02/2012
- 12. Effective tweets: • Write tweets between 120-130 characters • Place links ~25% of the way through • Tweet your links at a slower pace (Buffer) • Choose the right words and phrases • Experiment using the paper.li system • Use action words: more verbs, fewer nouns • Tweet on the weekends • Tweet later in the day Dan Zarrella, Hubspot How to: Get more clicks on Twitter http://danzarrella.com/infographic-how- to-get-more-clicks-on-twitter.html Make Twitter work for you 28/02/2012
- 13. Tools to judge effectiveness • Use a link-shortening tool like bit.ly Long web addresses can be made shorter and the number of clicks and shares can be estimated • Monitor flow using TweetReach The crude ‘reach’ of your tweet can be estimated which can provide headline figures for impact Make Twitter work for you 28/02/2012
- 14. Tools to judge effectiveness • Sign-up with Favstar.fm Track favourites and re-tweets per tweet • Link to Google Analytics using the URL builder Building links to your website through the URL builder lets you track clicks in Google Analytics – useful for integrated multi-channel campaigns Make Twitter work for you 28/02/2012
- 15. How to track your followers • Twitter Grader: http://twitter.grader.com Monitor trends in followings + compare to local users. Find top-lists of cities and countries. • SocialToo.com: http://socialtoo.com Receive summaries of the impact of your tweets on new followers or unfollows – though imprecise Make Twitter work for you 28/02/2012
- 16. Searching Twitter • Official Twitter search: http://search.twitter.com Identify ‘top’ tweets for topics • Bing Social: http://www.bing.com/social Identify ‘most relevant’ tweets • You can search any words, not just a hashtag. Hashtags are useful for events + tracking rarely for casual tweets Make Twitter work for you 28/02/2012
- 17. Useful Twitter apps • Dump Twitter.com and the official Twitter apps! UI seems more geared to advertisers than users • Key apps I find useful include: TweetBot for iPhone (video) Echofon for Mac: http://echofon.com • Both allow use of lists as primary timeline Make Twitter work for you 28/02/2012
- 18. Useful Twitter apps • Also recommended apps for other platforms: Echofon for Windows (and Firefox) MetroTwit for Windows: http://metrotwit.com TweakDeck for Android • Also, the old version of TweetDeck is highly customisable – find by searching! Make Twitter work for you 28/02/2012
- 19. Useful Twitter apps • Buffer: http://bufferapp.com Set your tweets to be sent automatically throughout the day – works on mobile + desktop • TwitCleaner: http://thetwitcleaner.com Helps you tidy up who you’re following by analysing their accounts and making suggestions Make Twitter work for you 28/02/2012
- 20. Twitter lists • Lists are a way of selecting and organising (‘curating’) Twitter followers • They can be public or private to a user • You can subscribe to other people’s public lists – useful way to discover tweeters in particular interest groups, e.g. journalists, experts or for fun Make Twitter work for you 28/02/2012
- 21. Using Twitter lists • You can add anyone to a list you create • Certain apps will allow you to constantly monitor what members of that list are saying • Useful to monitor influencers, decision-makers, news feeds or competitors! • I use lists to manage by vast following numbers Make Twitter work for you 28/02/2012
- 22. Creating Twitter lists • Twitter lists can be created at Twitter.com or through apps like TweetBot, TweetDeck etc • Twitilist: http://twitilist.com/ Useful web-based tool to create Twitter lists through ‘drag-and-drop’ Make Twitter work for you 28/02/2012
- 23. Learning outcomes • Able to track and grow your Twitter numbers • Understand effective tweets and measurement • Effectively search Twitter for topics + hashtags • Understand Twitter tools for managing followers • Manage and create useful lists Make Twitter work for you 28/02/2012
- 24. Acknowledgements • Anthony Mayfield, iCrossing • http://icrossing.com/ebooks • Content licensed under Creative Commons Attribution- NoDerivs 2.5 • Images from Flickr and Stockexchange. See notes view for links and credit. Make Twitter work for you 28/02/2012
Editor's Notes
- Welcome everyone, glad to be here and doing this session.Quite relaxed and conversational, so people should jump in as they want and contributeIntroduction to me: Started working in digital about ten years ago while I was in sixth form. Now, I work at Melbourne Server Hosting, a server hosting company in Manchester where I head up our cloud hosting product Serverlove. Previously 3 years in public sector marketing and co mmunications, most recently at the Equality and Human Rights Commission where I developed and managed their social media strategy.Also did a stint at Number 10 Downing Street where I worked on the digital news team and implement social media management at a time when they were expanding their remit to cover more stories.
- I just wanted to outline my overall aims for this session; (go through aims)But I also want to answer any of your questions and I hope to leave time for that throughout and at the end
- I’ve got some specific learning outcomes I want to review –- we’ll go through these at the end too.
- So what is Twitter? This is easy, over to you…-Short messages, shared publicly with friends and beyond- Created in Match 2006, so almost 6 years old; 300 million users with over 1.6 bill search queries per day.- But when it was invented, it was designed for small groups to communicate.- Following SxSW 2007, where it tripled the number of tweets per day simply by placing screens in the corridors of the conference and went on to win the conference's Web Award.
- Screenshot of first tweet by founder @jack – almost identical to many other first tweets.
- Twitter encourages contributes and feedback; it blurs the line between media and audience. You have to participate like an equal member of the community. You have to be an individual competing with everyone else and do it on your own merits.And you have to be in it to take advantage; like you all have.Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience
- Twitter thrives on openness, despite all this censorship talk. Their mission statement includes:“At Twitter, we believe that the open exchange of information can have a positive global impact”This has been seen in things like the 2009 uprising in Iran, and the events of the Arab Spring where Twitter and other networks are thought to have played key role.
- Twitter is a two-way conversation. You simply cannot have a Twitter account that is broadcast only.In fact, the vast majority of your tweets should be replies to a conversation. A Twitter account that tweets then replies to a handful is no account at all.
- On Twitter, you’re automatically part of a community; but you have to act like that.In my opinion, you don’t own anything on Twitter. It’s owned by the community and therefore you need to learn to respect the informal rules of that community. This is why things like Promoted Tweets can be a negative; arguably, it completely overrides what the Twitter community seeks to discuss and promote themselves. Influencing this is key.
- Twitter is a highly-connected community. This transcends the traditional boundaries of cultural or national identity; but also the lines of business. On Twitter, you need to make connections with everyone and make use of tools, technologies that you might not usually do in an organisational situation. If you don’t feel that you can do this – and break away from a sort of silo way of thinking – then using Twitter is not going to be effective.You need to use Twitter almost as a central hub to link to all your content across the web, across a range of social media and connect to your audience
- Twitter Grader – great for monitoring trends and recent followsAlso comparing to others and tracking top tweeters by locationSocialToo email alerts – daily or weekly updates can help you analyse who followed or didn’t per tweet
- Adding + let’s you track spread instantlyTweetReach can generate reportsIdeal for hashtags
- Adding + let’s you track spread instantlyTweetReach can generate reportsIdeal for hashtags
- Twitter Grader – great for monitoring trends and recent followsAlso comparing to others and tracking top tweeters by locationSocialToo email alerts – daily or weekly updates can help you analyse who followed or didn’t per tweet
- Twitter s
- Twitter stuff is awful. They have a UI problem.They’ve changed their platform to support advertisers, not users imo.Tweetbot is beautifully design around the userKey thing is, lists can be set to the default timelineEchofon has advantages in being able to sync across platforms.Can set lists to default on the desktop clientUseful Windows tools include: Echofon for WindowsMetroTwit
- Twitter stuff is awful. They have a UI problem.They’ve changed their platform to support advertisers, not users imo.Tweetbot is beautifully design around the userKey thing is, lists can be set to the default timelineEchofon has advantages in being able to sync across platforms.Can set lists to default on the desktop clientUseful Windows tools include: Echofon for WindowsMetroTwit
- Twitter stuff is awful. They have a UI problem.They’ve changed their platform to support advertisers, not users imo.Tweetbot is beautifully design around the userKey thing is, lists can be set to the default timelineEchofon has advantages in being able to sync across platforms.Can set lists to default on the desktop clientUseful Windows tools include: Echofon for WindowsMetroTwit
- I’ve got some specific learning outcomes I want to review –- we’ll go through these at the end too.