SlideShare a Scribd company logo
Twitter Tips
Dominican University
Office of Marketing &
Communications
Quick Facts
• Twitter has seen exponential growth in
users since its inception in 2006.
• It has 250 million+ users worldwide, with
about 60 million in the United States.
• According to some sources, Twitter
surpassed Facebook as the preferred social
media platform of teens in 2013.
• Highly mobile: ¾ of use primarily via devices
Basic Functions
• Interactive and instantaneous
• Users and organizations share updates,
photos and short videos instantly
• "Favorite," "Re-tweet" or "Reply"
• Platform for two-way dialogue between an
organization and those who follow it
• Second-by-second accounting of what the
world is talking about at any moment
Twitter as News Platform
• Users customize/curate to get info only from
outlets they prefer.
• Natural fit for sharing and receiving breaking
news updates and visuals.
• The 140-character forces clarity & linking
• Share news & events from your organization!
• Promote events in advance and repeatedly,
but craft carefully and don’t spam.
Composing Effective Tweets
• Optimize tweets to pack a punch, be visible
and be shareable
• Short, punchy headlines that stand out
• While limit is 140 characters, use fewer:
– 140-(3+ # of characters in your handle)
– The 3 characters are for “RT ”, enabling others
to RT your full message without losing info
– Going even shorter to allow others to append
their own short message to yours when RTing
#Hashtags
• Cut through & organize information barrage
• Add # symbol in front of keywords that are
meaningful to folks in your industry.
• Turns word into a link your followers can
click on to see others using same hashtag
• Allows for meaningful shared experiences
by strangers united by common interests
• Ex. #DUgrad2014, #DUaw2014 #DUbound
Sharing Links
• Share links to info, news and other content
interesting to your audience, whether it
comes from your organization or not
• Pack long URLs into short updates by using
a link-shortening tool
– bit.ly, is.gd, ow.ly
– Shrink your long URL into custom short URLs
that won’t eat as far into your 140 characters
Sharing Photos
• Third-party services allow uploading media
& sharing via a generated link
• Recently began integrating photos more
cleanly into users’ public timelines
– When uploaded through the Twitter.com
interface—photos now display automatically
– If you have a great photo to share, take time to
upload it through the Twitter.com interface
Sharing Videos
• Share 6-second videos through Vine
– Video “snapshots” providing a glimpse inside
• If your video is longer, upload it to YouTube
or other service and share a shortened link
– When you do, let people know by including the
word Video or VIDEO: in your update
Spread the Love
• Conversation is two-way—don’t just “push”
• Demonstrate that you value your followers
– RT updates relevant to your followers
– Favorite tweets w/ good insights or that
mention you positively, or reply to say thx
– Give credit where credit is due. Share &
acknowledge good content by RTing or giving a
shout-out (s/o) or other credit (“via,” “thx to”)
• At DU, help others spread their good news
Using Apps
• Few users interact via twitter.com
• Most people use apps
– HootSuite, TweetDeck, Sprout
– iPhone or Android device apps
– Allow organization of streams into categories
– A practical necessity when following hundreds
or thousands of others
Integration w/ Other Platforms
• Can cross-publish with FB, G+, Instagram
• Doing so is not recommended
• OK for sharing emergency info, but for
most, tailor message to the platform:
– 140+ characters is ok on FB but not Twitter
– Tweet using a @handle will look silly on FB
– Instagram pics look strange on other platforms
• Think “narrowcasting,” not “broadcasting.”
Scheduling Tweets
• Users aren’t only online 9-5
• Some platforms & services allow scheduling
– Allows consistent posting & promotion of events
occurring during off-hours, such as weekends
– Use common sense, and be mindful
– Can’t "Set it and forget it”
Contact
• Contact omc@dom.edu with any questions
about social media.

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Twitter Tips

  • 1. Twitter Tips Dominican University Office of Marketing & Communications
  • 2. Quick Facts • Twitter has seen exponential growth in users since its inception in 2006. • It has 250 million+ users worldwide, with about 60 million in the United States. • According to some sources, Twitter surpassed Facebook as the preferred social media platform of teens in 2013. • Highly mobile: ¾ of use primarily via devices
  • 3. Basic Functions • Interactive and instantaneous • Users and organizations share updates, photos and short videos instantly • "Favorite," "Re-tweet" or "Reply" • Platform for two-way dialogue between an organization and those who follow it • Second-by-second accounting of what the world is talking about at any moment
  • 4. Twitter as News Platform • Users customize/curate to get info only from outlets they prefer. • Natural fit for sharing and receiving breaking news updates and visuals. • The 140-character forces clarity & linking • Share news & events from your organization! • Promote events in advance and repeatedly, but craft carefully and don’t spam.
  • 5. Composing Effective Tweets • Optimize tweets to pack a punch, be visible and be shareable • Short, punchy headlines that stand out • While limit is 140 characters, use fewer: – 140-(3+ # of characters in your handle) – The 3 characters are for “RT ”, enabling others to RT your full message without losing info – Going even shorter to allow others to append their own short message to yours when RTing
  • 6. #Hashtags • Cut through & organize information barrage • Add # symbol in front of keywords that are meaningful to folks in your industry. • Turns word into a link your followers can click on to see others using same hashtag • Allows for meaningful shared experiences by strangers united by common interests • Ex. #DUgrad2014, #DUaw2014 #DUbound
  • 7. Sharing Links • Share links to info, news and other content interesting to your audience, whether it comes from your organization or not • Pack long URLs into short updates by using a link-shortening tool – bit.ly, is.gd, ow.ly – Shrink your long URL into custom short URLs that won’t eat as far into your 140 characters
  • 8. Sharing Photos • Third-party services allow uploading media & sharing via a generated link • Recently began integrating photos more cleanly into users’ public timelines – When uploaded through the Twitter.com interface—photos now display automatically – If you have a great photo to share, take time to upload it through the Twitter.com interface
  • 9. Sharing Videos • Share 6-second videos through Vine – Video “snapshots” providing a glimpse inside • If your video is longer, upload it to YouTube or other service and share a shortened link – When you do, let people know by including the word Video or VIDEO: in your update
  • 10. Spread the Love • Conversation is two-way—don’t just “push” • Demonstrate that you value your followers – RT updates relevant to your followers – Favorite tweets w/ good insights or that mention you positively, or reply to say thx – Give credit where credit is due. Share & acknowledge good content by RTing or giving a shout-out (s/o) or other credit (“via,” “thx to”) • At DU, help others spread their good news
  • 11. Using Apps • Few users interact via twitter.com • Most people use apps – HootSuite, TweetDeck, Sprout – iPhone or Android device apps – Allow organization of streams into categories – A practical necessity when following hundreds or thousands of others
  • 12. Integration w/ Other Platforms • Can cross-publish with FB, G+, Instagram • Doing so is not recommended • OK for sharing emergency info, but for most, tailor message to the platform: – 140+ characters is ok on FB but not Twitter – Tweet using a @handle will look silly on FB – Instagram pics look strange on other platforms • Think “narrowcasting,” not “broadcasting.”
  • 13. Scheduling Tweets • Users aren’t only online 9-5 • Some platforms & services allow scheduling – Allows consistent posting & promotion of events occurring during off-hours, such as weekends – Use common sense, and be mindful – Can’t "Set it and forget it”
  • 14. Contact • Contact omc@dom.edu with any questions about social media.