Social Media
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Social media allows individuals to interact and share information online. The document discusses various types of social media including social networks, media sharing sites, microblogging, bookmarking, social news, and blogs/forums. It provides statistics on popular social media sites like Facebook, LinkedIn, YouTube, and Twitter and their user numbers. Both benefits like improved communication and business opportunities, and negative impacts like privacy issues and distraction are covered.
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Social Media
- 1. Social Media By: Abdul Samad AbbasiBy: Abdul Samad Abbasi
- 2. • Introduction • Types of Social Media • History • Popular Social Media sites • Statistics • Benefits • Negative impacts • Summary Contents
- 3. • an internet-based form of communication; • that allow individuals to interact with one another; • exchange details about their lives such as biographical data, professional information, personal photos and up-to-the-minute thoughts. • Examples: Facebook, Twitter, Linkedin, YouTube, Google+ etc What is social media ? Introduction
- 4. Types of social media The main types of social media are • allow users to connect with other people of similar interests and background. Usually they consist of a profile, various ways to interact with other users, ability to setup groups, etc. • Facebook and LinkedIn are most popular. 1. Social Networks 2. Media Sharing • allow users to upload and share various media such as pictures and video. • The most popular are YouTube and Flickr.
- 5. 3. Microblogging • services that focus on short updates that are pushed out to anyone subscribed to receive the updates. • The most popular is Twitter. • allow users to save, organize and manage links to various websites and resources around the internet. • The most popular are Delicious and Stumble Upon. 4. Bookmarking sites 5. Social News • allow users to post various news items or links to outside articles and then allows it’s users to "vote” on the items. • The most popular are Digg and Reddit.
- 6. • Online forums allow members to hold conversations by posting messages. • Blog comments are similar except they are attached to blogs and usually the discussion centers around the topic of the blog post. • Google has a popular blogging site called Blogger. 6. Blog Comments and Forums
- 7. History • The first social media site that everyone can agree actually was social media was a website called Six Degrees. • It was named after the ‘six degrees of separation’ theory and lasted from 1997 to 2001. • Six Degrees allowed users to create a profile and then friend other users. 1997
- 10. Popular Social Media sites
- 12. • Became public in 2012 • had over 1.18 billion monthly active users as of August 2015 • acquired Whatsapp for US$19 billion in cash and stock in February 2014 • had a revenue of US$12.466 billion in 2014
- 15. • site's revenue comes from selling access to information about its users to recruiters • LinkedIn had 400 million members in October 2015 • designed specifically for the business community
- 17. • video-sharing site in which users can view, upload and share videos with the rest of the internet • Registration is not required for watching videos • bought by Google for US$1.65 billion, currently a subsidiary of Google ● banned in Pakistan since 2012 ● invaluable learning tool
- 18. Twitter
- 19. • microblogging service that allows registered members to broadcast short posts called tweets. • a tweet can no longer be than 140 characters • anyone can follow anyone on public Twitter • had 302 million active users (May 2015) • most popular among celebrities
- 20. Statistics Source: We are Social
- 21. 84% 31% 15% 79% 19% 27% 60% 9% 24% 45% 5% 13% Social media platform users, by age 18-29 years 30-49 years 50-64 years 65+ years
- 23. 3.17 Million Pakistanis 400 Million Total users
- 24. Benefits • It helps businesses target audiences more effectively • It help businesses to find new customers and expand audience • Social Media Marketing
- 25. • Worldwide Connectivity • Commonality of Interest • Real-Time Information Sharing • Source of employment • Creating awareness • Enhances communication • Online communities Other benefits
- 26. Negative Impacts • Privacy • it has become easier to gather information about any individual such as emails, cell numbers, education, job info, etc.
- 27. • Distraction • attracts youth, specially students. While chatting and talking to friends, students forget about the time. Somehow, it is wastage of time.
- 28. • Lack of social interaction For some people social media is a primary way to interact socially. Excessive use of social media makes human beings quite anti-social and they shy away from actually spending time with friends and family.
- 30. Summary Social Media is • a revolutionary idea with a very bright future; • vast and growing communication tool; • used by over 2 billion people across the globe; • not bad, but it is worse, when used in a negative way.
Editor's Notes
- 1-consists of a profile, various ways to interact with other users; ability to setup groups etc. 2-Most have additional features such as profiles, commenting etc
- 3-Most allow you to “tag” your links to make them easy to search and share. Question to audience about Microblogging website other than Twitter examples are Tumblr, friendfeed 4-the voting is the core social aspect as the items that get the most votes are displayed the most prominently. The community decides which news items get seen by more people. More Micrblogging sites: Foursquare, plurk More Bookmarking sites: Social news sites: Digg
- Keep in mind that, while these are the 6 different types of social media, there can be overlap among the various services. For instance, Facebook has microblogging features with their “status update”. Also, Flickr and YouTube have comment systems similar to that of blog Blog: Wordpress Forum: Reddit The Student Room Quora XDA Developers
- Six degrees of separation is the theory that anyone on the planet can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries.
- 2002-Friendster was a social gaming site based in Malaysia the service allowed users to contact other members, maintain those contacts, and share online content and media with those contacts. 2003-A social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos 2003-The company was founded by Reid Hoffman and founding team members from PayPal 2004-Mark Zuckeberg 2005-YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim who were all early employees of PayPal 2006-Twitter's origins lie in a "daylong brainstorming session" held by board members of the podcasting company Odeo Jack Dorsey then an undergraduate student at New York University, introduced the idea of an individual using an SMS service to communicate with a small group
- It allows registered users to create profiles, upload photos and video; send messages and keep in touch with friends, family and colleagues. Since 2006, anyone who is at least 13 years old was allowed to become a registered user of the website, though the age requirement may be higher depending on applicable local laws
- Headquartered in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg with his Harvard College roommates and fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes
- Facebook, Inc. held its initial public offering in February 2012 and began selling stock to the public three months later, reaching an original peak market capitalization of $104 billion. On July 13, 2015, Facebook became the fastest company in the Standard & Poor’s 500 Index to reach a market cap of $250 billion
- It’s a business-oriented social networking service The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. A LinkedIn member’s profile page, which emphasizes employment history and education, has professional network news feeds and a limited number of customizable modules. Basic membership for LinkedIn is free. Network members are called “connections.” Unlike other free social networking sites like Facebook and Twitter LinkedIn requires connections to have a pre-existing relationship.
- It has now passed 300 million users There are now over 1 billion LinkedIn endorsements 41% of LinkedIn visits are now via mobile LinkedIn has 5,000 employees 2.1 million LinkedIn groups Average time a user spends a month on LinkedIn is 17 minutes Worth an estimated $7.5 billion The top 5 countries by user numbers are. USA (93 million), India (24 million), Brazil (16 million), UK (14 million) and Canada with 9 million. The top 3 fastest growing countries are Turkey, Colombia and Indonesia The most likely demographic profile is Male, Asian, 45-54 years, Earns $150,000+, No kids and has a Grad school education
- A media sharing website, YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim who were all early employees of PayPal
- YouTube is a massive video-sharing site in which users can view, upload and share videos with the rest of the internet. Due to the massive number of views and viral nature that videos can obtain, YouTube video marketing is incredibly useful for business owners wanting to build their brand. Furthermore, since the site is free, there is no overhead cost other than that needed to create the original content that will be used in marketing materials.
- Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices. 88% of Twitter users are on mobile
- 1. A mind blowing 300 billion tweets have been sent since inception 2. Tweets with image links have 5 times the engagement rate 3. Over 20 million fake Twitter users 4. Over 241 million monthly active Twitter users 5. 184 million monthly active users using mobile 6. The cost of a 24 hour promoted trend runs about $200 thousand 7. China is the country with the most users with over 35 million 8. Katy Perry is the queen of Twitter over 51 million followers surpassing Justin 9, Number of employees at Twitter has increased to 2000+ 10. 170 minutes – The average time per month spent by users on Twitter 11. 63% of brands have multiple Twitter accounts 12. YouTube is the most followed brand with over 40 million followers 13. Twitter has a market cap of about 27 billion 14. Average number of followers per twitter user is 208 15. Ellen’s photo of Hollywood stars at Oscars with an incredible 3.4 million retweets
- Social media is an easy way to learn about your audience Social media helps target audiences more effectively Social media helps find new customers and expand your audience Social media allows you to receive instant feedback from your customers’ perspective Improve market intelligence and get ahead of your competitors with social media Share content easier and faster with social media
- While many users feel their personal data is safe on social networking sites because they have set high levels of security settings, research suggests this is not the case. According to a 2010 Northeastern University and Max Planck Institute for Software Systems study, researchers created an algorithm to discover an individual's personal attributes by examining the one thing that most people leave public even when all other privacy settings are place: their friend list. Using the algorithm, researchers were able to infer many personal traits merely from friend lists, including educational level, university attended, hometown and other private data.
- Negative Health Consequences Cyberbulling Isolation Encouraging poor grammar, usage, and spelling Allowing the spread of misinformation that may be perceived as fact even in light of evidence to the contrary Exposing children to online predators Creating a culture in which a single mistake such as a racy picture or poorly thought-out comment can cause irreparable harm to your reputation Decreasing productivity as workers habitually check social networking sites while they should be working Providing information that increases the risk of identity theft