Using social media can seem overwhelming. How do you implement social media into your current marketing strategy? This presentation was originally given at the 2011 MCN Nonprofit Essentials Conference. It is designed for nonprofit organizations or other businesses who are looking to stick their toes in the social media water.

1. Social Media Strategy 101 Presented by: Melissa Harrison Principal, Allée @alleecreative www.facebook.com/alleecreative

2. What is social media? The long version “Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.” -Brian Solis The short version Tools Internet Conversation

3. Tools Blogs WordPress Blogger Bookmarking Sites Delicious StumbleUpon Microblogs Twitter Tumblr Photo Sharing Flickr Picasa Social Networks Facebook Google+ LinkedIn Video Sharing YouTube

5. Do you have words like “best”, “go-to”, “experts”, “well-known” in your strategic plan?

6. Are you thinking about what the future of your organization is as the Baby Boomers start to retire?

8. Rules of the Game

9. You’re on board, now what? Create measureable goals (congruent with your overall marketing plan/strategic plan) Start small Create content calendars and assign tasks Monitor Be in for the long haul Be flexible

10. Choose your platform and make it your own Customize Calls to action Organization voice Be real

11. Facebook Examples

12. Twitter Examples

13. YouTube Examples

14. Blog example

15. Tips to Get Started Consider your resources Is it right for your org? Listen Craft your message Engage Monitor/Evaluate Repeat

16. Remember… If you forget all else, remember this: Social media is not “one-size-fits-all.” It’s a two-way street where success is built from meaningful content that engages your audience.

17. Action!Create some short-term goals Today: Choose one social platform to learn more about Next month: Analyze current communications plan and identify needs Research audience Where they hang out What they want

18. Thank you! Melissa Harrison Email: melissa@alleecreative.com Twitter: @alleecreative Facebook: www.facebook.com/alleecreative Phone: 612.946.7144