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Twitter Revolution - How to Mobilize
- 1. Twitter: How to Mobilize How to Get Photographers to Take Action Jim M. Goldstein Photography & Web Strategy Services JMG-Galleries.com Twitter: @jimgoldstein All Photographs © Jim M. Goldstein, All Rights Reserved
- 2. Identity
- 3. Identity Who are You? Individual Company Co-Op Superhero What do you Represent Interests Skills Personality
- 5. Trust & Reputation Networks Are King Will People Lick Like You William Dawes or Paul Revere? Agent Zero Build an Online Reputation Trust & Be Trusted “Within about 15 minutes her first tweet, Oprah had more than 76,000 followers” - CNET News (4/17/09)
- 6. Transparency
- 7. Transparency Marketing Saturation & Skepticism Humanizing Communication Be Open & Honest
- 9. Purpose & Passion Tweet with... Purpose = Win Passion = Win Purpose & Passion = Win² Generate Content Reflecting Purpose & Passion
- 10. Communicate
- 11. Communicate Converse vs. Broadcast Going It Alone Amplify with Twitter Tools Expand Reach to Other Communities Leverage the Power of Links
- 12. Strategy
- 13. Strategy Open Your Eyes to What’s Beyond the Horizon Identify Your Objectives Know Your Audience Plug In to Multiple Communities Build a Tribe Know Your Limits
- 15. Action Through Value The Single Most Important Question To Ask Yourself What Value Does This Provide to My Followers? Trust + Value = Action
- 16. Action Types
- 17. Action Types Build Roads for Others to Follow Reply Re-Tweet Share Comment Vote Subscribe or Sign-Up Purchase
- 18. Selectivity
- 19. Selectivity Don’t Just Follow Your Nose How & When to Tweet Followers / Following Communities Tools
- 20. Repetition
- 21. Repetition Reminders Scheduling Leverage Good Etiquette
- 22. Etiquette
- 23. Etiquette Always Say Thank You Re-Tweet Often Always Respond to Others What You Say Is Permanent Don’t Spam Don’t Spam Don’t Spam No Excess Tweeting No Blog Spam No Robot Messaging No Facebook App Invites
- 24. Commit
- 25. Commit It’s Not a Sprint, It’s a Marathon Be Authentic, No Ghost Writers Map Out Goals Develop A Strategy Temper Activity to Your Comfort Level This is NOT a Fad, This is the Future of Marketing
- 26. Favorite Tools
- 27. Favorite Tools Tools That Don’t Bite ReTweet Tweet Reach TwtPoll Twitter Facebook App FriendFeed Facebook App Bit.ly TrueTwit TweetBeep BackTweets / DISQUS SocialToo SocialOomph
- 28. Thank You Web: JMG-Galleries.com Twitter: @jimgoldstein Download This & More At Email: jim@jmg-galleries.com www.JMG-Galleries.com/blog/TwitterRev/