What is it and how will it impact your business? In this blog post, we have found potential threats and how to overcome these in your business strategy.
What the books about social media don't tell you Koen Delvaux
Social media campaigns are hot. Yet, it isn't about the campaign but about transforming your company into a cocreation environment where customers are part of your organization.
It's every marketers worst nightmare: negative comments posted about you online!
But each type of negative post calls for a different approach - use this Social Media Crisis Plan flowchart to help you determine how you are best to proceed.
For more information see: http://www.xplore.net/web_smart/index.htm?articleId=384
This document discusses social media marketing strategies for real estate agents. It recommends using content marketing to engage target audiences like veterans and millennials. Agents should focus on customer needs by answering questions and providing value without self-promotion. Creating a marketing machine through regular posting, sharing, engagement and tracking results on platforms like Facebook, Twitter and Instagram can help agents brand themselves and build relationships. Proper monitoring of online reputation is also advised.
8.5 tips for increasing sales through better meetingsLeigh Ashton
Meetings. Do you love or loathe them?
Whatever your answer, you know that sooner or later you’ll be attending one! According to a survey, 45% of us are blighted by “having a meeting for the sake of having a meeting”.
Ring any bells? I’ve attended a few meetings in my time. Some excellent. Some not so!
I thought I’d jot down some random thoughts on how to have better meetings!
And I’d love to know what you think too!
Here goes…
This document provides advice on how to solve problems with personal brands on social media. It begins by giving examples of how major brands and public figures have damaged their reputations through social media posts. It then lists several pieces of advice, including to remember who you represent with your personal brand and be careful about content on those accounts being tied back to your company. It also advises thinking before posting, knowing your audience, and realizing that not all publicity is good publicity. The document stresses having security measures and crisis plans in place for social media accounts.
The document discusses seven reasons why people use LinkedIn: 1) to connect with prospects and raise awareness of experience and services, 2) to announce new product launches or services, 3) to research prospects prior to connecting, 4) to expand connections as prospective future employers, 5) to build awareness of their start-up and feed the sales funnel, 6) to reach out to new prospects and stay at the front of customers' minds, and 7) for market positioning and raising awareness of new products and services. It then discusses common mistakes on LinkedIn like selling too soon, not being authentic, and not providing value in discussions. It promotes downloading companion ebooks on writing good headlines, having engaging discussions, and networking tips
This document discusses finding an important missing chapter in startup advice about focusing on yourself as the most important building block. It talks about unleashing your inner monkey and how the author found this chapter. It suggests that this chapter is missing because of factors like the digital age and what is visible in society. It then provides advice on using this chapter by redefining your definition of success and having a plan to deal with challenges.
15 Strategies to Make Your Organization More LikeableDave Kerpen
The document provides 15 strategies for making an organization more likeable on social media. It discusses the importance of listening to customers, responding quickly to comments, being authentic, asking questions to engage customers, providing value, sharing stories, and integrating social media into the customer experience. It also covers using social media like Facebook, Twitter, YouTube, and blogs to build connections and engage with customers.
What the books about social media don't tell you Koen Delvaux
Social media campaigns are hot. Yet, it isn't about the campaign but about transforming your company into a cocreation environment where customers are part of your organization.
It's every marketers worst nightmare: negative comments posted about you online!
But each type of negative post calls for a different approach - use this Social Media Crisis Plan flowchart to help you determine how you are best to proceed.
For more information see: http://www.xplore.net/web_smart/index.htm?articleId=384
This document discusses social media marketing strategies for real estate agents. It recommends using content marketing to engage target audiences like veterans and millennials. Agents should focus on customer needs by answering questions and providing value without self-promotion. Creating a marketing machine through regular posting, sharing, engagement and tracking results on platforms like Facebook, Twitter and Instagram can help agents brand themselves and build relationships. Proper monitoring of online reputation is also advised.
8.5 tips for increasing sales through better meetingsLeigh Ashton
Meetings. Do you love or loathe them?
Whatever your answer, you know that sooner or later you’ll be attending one! According to a survey, 45% of us are blighted by “having a meeting for the sake of having a meeting”.
Ring any bells? I’ve attended a few meetings in my time. Some excellent. Some not so!
I thought I’d jot down some random thoughts on how to have better meetings!
And I’d love to know what you think too!
Here goes…
This document provides advice on how to solve problems with personal brands on social media. It begins by giving examples of how major brands and public figures have damaged their reputations through social media posts. It then lists several pieces of advice, including to remember who you represent with your personal brand and be careful about content on those accounts being tied back to your company. It also advises thinking before posting, knowing your audience, and realizing that not all publicity is good publicity. The document stresses having security measures and crisis plans in place for social media accounts.
The document discusses seven reasons why people use LinkedIn: 1) to connect with prospects and raise awareness of experience and services, 2) to announce new product launches or services, 3) to research prospects prior to connecting, 4) to expand connections as prospective future employers, 5) to build awareness of their start-up and feed the sales funnel, 6) to reach out to new prospects and stay at the front of customers' minds, and 7) for market positioning and raising awareness of new products and services. It then discusses common mistakes on LinkedIn like selling too soon, not being authentic, and not providing value in discussions. It promotes downloading companion ebooks on writing good headlines, having engaging discussions, and networking tips
This document discusses finding an important missing chapter in startup advice about focusing on yourself as the most important building block. It talks about unleashing your inner monkey and how the author found this chapter. It suggests that this chapter is missing because of factors like the digital age and what is visible in society. It then provides advice on using this chapter by redefining your definition of success and having a plan to deal with challenges.
15 Strategies to Make Your Organization More LikeableDave Kerpen
The document provides 15 strategies for making an organization more likeable on social media. It discusses the importance of listening to customers, responding quickly to comments, being authentic, asking questions to engage customers, providing value, sharing stories, and integrating social media into the customer experience. It also covers using social media like Facebook, Twitter, YouTube, and blogs to build connections and engage with customers.
15 Strategies to Make Your Organization More Likeable Likeable Media
The document provides 15 strategies for making an organization more likeable on social media. It discusses the importance of listening to customers, responding quickly to comments, being authentic, asking questions to engage customers, providing value, sharing stories, and integrating social media into the customer experience. It also provides tips for getting started and best uses of platforms like Facebook, Twitter, YouTube, and blogs.
Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interfaceFluent Social
For the world's largest social network, facebook still gets a lot of user interface concepts wrong. In a series of pop quizes, John McElhenney takes on what's wrong with facebook. #facebookfail
Learn the Secrets of How One Advisory Firm Attracted 20 Leads in 6 Months Usi...Samantha Russell
Since going independent in 2017 Steve Conroy Director of Business Development at Braun-Bostich & Associates, Inc. has learned the hard and fast truth about what to do and what not to do when it comes to digital marketing.
So how did he leverage the power of inbound marketing to double its audience and reach? Was it niche-specific content, social media advertising, the smart use of technology for lead scoring and qualification, or a magical “marketing dust?”
Find out in this live webinar with Steve where he’ll share the secrets to success and answer your most pressing questions about inbound marketing, going independent and so much more.
Email marketing can be an effective way to promote a company and its products or services. However, newsletters need to be carefully designed and tested to engage recipients and avoid spam filters. Key factors include using graphics for easy scanning, targeting the right audience, catching attention in the first 3 seconds, integrating social media sharing, and continually analyzing open and click rates through testing different content, timing, and elements like subject lines. Success requires finding the right tone of selling versus friendship, emphasizing calls to action, and deleting non-openers from lists.
This document provides tips for engaging with social media while staying genuine and not spending all of one's time online. It recommends choosing relevant goals and a few social media platforms to focus on. Only 20% of posts should be promotional; use photos 75% of the time and casual language. Build momentum around your brand and values by posting engaging content like photos tagged with relevant hashtags. Engage with your audience through comments and shares rather than focusing solely on likes. Be interesting, humorous, and relevant to your community.
The document discusses influence and how anyone can become a media giant. It defines influence as the ability to move people toward valuable action through establishing trust via authority, relevance, audience, frequency, and emotion. It recommends identifying influencer types that matter for a particular topic or industry, such as skeptics, journalists, community leaders, and early adopters. The document provides tips on finding and building relationships with influencers by consuming their content, participating in their communities, making contact, and contributing. It also suggests activating influencers by creating a fun culture and helping them.
Ciaran Norris - How To Make Social Media WorkKerry Bridge
This document provides guidance on how to effectively use social media for business purposes. It discusses planning a social media strategy by identifying objectives, choosing appropriate platforms, and measuring results. It also provides examples of how both B2B and B2C companies have successfully engaged customers on social media, such as by generating ideas from online communities, responding to customer service issues, and creating viral marketing campaigns by tapping into existing consumer behaviors. The key recommendations are to identify the goals for social media engagement, select the right platforms to achieve those goals, and focus on enabling engagement rather than just promoting social media presence.
This document discusses strategies for using social media effectively for business purposes. It emphasizes that businesses must participate consistently on social media and communicate their value rather than just product offerings. It provides tips for attracting customers online such as looking at competitors' activities, talking to customers, setting goals, and starting engagement now. Additionally, it advises fascinating customers by being the most interesting, driving behavior through messages over media, highlighting what makes you distinctive, and using techniques like questions or opinions to stand out. The key is to entertain and connect with people rather than just selling to them on social networks. The document concludes by recommending treating social media use as an experiment and becoming more visible through openness, listening, reading, and responding.
The document outlines 11 critical mistakes that business bloggers commonly make that prevent them from earning money from their blogs. These mistakes include not having a formal launch process, not having a clear purpose for blog content, neglecting SEO, not creating strong calls to action, spending too much time on non-essential tasks, ignoring analytics, overcrowding the sidebar with too many widgets, wasting money on ineffective ads, trying to appeal to too broad of an audience, failing to follow up with blog readers, and not having enough original content prepared at launch. Avoiding these common pitfalls can help business bloggers be more successful financially and retain readers.
The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!
Serena's Presentation - Social Media ToolsUCLA X425
The document provides an overview of free and paid social media tools for goals, listening, engagement, and influencer identification. It recommends starting with goals, listening platforms like Google Alerts, engagement on Facebook, Twitter, YouTube and Pinterest. It also lists tools for automation, analytics, influencers and communities to continue learning about social media.
Social Media Tools: The free and not so freeSerena Ehrlich
An overview of social media tools, and tips to maximize your social media program, even if you are on a budget. Download the presentation to see my tips (they're in the notes!). I forgot to mention that earlier....
This document discusses managing your business's reputation on social media. It provides statistics on social media usage and outlines three steps to participating: plan engaging posts in advance, interact with followers, and run Facebook ads. It also discusses claiming your business on platforms like Google, Yelp, and Facebook and properly responding to positive and negative reviews by thanking customers or apologizing, addressing concerns, and offering amendments. The document stresses the importance of ongoing monitoring and analysis of social media presence.
Top 3 social media strategies your brand is missinglotus823
This document outlines the top 3 social media strategies a brand may be missing. The strategies are: utilizing influencers by integrating PR relationships with social media efforts, reputation management by listening, always replying, and monitoring feedback with tools, and creating videos to tell stories, educate customers, and promote the brand. Video consumers are expected to double by 2015. The document provides details on implementing each strategy across various social media platforms like Facebook, Twitter, LinkedIn, and Google+.
This document outlines the top 3 social media strategies a brand may be missing. The strategies are: utilizing influencers by integrating PR relationships with social media efforts, reputation management by listening, always replying, and monitoring feedback with tools, and creating videos to tell stories, educate customers, and promote the brand. Video consumers are expected to double by 2015. The document provides details on implementing each strategy across various social media platforms like Facebook, Twitter, LinkedIn, and Google+.
In this this highly interactive workshop, we hope to reduce anxiety around delivering and receiving feedback. First, we’ll discuss what makes giving feedback such a challenge and then introduce several different frameworks and approaches that you can use to prepare and organize your feedback and your response. Then, we’ll practice together through a series exercises in a fun and safe setting. We’ll be swapping roles as we go along, so that everyone has equal opportunity to practice giving and receiving feedback.
7 Ways to Handle Negative Feedback on Instagram Mohamed Mahdy
This document provides 7 ways to handle negative feedback on social media. It recommends creating a process for handling feedback, identifying the type of feedback, responding to most feedback within reason, having patience and being helpful, giving your audience a chance to respond, knowing when to take discussions offline, and not taking feedback personally. The overall message is that social media managers should address issues calmly and thoughtfully while prioritizing customer satisfaction.
This document provides information on using social media to generate value for organizations and individuals. It discusses 5 ways to generate value for an organization, including product research, community building, customer service, two-way communication, and transparency. It also provides tips for using social media to create personal value and engage in two-way communication as an individual. Throughout, it emphasizes listening to audiences and adapting messaging in a transparent manner.
This blog post debunks 5 common myths about social media marketing. It explains that you do not need accounts on every platform to succeed, and should instead focus on where your target audience engages. It also notes that scheduling tools can still allow for engagement if relevant content and follow up responses are provided. Additionally, the post emphasizes building quality connections over quantity of likes and shares, and that organizing posts through a calendar allows for consistency and accountability rather than preventing productivity. The post encourages readers to start growing an engaged community by applying these truths.
The document outlines 10 common mistakes made when marketing on Facebook. These include: depending too heavily on paid advertising; forgetting the social aspect of interacting with users; being overzealous in posting; ignoring Facebook rules; being lazy in completing your page details; focusing too much on likes; including too much text in posts; not focusing enough on branding; ignoring Facebook Insights data; and being boring in posts. The key is to engage with users socially, post consistently but not too frequently, follow all rules, optimize your page, and create interesting brand-focused content that users will want to engage with and share.
7 Ways to Handle Negative Feedback on InstagramMohamed Mahdy
This document provides 7 ways to handle negative feedback on social media. It recommends creating a process for handling feedback, identifying the type of feedback, responding to most feedback within reason, giving your audience a chance to respond, knowing when to take discussions offline, not taking feedback personally, and making changes based on constructive feedback. The overall message is to address issues calmly and thoughtfully in order to maintain positive relationships with customers.
15 Strategies to Make Your Organization More Likeable Likeable Media
The document provides 15 strategies for making an organization more likeable on social media. It discusses the importance of listening to customers, responding quickly to comments, being authentic, asking questions to engage customers, providing value, sharing stories, and integrating social media into the customer experience. It also provides tips for getting started and best uses of platforms like Facebook, Twitter, YouTube, and blogs.
Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interfaceFluent Social
For the world's largest social network, facebook still gets a lot of user interface concepts wrong. In a series of pop quizes, John McElhenney takes on what's wrong with facebook. #facebookfail
Learn the Secrets of How One Advisory Firm Attracted 20 Leads in 6 Months Usi...Samantha Russell
Since going independent in 2017 Steve Conroy Director of Business Development at Braun-Bostich & Associates, Inc. has learned the hard and fast truth about what to do and what not to do when it comes to digital marketing.
So how did he leverage the power of inbound marketing to double its audience and reach? Was it niche-specific content, social media advertising, the smart use of technology for lead scoring and qualification, or a magical “marketing dust?”
Find out in this live webinar with Steve where he’ll share the secrets to success and answer your most pressing questions about inbound marketing, going independent and so much more.
Email marketing can be an effective way to promote a company and its products or services. However, newsletters need to be carefully designed and tested to engage recipients and avoid spam filters. Key factors include using graphics for easy scanning, targeting the right audience, catching attention in the first 3 seconds, integrating social media sharing, and continually analyzing open and click rates through testing different content, timing, and elements like subject lines. Success requires finding the right tone of selling versus friendship, emphasizing calls to action, and deleting non-openers from lists.
This document provides tips for engaging with social media while staying genuine and not spending all of one's time online. It recommends choosing relevant goals and a few social media platforms to focus on. Only 20% of posts should be promotional; use photos 75% of the time and casual language. Build momentum around your brand and values by posting engaging content like photos tagged with relevant hashtags. Engage with your audience through comments and shares rather than focusing solely on likes. Be interesting, humorous, and relevant to your community.
The document discusses influence and how anyone can become a media giant. It defines influence as the ability to move people toward valuable action through establishing trust via authority, relevance, audience, frequency, and emotion. It recommends identifying influencer types that matter for a particular topic or industry, such as skeptics, journalists, community leaders, and early adopters. The document provides tips on finding and building relationships with influencers by consuming their content, participating in their communities, making contact, and contributing. It also suggests activating influencers by creating a fun culture and helping them.
Ciaran Norris - How To Make Social Media WorkKerry Bridge
This document provides guidance on how to effectively use social media for business purposes. It discusses planning a social media strategy by identifying objectives, choosing appropriate platforms, and measuring results. It also provides examples of how both B2B and B2C companies have successfully engaged customers on social media, such as by generating ideas from online communities, responding to customer service issues, and creating viral marketing campaigns by tapping into existing consumer behaviors. The key recommendations are to identify the goals for social media engagement, select the right platforms to achieve those goals, and focus on enabling engagement rather than just promoting social media presence.
This document discusses strategies for using social media effectively for business purposes. It emphasizes that businesses must participate consistently on social media and communicate their value rather than just product offerings. It provides tips for attracting customers online such as looking at competitors' activities, talking to customers, setting goals, and starting engagement now. Additionally, it advises fascinating customers by being the most interesting, driving behavior through messages over media, highlighting what makes you distinctive, and using techniques like questions or opinions to stand out. The key is to entertain and connect with people rather than just selling to them on social networks. The document concludes by recommending treating social media use as an experiment and becoming more visible through openness, listening, reading, and responding.
The document outlines 11 critical mistakes that business bloggers commonly make that prevent them from earning money from their blogs. These mistakes include not having a formal launch process, not having a clear purpose for blog content, neglecting SEO, not creating strong calls to action, spending too much time on non-essential tasks, ignoring analytics, overcrowding the sidebar with too many widgets, wasting money on ineffective ads, trying to appeal to too broad of an audience, failing to follow up with blog readers, and not having enough original content prepared at launch. Avoiding these common pitfalls can help business bloggers be more successful financially and retain readers.
The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!
Serena's Presentation - Social Media ToolsUCLA X425
The document provides an overview of free and paid social media tools for goals, listening, engagement, and influencer identification. It recommends starting with goals, listening platforms like Google Alerts, engagement on Facebook, Twitter, YouTube and Pinterest. It also lists tools for automation, analytics, influencers and communities to continue learning about social media.
Social Media Tools: The free and not so freeSerena Ehrlich
An overview of social media tools, and tips to maximize your social media program, even if you are on a budget. Download the presentation to see my tips (they're in the notes!). I forgot to mention that earlier....
This document discusses managing your business's reputation on social media. It provides statistics on social media usage and outlines three steps to participating: plan engaging posts in advance, interact with followers, and run Facebook ads. It also discusses claiming your business on platforms like Google, Yelp, and Facebook and properly responding to positive and negative reviews by thanking customers or apologizing, addressing concerns, and offering amendments. The document stresses the importance of ongoing monitoring and analysis of social media presence.
Top 3 social media strategies your brand is missinglotus823
This document outlines the top 3 social media strategies a brand may be missing. The strategies are: utilizing influencers by integrating PR relationships with social media efforts, reputation management by listening, always replying, and monitoring feedback with tools, and creating videos to tell stories, educate customers, and promote the brand. Video consumers are expected to double by 2015. The document provides details on implementing each strategy across various social media platforms like Facebook, Twitter, LinkedIn, and Google+.
This document outlines the top 3 social media strategies a brand may be missing. The strategies are: utilizing influencers by integrating PR relationships with social media efforts, reputation management by listening, always replying, and monitoring feedback with tools, and creating videos to tell stories, educate customers, and promote the brand. Video consumers are expected to double by 2015. The document provides details on implementing each strategy across various social media platforms like Facebook, Twitter, LinkedIn, and Google+.
In this this highly interactive workshop, we hope to reduce anxiety around delivering and receiving feedback. First, we’ll discuss what makes giving feedback such a challenge and then introduce several different frameworks and approaches that you can use to prepare and organize your feedback and your response. Then, we’ll practice together through a series exercises in a fun and safe setting. We’ll be swapping roles as we go along, so that everyone has equal opportunity to practice giving and receiving feedback.
7 Ways to Handle Negative Feedback on Instagram Mohamed Mahdy
This document provides 7 ways to handle negative feedback on social media. It recommends creating a process for handling feedback, identifying the type of feedback, responding to most feedback within reason, having patience and being helpful, giving your audience a chance to respond, knowing when to take discussions offline, and not taking feedback personally. The overall message is that social media managers should address issues calmly and thoughtfully while prioritizing customer satisfaction.
This document provides information on using social media to generate value for organizations and individuals. It discusses 5 ways to generate value for an organization, including product research, community building, customer service, two-way communication, and transparency. It also provides tips for using social media to create personal value and engage in two-way communication as an individual. Throughout, it emphasizes listening to audiences and adapting messaging in a transparent manner.
This blog post debunks 5 common myths about social media marketing. It explains that you do not need accounts on every platform to succeed, and should instead focus on where your target audience engages. It also notes that scheduling tools can still allow for engagement if relevant content and follow up responses are provided. Additionally, the post emphasizes building quality connections over quantity of likes and shares, and that organizing posts through a calendar allows for consistency and accountability rather than preventing productivity. The post encourages readers to start growing an engaged community by applying these truths.
The document outlines 10 common mistakes made when marketing on Facebook. These include: depending too heavily on paid advertising; forgetting the social aspect of interacting with users; being overzealous in posting; ignoring Facebook rules; being lazy in completing your page details; focusing too much on likes; including too much text in posts; not focusing enough on branding; ignoring Facebook Insights data; and being boring in posts. The key is to engage with users socially, post consistently but not too frequently, follow all rules, optimize your page, and create interesting brand-focused content that users will want to engage with and share.
7 Ways to Handle Negative Feedback on InstagramMohamed Mahdy
This document provides 7 ways to handle negative feedback on social media. It recommends creating a process for handling feedback, identifying the type of feedback, responding to most feedback within reason, giving your audience a chance to respond, knowing when to take discussions offline, not taking feedback personally, and making changes based on constructive feedback. The overall message is to address issues calmly and thoughtfully in order to maintain positive relationships with customers.
Feb 2023 - Social Media Trends and Etiquette Workshop.pptxLibertyCVB
A creative strategy provides guiding principles for developing content to support long-term growth. It serves as a call to action, using data to assess progress and ensure the right activities are being done effectively. The document provides tips for social media strategies, including focusing on top platforms for the target audience, using analytics to understand what works, setting goals for each platform, learning management tools, monitoring competition, and staying up to date on trends. Key recommendations are to create original content, focus on short videos and user-generated content, leverage micro-influencers, and watch keywords and search engine optimization.
Social media has become a prominent platform for businesses today. Small businesses establish themselves over the web through this easily accessible and
The document provides 15 strategies for making an organization more likeable on social media. It discusses the importance of listening to customers, responding quickly to comments, being authentic, asking questions to engage customers, providing value through stories and user-generated content, integrating social media into the customer experience, admitting and learning from mistakes, and focusing on delighting customers rather than direct selling. It also provides tips for getting started and effective uses of Facebook, Twitter, YouTube, LinkedIn and blogs.
The document outlines 15 strategies for making organizations more likeable on social media. It discusses the importance of listening to customers, acting like customers, compelling customers to be fans, responding quickly to comments both good and bad, being authentic, asking questions of fans, providing value for free, sharing stories, inspiring customer story sharing, integrating social media into the customer experience, using Facebook ads effectively, admitting and learning from mistakes, consistently delivering excitement and surprise, and making it easy for customers to buy without direct selling. It also provides tips on getting started and best uses of Facebook, Twitter, YouTube, LinkedIn and blogs to connect with customers.
15 Ways to Make Your Organization More LikeableLikeable Media
The document outlines 15 strategies for making organizations more likeable on social media. It discusses the importance of listening to customers, acting like customers, compelling customers to be fans, responding quickly to comments both good and bad, being authentic, asking questions of fans, providing value for free, sharing stories, inspiring customer story sharing, integrating social media into the customer experience, using Facebook ads effectively, admitting and learning from mistakes, consistently delivering excitement and surprise, and making it easy for customers to buy without direct selling. It also provides tips on getting started and best uses of Facebook, Twitter, YouTube, LinkedIn and blogs to connect with customers.
The document provides social media marketing tips for brands and companies. It recommends tailoring social media pages to customers rather than personal interests, being active but not overposting, posting at times when followers are most active, maintaining a consistent brand message across channels, sharing engaging content, using checklists to ensure high quality posts, being original, providing great customer service, having a personality in posts to engage followers, and understanding which platforms are best for the business's goals. It also lists don'ts such as liking your own posts, neglecting social media accounts, sharing too much private information, indiscriminately connecting with all followers, forgetting to network, neglecting privacy settings, being spammy, deleting all negative comments, and relying too
If you’re an inbound marketer, or you use social media to help promote your business, you’ve probably heard that engagement is essential.
But why is engagement so important in modern marketing?
4 Deadly Mistakes Most Startups Make When They LaunchRoss Simmonds
Wondering how to launch your startup? The first step to having a successful startup launch is understanding the mistakes that most startups make so you can avoid them. In this presentation, you're going to learn the most popular mistakes that startups make and how you can avoid them.
This document provides information from Dino Enterprise about marketing on social media. It discusses choosing the right social networks to be on based on target demographics. These include Facebook being best for ages 45-65, Twitter for 25-34, Instagram for younger users focused on selfies and media, and Pinterest popular among women. It also recommends telling your brand story, sharing engaging content that invites sharing, communicating regularly with fans, and using different mediums like blogging, video, and podcasting to share content. The document discusses using paid social media ads on Google, Twitter, and Facebook and provides tips for optimizing ads on each platform.
Facebook marketing is a lot of fun
because there are a lot of things to
discover, but it can also get very
expensive if you don’t know what
you’re doing.
Follow the eight proven promotion
methods covered in this training so you can start your Facebook promotion
campaign on a solid path to success.
I recently had the chance to give a very short talk on social media in eCommerce. Very high level, nothing too specific as that would have required TONS of time. Showed some good examples of eCommerce companies sort of getting things right.
Overview:
Choosing which of the hundreds of social media platforms and tools to use as part of your eCommerce marketing strategy is very difficult.
This document outlines 10 principles for using social media effectively in B2B sales. It recommends having clear objectives and a listening plan to understand target audiences. It emphasizes engaging with existing online communities rather than trying to build your own. Proper social media etiquette involves listening, asking questions, and adding value without directly pitching. Salespeople should practice social media use, track engagement, measure results, adjust strategies based on data, and automate processes for efficiency while also prioritizing creativity.
This document outlines several common mistakes companies make with social media. Some key mistakes include: leaving social media profiles incomplete; not posting fresh, engaging content regularly; spamming followers with unwanted messages; not separating personal and business accounts; and having unrealistic expectations of what social media can achieve. The document provides advice from various social media experts on how to avoid these pitfalls and use social media effectively for business purposes.
This document outlines 7 strategies for growing a business using social media that were presented by Mike McDermott of Bash Foo. The strategies include: 1) Running contests on social media to engage customers and gain leads; 2) Capturing email addresses from interested customers; 3) Selling products directly through a business's Facebook page; 4) Searching social media to find and communicate with potential customers; 5) Recruiting employees by searching competitors' LinkedIn profiles; 6) Creating social media guidelines for employees; and 7) Using Google+ to increase search engine visibility.
Social Media Selling - Creating Your Social Selling SystemRevenue Love, LLC.
Social Media Selling - learn how to create the ultimate social media selling system in this slide deck.
This course was launched for paid members on the BCGurus.com website, you can view the entire 6 part series by visiting - http://www.bcgurus.com/tutorials/introduction-to-social-selling-part-3
Created by Jonathan Hinshaw, www.ebwaycreative.com
The document provides guidelines for using social media effectively. It discusses choosing social media channels carefully and refining choices over time. While large companies use pre-existing channels, smaller companies may need to create internal networks. Content should be tailored to each channel to engage appropriate audiences. Companies should integrate social media with other marketing but focus efforts online for speed and cost. Employees should maintain separate personal and professional accounts to share company news without oversharing personal content.
The document summarizes key points from a lecture on talking to users when starting a business:
1) Do not keep your idea secret and try to launch without feedback - get feedback early from potential customers to validate your idea works for them.
2) Immerse yourself in the target industry and identify specific customer segments to start with rather than trying to attract all customers at once.
3) Use surveys and quantitative metrics like the "40% rule" to validate customers are enthusiastic about your product idea.
4) Talk to your initial users in person to get qualitative feedback on what to change or build, but be careful not to build every suggested feature without validation.
A listicle, much like a cavoodle or jazzercise, conjures up notions of fun and frivolity. A portmanteau derived from the terms ‘list’ and ‘article’, listicles have reached saturation point thanks to websites like Buzzfeed.
This document summarizes key aspects of Australian privacy and trade practices law. It discusses the Australian Privacy Principles (APPs) which replaced the National Privacy Principles and cover the collection, use, and disclosure of personal information. It also outlines the powers of the Australian Competition and Consumer Commission to enforce consumer protection laws regarding unfair contract terms, consumer guarantees for goods and services, and penalties for noncompliance.
Thinking of hiring a copywriter - here are important questions to ask?Infodec Communications
Copywriting is an important part of the business and marketing process. But, before you hire a copywriter here are some important questions you should ask.
An infographic that outlines some interesting Google+ statistics and tips for SMEs to best take advantage of the fast-growing, second largest social network.
Tender writing can be a complex issue for many business owners. Infodec Communications was engaged to provide information about the tender process and provide tips to writing a successful tender by the Sutherland Shire Council. The information in the presentation provides advice about tender writing for all levels of government.
On 25 September, Michael Jerabek from the Australian Competition and Consumer Commission addressed the MDCC about such topics as small businesses & the Competition and Consumer Act, advertising & selling, social media and much more.
Having a responsive website design that works well on all devices is important for online success. Using Google Adwords and remarketing can help drive traffic to your site and increase conversions. Creating online video content is also a good strategy as video engages users well.
This document discusses content strategies for Australian businesses. It finds that while most businesses have a website, many do not utilize social media or have a content strategy. The top reasons cited are not knowing how or what content to share. The document then provides guidance on developing a content strategy including aggregating content from sources like RSS feeds and Twitter on topics relevant to customers. It emphasizes staying engaged by regularly sharing this third-party content on websites, newsletters and social media along with calls to action. Having a communications expert can help businesses develop an effective strategic content plan.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
2. WHO, WHAT, WHERE, WHEN, WHY?
• You heard that right. Facebook is releasing a new button that
aims to compliment the LIKE button.
• CEO Mark Zuckerberg has indicated he doesn’t want the new
button to be considered as a ‘dislike’ button.
• In announcing the new development he said, “That doesn’t
seem like the kind of community that we want to create: You
don’t want to go through the process of sharing some moment
that was important to you in your day and have someone
‘down-vote’ it.”
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4. • The new button has not been introduced to Facebook yet,
so be sure to avoid special offer scams to get the button
early like Graham Cluley explained in his post.
• So, when it is rolled out, how will the new button work?
• Have you ever scrolled down your News Feed, saw a
status that you certainly don’t like or agree with and
commented on the post? Well, it looks like those days are
not yet over.
• The new button for Facebook is expected to express
sympathy and/or empathy. It will most likely be used for
those sensitive posts you see that seem a little
inappropriate to LIKE.
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5. HOW ABOUT THE NEW BUTTON’S IMPACT ON
BUSINESS?
• Of course, we live in a society where people try and find
loopholes to get what they want. It’s no secret that people
have been waiting for a dislike button to become active on
Facebook, so it is a strong possibility that Facebookers will
use this empathetic-dislike button as just a dislike button. It
will definitely be interesting to see what transpires.
• As per usual, a change in the online environment can cause
massive changes to businesses reputation if not handled
effectively.
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6. Here are
5 ways
your business can
be affected by the
new button, and
how to overcome
these threats.
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7. 1/ THREAT: COMPETITORS COULD BE CLICKING
THE DISLIKE BUTTON ON YOUR PAGE POSTS.
Solution: Have one of your
staff members check
these dislikes to see if
they are real people,
fake profiles, or
competitors. Doing this
can help you track the
source. Also, you should
make adjustments/follow
your PR crisis
management plan.
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8. 2/ THREAT: BEING ‘TOO CAREFUL’ AND MISSING
OUT ON GOOD POSTS.
Solution: There is no need to
be paranoid about this
new button. It is good to
keep doing what you have
always been doing – it
would be a shame to lose
the essence of your
corporation because of a
silly button, right? Don’t
be afraid to test the
waters.
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9. 3/ THREAT: HAVING AN OVERFLOW OF PEOPLE
CLICKING DISLIKE ON SOMETHING YOU POST.
Solution: The worst thing you can do here is
to either block the people clicking the
button or deleting the post itself. Why?
Even after you hide something off the
internet, the people who are friends of
those who clicked dislike can still see the
post. This is where your PR skills should
come in handy.
Here are some of our tips from a previous
post that you can use here:
• Try not to delete negative comments
• Keep track of everything; proof is in the
pudding
• Don’t lose your temper
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10. 4/ THREAT: FEELING DISHEARTENED WHEN
YOU RECEIVE DISLIKES ON POSTS.
Solution: You should always expect
to receive constructive criticism in
anything you do in both the
corporate world and your
personal world. What you should
do here is contact the people
who have disliked your posts and
learn their opinions about your
post. Not only will this approach
build a stronger relationship with
you and your audience, but it
also positively reflects your
response to criticism – making
the best out of an ugly situation.
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11. 5/ THREAT: HAVING MORE DISLIKES THAN
LIKES ON A POST.
Solution: Again, these things are
bound to happen. It may be
tempting to delete the post if
your dislikes overpower your
likes, but this is a major
opportunity for the future. You
should understand why there
are more dislikes on your post
by using tactics such as
comments and/or inboxing
those who disliked the post.
Then, use your results from
this research as a checklist for
future Facebook posts.
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12. As with a lot of things in
business having a plan is
key. In many situations if
you develop an effective
social media plan and
editorial calendar too, you
can advantage of this
medium which reaches
more people than any
other social media
channel.
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