The document summarizes a presentation by Phyllis Neill, President and CEO of Buzz12, about the importance of social media and digital marketing. Buzz12 is a digital marketing agency that has helped clients like Brookwood Hospital and Vulcan Materials with their social media strategies since 2009. The presentation explains that social media marketing is effective because it allows businesses to be found online, engage with prospects, showcase their expertise, and drive people to their websites. It provides tips for using key social media platforms like LinkedIn, Facebook, and Twitter to connect with clients and prospects.
Are you a business owner and wanting to take advantage of social media to connect with current and prospective customers? Don't be overwhelmed if you don't have a Facebook, Twitter or other social media account yet.
This document provides relationship marketing tips and quotes from various experts and speakers. It includes:
- Tips on focusing on culture, experience, emotion and trust to build strong relationships with customers.
- Quotes about taking the long view to build relationships over years, articulating messages with clarity and consistency, and educating and entertaining audiences.
- Encouragement to be authentic, accessible, persistent and to trust your instincts as a business owner.
Show of hands, how many people remember when getting hired was all about putting your best foot forward during a face-to-face interview and hoping they liked you? Or when an interview was the first opportunity you had to make a good impression? These days, when the hiring manager says, “tell me about yourself” she probably already knows more about you than you think.
Social media and the employer
Today many organizations check out an applicant’s social media profiles before they even extend the first interview offer. Reading over a candidate’s Twitter, Instagram, or Facebook feed gives the human resources department insight into the behavior of potential employees to see if they’re a good initial fit.
What you post on your social media accounts can tell them everything from what your political views are to whether you keep your cool over life’s little frustrations. For instance, if you boast about getting mouthy with a barista who messed up your coffee order, you’re probably not a good match for that customer service job you’ve got your eye on.
It may seem unfair that companies sometimes pass over otherwise qualified candidates because of the content of their Vine account, but many managers are glad for the chance to spot potential problem employees before they’re brought on board.
Employment Lawyer Lisa Geurin says the practice is perfectly legal, however it does have it’s limitations. For instance, “an employer who looks at an applicant’s Facebook page or other social media posts could well learn information that it isn’t entitled to have – or to consider during the hiring process,” explains Geurin. “This can lead to discrimination claims. For example, your posts or page might reveal your ethnicity, disclose that you are pregnant, or espouse your political or religious views. This type of information is off limits in the hiring process, and an employer who discovers it online and uses it as a basis for hiring decisions could face a discrimination lawsuit.”
Applicant dos and don’ts
It’s possible to use and maintain social media accounts during your job search as long as you keep a few things in mind.
Don’t give a potential employer your passwords. Some companies may ask you to provide passwords to your social networking accounts during the application process but you are under no obligation to comply. It’s a needless invasion of your privacy and, in fact, dozens of states are in the process of legislating bans against the practice.
Don’t lie about having social media accounts. This one is kind of a no-brainer but important to remember. Even if your accounts aren’t under the name on your job application, there’s still a chance your profiles will be discovered. Hiring managers don’t simply Google your given name, they’ll check to see what services are associated with your email address or even track their way back through peers or colleagues to see if they can find you.
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
For Mom Bloggers: The Dos & Don'ts of Working with BrandsBlogFrogCommunity
This document provides advice for women bloggers on working with brands. It discusses why brands want to work with bloggers due to their influence, and how the relationship can be mutually beneficial by providing additional revenue and credibility for bloggers. It lists the top 5 dos and don'ts for bloggers, which include being available, pitching yourself professionally, being creative in proposals, negotiating rates, avoiding ranting or alienating readers, doing research, making yourself easy to find, and not discounting the value of agencies. The overall message is that bloggers can build long-lasting relationships with brands by understanding what brands want and following best practices.
1/07 - DWC+ Teleclass - Building Your Twitter StrategyErin Murphy
This document provides tips and strategies for building an effective presence on Twitter. It discusses establishing a brand identity through your Twitter handle and profile icon. Key recommendations include following industry leaders, influencers, and those who follow your competitors to stay informed. The document also outlines strategies like curating lists, posting regularly using a 30/30/30/10 rule, and using tools like Hootsuite to manage time and track keywords. Case studies demonstrate how to research trends like soccer cleats on Twitter and next steps to engage further.
The document summarizes a presentation by Phyllis Neill, President and CEO of Buzz12, about the importance of social media and digital marketing. Buzz12 is a digital marketing agency that has helped clients like Brookwood Hospital and Vulcan Materials with their social media strategies since 2009. The presentation explains that social media marketing is effective because it allows businesses to be found online, engage with prospects, showcase their expertise, and drive people to their websites. It provides tips for using key social media platforms like LinkedIn, Facebook, and Twitter to connect with clients and prospects.
Are you a business owner and wanting to take advantage of social media to connect with current and prospective customers? Don't be overwhelmed if you don't have a Facebook, Twitter or other social media account yet.
This document provides relationship marketing tips and quotes from various experts and speakers. It includes:
- Tips on focusing on culture, experience, emotion and trust to build strong relationships with customers.
- Quotes about taking the long view to build relationships over years, articulating messages with clarity and consistency, and educating and entertaining audiences.
- Encouragement to be authentic, accessible, persistent and to trust your instincts as a business owner.
Show of hands, how many people remember when getting hired was all about putting your best foot forward during a face-to-face interview and hoping they liked you? Or when an interview was the first opportunity you had to make a good impression? These days, when the hiring manager says, “tell me about yourself” she probably already knows more about you than you think.
Social media and the employer
Today many organizations check out an applicant’s social media profiles before they even extend the first interview offer. Reading over a candidate’s Twitter, Instagram, or Facebook feed gives the human resources department insight into the behavior of potential employees to see if they’re a good initial fit.
What you post on your social media accounts can tell them everything from what your political views are to whether you keep your cool over life’s little frustrations. For instance, if you boast about getting mouthy with a barista who messed up your coffee order, you’re probably not a good match for that customer service job you’ve got your eye on.
It may seem unfair that companies sometimes pass over otherwise qualified candidates because of the content of their Vine account, but many managers are glad for the chance to spot potential problem employees before they’re brought on board.
Employment Lawyer Lisa Geurin says the practice is perfectly legal, however it does have it’s limitations. For instance, “an employer who looks at an applicant’s Facebook page or other social media posts could well learn information that it isn’t entitled to have – or to consider during the hiring process,” explains Geurin. “This can lead to discrimination claims. For example, your posts or page might reveal your ethnicity, disclose that you are pregnant, or espouse your political or religious views. This type of information is off limits in the hiring process, and an employer who discovers it online and uses it as a basis for hiring decisions could face a discrimination lawsuit.”
Applicant dos and don’ts
It’s possible to use and maintain social media accounts during your job search as long as you keep a few things in mind.
Don’t give a potential employer your passwords. Some companies may ask you to provide passwords to your social networking accounts during the application process but you are under no obligation to comply. It’s a needless invasion of your privacy and, in fact, dozens of states are in the process of legislating bans against the practice.
Don’t lie about having social media accounts. This one is kind of a no-brainer but important to remember. Even if your accounts aren’t under the name on your job application, there’s still a chance your profiles will be discovered. Hiring managers don’t simply Google your given name, they’ll check to see what services are associated with your email address or even track their way back through peers or colleagues to see if they can find you.
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
For Mom Bloggers: The Dos & Don'ts of Working with BrandsBlogFrogCommunity
This document provides advice for women bloggers on working with brands. It discusses why brands want to work with bloggers due to their influence, and how the relationship can be mutually beneficial by providing additional revenue and credibility for bloggers. It lists the top 5 dos and don'ts for bloggers, which include being available, pitching yourself professionally, being creative in proposals, negotiating rates, avoiding ranting or alienating readers, doing research, making yourself easy to find, and not discounting the value of agencies. The overall message is that bloggers can build long-lasting relationships with brands by understanding what brands want and following best practices.
1/07 - DWC+ Teleclass - Building Your Twitter StrategyErin Murphy
This document provides tips and strategies for building an effective presence on Twitter. It discusses establishing a brand identity through your Twitter handle and profile icon. Key recommendations include following industry leaders, influencers, and those who follow your competitors to stay informed. The document also outlines strategies like curating lists, posting regularly using a 30/30/30/10 rule, and using tools like Hootsuite to manage time and track keywords. Case studies demonstrate how to research trends like soccer cleats on Twitter and next steps to engage further.
AT&T's Chris Hoyt (aka: RecruiterGuy) talks about social media and branding at the New Media Training Institute - part of the Day Long Institutes sessions at the 22nd National Conference on LGBT Equality: Creating Change.
High level slides led to deep-dive conversations in this "un-conference" format that focused on applications and metrics that teams can easily put into place; getting leadership buy-in; listening when it matters.
Examples and discussions included celebrities, personal experiences and various companies to include AT&T.
The document discusses how CEOs can be effective marketers for their companies. It recommends that CEOs set the company mission and strategy, promote the core values, hire and manage the executive team, ensure proper funding, allocate resources, and act as the chief brand evangelist. As the person most knowledgeable about the business, CEOs are well-positioned to market the company through blogs, social media, generating press, and leveraging their contacts. The document provides 10 tactical tips for CEOs to engage in inbound marketing authentically such as understanding the marketing funnel, contributing to the industry, empowering the marketing team, creating useful content, and recognizing marketing accomplishments.
The document provides dos and don'ts for using Facebook effectively. The dos include focusing on engaging content, encouraging interactions, setting up contests and games, rewarding fans, promoting the fan page, creating custom tabs, and being prepared to respond to negative reviews. The don'ts include not inviting all friends, leaving spam posts, spamming users, forgetting privacy issues, creating fake accounts, and being too serious.
The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed.
If you’re in a sales position, gone are the days of cold calls if you’re able to harness the power of selling via social.
Tbex 2012 Keystone How to Earn Traffic (without selling your soul)TBEX
The document discusses authentic marketing strategies for earning traffic without being overly aggressive or inauthentic. It advocates connecting one's passions to audience needs by finding the intersection of content you enjoy creating and content that excites others. The tactics recommended include maintaining a consistent publishing schedule, interacting with influencers you genuinely engage with, making content easy to share, and building relationships over time rather than pushing people or doing distasteful favors. Authenticity, uniqueness, and memorability are presented as key qualities for building a trusted brand through consistent yet failure-prone efforts.
How charities can generate a sustainable income from social mediaBrainstorm Digital
This document discusses using social media, particularly LinkedIn, strategically for fundraising. It identifies the top 5 mistakes fundraisers make, such as treating LinkedIn like a CV, having a blank company page, and not using it for lead generation. The document recommends connecting directly with donors on LinkedIn, engaging in relevant conversations, and using compelling content to attract attention and convert fans to supporters. Metrics for measuring success and questions to consider for future fundraising strategy are also presented.
Let’s Stay Together: Relationships that Strengthen Communications and Develop...Paula Eichenbrenner, CAE
Presentation delivered at 2013 Bridge Conference, organized by Association of Fundraising Professionals (AFP) and Direct Marketing Association of Washington (DMAW)
Social media has become a prominent platform for businesses today. Small businesses establish themselves over the web through this easily accessible and
Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media
Scott Jangro, Co-Founder, Shareist.com (Twitter @jangro) (Moderator)
Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph)
Joe Sousa, Owner, Whatdoesjoethink.com (Twitter @drcool73)
How To Get Trust In A Relationship: 5 Tips That Work Like A CharmMichael Lee
The importance of gaining trust (and keeping it) is crucial in life. If you want to know how to get trust in a relationship, here are some helpful tips to earn it easily.
This document discusses 6 myths about networking and the truths behind them. The myths covered are that a larger number of contacts is better, direct connections should be approached for business, networking is only for business, it is good to ask questions, one should answer many queries, and one needs to network with people more successful than them. The truths provided debunk these myths and instead emphasize the strength of individual connections, promoting yourself to connections rather than directly approaching them, networking can help with various needs beyond just business, only asking questions that can't be easily googled, refraining from answering where one has no expertise, and networking with everyone willing not just those more successful.
The document provides tips and recommendations for using social media and other online tools to accomplish goals like increasing traffic, building relationships, and branding. It lists top social media sites, answer sites, tools for tracking trends and monitoring conversations, and recommends ways to get people talking about your brand through sharing links, images, and engaging on platforms like Twitter, Facebook, and blogs. The document encourages tracking your efforts and being creative in order to see results from your social media activities.
The document provides tips for researching competitors, including:
1) Identifying sites competitors use for content ideas, keyword research, and links; analyzing competitors' anchor text and domains linking in.
2) Researching what competitors are doing on forums, local sites, answer sites, and article websites.
3) Monitoring competitors' social media use and press mentions.
4) Using tools like SEO For Firefox and Google search operators to analyze competitors' highest traffic pages, links, and social media performance.
This document provides an overview and guidelines for using Twitter effectively. It describes Twitter as a microblogging tool to create content, engage in conversations, and connect with others. It offers tips for tweeting, including following others and curating content. It also outlines how to use Twitter for customer relations, product promotion, crisis management, and reputation management. The document concludes with dos and don'ts for Twitter as well as tool recommendations.
The document outlines seven best practices for using social media effectively. The first is to listen to what customers are saying online to understand their needs and concerns. The second is to engage customers by posting relevant content that sparks conversations. The third is to position your business as a valuable source of information on your industry or products. The remaining best practices discuss being transparent about your identity, responding to customers in a timely manner, empowering supporters to promote your brand, and archiving social media posts for legal and data protection purposes.
How to Build a Socialized! Enterprise Shane Gibson
This document discusses building an enterprise through social media engagement. It provides tips for developing relationships with customers through 5 stages from developing supplier to trusted partner. It emphasizes listening to customers through social media and using analytics to understand what they say. Rules for social media engagement include not pitching, contributing to community, and being authentic. The document advocates developing a launch plan to identify goals and audiences when engaging on social media.
The document provides information about "The Enlightened Coach" program developed by C-VAT. The 3-day program aims to equip people with the essential knowledge to become a successful coach. It teaches the fundamentals of using C-VAT theory and tools to accurately assess participants and help raise their self-awareness. The program is segmented into parts that cover C-VAT fundamentals, human behaviors, coaching techniques, and materials to enable participants to start coaching. Those who could benefit include HR managers, professionals, and individuals interested in coaching. The program provides coaching, tools, and support to help participants start their own coaching career.
AT&T's Chris Hoyt (aka: RecruiterGuy) talks about social media and branding at the New Media Training Institute - part of the Day Long Institutes sessions at the 22nd National Conference on LGBT Equality: Creating Change.
High level slides led to deep-dive conversations in this "un-conference" format that focused on applications and metrics that teams can easily put into place; getting leadership buy-in; listening when it matters.
Examples and discussions included celebrities, personal experiences and various companies to include AT&T.
The document discusses how CEOs can be effective marketers for their companies. It recommends that CEOs set the company mission and strategy, promote the core values, hire and manage the executive team, ensure proper funding, allocate resources, and act as the chief brand evangelist. As the person most knowledgeable about the business, CEOs are well-positioned to market the company through blogs, social media, generating press, and leveraging their contacts. The document provides 10 tactical tips for CEOs to engage in inbound marketing authentically such as understanding the marketing funnel, contributing to the industry, empowering the marketing team, creating useful content, and recognizing marketing accomplishments.
The document provides dos and don'ts for using Facebook effectively. The dos include focusing on engaging content, encouraging interactions, setting up contests and games, rewarding fans, promoting the fan page, creating custom tabs, and being prepared to respond to negative reviews. The don'ts include not inviting all friends, leaving spam posts, spamming users, forgetting privacy issues, creating fake accounts, and being too serious.
The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed.
If you’re in a sales position, gone are the days of cold calls if you’re able to harness the power of selling via social.
Tbex 2012 Keystone How to Earn Traffic (without selling your soul)TBEX
The document discusses authentic marketing strategies for earning traffic without being overly aggressive or inauthentic. It advocates connecting one's passions to audience needs by finding the intersection of content you enjoy creating and content that excites others. The tactics recommended include maintaining a consistent publishing schedule, interacting with influencers you genuinely engage with, making content easy to share, and building relationships over time rather than pushing people or doing distasteful favors. Authenticity, uniqueness, and memorability are presented as key qualities for building a trusted brand through consistent yet failure-prone efforts.
How charities can generate a sustainable income from social mediaBrainstorm Digital
This document discusses using social media, particularly LinkedIn, strategically for fundraising. It identifies the top 5 mistakes fundraisers make, such as treating LinkedIn like a CV, having a blank company page, and not using it for lead generation. The document recommends connecting directly with donors on LinkedIn, engaging in relevant conversations, and using compelling content to attract attention and convert fans to supporters. Metrics for measuring success and questions to consider for future fundraising strategy are also presented.
Let’s Stay Together: Relationships that Strengthen Communications and Develop...Paula Eichenbrenner, CAE
Presentation delivered at 2013 Bridge Conference, organized by Association of Fundraising Professionals (AFP) and Direct Marketing Association of Washington (DMAW)
Social media has become a prominent platform for businesses today. Small businesses establish themselves over the web through this easily accessible and
Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media
Scott Jangro, Co-Founder, Shareist.com (Twitter @jangro) (Moderator)
Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph)
Joe Sousa, Owner, Whatdoesjoethink.com (Twitter @drcool73)
How To Get Trust In A Relationship: 5 Tips That Work Like A CharmMichael Lee
The importance of gaining trust (and keeping it) is crucial in life. If you want to know how to get trust in a relationship, here are some helpful tips to earn it easily.
This document discusses 6 myths about networking and the truths behind them. The myths covered are that a larger number of contacts is better, direct connections should be approached for business, networking is only for business, it is good to ask questions, one should answer many queries, and one needs to network with people more successful than them. The truths provided debunk these myths and instead emphasize the strength of individual connections, promoting yourself to connections rather than directly approaching them, networking can help with various needs beyond just business, only asking questions that can't be easily googled, refraining from answering where one has no expertise, and networking with everyone willing not just those more successful.
The document provides tips and recommendations for using social media and other online tools to accomplish goals like increasing traffic, building relationships, and branding. It lists top social media sites, answer sites, tools for tracking trends and monitoring conversations, and recommends ways to get people talking about your brand through sharing links, images, and engaging on platforms like Twitter, Facebook, and blogs. The document encourages tracking your efforts and being creative in order to see results from your social media activities.
The document provides tips for researching competitors, including:
1) Identifying sites competitors use for content ideas, keyword research, and links; analyzing competitors' anchor text and domains linking in.
2) Researching what competitors are doing on forums, local sites, answer sites, and article websites.
3) Monitoring competitors' social media use and press mentions.
4) Using tools like SEO For Firefox and Google search operators to analyze competitors' highest traffic pages, links, and social media performance.
This document provides an overview and guidelines for using Twitter effectively. It describes Twitter as a microblogging tool to create content, engage in conversations, and connect with others. It offers tips for tweeting, including following others and curating content. It also outlines how to use Twitter for customer relations, product promotion, crisis management, and reputation management. The document concludes with dos and don'ts for Twitter as well as tool recommendations.
The document outlines seven best practices for using social media effectively. The first is to listen to what customers are saying online to understand their needs and concerns. The second is to engage customers by posting relevant content that sparks conversations. The third is to position your business as a valuable source of information on your industry or products. The remaining best practices discuss being transparent about your identity, responding to customers in a timely manner, empowering supporters to promote your brand, and archiving social media posts for legal and data protection purposes.
How to Build a Socialized! Enterprise Shane Gibson
This document discusses building an enterprise through social media engagement. It provides tips for developing relationships with customers through 5 stages from developing supplier to trusted partner. It emphasizes listening to customers through social media and using analytics to understand what they say. Rules for social media engagement include not pitching, contributing to community, and being authentic. The document advocates developing a launch plan to identify goals and audiences when engaging on social media.
The document provides information about "The Enlightened Coach" program developed by C-VAT. The 3-day program aims to equip people with the essential knowledge to become a successful coach. It teaches the fundamentals of using C-VAT theory and tools to accurately assess participants and help raise their self-awareness. The program is segmented into parts that cover C-VAT fundamentals, human behaviors, coaching techniques, and materials to enable participants to start coaching. Those who could benefit include HR managers, professionals, and individuals interested in coaching. The program provides coaching, tools, and support to help participants start their own coaching career.
This document outlines a strategy for developing Navy leaders. It establishes a framework for leader development that integrates professional experience, training, education, and personal development through career milestones. The goal is to produce fully prepared leaders by defining leadership outcomes and aligning existing programs. It calls for increased commitment to prioritizing leader development to match the complex demands on Sailors. All Navy communities and organizations must work together to execute this strategy.
This document provides information about C-VAT Tools, a company that provides profiling tools and training programs to help organizations understand their employees' behaviors and strengths. It includes testimonials from various clients praising C-VAT's user-friendly tools for providing useful insights into candidates and employees to inform hiring and development decisions. The document also lists some of C-VAT's clients in various industries such as aviation, consulting, manufacturing and government sectors.
Sustinuta in cadrul - Seminarului Privind Oportunitatile Antreprenoriale si de Dezvoltare a Carierei la Nivel Regional
în cadrul proiectului
“Performanţă în carieră şi în afaceri pentru femei”
29.09.2011
Este documento presenta un curso de 3 días sobre sistemas de información geográfica (SIG) utilizando el software gvSIG. El día 1 cubre conceptos básicos de SIG e interfaz de gvSIG, así como capas, proyecciones y análisis básico. El día 2 trata sobre tablas, análisis intermedio, importación de datos GPS y CAD. El día 3 abarca mapas de salida y geoprocesos. El documento incluye ejercicios prácticos sobre creación de proyectos, capas, localizador y tematiz
Paul Revere was a patriot and silversmith who lived in Boston, Massachusetts in the late 18th century. As a member of the Sons of Liberty, he opposed British rule and taxation policies without representation. Most famously, he rode through the streets of Boston on the night of April 18, 1775 to warn colonists that the British were coming, setting off the battles of Lexington and Concord that marked the start of the American Revolutionary War. After American independence was achieved, Revere helped establish the new democratic government of the United States.
Human errors in surgery by dr dinesh bhuDinesh Singh
1) Human error is the leading cause of death in the United States, causing up to 100,000 deaths annually from surgical mistakes.
2) A case example is provided of Willie King, who had the wrong foot amputated due to a surgical error.
3) Many factors contribute to human error in complex surgical settings, including fatigue, distractions, lack of protocols, and communication issues between the surgical team. A systems approach is needed to reduce errors by standardizing procedures, using checklists, improving equipment, and providing adequate training.
Who's afraid of the FCA? How to comply and thrive on social mediaRachel Aldighieri
The document summarizes a conference on using social media for financial services. It provides an agenda for the event, including presentations on complying with regulations from the speaker Lisa Barnett, and using social data to understand customers from speaker Joel Davis. The final presentation by Bridget O'Connor-Read discusses building engagement through community and content on social media for financial brands.
FMI SQF - The Good, The Bad and The Ugly of Social MediaHelen Levinson
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
Participants will learn:
• 6 Social Media Best Practices
• Online Reputation Risk Management and Tracking
• Ways to Identify Online Threats
• YouTube Videos and Safety Control
• Compliance Issues Using Social Media
Affiliate Summit East 2012 - Not Just Another Session on Social MediaAffiliate Window
This document provides tips and strategies for using social media effectively. It outlines 7 things to always do on social media, including practicing good social behavior, listening and learning, and measuring and analyzing results. It also lists 5 things to never do, such as over-promoting, being lazy, or acting desperate. Finally, it discusses 6 ways to customize social media use for each platform to generate sales, including targeting the right audiences, using apps, customizing profiles, making content easy to share, setting yourself apart from others, and thinking outside the box. The document provides many specific examples and resources for each strategy.
New Jersey Food Council Social Media PresentationHelen Levinson
The document discusses the pros and cons of social media for businesses. It outlines common fears around social media like lack of control and passing trends. However, it also provides examples of how companies have used social media successfully to strengthen their brand, engage customers, and increase donations. The document provides best practices for social media including establishing corporate guidelines, distinguishing personal from professional use, managing customer interactions, responding to crises, and monitoring one's online presence.
21 Steps To Become a Social Media Superstar: Building Your Brand Online Jolynn Oblak
Knowing how to promote yourself and your brand is critical to being successful in business. Learn how you can have a huge impact and dominate social media like a superstar. Get this step-by-step guide today and explode your business online!
www.jolynnoblak.com/smst
eBook has a 21 step guide and tutorial on how to setup your social media profiles the right way to attract hot leads. It also includes examples of proven strategies that have worked for other successful business leaders to gain added exposure and maximize reach and a rolodex with 22 resources to use for your business.
This PRESENTATION is a brief overview of the 21 steps. Get the eBook which goes into more detail and includes invaluable resources to help you be successful as a social media superstar! http://www.jolynnoblak.com/smst
Jay Berkowitz, author and business keynote speaker, presented “10 Strategies to Build Organizational Trust and Credibility using Social Media Tools” to the IABC. Mr. Berkowitz explained how to build organizational trust and credibility using social media tools.
This document provides tips and strategies for using social media to build brands. It discusses how social media has empowered people to connect with each other and share information through word-of-mouth. Brands must join online communities and conversations to reconnect with their audiences. Metrics and goals should be set to measure non-financial impacts of social media engagement, like website traffic, followers, and mentions. Responding helpfully to customers online is important for reputation management.
NFSSC - The Good, the Bad and the Ugly of Social MediaHelen Levinson
Expert advice on how to protect and monitor your brand online
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
This document summarizes a presentation on social media best practices. A panel of four social media experts will discuss 7 things to always do on social media, 5 things to never do, and 6 ways to customize social media profiles and content to generate sales. The panelists will provide tips on practicing good social behavior, listening to audiences, engaging in conversations not just posts, measuring analytics, and more. They will also advise against over-promoting, being lazy with content, acting desperate, being selfish, and posting anything that doesn't feel right. The document provides detailed explanations and resources for each topic.
The document provides an overview of Social Selling University, which teaches sales and marketing professionals how to use social media like Twitter and Facebook to generate sales leads and build customer relationships. Social Selling University's faculty emphasize that social selling allows salespeople to interact with modern consumers in a way that eliminates cold calling and builds long-term relationships. The program educates professionals on emerging social media best practices for increasing sales productivity and driving revenue.
10 Simple Steps For Creating A Social Media Strategy V2Natalie Alesi
The document provides 10 steps for creating a social media strategy for law firms: 1) Define why the firm wants to use social media; 2) Define the target audience; 3) Start with one channel, such as LinkedIn; 4) Ensure lawyers have complete LinkedIn profiles; 5) Consider creating a law firm Facebook page or using profiles for business development; 6) Understand commonly used tools like blogs, Google+, YouTube and management tools; 7) Schedule social media activities on calendars and set browser tabs; 8) Listen to others, be consistent and engage in conversations without being salesy; 9) Refer to resources and examples from experts; 10) Join the authors' social media communities for lawyers.
The document outlines the social media strategy for The Dressing Space Boutique. The objectives are to grow online followers and encourage customer engagement through higher quality, more frequent posts. Key strategies include increasing content across platforms, with a focus on promoting the brand more on Twitter through giveaways and codes. Performance will be measured by tracking unique visits and growth from each platform.
Social Media Best Practices: Pacific New Media, April 2017Gwen Woltz
Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices of "need to have," "nice to have," and "great to have," you gain with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, past president of Social Media Club Hawaii, a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 8 years of digital media and marketing experience.
This document summarizes how social media can be used to grow a business. It defines social media and provides examples like Facebook, YouTube, and Twitter. It discusses getting started with a strategy that aligns with your audience and content. Challenges include not replacing fundamentals and difficulties with monetization. Tracking ROI can include metrics like traffic, engagement, and share of positioning. Tools mentioned include ways to monitor reputation and track social media conversations.
What You Didn't Know About Social Media - The Internal PerspectiveHelen Levinson
Studies have shown that employees spend at least 30 minutes a day on social networking sites during work hours, leaving companies concerned with the amount of time employees spend on non-related work. As internet access grows and becomes more mobile-friendly, it will be nearly impossible to keep employees from engaging in social networks in the workplace. In this session, Helen Levinson, Principal of Digital Marketing at Desert Rose Design will put a twist on this issue to show how the growing social media trend can work in your favor.
Destroying the 7 Myths of B2B Social MediaJay Baer
B2B social media is beset by myths and falsehoods. In this presentation, social media strategist Jay Baer destroys those myths, and shows that B2B social media and B2C social media aren't so different after all.
This document provides guidance on using social media for business purposes. It discusses setting up profiles on Twitter, LinkedIn, Instagram and Facebook for both personal and business use. Specific tips are provided on how to approach potential clients on these platforms, including examples of direct messages. The importance of regularly posting engaging content is emphasized. Various social media marketing strategies and tools are also mentioned, such as using hashtags and building authority through association.
Similar to Emoderation.lisa barnett.dma financialservices.october-2014 (20)
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
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CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
1. How to use social
media within the
financial services
regulatory environment
Lisa Barnett
Social Media Services Director, Emoderation
www.emoderation.com
2. Stats on social media
Top financial Facebook accounts
www.emoderation.com
Source: Social Bakers, August 2014
3. Stats on social media
Top financial Twitter accounts
www.emoderation.com
Source: Social Bakers, August 2014
4. Stats on social media
LinkedIn
www.emoderation.com
Source: Social Bakers, August 2014
5. Stats on social media
Top financial G+ accounts
www.emoderation.com
Source: Social Bakers, August 2014
6. Stats on social media
Top financial YouTube accounts
www.emoderation.com
Source: Social Bakers, August 2014
7. FCA Guide Consultation August 2014
Social media and customer communications
Investment product promotions on Twitter should include the #ad to ensure firms
meet the specific requirement that investment product promotions can be clearly
identified as such
Each communication should be considered individually in its own right and it must
comply with relevant rules
Consider inserting images into tweets to convey risk warnings or other required
statements
Consider using images instead of text
www.emoderation.com
8. FCA’s approach to financial promotions in social media
Financial Conduct Authority said:
“ There is an overarching principle
that any communication should be
fair, clear and not misleading.”
www.emoderation.com
9. Social media best practices
Basic principles Community Managers follow
Be transparent and genuine
Have a two-way conversation
Ensure consistency
Listen to what your customers are saying
Be proactive, rather than reactive
Respond to negative and positive comments
Create compelling and relevant content
Develop a tone of voice
Build awareness about brands and products
Don’t overshare
www.emoderation.com
10. Social media best practices
Five ‘Dos’ of using social media and staying
compliant!
www.emoderation.com
11. The five ‘Dos’
No 1: Always apply the ‘is it clear, fair and not
misleading’ rule
www.emoderation.com
12. The 5 Do’s
No 1: Always apply the ‘is it clear, fair and not
misleading’ rule
www.emoderation.com
13. The five ‘Dos’
No 2: Does it stand alone if someone retweets/shares
it?
www.emoderation.com
14. The five ‘Dos’
No 3: Use hashtags to show it is a promotion
www.emoderation.com
15. The five ‘Dos’
No 3: Use hashtags to show it is a promotion
www.emoderation.com
16. The five ‘Dos’
No 4: Target your audience
www.emoderation.com
17. The five ‘Dos’
No 5: Keep it personal
www.emoderation.com
18. The 5 Dos
No 5: Keep it personal
www.emoderation.com
19. Social media worst practices
Five ‘Don’ts’ of using social media and keeping
compliant!
www.emoderation.com
20. The five ‘Don’ts’
No 1: Don’t ignore your customers
www.emoderation.com