SOCIAL MEDIA:WHAT YOU NEEDTO KNOW ///////////
“Looking down is the new looking up.”                                 - WSJ
A new-ish universe.
Social media = WOM on steroids
Each interaction with an individual is an opportunity.A chance to help form or change   an opinion about a Brand. It is no...
Social Media is earned media.  There are no guarantees.  But luck is the residue of            design.
“Be Unforgettable.”  Red Tettemer + Partners
“And…leave them talking.”     Red Tettemer + Partners
Finding Undeniablehttp://vimeo.com/35353468
Starting Point•   Target Audience.•   Why are you here? Biz Objectives.•   What value are you bringing?•   What does succe...
Under Armour Ultimate Intern      http://vimeo.com/25221782
FACEBOOK
Forget Storytelling.
Post Storyfilled Snacks.
Don’t Build On Facebook.
Hack the Graph.
Don’t wait for Facebook’s hugepopulace and sharing power to      elevate your Brand.
Stretch the snacks, feed more people.
…by testing Facebook’s new Ad    products to grow your  audience, reach biz goals.
Use the new insights dashboard not    just to measure growth and   reach, but also to understandconsumer behaviors and int...
TWITTER
Get over the fear the flying.
This is your megaphone. What do  you have to say that’s worth       millions retweeting?
Twitter’s ad platform delivers follows. Where do you want them to follow                you to?
PINTEREST
Welcome to the Ladies Room.
You know what happens when a lot  of women gather in one place?
You know what happens when a lot  of women gather in one place?      Men start to show up.
Why are you paying for SEO, when    you could be pinning it?
Bring great pictures.
Bring great pictures.And an even better idea.
http://pinterest.com/dialformen
Change is the only constant.
By changing nothing, nothing changes.
Social Media: What You Need To Know (for the The 2012 Communication Leadership Exchange Conference)
Social Media: What You Need To Know (for the The 2012 Communication Leadership Exchange Conference)
Social Media: What You Need To Know (for the The 2012 Communication Leadership Exchange Conference)
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Social Media: What You Need To Know (for the The 2012 Communication Leadership Exchange Conference)

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Basic thought starters on changes within the most populated social communities and how to creativity approach them for Brand work.

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  • Most links in pinterest are nofollows but they are a strong social factor in search algorithms.
  • Social Media: What You Need To Know (for the The 2012 Communication Leadership Exchange Conference)

    1. 1. SOCIAL MEDIA:WHAT YOU NEEDTO KNOW ///////////
    2. 2. “Looking down is the new looking up.” - WSJ
    3. 3. A new-ish universe.
    4. 4. Social media = WOM on steroids
    5. 5. Each interaction with an individual is an opportunity.A chance to help form or change an opinion about a Brand. It is not a controlled message,and that is in large part its power.
    6. 6. Social Media is earned media. There are no guarantees. But luck is the residue of design.
    7. 7. “Be Unforgettable.” Red Tettemer + Partners
    8. 8. “And…leave them talking.” Red Tettemer + Partners
    9. 9. Finding Undeniablehttp://vimeo.com/35353468
    10. 10. Starting Point• Target Audience.• Why are you here? Biz Objectives.• What value are you bringing?• What does success look like?
    11. 11. Under Armour Ultimate Intern http://vimeo.com/25221782
    12. 12. FACEBOOK
    13. 13. Forget Storytelling.
    14. 14. Post Storyfilled Snacks.
    15. 15. Don’t Build On Facebook.
    16. 16. Hack the Graph.
    17. 17. Don’t wait for Facebook’s hugepopulace and sharing power to elevate your Brand.
    18. 18. Stretch the snacks, feed more people.
    19. 19. …by testing Facebook’s new Ad products to grow your audience, reach biz goals.
    20. 20. Use the new insights dashboard not just to measure growth and reach, but also to understandconsumer behaviors and interests.
    21. 21. TWITTER
    22. 22. Get over the fear the flying.
    23. 23. This is your megaphone. What do you have to say that’s worth millions retweeting?
    24. 24. Twitter’s ad platform delivers follows. Where do you want them to follow you to?
    25. 25. PINTEREST
    26. 26. Welcome to the Ladies Room.
    27. 27. You know what happens when a lot of women gather in one place?
    28. 28. You know what happens when a lot of women gather in one place? Men start to show up.
    29. 29. Why are you paying for SEO, when you could be pinning it?
    30. 30. Bring great pictures.
    31. 31. Bring great pictures.And an even better idea.
    32. 32. http://pinterest.com/dialformen
    33. 33. Change is the only constant.
    34. 34. By changing nothing, nothing changes.

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