Pitching 2 0 for Southside Arts Network
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This document provides tips and strategies for effectively pitching stories to media outlets. It discusses developing compelling headlines, practicing pitch techniques, customizing pitches for specific outlets, and the importance of building relationships with journalists by reading their work and contributing your own content. While pitching can be done independently, the document cautions that hiring a consultant may be better to avoid mistakes when contacting media professionals.
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Pitching 2 0 for Southside Arts Network
- 1. Pitching 2.0 Gordon Mayer
- 2. Oscar’s Law The only thing worse than being talked about is not being talked about. (from “The Picture of Dorian Gray”)
- 3. CMWho?
- 4. Why we communicate Turnout Attendance at an event AwarenessUsually traces back to money AdvocacyBest to engage audience
- 6. 1. Package
- 7. The headline (not a slogan) game If you could write one of these yourself: A newspaper headline over your story the teaser before your story comes on radio/TV or the blog post title about your story What headline would you like to see about your organization in the next 6 months?
- 9. 3. Pitch “Do youhave aminute for meto pitch youa story?”
- 10. Getyourliston
- 11. The alternatives may be better http://bit.ly/cmwethnic Community news
- 13. To pitch bloggers, first be one Read first Make your own list Even more custom if you can
- 14. DIY, or hire a consultant? Don’t try this at home, from mhaithaca, flickr
- 15. Tribune and Sun-Times, 1986-2008 Source = Newsbank, March 2009
- 16. Thank you! Get found online! Add your group to our directory at www.communitymediaworkshop.org And fan us on Facebook! www.facebook.com/ communitymediaworkshop
Editor's Notes
- Imagine your audience and what they will askRoleplay, rehearse, build up to the most important news outletsList!Release!
- After intros, review agenda.Today: strategy—make a plan! diplomacy, social media game, AlejoHomework, ning, questions?
- Don’t try this at home! Time and throoughness but alo 3rd party partiality.“The Insider's Guide to Outside Advice” Grand Victoria Foundation
- The NEW News report for the TrustThe news is increasingly UNlikely to cover you/your issue no matter how good you are