Twitter is a social media platform launched in 2006 that allows users to send and read short 140-character messages called tweets. It has grown to 500 million users who send 400 million tweets daily. Twitter has had a huge global impact by allowing uncensored sharing of news and opinions which has influenced events like the Arab Spring and US elections. It has faced challenges expanding globally but has grown through product innovation and standardized marketing across 35 languages.

2. What is Twitter?
• Launched in 2006
• Online social networking platform
• Send text messages upto 140 characters
• Used for:
• Real-time conversations and status updates
• Current affairs discussions

3. Founders

4. History
• SMS-based communications platform
• keep tab on activities of group
• Twitter was referred to as "twttr“
• Intention to simplify communication

5. Uses of Twitter
• Brand promotion
• Direct engagement with consumers
• Current affairs or information
• Follow Celebrities
• Raise money for charitable activities
• Social activities

6. Twitter working
• Direct Messages
• Retweets
• Hashtag(#)
• @username

7. Impact of twitter on
Society

8. News sharing
• Platform to share latest
news and make or viral
• Emergency landing of US
Airways’ flight

9. U.S. Presidential Elections
• Enormous impact on campaigns
• Key role in communication
• Direct message to voters
• Obama’s “Four more years”, retweeted
1 million times

10. The Arab Spring
• Activists mean to protest and share
uncensored information
• Organize protests
• Communicate without Government
hinderance

11. Strategies used by Twitter
Twitter used following strategies to
enter Global market:
• Global Adaption
• Standardized Marketing
• Product Adaption
• Product innovation

12. Growth Story
• Second biggest IPO raising $2.1 billion
in 2013
• 35 languages
• Global presence with 70% users outside
U.S.
• 500 million users with 250 million
active
• 400 million tweets daily

13. Questions
&
Answers

14. Discuss Twitter’s Global Impact since
inception
• Remove barriers and communicate freely
• Direct communication with people including
celebrities
• Freely express opinions and criticize authorities
• Accepted across the World in different cultures
• Highly influential and can bring revolution

15. Biggest Competitors

16. How does Twitter differs from other Social
media?
• Real time content
• Short and instant messages
• Social awareness
• Feeling of direct communication with Celebrities
• Ease of use
• Sponsored content for promotion

17. Challenges

18. What marketing challenges does Twitter face
as it continues to expand its brand globally?
• One-way communication
• Avenues to generate money
• Grow or regain the user base
• Adopt locally

19. Recap
• What is Twitter?
• History
• Working
• Strategies used by Twitter
• Growth story of Twitter
• Impact of Twitter on society
• Questions and Answers

21. Created by Manish Bhatia, SBM NMIMS Mumbai
during the Marketing Management internship
under Prof. Sameer Mathur, IIM Lucknow
Prof. Sameer Mathur, IIM LucknowManish Bhatia, SBM, NMIMS Mumbai