Twitter is a social media platform that allows users to share messages called tweets that are limited to 140 characters. It was founded by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and has grown to over 500 million users who use it to discover and share information in real-time on various topics and news. While initially used to connect people with shared interests, businesses now use it for marketing and promotion. During events like the Arab Spring, activists also used it to organize protests and share uncensored information.

2. • Twitter is an information network made
up of 140-character messages called
Tweets.
• Millions of people, organizations, and
businesses use it discover and share new
information
What is Twitter?

3. Founders of Twitter
Jack Dorsey Evan Williams Biz Stone Noah Glass

4. First Tweet Ever

5. What is Twitter used for?
• Connecting people with same interests, with the
help of Hashtags “#”
• Sharing information in Real-Time
• Marketing in Business, promoting a brand or
company
• Using as an Educational tool

6. Twitter Working
• Sending Direct messages
• Retweet function
• Hashtag(#) symbol
• @username

7. Impact of Twitter
on Society

8. News Sharing
• Platform to share latest news
and make it viral
• Emergency landing of US
Airways’ flight

9. U.S. Presidential Elections
• Enormous impact on campaigns
• Key role in communication
• Direct message to voters
• Obama’s “Four more years”, retweeted
1 million times

10. The Arab Spring
• Activists mean to protest and share
uncensored information
• Organize protests
• Communicate without Government
hinderance

11. Strategies used by Twitter
Twitter used following strategies to
enter Global market:
• Global Adaption
• Standardized Marketing
• Product Adaption
• Product innovation

12. Growth Story
• Second biggest IPO raising $2.1 billion
in 2013
• 35 languages
• Global presence with 70% users outside
U.S.
• 500 million users with 250 million
active
• 400 million tweets daily

14. Discuss Twitter’s Global Impact
since inception
• Remove barriers and communicate freely
• Direct communication with people including
celebrities
• Freely express opinions and criticize authorities
• Accepted across the World in different cultures
• Highly influential and can bring revolution

15. Biggest Competitors

16. How does Twitter differs from
other Social media?
• Real time content
• Short and instant messages
• Social awareness
• Feeling of direct communication with Celebrities
• Ease of use
• Sponsored content for promotion

17. Challenges

18. What marketing challenges does Twitter face
as it continues to expand its brand globally?
• One-way communication
• Avenues to generate money
• Grow or regain the user base
• Adopt locally

19. Summary
• What is Twitter?
• Founders of Twitter
• First Tweet Ever
• What is Twitter used for?
• Twitter Working
• Impact of Twitter on Society
• Strategies used by Twitter
• Growth story of Twitter
• Questions and Answers

21. Created by Prayag Mulay, SBM NMIMS Mumbai
during the Marketing Management internship
under Prof. Sameer Mathur, IIM Lucknow
Prof. Sameer Mathur, IIM LucknowPrayag Mulay, SBM, NMIMS Mumbai