Marketing Management . Case Study of Twitter and questions discussed (Kotler ...Ramit Khurana
This presentation was made during an internship under Prof. Sameer Mathur, IIM Lucknow. It covers a case study of Twitter from Marketing Management 15 th edition (Authors- Philip Kotler & Kevin Lane Keller)
Marketing Management . Case Study of Twitter and questions discussed (Kotler ...Ramit Khurana
This presentation was made during an internship under Prof. Sameer Mathur, IIM Lucknow. It covers a case study of Twitter from Marketing Management 15 th edition (Authors- Philip Kotler & Kevin Lane Keller)
My slides for a panel on Hashtag Activism and Social Media, for the United Nations International Media Seminar on Peace in the Middle East (Ankara, 11-12 September 2019).
These are the slides from a talk I gave to editors of Swedish newspapers in 2016 when I started with the predictions I had made to another group of Swedish newspaper editors back in 2009. I was right then, but I have no idea if I am right now.
Social media is often not seen beyond Facebook, Twitter or MySpace and even outside North America. Going global in the online realm becomes increasingly difficult when we take into account cultural differences and the theory of groundswell. We apply these theories into 2 real world cases of Google Orkut in Brazil and Renren.com in China.
The various businees strategies and segments of the Walt Disney company is discussed in detail. gives insights into expanding a brand that has a great legacy.
My slides for a panel on Hashtag Activism and Social Media, for the United Nations International Media Seminar on Peace in the Middle East (Ankara, 11-12 September 2019).
These are the slides from a talk I gave to editors of Swedish newspapers in 2016 when I started with the predictions I had made to another group of Swedish newspaper editors back in 2009. I was right then, but I have no idea if I am right now.
Social media is often not seen beyond Facebook, Twitter or MySpace and even outside North America. Going global in the online realm becomes increasingly difficult when we take into account cultural differences and the theory of groundswell. We apply these theories into 2 real world cases of Google Orkut in Brazil and Renren.com in China.
The various businees strategies and segments of the Walt Disney company is discussed in detail. gives insights into expanding a brand that has a great legacy.
This is a mini case study of TOYOTA as an assignment in Internship under Prof Sameer Mathur.
I hope it will be helpful for all.
Please do read and review.
How to Start a Movement with Your Blog - with Gideon ShalwickLeslie Samuel
How do you go from being burnt out to re-inventing yourself and starting a movement? That’s what we explore in this episode. Gideon shares his journey of starting Become a Blogger all the way to launching Entrevana.
Extrait benchmark pratiques agiles dans les organisationsFrancois Salazar
Plus que jamais et les études le montrent, l'agilité est une nécessité pour créer les conditions d'une performance durable et de l'innovation dans un contexte mouvant et incertain.
Mais être agile ne se décrète pas, que ce soit à l'échelle de sa fonction, de son service ou de son organisation. Les exercices d'assouplissement sont à pratiquer au quotidien pour s'exercer et maintenir son agilité !
Ce benchmark de pratiques agiles dans les organisations est un guide pour vous inspirer et devenir plus agile, quelque soit votre fonction. Résolument pragmatique, il tire sa substance de l'expérience du terrain pour apporter des idées, conseils et éclairages afin de vous lancer en toute lucidité sur les chemins de l'agilité.
Cet ouvrage, rédigé par des consultants expérimentés sur le sujet, offre un regard holistique sur l'agilité, sa signification, ses origines, les bénéfices qu'elle apporte et ses limites. Il met en évidence les écueils de dissonances dans la mise en place de l'agilité, auxquels nous sommes exposés, tant les freins culturels sont nombreux.
Consultants aux profils complémentaires, nous avons investigué et synthétisé les pratiques existantes de 35 organisations complémentaires en termes de secteurs, tailles, localisation. 9 d'entre elles sont plus particulièrement détaillées au sein de "fiches entreprises agiles" qui explicitent l'agilité de ces organisations en termes de stratégie, d'organisation, de management, RH, communication, innovation et espaces de travail (Kiabi, Spotify, Décathlon, Poult, Syd Conseil, Sogilis, Clinique Pasteur, AS, Harley-Davidson).
Nos 8 "fiches pratiques agiles", quant à elles, décrivent la mise en oeuvre de l'agilité par ces organisations, qui se traduit en axes structurants : vision et culture, simplification, gouvernance, autonomie, leadership, gestion de projet, développement des carrières, recrutement.
How do you become a better writer? Is it something you’re born with or can you learn the skills that are needed. According to Paula Pant, you can get better. Here’s how.
What is the most popular activity in the UK? The answer may surprise you. Ned Potter
A comparison between how often we visit the cinema, the church, A&E - and one other cultural institution which we visit several times more than we visit the theatre and football matches combined...
This presentation has been made public domain - please feel free to use it however you'd like, including remixing or repurposing it without the need for attribution.
Visitors and Residents: useful social media in librariesNed Potter
A keynote for the Interlend 2015 Conference. Blog post explaining these slides in more detail at: http://www.ned-potter.com/blog/visitors-and-residents-useful-social-media-in-libraries.
The Digital Natives myth is readily accepted but ultimately damaging. As students (and staff) come into our higher education system, to make blanket assumptions about their abilities with or understandings of technology based only on their date of birth is to do them a disservice.
An alternative way to explore peoples' use of the net is the Visitors and Residents model from Le Cornu and White (first brought to my attention by Donna Lanclos). I find this a proplerly useful way of thinking, which can help us as libraries provide geniunely useful social media for our users, whether they are in Visitor mode or Resident mode.
This presentation explores why the Digital Natives theory is a bust, introduces V&R, looks at the use of YouTube, Instagram, Twitter and Blogs by libraries, and provides links to more detailed papers on Digital Natives, Visitors and Residents, and other insightful viewpoints.
Can you still get traction on YouTube in 2016? You sure can. In this presentation, we share Gabby Wallace's best tips on how to build an audience on YouTube.
How to use SlideShare to drive Traffic to your Blog - from an interview with ...Leslie Samuel
Struggling to get people to visit your blog? Have you considered Slideshare? This is from an interview with Ana Hoffman of Traffic Generation Cafe where she shared her strategies for using SlideShare to drive traffic.
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
Socialxpand Reviews | Social Media and its Importance in marketingSocialXpand
In this ppt, Socialxpand describe the facts of social media, which impacts the marketing and political campaign. Social media marketing is so important for everyone.
Soliciting contributions from large crowds has been proven to deliver better results than from experts alone, and has also saved time and money for businesses. Learn why crowdsourcing is so valuable to businesses, the various types of crowdsourcing, who is doing it right and what these businesses have in common. Full webinar at:
How to leverage social media data for crowdsourcing business insights
Presentation given at AFP Arizona State Conference on Friday, July 24, 2015 with Josh Hirsch: social media platforms, case studies and strategies for fundraising special events.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
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2. • Online news and social networking service
• messages, "tweets," restricted to 140 characters
• Access through website interface, or a mobile
device app
• Based in San Francisco
• More than 25 offices around the world
3. Pretend to visit yourself five years into the future and see
that your little side project turned into one of the biggest
communications technologies of the last 100 years.
This is the history of Twitter.
Jack Dorsey, Noah Glass, Biz Stone, Evan Williams in 2006.
4. • Operates in more than one country
• Plan-operate-coordinate
• Consider universal customer needs
Competing on a Global Basis
5. Deciding Whether to Go Abroad
• Started Small in 2006
• Southwest Interactive Conference
• User base grew at astounding rates
• By 2011, expansion in 7 different
countries and languages
6. • Tweet 140 characters
• Creative constraint
• #Flight1549 revolutionalised reporting news
• Celebs joined in 2009
• Major media in elections, protests
Deciding Which Markets to Enter
7. Deciding on the Marketing Program
• Making a more user friendly UI
• Catchy logo
• #Hashtags popularized
• User Innovations Encouraged
8. User Innovations
• #Hashtags
• Retweets (RT) was
created after the
#trends
• @ symbol to identify
another user in a
tweet
9. • Raised $2.1 billion in Initial Public Offering
• 35 Languages, 70% users outside US
• 317 million monthly active users, 2016
Success!!!
10. • Shaped Political Conversation and Influenced Media
• Energized their supporters
• Real-time nature and emphasis on brevity made it especially well-
suited for politicians
• Push Their Candidates' Agendas
American Presidential
Elections
11. #Flight1549
• The news spread like wildfire across the
Twitterverse
• wasn't just text messages; photos & videos
too
• Twitter established itself as new form of
media: CyberMedia
12. 21st Century Newspaper
• Information Network, a different from
existing sources like Facebook
• Real-time news source
• Media chooses their sources. Readers
choose the content.
13. Products & Services
• Cloud Services
• Analytics
• News Platform
• Apps in association Facebook