This document provides an integrated marketing communication plan for Starbucks. It includes background information and then outlines the target markets, communication objectives, creative objectives and strategies, proposed creative execution across various media channels, promotion and social media objectives and strategies, public relations objectives and strategies, and an evaluation plan. The target markets are Jen, a dedicated post-secondary student, and Matt, a sophisticated professional businessman. The plan aims to increase brand exposure, loyalty, and purchases through coordinated messaging across television, radio, magazine, online, transit, and place-based media. Promotional strategies include contests and partnerships. Public relations initiatives support charitable causes.
Digital Marketing - Baroness Coffee CaseCole Ericson
In a digital marketing class, my teammates and I put together and ran a Pay Per Click campaign for a small Denver coffee seller to learn how Google's advertising tool worked, and what it could do for our client.
STARBUCKS: DELIVERING CUSTOMER EXPERIENCE.
This report consists of various analysis frameworks / models used to analyse the customer experience at Starbucks.
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
Integrated marketing commuinication plan an IMC plan Ahmed Hazzaa
An IMC plan presentation for an Egyptian company called Kaha faced a development crisis during the 90's in this presentation providing a new design for the packaging and new target segment among the youth in the Egyptian society and new form of distribution
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
Domino's Pizza India Digital Marketing Campaign Idea 2019 presentationAnil Poonia
This PPT includes the Digital marketing Campaign Idea for Domino's Pizza Brand, It covers
1.Introduction to the Brand
2.360° Marketing
3.Mood Board
4.Competitors Analysis
5. In-depth Survey
6.Target Audience and Buyer Persona
7.Customer Journey(For a New and Existing Customer)
8.Campaign Ideas (On Facebook and Instagram, Google Platforms, TikTok, Traditional Idea for increasing app downloads)
9.Email Marketing for the Campaign
10.Media Plan
11. Remarketing
12.Blog Ideas
Digital Marketing - Baroness Coffee CaseCole Ericson
In a digital marketing class, my teammates and I put together and ran a Pay Per Click campaign for a small Denver coffee seller to learn how Google's advertising tool worked, and what it could do for our client.
STARBUCKS: DELIVERING CUSTOMER EXPERIENCE.
This report consists of various analysis frameworks / models used to analyse the customer experience at Starbucks.
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
Integrated marketing commuinication plan an IMC plan Ahmed Hazzaa
An IMC plan presentation for an Egyptian company called Kaha faced a development crisis during the 90's in this presentation providing a new design for the packaging and new target segment among the youth in the Egyptian society and new form of distribution
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
Domino's Pizza India Digital Marketing Campaign Idea 2019 presentationAnil Poonia
This PPT includes the Digital marketing Campaign Idea for Domino's Pizza Brand, It covers
1.Introduction to the Brand
2.360° Marketing
3.Mood Board
4.Competitors Analysis
5. In-depth Survey
6.Target Audience and Buyer Persona
7.Customer Journey(For a New and Existing Customer)
8.Campaign Ideas (On Facebook and Instagram, Google Platforms, TikTok, Traditional Idea for increasing app downloads)
9.Email Marketing for the Campaign
10.Media Plan
11. Remarketing
12.Blog Ideas
De La Salle University Master of Marketing Communications students created an integrated marketing communications plan for Pampers Philippines as a requirement to complete the subject: Introduction to IMC.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
What is Starbucks missing from its marketing strategy?Distilled
Read the full blog post here:
http://www.distilled.net/blog/marketing/how-starbucks-can-enter-the-third-space-online
While Starbucks isn’t a client of ours, we think it’s a fascinating brand. On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of its individual customers through its Starbucks Card program. Yet there are significant ways in which it could improve its online marketing.
This plan was developed within a group of five NYU students during the 2013 fall semester. We elaborated a complete (integrated) marketing plan covering from the market analysis to the marketing tactics selected to reach ours business goals and objectives.
Group project presentation for Direct Marketing Course where a new direct marketing strategy that included Adword, ,SEM,SEO, direct mail, social media, creative strategies was proposed to increase sales
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
This is our degree presentation, about Critique & Analysis of Starbucks ( Social Media Marketing ). Thank you for your support, and we will done better. From students of KDU University College Penang.
This is an example of creative plan. We'll use BestBuy as our client. The thoughts and ideas you find on this site are merely my personal opinions and do not reflect the views of any brands, company or organization that I am affiliated with.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
1. Starbucks – IMC Plan
By: Joshua Favaro, Brenda Amador,
Michael Camilleri, Aimen Shahzad
2. Background Information
• Grounded Inc.
• Coffee industry specialist
• Successfully created integrated marketing
communication plans for numerous large enterprises
3. Agenda
• Target Markets & Positioning
• Proposed Communication Objectives and Strategies
• Proposed Creative Objectives and Strategies
• Creative Execution
• Media Execution
– When & Where
– Media’s not used, and why
• Promotion & Social Media Objectives and Strategies
• Public Relation Objectives and Strategies
• Evaluation Methods
• Media Schedule
• Media Budget
• Summary
4. Target Market & Positioning
• Primary
– Jen: dedicated, overwhelmed, post-secondary student
• Secondary
– Matt: sophisticated, ambitious, professional businessman
Starbucks is positioned in the hot drinks café industry,
offering refreshing, customized drinks that meet the
various needs of sophisticated, professional
businessmen and dedicated post-secondary students,
who enjoy a mature, comfortable café atmosphere.
5. Proposed Communication Objectives
1. To continue brand exposure through extensive use of
logo; increase usage by 10%.
2. Move customers from preference/trial to regular use
through loyalty programs.
3. Increase purchases per transaction for each customer
by 1 additional product.
4. Intensify mobile experience by reaching $1 billion in
mobile transactions by 2016 in Canada.
5. To remain consistent across all promotional channels
(social media, website, etc.).
6. Proposed Communication Strategies
• Emphasis on sharing content through social media
and mobile devices.
• Emphasis on dialogue with customers by promoting
conversation through social media.
• Starbucks company website is customer friendly and
improves customer knowledge.
7. Proposed Creative Objectives and Strategies
• The main message for our campaign is
“customize, comfort, coffee”
• Variety of coffee/decaffeinated beverages are available
• Relaxing and comfortable atmosphere
• Welcoming environment
• Convenient on-the-go options
• Premium customer service making the experience more
convenient
9. Creative Execution
Television
• 15 second commercials
• 3 different ones focusing on customize, comfort, coffee.
Radio
• Media transfer - each television ad will be transferred
to radio and will use a similar format except with audio
10. A student will be sitting down in the library,
studying for an exam, extremely stressed and
tired.
The student is so tired to the point that they
have no energy and need a Starbucks coffee to
get them through the night.
They go to the Starbucks, because they know
that they can customize their drink to make it
unique to their situation. Since they will be up
all night studying, they need a latte with a
double expresso shot. The customization option
will allow this specific need to be met.
That customized Starbucks coffee gave them
the boost they need to continue studying and
do well on their exam.
Pictures cited from
top left to bottom
right: iv, v, vi, vii
11. A group of friends are walking down the street
deciding what they want to do.
They notice a Starbucks store so they decided to
go in to grab some coffee.
The commercial will show Starbucks’ supreme
coffee and roast beans quality. The main focus of
this segment will be how Starbucks’ coffee is richly
brewed, fresh, and bold.
One of the friends will take a sip of the coffee
and her face will say it all. She is extremely
satisfied. Pictures cited from
top left to bottom
right: viii, ix, x, xi
16. Media Execution
Television
• A combination of networks to maximize reach includes:
• CTV (Alberta, Ontario, Saskatchewan, Nova Scotia)
• CBC (BC, PEI, New Brunswick)
• TVA (Quebec)
Radio
• A combination of networks to maximize reach includes:
• 98.5 CIBK FM – Calgary
• 94.5 CFBT FM – Vancouver
• 99.9 CKFM FM – Toronto
• 95.9 CJFM FM – Montreal
• 94.1 CBC Radio 2, 3 – Eastern Canadian Region
17. Media Execution
Magazine
• A combination of magazines to maximize reach includes:
• Chatelaine
• What’s Cooking
• Maclean’s
• Fashion
• Belle
• Financial Post Magazine
• Online Advertisements
• Online still ads will be displayed using Google AdWords
• Online video ads will be displayed as a paid YouTube ad
18. Media Execution
• Transit Media Ads
• Subway terminal and interior displays: Toronto, Montreal, Vancouver
• Transit shelters: 125 in GTA, 175 across Vancouver, Calgary, Montreal,
Halifax
• Place-based Media Ads
• Airports: 50 display boards across 5 different airports:
• Toronto Pearson International
• Vancouver International
• Calgary International
• Montreal-Pierre Elliott Trudeau International
• Edmonton International
19. Media Execution
• Place-based Media Ads
• Malls: 50 display boards in 10 different shopping malls, including:
• Pacific Centre, Vancouver
• Eaton Centre, Toronto
• Oakridge Shopping Centre, Vancouver
• Yorkdale Shopping Centre, Toronto
• Southgate Shopping Centre, Edmonton
• Colleges/Unis: 2,000 posters across all major campuses, including:
• University of Toronto
• York University
• University of Montreal
• University of British Columbia
• University of Alberta
• University of Ottawa
20. Media Execution
Media Used:
• Television: emotional response, coverage, reach, frequency
• Radio: audience selectivity, reach, frequency, cost efficient
• Magazines: audience selectivity, high involvement
• Transit Media: absolute cost, coverage, reach, frequency
• Place-based Media: audience selectivity, emotional response
21. Media Execution
Media Not Used:
• Newspaper:
• Lack of emotional response
• Non-selective audience and exposure
• Billboards:
• Waste coverage
• Lack of target audience coverage
• Small amount of processing time
• Higher absolute cost
22. Promotion & Social Media
Objectives
• To increase the number of social media followers (across
all networks) by 5% over the 2016 year.
• To increase the number of touch points each customer has
with the brand by 2 types over the next year.
• To increase the amount of comments and feedback
through social media by 5% over the following year.
23. Promotion & Social Media
Strategies
• Promotional contest: increases customer involvement due to
prize incentives.
• Online game: provides an additional touch point, more
positive experiences with the brand.
• Strategic partnerships/coupons: alternative avenues to reach
substantial segments.
• Event marketing promotion: generate positive word of mouth.
24. Promotion & Social Media
• #C You at Starbucks
• Social media program, post pictures of one of the “C’s”
• 10 winners each week, gift cards, free snacks
• Managing a Starbucks location
• Facebook interactive online game
• Manage a location, earn actual rewards points based on
profit in game
26. Promotion & Social Media
• #StarbucksForLife - 2 month sweepstakes
• Grand prize: pack of coffee beans/loose tea bags once a
week for the next 50 years
• Every purchase of a Grande or larger size = one ballot
• Voucher through Porter Airlines
• Coupon promotion; strategic partnership
• Each passenger on a Porter flight will receive a 25%
coupon on any item at a location in the destination city
29. Promotion & Social Media
• Customize Your Own Latte – contest promotion
• Contestants will create their own, original latte
• Submit their ideas on Facebook, Twitter or YouTube along
with a 30 second video explaining their flavour
• Grand prize is $100,000, while second place receives one
year of a daily free Starbucks’ drink of their choice
31. Promotion & Social Media
• Earth Hour Event
• Event marketing promotion
• Held in 10 major cities in Canada, March 19, 2016
• Electric Starbucks’ cars will transport brewed coffee from
nearby locations to the park where the event is held
• Games throughout the day to receive a ballot to win one
of the Starbucks electric cars
• Acoustic evening entertainment
• Candles set up around the park area
33. Public Relation
Objectives & Strategies
• Generate a positive brand image
• 10% reduction in negativity on social media
• 10% increase in positive social media comments
• Improve company’s brand image
• Promote goodwill and support unrecognized causes
34. Public Relation
• Crohn’s and Colitis Awareness Month (March)
• Purple Starbucks cups
• Donation to the Chron’s and Colitis Foundation will be
accepted at all Starbucks locations
• Sponsor the Gutsy walk
• Free coffee at the event for all participants
36. Public Relation
• Blood Cancer Awareness Month (September)
• Lime Starbucks cups
• Donation to Canadian Blood Services will be accepted at all
Starbucks locations
• Sponsor blood stations in schools, malls & hospitals
• Free tall Starbucks coffee after their donation
37.
38. Public Relation
• World Wildlife Fund Donation initiative (June)
• 100% profits from Tumbler & Travel mugs/cups, cold drink
purchases go to WWF
• Free pastry with purchase of a Tumbler/Travel mug
39. Public Relation
• Gabriel Macht Celebrity Endorsement
• Growing popularity
• Significant presence on social media
• Recognized among post-secondary students and business
professionals target groups
41. Evaluation Methods
• Pre-test and post-test methods for broadcast media
• Readability and dummy advertising tests for magazine ad
• Social Media: tracking likes, shares, and comments
• Promotions: sales, social media feedback
• Public Relations: donated funds, participants, social media
42. Media Schedule
Media Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
TV
Radio
Magazines
Online Ads
Subway Terminal
Subway Interior
Transit Shelters
Malls
Airports
Colleges/Unis
43. IMC Categories Costs % of Total Budget
Media Type Creative Media Costs --
Television $2,700,000 33.8%
Radio $795,000 9.8%
Magazines $750,000 9.4%
Online Advertisements $101,500 1.3%
Transit Media Backlit Dioramas: $200,000
Interior Displays: $51,000
Transit Shelters: $181,250
2.5%
0.6%
2.3%
Place Media (Ads in
shopping malls,
colleges/universities,
airports)
Backlit Dioramas (Malls):
$100,000
Backlit Dioramas (Airports):
$100,000
Posters (Colleges): $350,000
1.3%
1.3%
4.4%
Total Costs $5,328,750 66.7%
Promotional Item Cost --
Total Costs $498,600 6.2%
PR Initiative Cost --
Total Cost $2,155,000 26.9%
Market Evaluation Methods $17,650 0.2%
Overall Cost $8,000,000 100%
44. Why us?
• Specialize in the industry
• Long-term Partnership
• Take care of our clients
• Excellent ROI
46. References
i. YouTube. (2009). Retrieved from: https://www.youtube.com/watch?v=4ioOcl-PFX4
ii. YouTube. (2013). Retrieved from: https://www.youtube.com/watch?v=cbrpl1Zeo9g
iii. YouTube. (2013). Retrieved from: https://www.youtube.com/watch?v=wljqJGxJNDc
iv. Tutorvoice. Study Guides Tips and Tricks. (2015). Retrieved from: http://tutorvoice.com/wp-
content/uploads/2015/08/Study-Guides-Tips-and-Tricks-for-College-Students.jpg
v. 123rf.(2015).Retrieved from: http://www.123rf.com/photo_4890298_a-group-of-young-friends-walking-down-the-
street.html
vi. Retail Design Blog.Starbucks in Disneyland Anaheim.(2015). Retrieved from: http://retaildesignblog.net/tag/starbucks/
vii. Slate.Can Coffee Subscriptions Make Starbucks Cool Again.(2015). Retrieved from:
http://www.slate.com/blogs/moneybox/2015/02/18/starbucks_coffee_subscription_how_to_get_the_chain_s_small_lo
t_coffee_beans.html
viii. White Noise. (2015). Retrieved from: http://whitenoise.kinja.com/thirsty-thursday-1443378193
ix. China.org.No coffee mourning over expensive drinks in starbucks.(2015). Retrieved from:
http://www.china.org.cn/business/2012-02/09/content_24590405.htm
x. Forbes. Starbucks will stop selling CD’s in their store next month.(2015). Retrieved from:
http://www.forbes.com/sites/hughmcintyre/2015/02/20/starbucks-will-stop-selling-cds-in-their-stores-next-month/
xi. Fine Art America.Blurred Christmas Tree.(2015). Retrieved from: http://fineartamerica.com/featured/blurred-christmas-
tree-maria-toutoudaki.html
xii. Treasures and Travels. (2013). Retrieved from: http://treasuresandtravelsblog.com/blog/2013/11/6/customize-your-
starbucks
xiii. Pinterest. (2014). Retrieved from: https://www.pinterest.com/pin/557531628844216712/
47. References
xiv. Credit Score. (2014). Retrieved from: http://drugodelocreditscore.blogspot.ca/2014/07/d-credit-score-5.html
xv. Starbucks Lures Calorie-Conscious NYC Coffee Buyers. (2010). Retrieved from:
http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aOfo2oSh2k9s
xvi. Starbucks Melody. (2015). Retrieved from http://starbucksmelody.com/2013/10/27/downtown-seattle-starbucks-as-seen-
through-instagram/
xvii. Distillery Pictures. (2015). Retrieved from http://distilleryimage6.instagram.com/3d3cdd122c3111e28fba22000a1fb1a7_7.jpg
xviii.Pinterest. (2015). Retrieved from: https://www.pinterest.com/pin/25403185372308795/
xix. Fly Porter. (2015). Retrieved from https://www.flyporter.com/Travel/Fare-Structure?culture=en-CA
xx. Fly Porter. (2015). Retrieved from https://www.flyporter.com/Travel/Fare-Structure?culture=en-CA
xxi. Art Binder. (2015). Retrieved from http://blog.artbinder.com/in-the-gallery-art-fair-instagram/
xxii. Movdata. (2015). Retrieved from: http://www.movdata.net/park.html
xxiii.Panel Inc. (2015). Retrieved from: http://www.alumapanel.com/products.cfm?lines_id=147&step=1
xxiv.Becomingly 4. (2012). Retrieved from: http://becomingly4.rssing.com/chan-3545772/all_p3.html
xxv. The Image Kid. (2015). Retrieved from: http://imgkid.com/starbucks-barista-apron.shtml
xxvi.Vegan Ostomy. (2015). Retrieved form: https://www.veganostomy.ca/2015/03/gusty-walk-2015.html
xxvii.National Legal and Policy Centre. (2013). Retrieved from: http://nlpc.org/stories/2013/03/27/i%E2%80%99ve-had-my-last-
cup-starbucks-coffee
xxviii.College Times. (2015). Retrieved from http://www.collegetimes.com/style-2/wish-boyfriend-dressed-like-4/93682
