Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
•
1 like•577 views
This document discusses how associations can improve their social media strategies. It suggests that social media provides more than just reaching members - it contains "sexy business intelligence" about members' online behaviors. The document outlines cognitive biases that affect how people understand their own wants and actions. It then presents ways associations can apply insights from social media analytics, such as integrating it into conferences, governance work, and CRM systems. Questions for technology vendors are provided to help associations optimize their social media strategies.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Similar to Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE (20)
Recently uploaded
Recently uploaded (20)
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
- 1. FIND THE SEXY IN YOUR ASSOCIATION’S SOCIAL MEDIA STRATEGY Sure, Social Media helps associations reach members where they are and in ways that they’re familiar with. But there’s more to it than just that. Get under the covers of your social media strategy and discover sexy business intelligence you didn’t know existed. Teri Carden Ben , CAE Director of Marketing & Technology Product & Community Manager FSAE Avectra
- 4. www.Avectra.com LET’S TRY AN EXPERIMENT Can we get two volunteers?
- 5. www.Avectra.com LET’S TRY AN EXPERIMENT Lorem Ipsum is simply dummy text of the printing software like Aldus PageMaker including versions and typesetting industry. of Lorem Ipsum. Lorem Ipsum has been the industry's standard Contrary to popular belief, Lorem Ipsum is not dummy text ever since the 1500s, when an simply random text. It has roots in a piece of unknown printer took a galley of type and classical Latin literature from 45 BC, making it over scrambled it to make a type specimen book. It has 2000 years old. Richard McClintock. survived not only five centuries, but also the leap into electronic typesetting, remaining essentially For more information please visit your website: unchanged. It was popularised in the 1960s with the release of www.Avectra.com Letraset sheets containing. Lorem Ipsum passages, and more recently with desktop publishing
- 6. www.Avectra.com WE ARE AWFUL AT EXPLAINING WHY WE WANT WHAT WE WANT The introspection illusion is a In certain situations, this cognitive illusion in which illusion leads people to make people wrongly think they confident but false have direct insight into the explanations of their own origins of their mental states, behavior called Causal while treating others' theories or inaccurate introspections as unreliable. predictions of their future mental states.
- 7. www.Avectra.com WE ARE AWFUL AT PREDICTING WHAT WE’LL WANT AND WHAT WE’LL DO
- 8. www.Avectra.com WE ARE AWFUL AT PREDICTING WHAT WE’LL WANT AND WHAT WE’LL DO
- 9. www.Avectra.com WHY DO WE BELIEVE ANYTHING MEMBERS TELL US ABOUT WHAT THEY WANT OR NEED?
- 10. www.Avectra.com WE DO WHAT WE DO, NOT WHAT WE SAY WE DO
- 11. www.Avectra.com WEB TECHNOLOGY TELLS US WHAT THEY DO
- 27. www.Avectra.com HOW DO WE APPLY THIS SEXY SOCIAL DATA TO ASSOCIATION WORK? • Conferences • Governance • Government Affairs • Standards • Publications • Online Education • Certifications • Private Communities
- 28. www.Avectra.com STUFF YOU CAN USE RIGHT NOW • Hootsuite • E-mail Analytics • Google Analytics • Rapportive
- 29. www.Avectra.com WHERE IS ALL OF THIS GOING? • CRM/AMS Integration • Automation – Tracking private comm- – Social profile discovery unity activity – Social activity tracking – Tracking social profiles – Social marketing – Social activity records acceleration – Report on social media – Social topic discovery influencers
- 30. www.Avectra.com QUESTIONS TO ASK YOUR TECH VENDORS • How are you incorporating social into your AMS? • How are you making our web content social? • How are you automating our social strategies?
- 31. FIND THE SEXY IN YOUR ASSOCIATION’S SOCIAL MEDIA STRATEGY Sure, Social Media helps associations reach members where they are and in ways that they’re familiar with. But there’s more to it than just that. Get under the covers of your social media strategy and discover sexy business intelligence you didn’t know existed. Teri Carden Ben , CAE Director of Marketing & Technology Product & Community Manager FSAE Avectra
Editor's Notes
- Teri
- Sexy data
- Ben
- Ben
- teri
- teri
- Ben
- Ben
- TeriGmail reads your email and serves up ads that are based on the content of your emailGoogle could have an “interests form” – compare to membership applicationPeople’s interests change over timeMore accurate, because it’s based on actions, context
- BenFacebook scans your friends list to see who you May KnowServes up ads based on groups and content you have viewedServes up ads based on stuff your friends like
- TeriOrganized by Degrees of separationLinkedin does the same thing with Connections – scans your contacts and the connections of your connections Friends of friends – it can predict who you might know, or people you should know
- BenAmazon remembers what you’ve looked at and makes “Recommendations”
- BenMost popular content – Drupal widgetTracks page views for past 24 hours and displays the top 4 pagesI used this to help determine e-newsletter and magazine content
- TeriSimilar functionality to the previous example, this time on a facebook pageFacebook insights
- TeriNot just analytics on what content is popular, but also on the demographics of people who have Liked your page
- Ben
- Google analyticsAutomatic reports – weekly & monthly
- TeriHootsuite
- Ben - Rapportive
- Rainmaker
- Fliptop
- Open discussion
- Ben