Glena Stephenson presents on using Twitter to brand and grow a business. She discusses Twitter basics like setting up an account and profile, best practices, the anatomy of a tweet, who to follow, and using hashtags. Glena also covers how to use Twitter for marketing purposes by establishing a presence, setting goals, and creating marketing campaigns with promotions, contests, and announcements. She demonstrates tools for managing multiple social media accounts. The presentation provides guidance on effectively utilizing Twitter to connect with customers and build a business.

1. Twitter, Tweeter, T–WHAT?
Using Twitter to
Brand & Grow
Your Business

2. Glena Stephenson
 Business owner since 1981
 Social Media Director Powerful Women
International since 2011
 Social Media Consultant
 Constant Contact Email Marketing Solution
Provider
 Researcher for Writers, Authors & Bloggers

3. Twitter account since Feb 8, 2009
 Didn’t use it much
 I didn’t know what I was doing
 Love it now for research and connecting on
the go
 Have created a business twitter account
@glenastep
 What about You? (Participants)

4. What we will cover
 Twitter basics: sign up, handle, profile, etc.
 Twitter Best Practices
 Anatomy of a Tweet
 Who to Follow & Why
 Value of twitter for Business
 Twitter Marketing Campaigns

5. Sign up Page Oct 2012

6. Your Twitter Handle
 Make it short if possible
 Make it part of your brand
 Keep it simple, so that people can find you
 You may want to use your own name to brand
yourself
 My twitter handle @glenastephenson
(16 characters) is too long. My tweets must be
no longer than 116 so that others can retweet.
 I created a new Business Account @glenastep

7. Newest Twitter Profile Page

8. Settings: Online Bio
 You only have160 characters
 You do want to come across as human
and let a little personality come out
 Tell about your products
 Use Key words

9. Glena’s BIO

10. Settings: URL
 Make sure you use your website url in the
box provided so that it stands out on your
home page

11. Basic Signs & Etiquette

12. Taken from: https://business.twitter.com/en/basics/best-practices/

13. Twitter Limits
 You cannot follow more than 500 people a
day
 You initially can follow only 2000 people
 After you reach 2000 Twitter computes the
# of followers to how many you’re
following and you can follow more
 50 tweets per day
 250 Direct Messages a day

14. Video Clip
 The best of Twitter TV
 http://www.youtube.com/watch?
v=1cfzSYYj8qk&feature=channel

15. # Hashtag

16. #lisalive Hashtag Search Results

17. # Hashtag
 Lets people group messages by category
 It’s an ongoing conversation #lisalive
#occupywallstreet
 Collect Ideas by asking a question and
use to track the conversation #favnovel
 Share an Experience #americanIdol
 Tracking tools for conversations:
http://tweetgrid.com or
http://tweetchat.com or Hashtags.org

18. @ Mention
 @yourname is a public message to you
@ can be used to acknowledge
“Thanks @glenastep for the great
information about twitter”

19. RT
 RT – Retweet is a way of reposting
someone’s message
 Make sure you are Retweetable by leaving
enough room for others to add their user
name
 Can re-write or comment: aim for clear
message & add their @name for credit

20. DM
 DM – Direct Messages; This is active if
you are following and being followed by
someone.
 It gives some privacy if you want to
answer a question that may be sensitive
 It can still be found through searches
 Either person can delete it and it is
completely deleted

21. Who to Follow & Build Your
Following

22. Who to Follow
 Search on the twitter search bar at the top
or search.twitter.com
 Find people who are tweeting about your
topic or market niche
 Follow people primarily related to your
niche
 Fewer followers who are interested are
much more valuable than many followers
 Follow people who follow you (yes & no)

23. Follow the Experts
 Follow key players in your niche
 Follow some of their followers
 Reply to their tweets (authentic
comments)
 RT - Retweet their relevant tweets
 Tweet – Your opinion or take on what the
“expert” said & use “via” to reference them

24. Building Your Following
 Provide education and information
 Generate interest with article titles
 Add links to the full article that lead to your
website
 Tweets need to contain Key words that relate to
your market niche

25. Engage Your Followers
 Initiate conversations with followers
 Provide information
 Answer questions
 Retweet
 Follow @glenastep & each other
 Acknowledge @glenastep for the great
twitter seminar
 Care more than others & be helpful

26. Value of Twitter
It’s the real-time value of tweeting and
Twitter that makes it such a unique social
networking tool.

27. Video
 Faster than Earthquakes
 http://youtu.be/0UFsJhYBxzY

28. Value of Tweeting
What differentiates Twitter from other forms
of Social Media:
 Immediate & mobile
 The ability to write quick, short, easy to
read messages
 Viewable in public by cell phone via SMS
text

29. VIDEO
 Bookstore
 http://www.youtube.com/watch?
v=dB6_mmXiH50&feature=g-user-
u&context=G22f85f4UCGXQYbcTJ33ZPv
zbpS5EcDun7OV_oCKpeTRjmPWAYbpA

30. Tweet Headlines
 Grab attention so they will click through
 Emotional: Get what you want - Lose
weight
 How to eat the right foods to burn fat
 Tricks of the Trade
 Stock Market secrets exposed
 Learn to read faster and retain more

31. Marketing Campaign
 Why are you using Twitter
 What are the advantages
 Short term goals
 Long term goals
 Strategies to meet these goals

32. Marketing
 Promotions: Use twitter specific discount
codes
 Post special offers, sales items, etc.
 Contests: Generates fun and interest
 Sale announcements next hour get free
pie with coffee
 New product announcements

33. La Madeleine Website

34. LaMadeleine - eclub

35. Establishing Your Presence
 Tweet daily: min of 5 times max 10
 Tweet some personal stuff to reveal your
personality
 Provide information
 Use headlines like a newspaper and
provide links (1:10 ratio) to your website or
blog or article

36. Set Low to Moderate Expectations
Goals may be:
• Increasing customer base
• Better serving existing customers
• Offering customer service
• Connect with potential partners
• Branding

37. Create Business only Twitter Account
Publish Your Twitter Handle
 Create Business only Twitter Account
 Business Cards
 Website
 Facebook Business Page
 Facebook Profile Page
 LinkedIn

38. https://business.twitter.com/index_en.html

40. https://business.twitter.com/en

41. Management Tools
 Tweetdeck – Owned by & only for Twitter
 Hootsuite – Manage multiple accounts
free
 Social Oomph- Manage multiple accounts
$
 Rapportive – cool app to use with gmail,
Google now owns

42. HootSuite

43. Rapportive: Connect Social Media
to Gmail http://rapportive.com/

44. Video
 The Twitter Experiment Classroom