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Social Media PRESENTATION.pdf
- 1. BE AN INFLUENCER SOCIALMEDIA 101
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- 3. Why Social Media •Social media is valuable, & essential for many businesses • Where do you stand? What are your goals for social media. • Are you ready to take sales & networking to the next level? What To Expect TODAY! • Social Media Influencing • Social Media basics and best practices of Facebook, Twitter, Instagram, and LinkedIn
- 4. SOCIAL MEDIA INFLUENCING •An influencer is someone who can influence others. • Influencer marketing is a form of collaboration with an influential person to promote something • Today’s digital social world, opens doors for everyday people to be influencers and content creators with niche audiences
- 5. Influencer Marketing inCRE • Social Media marketing & Age | Opportunity for everyone • It is more than generating leads, it’s about creating the pipeline, the influencer channel and the following that equals success with influencer marketing • Reach beyond your usual target • Become the go-to real estate expert in your industry • Leads will follow a strong following
- 6. • Relevance –A Relevant influencer shares content relevant to your business and industry. • Reach – The number of people you could potentially reach through your social media platforms • Resonance – The potential level of engagement the influencer can create with an audience The Three Rs of Influence : 1
- 7. • Your postscan’t be all things to all people. • Effective strategies requires you to speak to the right people using the right platforms • You must friend, connect & engage Know who you’re trying to influence: 2 • The key is trust • Build trust by sharing more about who you are, what makes you passionate about your industry, hobbies, family, etc. Become a story teller to your audience • What makes you connect and follow others on social media? • Be consistent with your tone and values Aim for engagement and trust with the right audience 3
- 8. CRE Influencer CaseStudy
- 9. CRE Influencer CaseStudy
- 10. CRE Influencer CaseStudy
- 11. • Set realisticgoals (post 3-4x a week & engage with others to get traction ) • Get on the right social platforms (Frankie will speak more to this..) • Set your “Pillars” Example: NAI Maestas & Ward’s Pillars: – Company (brand, our staff, events, departments, etc) – Brokers (testimonials, thought-leader articles, highlights, etc.) – Properties (sold, for sale, for lease, client highlights, etc.) – Economic Development (industry topics, CRE related articles, context) – Community (we are only as strong as our community) • These pillars calendar themselves out from Monday through Friday Got it! What’s next? 4 What are your professional and lifestyle pillars? Write them down and let them influence your posts.
- 12. NAI Maestas &Ward is a Social Media Influencer
- 13. Learning Objectives 1. Understandingsocial media accounts 2. Construct social media posts that work best for each social media platform 3. Apply best practices to gain followers and get engagement
- 14. Anatomy of aBroker
- 15. 87% of CRE brokersare searched for on Twitter
- 16. Twitter: What’s thebig deal? • Twitter is a global platform for users to share thoughts, news, ideas, jokes in 140 characters or less. • Users can “follow” each other to keep tabs on people • “Trends” occur when people tweet about the same topic or join in on a larger conversation using hashtags (more on that later…) • Everything on Twitter is public unless you “protect” your tweets Important lingo to know • Tweet • Retweet • Feed • Handle • Mention • Direct Message (DM) • Hashtag (#)
- 17. Ready to jointhe Twitterverse? Getting set up • Your handle is your calling card – unless you’re a brand, use a version of your name • Use your bio to provoke interest and let people know what you’re going to bring to their Twitter feeds • Make yourself easy to recognize in your profile picture • Build your audience Tweet Tips • Keep tweets to around 180 characters • Avd. 2 mny abrvs. • Shorten links by using a service like bit.ly • Add pictures where you can! • Avoid tweeting sprees • Don’t just push out information - join a larger conversation – See what hashtags are trending and add your insight – If you’re at an event, use that event’s hashtag to connect with other attendees (shameless plug: #GotSpace)
- 18. The visual worldof the city skyline, hidden architectural gems, and new office spaces is now available all within the app.
- 19. Fast, beautiful photo sharing •Instagram is an online mobile photo-sharing, video- sharing and social networking service. • The fact is, images are essential to commercial real estate marketing. As an image-based platform, Instagram is a tool that commercial brokerages, asset managers and financiers should no longer ignore. • In today’s fast-paced world, building a brand is about getting as much marketing as possible and Instagram, which remains the fastest-growing social media platform in the world, has become a hotbed for visual images used to market products in the other luxury industries such as restaurants and hotels–now the CRE community can also make significant strides using a similar approach.
- 20. • Take advantageof the Explore button to find new users and hashtags to follow. • Post 2 to 3 times a day if post is relevant • Use hashtags to gain followers. 1. #selfie 2. #nofilter 3. #TBT (throwback Thursday) • Making your profile private allows user to control who follows your posts. • :03-:15 videos can also be posted to Instagram | IGTV InstaTips CRE Hashtags #GotSpaceUSA #GotOfficeSpace #CRE #InvestinNewMexico #InvestinNM #505CRE #EconomicDevelopment #NMTrue #OfficeSpace #OfficeSpaceforLease #OfficeSpaceforSale #MoreThanABroker #Justlisted #SiteSelection #Business #DealMaking
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- 24. King of theSocial Networks • Over 1.7 billion active users around the world • Smartphone users check their accounts • 901 Million small businesses use FB’s services pages, Groups & Mesenger • 48% of young Americans said they found out about news through Facebook 15 times a day
- 25. Facebook Posts -How To • Tagging someone in a post or Page – Use @ symbol, then type name suggestions might auto-populate – When commenting on a post, you can link to someone in your response by following the same steps • # Hashtags – Turns topics and phrases into clickable links in your posts – Use search bar to find posts about topics you’re interested in – Must be written as a single word, without any spaces – You can include numbers in a hashtag, but punctuation and special characters (like $ and %) won't work – #gotspace #GotOffice #GotRetail #GotIndustrial • Share Our Stuff! – No need to come up with your own content – You can add your own perspective
- 26. Getting the MOSTEngagement with your Posts
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- 28. LinkedIn • Manage yourprofessional identity. Build and engage with your professional network. Access knowledge, insights and opportunities. • 300 million+ members • Set-up your free profile (there are paid options as well). – Select a “professional” color photo of you looking direct to camera. Creativity can work, but can also backfire. – Complete your personal profile thoroughly and honestly – this is your online resume. – Connect to all your past and current contacts. • Reach out to your contacts from time to time or endorse their skills. • Participate in groups.
- 29. Where should youpost your status?
- 30. Recap 1. Create socialmedia accounts 2. Construct social media posts that work best for each social media platform 3. Apply best practices to gain followers and get engagement Become a social media guru now! Download the conference app or watch the social wall to see if one of your posts gets featured! Join the conversation using: #GotSpace
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