Rob Garner discusses how social signals have become crucial to search engine optimization. Social interactions like sharing, liking, commenting and other engagement are considered a new form of publishing and link building that search engines factor into visibility. Successful publishers of content think like search engines by understanding language trends, publishing quickly across broad relevant networks, and consistently creating new content without expecting every piece to go viral. Social networks like Google+ provide key signals through sharing and interactions that search engines may use to determine relevance.
Strategically Defining YOUR Social Media Tactics: Randall Turner at State of ...Advice Interactive Group
In failed social media campaigns, it's often because of a failed strategy. In this presentation from State of Search 2013, Randall Turner explains the difference between strategy and tactics and outlines how you can make social media work for your business.
SEO in a Universally Personalized SERP World Pubcon NOLA 2013David Wallace
Now that search results are "personalized" for each individual searcher, how does a business approach SEO? What are the best methods to focus on and what things should they avoid?
How to integrate content strategy and social mediaEthology
Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.
Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, “How to Integrate Social Media and Content Strategy” will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.
Amplification is about catching bigger waves
What blogs do you read?
Most corporate blogs are • Boring • Bland • Safe What kind of blogs do you read? • Opinionated • Surprising • Have a point of view • Teach you something
What is Content Marketing?
How important is content marketing? Content wins for most effective strategy; but it’s also the hardest to implement
Amplification = content x channel
What is Amplification?
Example: Catching the wave in 2013 Original post: 2011
What is Amplification?
Section Two: Research
Start with People
People first The first question you need to ask is: “who do I want to reach?” Section Two Every good product, website, campaign, and piece of writing starts with people in mind.
How do you choose your audience?
Technique #2: draw a venn diagram
Our target audience is: __________________
Finding pain
Section Two When you understand your audience’s pain you’ll be able to better define their problem.
Example: pjrvs.com
Focus on their needs
Observe people in their habitat
Where do people hang out?
Research examples: where would you find managers?
What are you looking for? BIG problems trends pain points frustrations
Observing trends
Yesterday I saw this tweet:
He’s tweeting about this site: The Grid
He’s not happy about it
A lot of other designers don’t like it either
I go to Designer News:
Where have I seen this before?
What’s the trend we’re observing? Designers are feeling threatened.
This takes time. Collect and organize your research.
Sample research I’m using an app called keeeb.com to track trends.
Listen
Focus on your audience’s biggest problems
Organize your research • Record your findings • Organize them into groupings • Identify a big pain / issue / topic you could focus on You grow an audience by targeting a topic people care about!
Section Three: Writing & Promotion 3
Write for your audience
Writing viral content is hard.
Great, shareable content…
Why do people share content?
Types of content
Amplify your content
Which train are you going to hitch your content to? Your own small network Someone else’s big network
Effects of amplification
Two types of amplifiers: 1
How do you build relationships with influencers?
How do you earn the right to on online communities? Add value Hacker News Designer News Product Hunt
Target the right networks
Coordinate your efforts
Example 1: Groovehq
Coordinate your launch
The game plan
A note on Hacker News, Designer News, Product Hunt, Reddit…
It typically takes about 20-30 minutes for a story to slip off the "New Submissions" page. That's your window to get enough votes to appear on the front page.
The algorithm on News Sites favours new content
Can you game the system?
Timing is important
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
Strategically Defining YOUR Social Media Tactics: Randall Turner at State of ...Advice Interactive Group
In failed social media campaigns, it's often because of a failed strategy. In this presentation from State of Search 2013, Randall Turner explains the difference between strategy and tactics and outlines how you can make social media work for your business.
SEO in a Universally Personalized SERP World Pubcon NOLA 2013David Wallace
Now that search results are "personalized" for each individual searcher, how does a business approach SEO? What are the best methods to focus on and what things should they avoid?
How to integrate content strategy and social mediaEthology
Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.
Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, “How to Integrate Social Media and Content Strategy” will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.
Amplification is about catching bigger waves
What blogs do you read?
Most corporate blogs are • Boring • Bland • Safe What kind of blogs do you read? • Opinionated • Surprising • Have a point of view • Teach you something
What is Content Marketing?
How important is content marketing? Content wins for most effective strategy; but it’s also the hardest to implement
Amplification = content x channel
What is Amplification?
Example: Catching the wave in 2013 Original post: 2011
What is Amplification?
Section Two: Research
Start with People
People first The first question you need to ask is: “who do I want to reach?” Section Two Every good product, website, campaign, and piece of writing starts with people in mind.
How do you choose your audience?
Technique #2: draw a venn diagram
Our target audience is: __________________
Finding pain
Section Two When you understand your audience’s pain you’ll be able to better define their problem.
Example: pjrvs.com
Focus on their needs
Observe people in their habitat
Where do people hang out?
Research examples: where would you find managers?
What are you looking for? BIG problems trends pain points frustrations
Observing trends
Yesterday I saw this tweet:
He’s tweeting about this site: The Grid
He’s not happy about it
A lot of other designers don’t like it either
I go to Designer News:
Where have I seen this before?
What’s the trend we’re observing? Designers are feeling threatened.
This takes time. Collect and organize your research.
Sample research I’m using an app called keeeb.com to track trends.
Listen
Focus on your audience’s biggest problems
Organize your research • Record your findings • Organize them into groupings • Identify a big pain / issue / topic you could focus on You grow an audience by targeting a topic people care about!
Section Three: Writing & Promotion 3
Write for your audience
Writing viral content is hard.
Great, shareable content…
Why do people share content?
Types of content
Amplify your content
Which train are you going to hitch your content to? Your own small network Someone else’s big network
Effects of amplification
Two types of amplifiers: 1
How do you build relationships with influencers?
How do you earn the right to on online communities? Add value Hacker News Designer News Product Hunt
Target the right networks
Coordinate your efforts
Example 1: Groovehq
Coordinate your launch
The game plan
A note on Hacker News, Designer News, Product Hunt, Reddit…
It typically takes about 20-30 minutes for a story to slip off the "New Submissions" page. That's your window to get enough votes to appear on the front page.
The algorithm on News Sites favours new content
Can you game the system?
Timing is important
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
How to create a social media marketing plan for nonprofit organizations, steps and questions to consider when starting this process - Evonne Heyning @amoration presenting this for the 501 Nonprofit Tech Club at the Los Angeles Chamber of Commerce, June 2012
Beyond the Buzzfeed Effect – Content Types Every Website NeedsPaddy Moogan
It can be too easy to focus just on creating the next viral piece of content. This content is needed but it's not the only type of content we should be creating. In this slide deck, Paddy talks through the three different types of content every online business should be creating.
70+ slides of highlights and quotes from all of the MozCon Day #1. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
In a time-challenged world dominated by short and snappy, click-bait headlines, Twitter streams, Instagram feeds, gifs, video, Snapchat, YOLO, LOL and #tbt...does writing seem useless and ordinary? And what if you’re not a writer?
Actually, writing matters more now, not less. And in our content-driven world, we are all writers.
Learn how to choose words well, write with economy, style and honest empathy and tell a true story really, really well with “Everybody Writes” author Ann Handley.
In May 2013, Stone Ward held an invitation-only Digital Summit event to share digital trends, content strategy tips and information and idea starters for digital storytelling and for what technology can really do. This is the presentation from that Stone Ward Digital Swagger Summit.
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Social Marketing: from offline to Universal SearchBas van den Beld
To get the most out of your marketing efforts you need to use your target audience to reach your target audience.
In this presentation Bas van den Beld shows how you integrate social marketing with online channels to get the most out of Universal Search.
The Future of Search - Bas van den Beld - Domainfest Prague 2010Bas van den Beld
Where is search going? Things are changing. Search engines are looking to grab the user intent and in those efforts they are at the same time increasing the user experience.
Instant Search, Universal Search and more. How do we handle all these changes? They are not obstacles but opportunities. This presentation tells you why.
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
Changing SERPS Basvandenbeld at A4U Expo Munich 2010guestc81fc58
The SERPS are changing and as an affiliate you can act on that. To be able to act on it, you need to know what happens. That is where the talk from Bas van den Beld at A4U Munich 2010 was all about.
Emily Reeves presented to the Accounting and Financial Women's Association of central Arkansas about planning their professional digital presences, whether for themselves as an individual or as a company.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Social Integration is Brain Surgery. Not a Bandaid!Brent Csutoras
The best way to integrate Social Media into your overall marketing plan, is to understand the value it provides. This presentation focuses on Links and the transition of value to Social Signals, along with tips on how to improve and increase the links and social signals you get from your content.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
How to create a social media marketing plan for nonprofit organizations, steps and questions to consider when starting this process - Evonne Heyning @amoration presenting this for the 501 Nonprofit Tech Club at the Los Angeles Chamber of Commerce, June 2012
Beyond the Buzzfeed Effect – Content Types Every Website NeedsPaddy Moogan
It can be too easy to focus just on creating the next viral piece of content. This content is needed but it's not the only type of content we should be creating. In this slide deck, Paddy talks through the three different types of content every online business should be creating.
70+ slides of highlights and quotes from all of the MozCon Day #1. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
In a time-challenged world dominated by short and snappy, click-bait headlines, Twitter streams, Instagram feeds, gifs, video, Snapchat, YOLO, LOL and #tbt...does writing seem useless and ordinary? And what if you’re not a writer?
Actually, writing matters more now, not less. And in our content-driven world, we are all writers.
Learn how to choose words well, write with economy, style and honest empathy and tell a true story really, really well with “Everybody Writes” author Ann Handley.
In May 2013, Stone Ward held an invitation-only Digital Summit event to share digital trends, content strategy tips and information and idea starters for digital storytelling and for what technology can really do. This is the presentation from that Stone Ward Digital Swagger Summit.
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Social Marketing: from offline to Universal SearchBas van den Beld
To get the most out of your marketing efforts you need to use your target audience to reach your target audience.
In this presentation Bas van den Beld shows how you integrate social marketing with online channels to get the most out of Universal Search.
The Future of Search - Bas van den Beld - Domainfest Prague 2010Bas van den Beld
Where is search going? Things are changing. Search engines are looking to grab the user intent and in those efforts they are at the same time increasing the user experience.
Instant Search, Universal Search and more. How do we handle all these changes? They are not obstacles but opportunities. This presentation tells you why.
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
Changing SERPS Basvandenbeld at A4U Expo Munich 2010guestc81fc58
The SERPS are changing and as an affiliate you can act on that. To be able to act on it, you need to know what happens. That is where the talk from Bas van den Beld at A4U Munich 2010 was all about.
Emily Reeves presented to the Accounting and Financial Women's Association of central Arkansas about planning their professional digital presences, whether for themselves as an individual or as a company.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Social Integration is Brain Surgery. Not a Bandaid!Brent Csutoras
The best way to integrate Social Media into your overall marketing plan, is to understand the value it provides. This presentation focuses on Links and the transition of value to Social Signals, along with tips on how to improve and increase the links and social signals you get from your content.
Go Epic with Content! Six Insights from Joe PulizziCision
View the full replay of the webinar for free, here: http://bit.ly/1c6Kbhh
Content marketing isn’t new any more. With 90 percent of brands now in the content game, how can you keep customers’ attention and earn their business?
Go epic, says Joe Pulizzi. This means creating content so valuable, compelling and different that customers can’t ignore you.
These slides are from Joe Pulizzi's Vocus Webinar, which teaches you to discover 10 techniques to create epic content, including how to:
-Produce hyper-targeted content by answering your top customers’ questions
-Build an epic content team using expertise from every department
-Use an easy-to-implement subscription strategy to keep audiences returning
View the full replay of the webinar for free, here: http://bit.ly/1c6Kbhh
About the Speaker:
Joe Pulizzi is the founder of the Content Marketing Institute, which offers consulting to LinkedIn, AT&T and PetCo among others. Joe recently authored “Epic Content Marketing” and has co-authored two other books. Joe has spoken about content marketing at more than 200 locations in 10 countries.
Presented at PubCon Las Vegas, October 2013
Local search can be extremely complicated, with many more moving parts than traditional SEO. This presentation walks you through the 3 most important elements of Local SEO: On-site optimization, Citations, and Google Places (also known as Google+ Local).
Based off of the 2013 Local Search Ranking Factors study by David Mihm at Moz, these 3 dimensions of the local search puzzle are the most powerful signals related to the local ranking algorithm. The presentation covers each element in depth, including the recently released Google Local Carousel.
Don't be intimidated by Local Search - this presentation will help you know exactly what to do to enable your site to rank higher in local searches.
Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Pr...Stoney deGeyter
With the recent changes at Google, accurate keyword data has become much more difficult, if not impossible to come by. Some say keyword research is dead as keywords are no longer specifically relevant to search queries and voice search. I'll show you what happened, why it matters and why keyword research is still valueable to any online marketing campaign.
Jon Kaufman, President of Advice Interactive Group, gives his talk on Local Search, "1,000,000 vs. Marketing" to the first-annual Dallas Digital Summit, December 4-5, 2012.
Audience Reach & Competitive Intelligence Tools by Elisabeth Osmeloski Pubcon...Marketing Land
Social Media Audience Reach & Competitive Intelligence Tools by Elisabeth Osmeloski of http://searchengineland.com and http://marketingland.com given at Pubcon Las Vegas 2013.
Connect with us:
http://marketingland.com/connect
http://searchengineland.com/connect
A Proverbial Guide To Local Multi-Channel Marketing SuccessSMB SEO
Marketing your local business requires a holistic and multi-channel approach in today's fragmented directional media landscape. Mike Stewart shares some of the tactics and rules to be competitive in local search at PubCon Las Vegas Conference the week of October 20th 2013.
Competitive Intelligence using Social MediaMatt Siltala
Here is Matt Siltala's presentation on Competitive Intelligence using Social Media at Pubcon Vegas 2013 - Learn everything there is to know about keeping an eye on the competition in regards to Social Media - Shared is an outline and tools of how to do this.
Planning for Responsive: Why Your Developers Hate YouSteve Floyd
Bad planning and rushed projects are at the heart of bad responsive websites (and most bad websites for that matter). Find out why your developers hate you and what you can do to make them love you. This is a presentation for Pubcon Vegas 2013
Webinar - SEO for Beginners: Simple Steps for Nonprofits and Libraries - 2016...TechSoup
SEO – search engine optimization – is the practice of improving, and promoting a website in order to increase the number of visitors the site receives from search engines. The majority of traffic to your organization or library website may come from the three major search engines - Google, Yahoo, and Bing.
In this free webinar with Whole Whale, learn some basic SEO tips for beginners to help your organization's site and content rank higher and be found more consistently, helping you grow your reach and supporters.
There are over 200 factors that translate in the the Google Search algorithm that handles over 1 trillion searches each day. This session gives a simple history of how we got here and the basics of the algorithm. We cover the main topics and key terms you should know, as well as the guiding principles of the system. This overview will help your team start to decode the nice versus necessary elements of SEO your organization can use to increase organic traffic.
Takeaways:
-- Keyword research
-- Link-building basics to increase traffic
-- Understanding the on-page and off-page principles of the algorithm
Whether you're using social media for fund raising, building awareness, or taking action, you'll struggle to succeed unless you have a plan. In this session, we'll be seeing how to develop a strategy that will grow your audience, enhance your reputation and ultimately convert your followers into donors and supporters.
Social media is in your enterprise already whether you want it to be or not. How can you leverage social media's power while integrating it into your enterprise architecture? This presentation introduces concepts you can use to integrate social media tools and their benefits into your enterprise architecture.
Social Analytics - KW Social Media Summit - Knowledge Is Power Kelly Craft
Learn how to use advanced tools to monitor the social pulse of your brand. Consider how social media activity is impacting your business. Improve performance and expand your customer base.
March 6 building visibility for yr projectHack the Hood
Want to get more eyeballs on your project or site? Use the 5 best practices in SEO, social media marketing, using metrics and partnering to grow audience--with maximum impact, more minimal effort.
#Digital_Marketing:An Enterprise Social Media Strategy ExampleHICHAM SAAF
Hicham Saaf tells us how to implement an effective enterprise strategy on social networks .2015 for any questions please contact him at:
http://hichamsaaf.blogspot.com/
Summary: 1-Introduction:Social media Marketing;Presentation of the group
2-Presence on the virtual world: Website/Google+/Facebook/Twitter/YouTube/Linkedin/Presse Release/Mainstream Media
3-Environment analyse:Ranking and popularity;SWOT Analysis 4-Strategy Formulation:Segmentation/Targeting/Definition of functional and operational objectives/Choice of means and resources allocation 5-Conclusion:Conclusion
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
Activating Communities of Interest on the Real Time, Social WebR2integrated
Activating Communities of Interest On The Real Time, Social Web: The web is a decision engine, and communities of interest are where it's at for brands looking to influence customers and build advocacy.
Google+ failed to lure people to use it as their primary social media platform. Inspite of two attempts it didn't took off well.
This presentation shows what went wrong and why restructuring is needed.
In a world where funnels and conversions mean everything, the challenge of tracking organic SEO campaigns has become increasingly difficult. With the removal of Keywords from Google Analytics, continual updates and algorithm tweaks, we can no longer use just one tool, but must employ a combination of several. Learn how to overcome this challenge to successfully track and measure SEO campaign effectiveness for Local, SMBs, Multi-Location and Enterprise brands, and understand the tools we use to make it happen.
Bernadette Coleman, the #QueenofLocalSEO and CEO of Advice Local shares all about 7 tool tips how to navigate Google's "Keyword Not Provided" world.
Mobile now represents an impressive amount of online traffic. In 2015, it surpassed desktop for Google searches worldwide. In 2016, this mobile trend will only dominate more of the online activity of consumers. Businesses need to know how to capture and leverage these consumers and turn them into clients.
In this presentation she will discuss:
– Mobile in a modern world
– Behavioral differences between desktop and mobile device users
– Marketing trends to take advantage of
– Tips to win in at local in a mobile world
Attend this session and you’ll walk away with strategies for delivering an exceptional local mobile experience for your customers and their customers.
How to Establish Authority, Gain Influence & More as Presented at GrowFLAdvice Interactive Group
Greetings from the Sunshine State! I’m here for the Vitalize Florida CEO Summit, presented by GrowFL, whose mission is to “take successful companies to the next level.” What an honor it is to be able to speak to business owners who are in that crucial second stage of growth and expansion.
For SMBs and brands to get exposure for their businesses online they MUST have a Local SEO and Content Strategy in place. In this presentation at the Local, Search and Social Summit powered by Rocks Digital, Natalie Gould and Rachel Morgan shared the best practices and strategies they use daily to help the clients they serve get more site traffic, content reads and social interaction.
Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEOAdvice Interactive Group
For an SMB to get found in desktop and mobile search results they must have an optimized digital presence across the web. The includes all citations (mentions) of the business online being 100% consistent. In addition, they must provide locally focused content that consumers are searching for on a regular basis. Learn why you need to be consistent and how to create content that will generate clicks and reads.
Bernadette Coleman, #QueenofLocalSEO, presented this talk at the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015.
She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cut...Advice Interactive Group
Link baiting seems to be quite a trendy way these days to attract potential viewers. This is an article about Click Bait, the good, the bad and the ugly... Enjoy!
Google has developed a program to identify, highlight, and encourage remarkable content that is written by verified, trusted, and capable authors. This program is known as Google Authorship. This is your complete guide to both
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.