Maximizing Conversations:Creating a Simple Social Media Campaign for Your Church and Community
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Special days in the church, such as Easter and Christmas, mean reaching your community in new and unique ways. Having a social media plan can enhance the effectiveness of these outreach programs, helping you remaining faithful to "preach the Gospel". This interactive session will present an outline for preparing and implementing a social media campaign, regardless of past technology experience. Strengths and weakness of social sites will be discussed, along with tools and resources to implement the campaign. Presented at the All Church Ministries Conference (Southwestern Assemblies of God University), March 1, 2014
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Maximizing Conversations:Creating a Simple Social Media Campaign for Your Church and Community
- 1. MAXIMIZING CONVERSATIONS Creating a Simple Social Media Campaign for Your Church and Community #maxconvo
- 2. #maxconvo © Hobnob Connect LLC 2014
- 3. March 1, 2014 NTD All Church Ministries Conference #maxconvo Who am I? John Deisher AGUS Missionary to Texas A&M DMin (Candidate), AGTS Church & New Media Contact me: johndeisher@aggielandchialpha.com Facebook.com/john.deisher Twitter.com/johndeisher © Hobnob Connect LLC 2014
- 4. #maxconvo © Hobnob Connect LLC 2014
- 6. March 1, 2014 NTD All Church Ministries Conference #maxconvo The church should reflect concern with both spiritual and social matters. Evangelize the lost Worship God Disciple believers Show compassion
- 7. March 1, 2014 NTD All Church Ministries Conference #maxconvo But, we have a problem. • Decreasing religious involvement is one of the reasons for this countries decline in the value of relationships. • The day has passed when the church stood in the circle of community influence by virtue of its position.
- 8. March 1, 2014 NTD All Church Ministries Conference What if… …there were a public place for a church’s voice in the community? …there were a public place where a church could show the love of God? …there were a public place where a church could present themselves to others? …there were a public place where a church could speak?
- 9. #maxconvo • Social media is a living, breathing conversation people have with your church. • Social media is the “front door" for your church. © Hobnob Connect LLC 2014
- 10. #maxconvo © Hobnob Connect LLC 2014
- 11. #maxconvo Is Easter All About Eggs? © Hobnob Connect LLC 2014
- 12. #maxconvo Why have social media for events? Conversations! © Hobnob Connect LLC 2014
- 13. START #maxconvo
- 14. #maxconvo Why are we doing this event? Whose “felt needs” are we meeting? What is our goal? © Hobnob Connect LLC 2014
- 15. #maxconvo What is our strategy? What value are we providing? Who is responsible for what? © Hobnob Connect LLC 2014
- 16. LISTEN #maxconvo
- 18. #maxconvo If we listen, we will learn. Hootsuite.com Free version & Pro Version ($8.99 a month) © Hobnob Connect LLC 2014
- 19. #maxconvo © Hobnob Connect LLC 2014
- 20. #maxconvo Twitter © Hobnob Connect LLC 2014
- 21. #maxconvo Sacred Conversations http://www.slideshare.net/xajondee/sacred-conversations# © Hobnob Connect LLC 2014
- 23. #maxconvo © Hobnob Connect LLC 2014
- 24. #maxconvo © Hobnob Connect LLC 2014
- 25. #maxconvo Social Media Timeline 12 months 6 months 3 months © Hobnob Connect LLC 2014
- 26. CREATE #maxconvo
- 27. #maxconvo © Hobnob Connect LLC 2014
- 28. #maxconvo Keyword searches and alerts http://www.google.com/alerts http://www.talkwalker.com/alerts © Hobnob Connect LLC 2014
- 29. #maxconvo Feedly www.feedly.com © Hobnob Connect LLC 2014
- 30. #maxconvo Original content © Hobnob Connect LLC 2014
- 31. #maxconvo © Hobnob Connect LLC 2014
- 32. #maxconvo Evernote (evernote.com) © Hobnob Connect LLC 2014
- 34. #maxconvo Determine posting frequency • Twitter • 3-5 original Tweets daily • Also Retweets, Replies, Mentions, Direct Messages • Facebook • 1 time a day • Occasional posts on other relevant Facebook pages • Also respond to comments/requests • 2 blog posts weekly • Email • Monthly to start • Can move to bi-weekly/weekly depending on event
- 35. #maxconvo Develop concepts and themes (2-5 themes a week) •“Fun” themed post •Link to new blog or website content •Post on created content •Motivational/inspirational quote •Infographic •Photo © Hobnob Connect LLC 2014
- 36. Trello https://trello.com/ © Hobnob Connect LLC 2014
- 37. #maxconvo Calendar • Digital • Paper © Hobnob Connect LLC 2014
- 38. #maxconvo Hootsuite.com Free version & Pro Version ($8.99 a month) © Hobnob Connect LLC 2014
- 40. #maxconvo © Hobnob Connect LLC 2014
- 41. #maxconvo #Hashtag www.hashtag.org © Hobnob Connect LLC 2014
- 42. #maxconvo Twitter Twitter.com © Hobnob Connect LLC 2014
- 43. #maxconvo Facebook Facebook.com © Hobnob Connect LLC 2014
- 44. #maxconvo Website © Hobnob Connect LLC 2014
- 45. #maxconvo YouTube Youtube.com © Hobnob Connect LLC 2014
- 47. #maxconvo Daily - Engage in two-way conversation • Listen and monitor for existing conversations • Make your event attention-worthy • Welcome honest feedback. © Hobnob Connect LLC 2014
- 48. #maxconvo Daily Social Media Schedule • Review your editorial calendar. • Twitter - 15 Minutes • Respond • Schedule tweets • Share (others content) • Facebook – 15 minutes • Respond to comments and engage • Promote and share content and images © Hobnob Connect LLC 2014
- 49. #maxconvo Weekly Social Media Schedule • Write new, original content • Repopulate editorial calendar • Check statistics on Facebook, Website and Twitter • Number of views • Number of interactions • Adjust content as needed © Hobnob Connect LLC 2014
- 50. Best Times to Post • Twitter 1pm-3pm • Facebook 1pm-4pm • Google+ 9am-11am • Pinterest 2pm-4pm or 8pm-1am
- 51. #maxconvo Test Event 6 to 8 weeks before the big event © Hobnob Connect LLC 2014
- 52. March 1, 2014 NTD All Church Ministries Conference #maxconvo © Hobnob Connect LLC 2014
- 53. #maxconvo During the Event • Real-time updates • Post pics • Follow online conversations • Alert proper people to problems • Using mobile apps is fine (if you are used to them) © Hobnob Connect LLC 2014
- 54. #maxconvo Post-Event © Hobnob Connect LLC 2014
- 56. March 1, 2014 NTD All Church Ministries Conference #maxconvo Who am I? John Deisher AGUS Missionary to Texas A&M DMin (Candidate), AGTS Church & New Media Contact me: johndeisher@aggielandchialpha.com Facebook.com/john.deisher Twitter.com/johndeisher © Hobnob Connect LLC 2014
- 57. Q&A #maxconvo
Editor's Notes
- When you combine the decline in the value of relationships and this decline in status, it is tempting for pastors and churches to focus on their congregations and forget community involvement.
- These are the basic things to understand.
- Social media is simple. Social media for events is simple. But, it’s just not easy.
- (Pic – social sight logos)
- (Pic – Start line)Start with some questions.
- (Picture – Big question mark)
- Strategy - a plan of action or policy designed to achieve a major or overall aim.
- Create a Twitter account (free). Twitter is the platform that will allow you to get the biggest benefits of social media for promoting and publicizing an event. It’s the most used tool by participants and organizers to communicate and share their impressions of and comments on the sessions during an event. Make sure that your Twitter account has been customized with your brand so that visitors can identify your organization.
- See pic descriptions
- Evaluate Your Social Media Presence
- Evaluate your current social media presence and the direction of conversation.
- Create content Buckets
- What kind of key words?
- Now, where are you going to put it all?
- Create a content calendar
- Choose a calendar platform
- See pic descriptions
- Where does all this stuff you have been doing end up?
- Define a Twitter hashtag for the event. Hashtag are used to centralize messages around a specific word on Twitter. You can read more about hashtags on the Twitter support site.Try to create a hashtag with name that is unique. Because the creation and use of a Twitter hashtags are public and free, have an as unique as possible hashtag minimizes the risk that it will be used for purposes other than for your event. You can simply do a search for the hashtag in Twitter to see if it is already used by others.
- Create a Twitter account (free). Twitter is the platform that will allow you to get the biggest benefits of social media for promoting and publicizing an event. It’s the most used tool by participants and organizers to communicate and share their impressions of and comments on the sessions during an event. Make sure that your Twitter account has been customized with your brand so that visitors can identify your organization.
- This is a church page. You can build your event on a Facebook pagePost on event wall and send updatesinvite others to your Facebook event through emailInclude the event in your organizations Facebook pageShare your event on relevant Facebook pages and groupsPrompt live check-ins to your event on Facebook
- On church website, create an event pagelink to your social profiles.Include share linksTrack social media performanceEmbed a live Twitter feed, YouTube video or Facebook live stream
- Create an account on a social video platform such as YouTube or Vimeo. These online platforms allow you to store your videos and then play them in a video player which can then be inserted into your website or into a blog post.
- Promote the event on social media and in your newsletters following your content calendar.Communicate the hashtag of the event on all event marketing materials (brochures, banners, emails / confirmation emails, tickets, badges, etc.).Promote the event on all your social networks two weeks before and put the emphasis on the speakers (make links to their bios if they are on the website of the event) and on the program of event.Invite your audience to sign up for the newsletter or the event to stay informed about the practical information and other news.
- Analyze the data.