This presentation was given by Lisa Thiessen, of the Center for Economic and Business Development, for the Web Design class at the Canadian Valley Vo-Tech.
This presentation was given by Lisa Thiessen, of the Center for Economic and Business Development, for the Web Design class at the Canadian Valley Vo-Tech.
5 Top Tips for Top Social Media Channelsprnewswire
Not all social media platforms allow users to interact in the same way. While there are some overlapping strategies that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement. To help you succeed, we’ve put together our TOP 5 TIPS for five of the top social platforms for brands.
Mastering Twitter… Getting Results from 140 CharactersRichard Harrington
In this course you’ll learn essential strategies to increase your reach on Twitter. You’ll learn how to build a strong network and then leverage it to get your message out. We’ll also explore helper services for automation as well as strategies to enhance tweets with graphics and video. This class is suitable for users of all levels and focuses on genuine connections rather than gimmicks.
Media, Algorithms and the Filter BubbleGeetu Ambwani
Featured Presentation: Critical Approaches to Data Science & Machine Learning
Codes & Modes Symposium, March 17th, 2017. (http://ima-mfa.hunter.cuny.edu/reframe/)
Cleverly Timing your Content Marketing to Build Brand Authority- SMX Advanced...Purna Virji
Actionable tips and real-life examples to showcase how to effectively secure media coverage for your existing content to help with branding and SEO efforts. Presented at SMX Advanced 2014.
Social on a shoestring | Small charities communications conference | 12 July ...CharityComms
Sushi Juggapah, digital content editor, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building an Online Community, APSMA, March 2014Nicole Jensen
Presentation for Asia-Pacific Professional Services Marketing Association (APSMA) on March 25, 2014.
http://www.apsma.com.au/BookingRetrieve.aspx?ID=152578
Deep Dive Into Social Media and Content StrategyDanielle Brigida
Presentation for J.Boye Conference in Aarhus, Denmark. How you can use social media and content to enrich your strategy.By combining content strategy, social listening and measurement tactics it will help you make the most out of social media.
Let's have a look at insights on content distribution strategy 2020. You can tweak your content distribution approach as needed as well as create a content repurposing strategy and stay consistent. → https://bit.ly/2HidUN8
Become a social media hero for your not-for-profitBen Teoh
Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
The New Little Bird Influencer Marketing Platform Little Bird
The new Little Bird platform is faster and more powerful than ever. It delivers targeted information about social influence more efficiently and effectively so you can build smarter marketing around who and what is influencing conversations on Twitter.
Steps to Create a Social Media Marketing Strategy for Your BusinessJocelyn Murray
While many businesses have a social media presence many are not engaging, meeting their goals or getting tangible results.
Learn how to use social media more effectively with a strategy and plan.
Learn how to:
• Create goals for your social media
• Determine who your audience is and what social networks you need to be on to reach them
• Plan your content
• Measure Results
Implement social media strategies to connect with existing and potential clients and provide content while spreading the word about your products or services.
5 Top Tips for Top Social Media Channelsprnewswire
Not all social media platforms allow users to interact in the same way. While there are some overlapping strategies that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement. To help you succeed, we’ve put together our TOP 5 TIPS for five of the top social platforms for brands.
Mastering Twitter… Getting Results from 140 CharactersRichard Harrington
In this course you’ll learn essential strategies to increase your reach on Twitter. You’ll learn how to build a strong network and then leverage it to get your message out. We’ll also explore helper services for automation as well as strategies to enhance tweets with graphics and video. This class is suitable for users of all levels and focuses on genuine connections rather than gimmicks.
Media, Algorithms and the Filter BubbleGeetu Ambwani
Featured Presentation: Critical Approaches to Data Science & Machine Learning
Codes & Modes Symposium, March 17th, 2017. (http://ima-mfa.hunter.cuny.edu/reframe/)
Cleverly Timing your Content Marketing to Build Brand Authority- SMX Advanced...Purna Virji
Actionable tips and real-life examples to showcase how to effectively secure media coverage for your existing content to help with branding and SEO efforts. Presented at SMX Advanced 2014.
Social on a shoestring | Small charities communications conference | 12 July ...CharityComms
Sushi Juggapah, digital content editor, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building an Online Community, APSMA, March 2014Nicole Jensen
Presentation for Asia-Pacific Professional Services Marketing Association (APSMA) on March 25, 2014.
http://www.apsma.com.au/BookingRetrieve.aspx?ID=152578
Deep Dive Into Social Media and Content StrategyDanielle Brigida
Presentation for J.Boye Conference in Aarhus, Denmark. How you can use social media and content to enrich your strategy.By combining content strategy, social listening and measurement tactics it will help you make the most out of social media.
Let's have a look at insights on content distribution strategy 2020. You can tweak your content distribution approach as needed as well as create a content repurposing strategy and stay consistent. → https://bit.ly/2HidUN8
Become a social media hero for your not-for-profitBen Teoh
Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
The New Little Bird Influencer Marketing Platform Little Bird
The new Little Bird platform is faster and more powerful than ever. It delivers targeted information about social influence more efficiently and effectively so you can build smarter marketing around who and what is influencing conversations on Twitter.
Steps to Create a Social Media Marketing Strategy for Your BusinessJocelyn Murray
While many businesses have a social media presence many are not engaging, meeting their goals or getting tangible results.
Learn how to use social media more effectively with a strategy and plan.
Learn how to:
• Create goals for your social media
• Determine who your audience is and what social networks you need to be on to reach them
• Plan your content
• Measure Results
Implement social media strategies to connect with existing and potential clients and provide content while spreading the word about your products or services.
Amplification is about catching bigger waves
What blogs do you read?
Most corporate blogs are • Boring • Bland • Safe What kind of blogs do you read? • Opinionated • Surprising • Have a point of view • Teach you something
What is Content Marketing?
How important is content marketing? Content wins for most effective strategy; but it’s also the hardest to implement
Amplification = content x channel
What is Amplification?
Example: Catching the wave in 2013 Original post: 2011
What is Amplification?
Section Two: Research
Start with People
People first The first question you need to ask is: “who do I want to reach?” Section Two Every good product, website, campaign, and piece of writing starts with people in mind.
How do you choose your audience?
Technique #2: draw a venn diagram
Our target audience is: __________________
Finding pain
Section Two When you understand your audience’s pain you’ll be able to better define their problem.
Example: pjrvs.com
Focus on their needs
Observe people in their habitat
Where do people hang out?
Research examples: where would you find managers?
What are you looking for? BIG problems trends pain points frustrations
Observing trends
Yesterday I saw this tweet:
He’s tweeting about this site: The Grid
He’s not happy about it
A lot of other designers don’t like it either
I go to Designer News:
Where have I seen this before?
What’s the trend we’re observing? Designers are feeling threatened.
This takes time. Collect and organize your research.
Sample research I’m using an app called keeeb.com to track trends.
Listen
Focus on your audience’s biggest problems
Organize your research • Record your findings • Organize them into groupings • Identify a big pain / issue / topic you could focus on You grow an audience by targeting a topic people care about!
Section Three: Writing & Promotion 3
Write for your audience
Writing viral content is hard.
Great, shareable content…
Why do people share content?
Types of content
Amplify your content
Which train are you going to hitch your content to? Your own small network Someone else’s big network
Effects of amplification
Two types of amplifiers: 1
How do you build relationships with influencers?
How do you earn the right to on online communities? Add value Hacker News Designer News Product Hunt
Target the right networks
Coordinate your efforts
Example 1: Groovehq
Coordinate your launch
The game plan
A note on Hacker News, Designer News, Product Hunt, Reddit…
It typically takes about 20-30 minutes for a story to slip off the "New Submissions" page. That's your window to get enough votes to appear on the front page.
The algorithm on News Sites favours new content
Can you game the system?
Timing is important
A presentation about Twitter and how it can be used for PR, communications and marketing. Presented internally for my Weber Shandwick colleagues but applicable to an external audience also.
Twitter 101: How to Humanize Your Tweets in 2017 Marketing Nutz
Whether you are a beginning or advanced Twitter user, deciding how to use the social media channel effectively to grow your business can be challenging.
This presentation deck was used in a recent webinar with SCORE small business and delivered by social media expert Pam Moore who shows you how to humanize your tweets and make them more personal. In doing so, you will inspire people to connect with your small business, trust you and buy your products or services.
Social media tips for financial industry with emphasis on Facebook and LinkedIn. Provides a what, why, when, who and where approach to social media. Great for financial advisors and life insurance agents with little to experience using social media.
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Similar to How donuts can help you communicate in an online world (20)
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
3. “I’m a Google employee who
eats donuts”
“Hey, U like #donuts?”
or:
“I hate donuts”
“I like donuts”
“Here’s a vintage
photo of my donut”
“My skills include donut eating”
“Here’s a wedding
cake made of
donuts”
“Watch me eat
a dozen donuts”
7. • 380 million users worldwide
• 1 million + in NZ
• 2 new users every second
• 42% of users check in daily
• 1.5 million Groups: 4x views for engaged Group users
Your clients are here
8. • 316 million monthly active users
• 500 million tweets sent per day
• 80% of users are on mobile
• 63% of Twitter users are looking for news
If your clients aren’t here yet,
they will be soon
9. • Keep up to date, stay on top
• Gather, share and lead
• Target, find, understand & connect
• Position, showcase and inform
• Expand your networks
What’s the point?
10. Everyone has their own circle of
trust. People whose opinion they
listen to and respect, marketing can’t
break this bond.{ }Capitalise on that bond and trust!
Build your
personal brand
Extend your
professional
influence
13. Content is king
Guides, lists, how to
Opinion
Knowledge
Infographics
Podcasts
Reports
Best practice
Fails
Presentations
Blogs
Videos
Interviews
Ask questions
Curate: Create:
15. How often?
Find an industry article
to share
Add a useful comment,
insight or question
Add value and show
expertise
Check in
Add a comment
Like or share posts
Check for any
engagement on your
earlier posts, and
respond
Share useful news or
round-ups as an FYI
Attending an event?
Send a few tweets from
the event, particularly
if there’s a speaker you
can summarise
16.
17. • Publishing outlet and sharing
• Engage in and lead discussion
• Utilise notifications and stats for tracking
• Share and engage with company and client posts
• Useful property sources:
• NBR, NZPI, Bob Dey, REINZ, NZH Commercial Property, The
Dominion Post, The Press
• 1 x post per week day / 20 per month = 60% of LI audience reached
• Post during work hours for maximum impact
TIPS:
18. People who
engage in
LinkedIn groups
average 4x as
many profile
views as those
who do not
Groups
4x
Qualified leads
Subject matter interest
Discoverable
Interested
Valuable listening tool
Join groups where your
leads are
19. • Micro blog and publishing outlet
• Engage and monitor real time conversations (industry, brand)
• 3 – 5 x tweets per day for maximum engagement
• Shelf life of a tweet is 18 mins: make it work for you
• Post during work hours for maximum exposure
TIPS:
20. Try and stick to 100 characters or less
Use between 1-3 hashtags
Include links at end
(make use of URL
shorteners)
Include other users
when relevant
Favourite, retweet and
reply to other posts
TIPS:
21. What do they do?
How to use them?
How many should I use?
#corenet
22. What’s the
Point?
• Make your tweets and content go
further (searchable)
• Find other people tweeting about the
same topic
• Align yourself with a topic
• Follow and engage in breaking news,
discussions and trending topics
• Channel content to you, save hashtag
searches
• Offline applications (i.e. marketing
collateral)
How to use
them:
• Best practice: 2-3 hashtags per tweet
(don’t be a hashtag spammer)
• Suggested hashtags for Corenet:
#property #realestate #CRE
#construction #development #office
#propertynz
• Put one up on screen at your events
so users can follow and engage in real
time
• Hashtag hijacking: i.e.
#goodadviceinfourwords
23. Measurement: tools
Google Analytics
(understand your traffic, tracking where your social traffic comes from)
Quantitative measurement
(i.e. likes, impressions, shares, comments, retweets etc.)
Individual channel stats
(i.e. Twitter, LinkedIn, Facebook etc.)
Cross-channel measurement
(i.e. through Hootsuite) – are you comparing donuts with donuts, or donuts with cronuts?
Qualitative measurement
(results focused, direct impact, i.e. sales question / query, recommendation)
Measure what you are looking to achieve
(Leads coming to you, be seen as market expert, expand / secure your circle of trust / sphere of influence)