Curated content involves finding relevant content created by others and sharing it with your own audience in an organized way. This benefits content strategies in several ways: it provides timely content more quickly than creating all new content; it allows experts in other fields to share developments saving time and money; and positioning yourself as a tastemaker bringing the best content together. When curating, quality is key - only share the most informative content and be sure to properly attribute sources. Curated content is also useful for measuring what types of content resonate best with your audience.