NP Industry in India.pdf

Table of Contents
NEWSPAPER INDUSTRY IN INDIA

Table of Contents
01 Overview
02
Revenue of the print industry India FY 2013-2020, by sector
03
Print circulation revenue India FY 2014-2022, by language market
04
Value of newspaper revenue in India 2018-2023
05
Number of registered newspapers and publications India FY 2001-2020
02 Key figures
07
Number of certified publications circulated in India FY 2018, by language
08
Share of ad volumes in newspapers in India 2020, by select state
09
Newspaper readership preferences in India 2019-2020 by language
10
Share of ad volumes in newspapers in India 2020, by language
11
Circulation CAGR of absolute copies in print media India 2006-2016
12
Leading Indian publications 2019-2020 by readership

Table of Contents
03 Regional publications
14
Ad revenue of regional language newspaper market India FY 2014-2022
15
Circulation revenue of regional newspapers India FY 2014-2024
16
Leading regional daily newspapers India 2017 by AIR
17
Leading Marathi publications in India 2019-2020 by readership
18
Leading Tamil publications in India 2019-2020 by readership
19
Leading Kannada publications in India 2019-2020 by readership
20
Leading Malayalam publications in India 2019-2020 by readership
04 Hindi publications
22
Ad revenue of the Hindi newspaper market in India FY 2014-2022
23
Circulation revenue of Hindi newspapers India FY 2014-2024
24
Leading Hindi daily newspapers India 2017 by AIR
25
Average issue readership for Dainik Jagran India 2013-2017
26
Average issue readership for Hindustan India 2013-2017

Table of Contents
27
Average issue readership for Dainik Bhaskar India 2013-2017
05 English publications
29
Ad revenue of English print industry India FY 2015-2024
30
Circulation revenue of English newspaper market India FY 2014-2024
31
Leading English daily newspapers India 2017 by AIR
32
Average issue readership for The Times of India 2013-2017
33
Average issue readership for The Hindu India 2013-2017
34
Average issue readership for Deccan Chronicle India 2013-2017
06 Digital news
36
Weekly use of online news platforms India 2021
37
Alternative news website users India 2019
38
Awareness of alternative news websites in India 2019
39
Use of alternative news websites in India 2019

Overview

Overview
Value
in
billion
Indian
rupees
FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020
0
50
100
150
200
250
300
350
229.6
229.6
249.2
249.2 254
254
274.1
274.1
295
295 306.4
306.4
321.13
321.13
295
295
13.6
13.6
14.2
14.2 14.3
14.3
14.2
14.2
13.3
13.3
12.5
12.5
11.9
11.9
10
10
Newspapers Magazines
Note(s): India; FY 2013 to FY 2020
Further information regarding this statistic can be found on page 41.
Source(s): FICCI; EY; KPMG; ID 694341
2
Revenue of the print industry in India from financial year 2013 to 2020, by sector (in billion Indian
rupees)

Overview
Revenue
in
billion
Indian
rupees
FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 FY 2022
0
20
40
60
80
100
120
29.4
29.4 31.1
31.1 33
33 34
34 34
34 34
34 31
31
20
20
32
32
26.7
26.7
29.9
29.9
33
33
37
37 39
39 41
41
40
40
30
30
41
41
26
26
27.7
27.7
30
30
33
33
35
35
37
37
36
36
31
31
37
37
English market Hindi market Other regional languages
Source(s): KPMG; ID 627074
3
Print circulation revenue in India from financial year 2014 to 2020, with estimated until 2022, by
language market (in billion Indian rupees)

Overview
Value
in
billion
Indian
rupees
2018 2019 2020 2021 2023
0
50
100
150
200
250
300
350
294
285.7
184.9
231.3
251.7
Note(s): India; 2016 to 2020
Source(s): EY; FICCI; ID 830131
4
Value of newspaper revenue across India from 2016 to 2020, with estimates until 2023 (in billion
Indian rupees)

Overview
Number
of
registered
newspapers
and
periodicals
FY 2001 FY 2003 FY 2004 FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020
40,000
60,000
80,000
100,000
120,000
140,000
160,000
51,960
55,780
58,469 60,413 62,483
64,998
69,323
73,146
77,384
82,222
86,754
94,067
99,660
105,443
110,851
114,820
118,239 119,995
143,423
Source(s): Registrar of Newspapers for India; ID 885241
5
Number of registered newspapers and periodicals across India from financial year 2001 to 2020

Key figures

Key figures
Number
of
newspapers
in
millions
Urdu English Others Hindi
0
50
100
150
200
250
25.29
53.45
155.71
195.62
Note(s): India; FY 2018
Source(s): Registrar of Newspapers for India; ID 945316
7
Number of certified publications circulated across India in financial year 2018, by language (in
millions)

Key figures
0% 5% 10% 15% 20% 25% 30%
Others
Maharashtra
Uttar Pradesh
Tamil Nadu
Karnataka
Rajasthan
Andhra Pradesh
Punjab/Chandigarh
Gujarat
Kerala
Madhya Pradesh
26%
14%
12%
8%
8%
7%
6%
5%
4%
4%
4%
Share of ad volume
Note(s): India; 2020
8
Share of newspaper advertising volumes in India in 2020, by select state

Key figures
Readership
share
Any English daily Any Hindi daily Regional daily Any daily
0%
5%
10%
15%
20%
25%
30%
35%
40%
3.1%
15.7%
18.4%
34.5%
Note(s): India; December 2019 to March 2020; 12+; 327,000 households.; conducted across urban and rural areas of the country.
Source(s): IRS (India); ID 885905
9
Daily newspaper readership preferences in India from December 2019 to March 2020, by language

Key figures
Hindi 41%
English 23%
Marathi 9%
Tamil 5%
Kannada 5%
Telugu 5%
Gujarati 4%
Malayalam 3% Oriya 2% Others 2% Bengali 1%
10
Share of advertising volumes in Indian newspaper in 2020, by language

Key figures
0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%
Hindi
Telugu
Kannada
Tamil
Malayalam
English
Others
8.76%
8.28%
6.4%
5.51%
4.11%
2.87%
1.5%
Circulation CAGR
Source(s): HDFC Securities; Audit Bureau of Circulations (UK) (India); ID 1053282
11
Circulation CAGR of absolute copies in print media sector across India from 2006 to 2016

Key figures
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000
Dainik Jagran
Dainik Bhaskar
Hindustan
Amar Ujala
Daily Thanthi
Lokmat
Malayala Manorama
The Times of India
Rajasthan Patrika
Mathrubhumi
Readership in thousands
Note(s): India; December 2019 to March 2020; 12+; 327,000 households; conducted across urban and rural areas of the country.
Source(s): Campaign India; IRS (India); ID 627090
12
Leading Indian publications between December 2019 and March 2020, by readership (in 1,000s)

Regional publications

Advertising
revenue
in
billion
Indian
rupees
FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021* FY 2022*
0
10
20
30
40
50
60
70
80
52.1
57.9
63.2
68.4
71.3
75.8
71
37
68
14
Advertising revenue of regional language newspaper market across India from financial year 2014
to 2020, with estimates until 2022 (in billion Indian rupees)

Revenue
in
billion
Indian
rupees
FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021* FY 2022* FY 2023* FY 2024*
0
5
10
15
20
25
30
35
40
45
50
26
27.7
30.2
33.4
34.8
36.6 36
40.6
42.8
45.1
47.5
15
Circulation revenue of regional language newspapers across India from financial year 2014 to
2020, with estimates until 2024 (in billion Indian rupees)

0 1 2 3 4 5 6 7 8 9 10
Malayala Manorama
Eenadu
Daily Thanthi
Mathrubhumi
Lokmat
Gujarat Samachar
Sakshi
Anandabazar Patrika
Sandesh
Divya Bhaskar
9.38
7.02
6.97
6.36
6.34
4.7
4.07
3.85
3.55
3.32
Average issue readership in millions
Source(s): MRUC; HDFC Securities (Institutional research); ID 1053192
16
Leading regional daily newspapers across India in 2017, by average issue readership (in millions)

0 5,000 10,000 15,000 20,000 25,000
Lokmat
Daily Sakal
Punya Nagari
Pudhari
Maharashtra Times
22,012
14,661
11,366
9,702
5,217
Note(s): India; December 2019 to March 2020; 12+; 327,000 households; conducted across urban and rural areas in the country.
Source(s): IRS (India); Campaign India; ID 885777
17
Leading Marathi publications across India from December 2019 to March 2020, by readership (in
1,000s)

0 5,000 10,000 15,000 20,000 25,000 30,000
Daily Thanthi
Dinakaran
Dinamalar
Maalai Malar
The Hindu Tamil
25,754
12,837
12,528
2,968
2,499
18
Leading Tamil publications in India from December 2019 to March 2020, by readership (in 1,000s)

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000
Vijay Karnataka
Vijayavani
Prajavani
Udayavani
Kannada Prabha
8,226
7,655
7,642
3,582
2,438
19
Leading Kannada publications across India from December 2019 to March 2020, by readership (in
1,000s)

0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000
Malayala Manorama
Mathrubhumi
Deshabhimani
Madhyamam
Kerala Kaumudi
17,516
12,156
6,741
2,304
1,660
Source(s): Campaign India; IRS (India); ID 885760
20
Leading Malayalam publications across India from December 2019 to March 2020, by readership
(in 1,000s)

Hindi publications

Hindi publications
Advertising
revenue
in
billion
Indian
rupees
FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021* FY 2022*
0
10
20
30
40
50
60
70
80
50.7
55.5
59.8
64.3
66.6
71.6
64
37
62
22
Advertising revenue of the Hindi newspaper market across India from financial year 2014 to 2020,
with estimates until 2022 (in billion Indian rupees)

Hindi publications
Revenue
in
billion
Indian
rupees
FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021* FY 2022* FY 2023* FY 2024*
0
10
20
30
40
50
60
26.7
29.9
33.3
36.7
39.1
41.5
40
45.7
48
50.4
53
23
Circulation revenue of Hindi newspaper market across India from financial year 2014 to 2020, with
estimates until 2024 (in billion Indian rupees)

Hindi publications
0 5 10 15 20 25
Dainik Jagran
Hindustan
Dainik Bhaskar
Amar Ujala
Rajasthan Patrika
Prabhat Khabar
Patrika
Punjab Kesari
Navbharath Times
Nai Dunia
20.56
18.13
14.78
11.91
8.1
3.56
3.55
3.25
2.33
1.61
Average issue readership in millions
24
Leading Hindi daily newspapers across India in 2017, by average issue readership (in millions)

Hindi publications
Readership
in
millions
2013 2014 2017
0
5
10
15
20
25
15.53
16.63
20.56
25
Average issue readership for Dainik Jagran in India between 2013 and 2017 (in millions)*

Hindi publications
Readership
in
millions
2013 2014 2017
0
2
4
6
8
10
12
14
16
18
20
14.25
14.75
18.13
26
Average issue readership for Hindustan newspaper in India between 2013 and 2017 (in millions)*

Hindi publications
Readership
in
millions
2013 2014 2017
0
2
4
6
8
10
12
14
16
12.86
13.83
14.78
27
Average issue readership for Dainik Bhaskar in India between 2013 and 2017 (in millions)*

English publications

Ad
revenue
in
billion
Indian
rupees
FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021* FY 2022* FY 2023* FY 2024*
0
10
20
30
40
50
60
70
80
90
66.2
69.2
71.6 72.8 73.8
63
75.5 76.5 77.6
79.2
Source(s): KPMG; FICCI; ID 797682
29
Advertising revenue of the English language print industry in India from financial year 2015 to 2020,

Revenue
in
billion
Indian
rupees
FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021* FY 2022* FY 2023* FY 2024
0
5
10
15
20
25
30
35
40
29.4
31.1
32.6
33.9 34.3 33.9
31
33.1 32.8 32.5 32.1
30
Circulation revenue of English newspaper market across India from financial year 2014 to 2020,

0 1,000 2,000 3,000 4,000 5,000 6,000
The Times Of India
Hindustan Times
The Hindu
The Economic Times
Mumbai Mirror
The Telegraph
The New Indian
The Indian Express
Deccan Chronicle
The Tribune
5,500
3,549
1,801
938
662
533
433
426
420
395
31
Leading English daily newspapers across India in 2017, by average issue readership (in 1,000s)

Readership
in
millions
2013 2014 2017
0
1
2
3
4
5
6
7
8
7.25
7.59
5.5
Note(s):2013 to 2017
32
Average issue readership for The Times of India between 2013 and 2017 (in millions)*

Readership
in
millions
2013 2014 2017
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
1.47
1.62
1.8
Note(s):2013 to 2017
33
Average issue readership for The Hindu in India between 2013 and 2017 (in millions)*

Readership
in
thousands
2013 2014 2017
0
50
100
150
200
250
300
350
400
450
337
361
420
Note(s):2013 to 2017
34
Average issue readership for Deccan Chronicle in India between 2013 and 2017 (in 1,000s)*

Digital news

Digital news
0% 5% 10% 15% 20% 25% 30% 35% 40%
NDTV online
The Times of India online
BBC News online
Republic TV online
News18 online
Hindustan Times online
India.com
Yahoo! News
India Today online
The Hindu online
DD News online
Times Now News online
The Indian Express online
The Economic Times online
CNN.com
35%
31%
24%
22%
21%
21%
21%
20%
20%
18%
17%
17%
16%
16%
14%
Share of respondents
Note(s): India; January to February 2021; 2,049 respondents; among younger, English-speaking internet users.
Source(s): Reuters Institute for the Study of Journalism; YouGov; ID 1026647
36
Use of online news platforms per week across India in 2021

Digital news
Share
of
respondents
Non-partisans BJP UPA (including ex UPA supporters)
0%
10%
20%
30%
40%
50%
60%
21%
45%
48%
Note(s): India; January 2019; 1,013*; among English speakers with access to the internet who had consumed news in the month preceding the survey period
Source(s): Reuters Institute for the Study of Journalism; University of Oxford; YouGov; Various sources (The Hindu, The Indian Express, Press Trust of India, The Quint); ID
1026692
37
Partisan news website users across India in 2019, by political allegiance

Digital news
0% 5% 10% 15% 20% 25% 30% 35%
The Logical Indian
Oneindia.com
IndiaFacts.org
ThedailyO
OpIndia
Rightlog.in (The Frustrated Indian)
Aji Haan
PGurus
29%
26%
20%
12%
9%
8%
7%
6%
Note(s): India; January 2019; 1,013 respondents; among English speakers with access to the internet who had consumed news in the month preceding the survey period.
1026716
38
Awareness of partisan and alternative news websites across India in 2019, by website

Digital news
0% 10% 20% 30% 40% 50% 60%
None
Oneindia.com
The Logical Indian
IndiaFacts.org
TheDailyO
Rightlog.in (The Frustrated Indian)
OpIndia
Aji Haan
PGurus
56%
16%
15%
10%
5%
4%
4%
3%
3%
Note(s): India; January 2019; 1,013 respondents; among English speakers with access to the internet who had consumed news in the month preceding the survey period.
1026744
39
Use of partisan and alternative news websites across India in 2019, by website

References

References
41
Source and methodology information
Source(s) FICCI; EY; KPMG
Conducted by FICCI; EY; KPMG
Survey period FY 2013 to FY 2020
Region(s) India
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by KPMG
Publication date September 2020
Original source A year off script - time for resilience, page 104
Website URL visit the website
Notes: Previous reports have been accessed One Indian rupee is equal to 0.014
U.S. dollars and 0.011 euros (as of February 2021). India's financial year
begins in April and ends in March. For example, FY 2012 started in April
2011 and ended in March 2012.
Back to statistic
Description
In fiscal year 2020, the revenue generated from India's newspaper industry amounted to over 295 billion Indian
rupees, whereas the revenue generated from magazine industry was about 10 billion rupees. Overall, the print
industry in the country declined by over eight percent in fiscal year 2020 compared to the previous fiscal year.
Revenue of the print industry in India from financial year 2013 to 2020, by sector (in billion Indian
rupees)

References
42
Source(s) KPMG
Conducted by KPMG
Region(s) India
Age group n.a.
Published by KPMG
Original source A year off script - time for resilience, pages 106 and 112
Notes: Note: India's financial year begins in April and ends in March. For
example, FY 2016 started in April 2015 and ended in March 2016. One
Indian rupee is equal to 0.014 euros and 0.011 dollars as of October
2020.
Back to statistic
Description
Of a total circulation revenue of 306 billion Indian rupees, regional accounted for the highest share, with about
36 billion rupees. Despite a drop in estimates from the impact of the pandemic, English circulation revenues for
print had stagnated in recent years and decreased that same year.
Print circulation revenue in India from financial year 2014 to 2020, with estimated until 2022, by
language market (in billion Indian rupees)

References
43
Source(s) EY; FICCI
Conducted by EY
Survey period 2016 to 2020
Region(s) India
Age group n.a.
Published by FICCI; EY
Publication date March 2021
Original source Playing by new rules: India's media and entertainment sector reboots in
2020, page 106
Notes: n.a.
Back to statistic
Description
Newspaper revenues across India amounted to about 184 billion Indian rupees in 2020. This was a decrease
compared to the previous year. The Indian print industry had the lowest growth rates, thanks to the success of
more digital media in the country.
Value of newspaper revenue across India from 2016 to 2020, with estimates until 2023 (in billion
Indian rupees)

References
44
Source(s) Registrar of Newspapers for India
Conducted by Registrar of Newspapers for India
Region(s) India
Age group n.a.
Published by Registrar of Newspapers for India
Publication date January 2021
Original source Press in India 2019-20: chapter 1, page 11
Notes: India's financial year starts in April and ends in March. For example, FY
2015 started in April 2014 and ended in March 2015.
Back to statistic
Description
In financial year 2020, the number of registered newspapers and periodicals across India peaked to more than
143 thousand. Despite a declining growth rate in the country's print market, the number of registered
publications has increased consistently and significantly since financial year 2001.
Number of registered newspapers and periodicals across India from financial year 2001 to 2020

References
45
Source(s) Registrar of Newspapers for India
Conducted by Registrar of Newspapers for India
Survey period FY 2018
Region(s) India
Age group n.a.
Published by Registrar of Newspapers for India
Publication date August 2020
Original source rn.nic.in
Notes: Values have been rounded for clarity.
Back to statistic
Description
Of more than 430 million certified publications in India, a majority of the ones circulated were printed in Hindi. At
over 53 million, English ranked second that year, followed by Urdu. The largest daily circulated that year,
however, was the Ananda Bazar Patrika, in Bengali.
Number of certified publications circulated across India in financial year 2018, by language (in
millions)

References
46
Source(s) EY; FICCI
Conducted by EY; TAM Media Research
Survey period 2020
Region(s) India
Age group n.a.
Published by FICCI
2020, page 109
Notes: n.a.
Back to statistic
Description
Maharashtra accounted for the highest share in print ad volumes in India in 2020. The northern state of Uttar
Pradesh followed with 12 percent, with Tamil Nadu ranking third that year. Kerala grew to be in included in the
top ten that year, as a result of the impact from floods in the southern state in 2018.
Share of newspaper advertising volumes in India in 2020, by select state

References
47
Source(s) IRS (India)
Conducted by IRS (India)
Survey period December 2019 to March 2020
Region(s) India
Number of respondents 327,000 households.
Age group 12+
Special characteristics conducted across urban and rural areas of the country.
Published by IRS (India)
Publication date May 2020
Original source Indian Readership Survey Q4 2019, page 21
Notes: n.a.
Back to statistic
Description
According to the Indian Readership Survey, over 34 percent of the readers across the south Asian country of
India preferred any daily newspaper from December 2019 to March 2020. Regional daily newspapers were the
second most preferred newspaper in the country.
Daily newspaper readership preferences in India from December 2019 to March 2020, by language

References
48
Source(s) EY; FICCI
Conducted by EY; TAM Media Research
Survey period 2020
Region(s) India
Age group n.a.
Published by FICCI
2020, page 109
Notes: n.a.
Back to statistic
Description
Hindi and English accounted for the highest shares in advertisements in the Indian print industry in 2020.
Together, they contributed over 60 percent that year. Marathi, Telugu and Tamil made up the highest share that
year among regional languages.
Share of advertising volumes in Indian newspaper in 2020, by language

References
49
Source(s) HDFC Securities; Audit Bureau of Circulations (UK) (India)
Conducted by HDFC Securities (Institutional research); Audit Bureau of Circulations (UK)
(India)
Region(s) India
Age group n.a.
Published by HDFC Securities (Institutional research)
Original source Print media, page 4
Notes: Values have been rounded.
Back to statistic
Description
Hindi newspapers across India saw the highest growth rate of over 8.5 percent from 2006 to 2016. Telugu
newspapers followed the Hindi language copies in terms of circulation growth rate, while the English language
newspapers saw the lowest growth rate amongst all the other print media segments.
Circulation CAGR of absolute copies in print media sector across India from 2006 to 2016

References
50
Source(s) Campaign India; IRS (India)
Region(s) India
Number of respondents 327,000 households
Age group 12+
Special characteristics conducted across urban and rural areas of the country.
Published by Campaign India
Original source campaignindia.in
Notes: n.a.
Back to statistic
Description
According to the Indian Readership Survey, Dainik Jagran was the leading Indian publication between
December 2019 and March 2020. The newspaper had the highest readership of over 68 million readers across
the country followed by Dainik Bhaskar with over 52 million readers during the survey period.
Leading Indian publications between December 2019 and March 2020, by readership (in 1,000s)

References
51
Source(s) KPMG
Conducted by KPMG
Region(s) India
Age group n.a.
Published by KPMG
Notes: * Forecast. One Indian rupee is approximately equal to 0.014 U.S. dollars
and 0.013 euros (as of October 2019). India's financial year begins in April
and ends in March. For example, FY 2018 started in April 2017 and ended
in March 2018. Previous reports have been accessed. Values have been
rounded.
Back to statistic
Description
The regional language newspaper market across India earned an advertising revenue of around 71 billion Indian
rupees in financial year 2020. This was expected to go down significantly 37 billion rupees by financial year
2021, indicating a decline for the regional language publishing market in the country.
Advertising revenue of regional language newspaper market across India from financial year 2014
to 2020, with estimates until 2022 (in billion Indian rupees)

References
52
Source(s) KPMG
Conducted by KPMG
Region(s) India
Age group n.a.
Published by KPMG
Notes: *Forecast. One Indian rupee is approximately equal to 0.014 U.S. dollars
and 0.011 euros (as of February 2021. India's financial year begins in April
and ends in March. For example, FY 2017 started in April 2016 and ended
in March 2017.
Back to statistic
Description
The regional language newspaper market across India had a circulation revenue of almost 36 billion Indian
rupees in fiscal year 2020. This was estimated to go up to almost 48 billion rupees by fiscal year 2024, marking a
significant growth for this market segment in the country.
Circulation revenue of regional language newspapers across India from financial year 2014 to
2020, with estimates until 2024 (in billion Indian rupees)

References
53
Source(s) MRUC; HDFC Securities (Institutional research)
Conducted by MRUC; HDFC Securities (Institutional research)
Survey period 2017
Region(s) India
Age group n.a.
Back to statistic
Description
Malayala Manorama had the highest average issue readership rating across India with over nine million readers
in 2017. On the other hand, Divya Bhaskar came out as one of the fast growing newspapers and replaced the
Marathi language newspaper, Daily Sakal, making it to the top ten list that same year.
Leading regional daily newspapers across India in 2017, by average issue readership (in millions)

References
54
Source(s) IRS (India); Campaign India
Region(s) India
Age group 12+
Special characteristics conducted across urban and rural areas in the country.
Notes: n.a.
Back to statistic
Description
According to the Indian Readership Survey, Lokmat was the leading Marathi publication during December 2019
to March 2020. The newspaper had the highest readership of over 22 million readers followed by Daily Sakal
with over 14 million readers during the survey period.
Leading Marathi publications across India from December 2019 to March 2020, by readership (in
1,000s)

References
55
Region(s) India
Age group 12+
Notes: n.a.
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Description
According to the Indian Readership Survey, Daily Thanthi was the leading Tamil publication during December
2019 to March 2020. The newspaper had the highest readership of over 25 million readers followed by
Dinakaran and Dinamalar with over 12 million readers each during the survey period.
Leading Tamil publications in India from December 2019 to March 2020, by readership (in 1,000s)

References
56
Region(s) India
Age group 12+
Notes: n.a.
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Description
According to the Indian Readership Survey, Vijaya Karnataka was the leading Kannada publication during
December 2019 to March 2020. The newspaper had the highest readership with over eight million readers
followed by Vijayavani and Prajavani with over seven million readers each during the survey period.
Leading Kannada publications across India from December 2019 to March 2020, by readership (in
1,000s)

References
57
Source(s) Campaign India; IRS (India)
Region(s) India
Age group 12+
Notes: n.a.
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Description
According to the Indian Readership Survey, Malayala Manorama was the leading Malayalam publication during
December 2019 to March 2020. The newspaper had the highest readership with over 17 million readers followed
by Mathrubhumi with over 12 million readers during the survey period.
Leading Malayalam publications across India from December 2019 to March 2020, by readership
(in 1,000s)

References
58
Source(s) KPMG
Conducted by KPMG
Region(s) India
Age group n.a.
Published by KPMG
and 0.011 euros (as of February 2021). India's financial year begins in
April and ends in March. For example, FY 2018 started in April 2017 and
ended in March 2018. Previous reports have been accessed. Values have
been rounded.
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Description
The Hindi newspaper market across India earned an advertising revenue of around 64 billion Indian rupees in
the financial year 2020. It was estimated that this revenue would go down to almost 37 billion rupees by financial
year 2021.
Advertising revenue of the Hindi newspaper market across India from financial year 2014 to 2020,

References
59
Source(s) KPMG
Conducted by KPMG
Region(s) India
Age group n.a.
Published by KPMG
ended in March 2017.
Back to statistic
Description
The Hindi newspaper market across India had a circulation revenue of around 40 billion Indian rupees in fiscal
year 2020, down from about 41 billion Indian rupees in the previous year. It was estimated that this revenue
would go up to 53 billion rupees by fiscal year 2024.
Circulation revenue of Hindi newspaper market across India from financial year 2014 to 2020, with
estimates until 2024 (in billion Indian rupees)

References
60
Survey period 2017
Region(s) India
Age group n.a.
Back to statistic
Description
Dainik Jagran was ranked as the leading Hindi daily newspaper across India with an average issue readership of
over 20 million people in 2017. Interestingly, Amar Ujala had the highest growth rate of over 50 percent in its
readership figures from 2014 to 2017.
Leading Hindi daily newspapers across India in 2017, by average issue readership (in millions)

References
61
Region(s) India
Age group n.a.
Notes: *Data for 2015 and 2016 was not provided by the source. Values have
been rounded.
Back to statistic
Description
Dainik Jagran, the Hindi newspaper, had an average issue readership of over 20 million readers across India in
2017. Interestingly, the country saw an exponential rise in newspaper readership over the last few years.
Dainik Jagran has been one of the largest Indian newspapers in terms of circulation, and also had the highest
average issue readership in the country in 2017.
Average issue readership for Dainik Jagran in India between 2013 and 2017 (in millions)*

References
62
Region(s) India
Age group n.a.
been rounded.
Back to statistic
Description
Hindustan, also known as Hindustan Dainik, had an average issue readership of a little over 18 million readers
across India in 2017. The newspaper is a Hindi daily newspaper and was the fourth largest circulated paper in
the country.
Notably, India has been seeing a rise in the readership figures over the last few years even as the global
readership figures have been declining.
Average issue readership for Hindustan newspaper in India between 2013 and 2017 (in millions)*

References
63
Region(s) India
Age group n.a.
been rounded.
Back to statistic
Description
The Indian daily newspaper, Dainik Bhaskar had an average issue readership of almost 15 million readers
across India in 2017. The readership in 2017 had grown at a rate of seven percent compared to 2014.
Dainik Bhaskar, the Hindi daily newspaper, owned by Dainik Bhaskar Group has 46 editions that are spread
across 11 states in India.
Average issue readership for Dainik Bhaskar in India between 2013 and 2017 (in millions)*

References
64
Source(s) KPMG; FICCI
Conducted by KPMG
Region(s) India
Age group n.a.
Published by KPMG
ended in March 2017. Print Industry includes both newspapers and
Magazines. The val [...] For more information visit our Website
Back to statistic
Description
The English newspaper market across India saw an advertising revenue of around 63 billion Indian rupees in
financial year 2020. This was estimated to go up to 80 billion rupees by fiscal year 2024 indicating a steady
growth for the sector. However, the English print media sector has been facing a slowdown in the last few years
due to a resurgence in the regional language market.
Advertising revenue of the English language print industry in India from financial year 2015 to 2020,

References
65
Source(s) KPMG
Conducted by KPMG
Region(s) India
Age group n.a.
Published by KPMG
ended in March 2017.
Back to statistic
Description
The English newspaper market across India had a circulation revenue of almost 31 billion Indian rupees in fiscal
year 2020. The circulation revenue was expected to go up to 32 billion rupees by fiscal year 2024.
Circulation revenue of English newspaper market across India from financial year 2014 to 2020,

References
66
Survey period 2017
Region(s) India
Age group n.a.
Back to statistic
Description
The Times of India was ranked as the leading English daily newspaper across India in 2017 in terms of its
average issue readership figures. Despite of this, there was a decline in its readership that year compared to
2014. Notably, The New Indian and The Indian Express were two new entrants to the top ten dailies list that
year.
Leading English daily newspapers across India in 2017, by average issue readership (in 1,000s)

References
67
Region(s) India
Age group n.a.
been rounded.
Back to statistic
Description
The Times of India, an English language daily newspaper, had an average issue readership of over five million
people across India in 2017. The newspaper was ranked as one of the top ten English dailies in the country that
year in terms of readership figures.
The Times of India is one of the oldest English newspaper which is still in circulation in India, although under
different names over the years since its first edition. The newspaper issued its first edition in 1838 as The
Bombay Times and Journal of Commerce.
Average issue readership for The Times of India between 2013 and 2017 (in millions)*

References
68
Region(s) India
Age group n.a.
been rounded.
Back to statistic
Description
The English daily newspaper, The Hindu, had an average issue readership of almost two million people across
India in 2017. Interestingly, the newspaper saw a steady increase in its readership figures from 2013 to 2017,
even as many leading English newspapers saw a decline in readership.
The Hindu was founded in Chennai in 1878 as a weekly newspaper by a group of four law students and two
teachers.
Average issue readership for The Hindu in India between 2013 and 2017 (in millions)*

References
69
Region(s) India
Age group n.a.
Notes: *Data for 2015 and 2016 was not provided by the source.
Back to statistic
Description
Deccan Chronicle, the English daily newspaper, had an average issue readership of 420 thousand people
across India in 2017. Interestingly, this was an increase in the newspaper's readership compared to 2014, even
as other major newspapers in the same segment saw declining readership figures in that time frame.
Deccan Chronicle is published by Deccan Chronicle Holdings Limited (DCHL).
Average issue readership for Deccan Chronicle in India between 2013 and 2017 (in 1,000s)*

References
70
Source(s) Reuters Institute for the Study of Journalism; YouGov
Conducted by YouGov
Survey period January to February 2021
Region(s) India
Number of respondents 2,049
Age group n.a.
Special characteristics among younger, English-speaking internet users.
Published by Reuters Institute for the Study of Journalism
Publication date June 2021
Original source Reuters Institute digital news report, page 135
Notes: n.a.
Back to statistic
Description
Online news consumption has been growing at pace with the traditional media in India. In fact, legacy media
brands that use traditional media are just as popular in the online sphere. When respondents were asked about
which online brands they used to access news in the week preceding the survey conducted in 2021, 35 percent
said they used NDTV, while the Times of India came second with 31 percent.
Use of online news platforms per week across India in 2021

References
71
Source(s) Reuters Institute for the Study of Journalism; University of Oxford;
YouGov; Various sources (The Hindu, The Indian Express, Press Trust of
India, The Quint)
Conducted by Reuters Institute for the Study of Journalism; YouGov; Various sources
(The Hindu, The Indian Express, Press Trust of India, The Quint)
Survey period January 2019
Region(s) India
Number of respondents 1,013*
Age group n.a.
Special characteristics among English speakers with access to the internet who had consumed
news in the month preceding the survey period
Published by Reuters Institute for the Study of Journalism; University of Oxford
Original source Digital news report, page 16
Notes: The survey question was- "Which, if any, of the following have you used to
access news in the last week? Please select all that apply." *Among the
total respondents, 501 were BJP supporters, 232 were UPA (including ex-
UPA) supporters, and 280 were non-partisans who may or may not vote.
Back to statistic
Description
When survey respondents were asked as of January 2019 whether they used any such alternative or partisan
news sites in the week preceding the survey based on their political affiliation, it was seen that supporters of the
United Progressive Alliance (UPA), a coalition of left and center-left political parties in India, used alternative
media the most with a 48 percent share. While those who were non-partisan in their political affiliation used
these websites the least. India has seen a rise of partisan or alternative news websites catering to certain
political ideologies to reach a small but specific audience.
Partisan news website users across India in 2019, by political allegiance

References
72
India, The Quint)
Region(s) India
Age group n.a.
news in the month preceding the survey period.
Notes: The survey question was- "In recent years a number of online news sites
have emerged with their content often distributed via social media. Which,
if any, of the following have you heard of? Please select all that apply."
Back to statistic
Description
Digital media has made possible the growth of alternative and partisan news websites catering to certain political
ideologies. Like many other countries, India saw a rise of such news websites over the past few years. When
survey respondents were asked whether they were aware of any such websites, 29 percent said they knew of
The Logical Indian, whereas, Oneindia.com came second with 26 percent of respondents aware of the website.
Awareness of partisan and alternative news websites across India in 2019, by website

References
73
India, The Quint)
Region(s) India
Age group n.a.
news in the month preceding the survey period.
Notes: The survey question was- "In recent years a number of online news sites
have emerged with their content often distributed via social media. Which,
if any, of the following have you used to access news in the last week?
Please select all that apply."
Back to statistic
Description
With low barriers of entry that the internet provides to create content, India has seen a steady rise in partisan
and alternative news websites. These websites tend to report news in a way that leans towards certain political
ideologies and hence end up having increased visibility. When survey respondents were asked whether they
used any of these partisan and alternative news websites, The Logical Indian, Oneindia.com and IndiaFacts.org
were the three most used websites. However, 56 percent of the respondents did not use any of the given
websites, an indication that these websites might be known but not many use them for regular news access.
Use of partisan and alternative news websites across India in 2019, by website

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