SlideShare a Scribd company logo
Organic Paid Ads Personalized E-mail Mass / Bulk E-mail
• Brand Awareness
• Audience Connection
• Increase Online Visibility
• Lead Generation
• Lead Qualification
• Data Collection
Objective of LinkedIn Marketing
S.M.A.R.T. framework
• Specific : Be clear with numbers
• Measurable : Can your goal be measured
• Attainable : Is it achievable even after stretching yourself
• Relevant : Is your goal relevant and benefits your business objective
• Timely : Define a timeline to achieve the goal
Goal Setting
• Organic
• No payment to LinkedIn
• Best brand building & customer trust building strategy
• This is a long-term process
• Continuous Activity required
• Dedicated daily effort needed
• Paid / Sponsored
• Paid Ad campaigns to LinkedIn
• Quick result giver.
• Targeted B2B marketing
• More money, more reach, more result
• Fast Lead Generation strategy
• Cost per lead may need slightly good budget
LinkedIn Campaigns
• Organic social boosts validity
• Organic is the only way to truly connect with potential customers once
they're followers
• Organic social media is cost-effective and a long-term solution
• If you don't start your organic growth now, you'll always be behind
Why you need Organic Strategy
• Audit
• Company Profile Page optimization
• Personnel Profile Page creation & optimization
• Articles & Write-ups Repository
• Creative & Photographs Repository
• Videos & YouTube Video Links Repository
• Related Industry Article Links
• Searching & Joining Relevant Groups
• Group Discussion Topics
• LinkedIn Lead Generation Message
• Follow Up Messages
• Lead introduction messages to sales team
Pre-Requisite for Organic Campaigns
Successful Organic
Campaign
LinkedIn Sales Navigator - Optional
• Very specific & niche audience targeted campaigns
• You can Define, Design, Schedule, Run & Monitor both short-term &
long-term campaigns.
• You get what you pay for
• Amplifies your reach multifold
• More investment, more result
Why you need Paid / Sponsored Camp.
• Massive Brand awareness and recognition, calculated by
• No. of Impressions
• No. of Follower
• No. of Likes
• No. of Share
• No. of Comments, etc.
• Increase in No. of website traffic multifold
• Increase in your global website ranking
• Increase in No. of clicks, leading to your landing page
• Sending of individual messages to 1st Level connection & mutual group members
• New connection request / day
• Lead Generation & client acquisition
Result & Output - LinkedIn
• LinkedIn Social Media Audit
• Look for impostor accounts
• Brand Building & Awareness
• Notification Handling
• Lead Generation
• Lead Qualification
Services – LinkedIn Marketing
• Customer Responsibility
• E-Mail content will be given by the customer.
• One corporate e-mail id will be given by the customer
• E-Mail Database in excel sheet will be given by the customer.
• Agency Responsibility
• One-to-One E-Mailing of initial Intro e-mails to 50 e-mails/day (Time Consumed: 60 Minutes)
• 1st Follow up e-mails after 2 days to 50 e-mails /day (Time Consumed: 60 Minutes)
• 2nd Follow up e-mail after 4 days to 50 e-mails /day (Time Consumed: 60 Minutes)
• 3rd Follow up e-mail / phone call after 6 days to 50 e-mails/phone per day (Time Consumed: 120 Minutes)
• Report Generation & Process Closed
• Time Consumption
• If you have 1000 e-mail ids. Then it will take 6 Hrs/Day for 20-22 working days to complete the process, i.e.
1 month job.
• Success Factor
• Depends on quality of your e-mail database & e-mail content.
• Service Charges
• Can be discussed over the call
Personalized E-Mailing
• Pre-Requisite
• We need a free or paid user license of mass e-mailing campaign platforms. Like MailChimp, SendGrid, etc.
• We prefer MailChimp platform.
• Customer Responsibility
• Company HD Logo
• Content of the e-mailer
• Product / Services photos
• E-Mails database in excel format (or it can be done through remote access also, if needed)
Digital Mass E-Mailing Campaign
• Creative Designing
• Article Writing (450-500 words)
• HTML Template Designing
• Customer Remote VC Interview session (4 mints. Questions to be provided by client)
Additional Services
• Formal E-Mail Approval from your official e-mail id / NDA from your side on your official letter head (if any)
For Organic Approach:
• Company Page Admin rights: For page content optimization, key words optimization, all posting and articles submission,
performance monitoring by LinkedIn Analytics, Social Media Audit, etc.
• One ‘C’ Level Personnel Profile Page Access: To increase your industry connections on daily basis, post creatives/photos,
articles, group discussion, messages for lead generation, lead qualification, etc. on your behalf.
• (If needed) Sales Navigator User Licenses from your side.
Sponsored / Paid Adds:
• Above points + LinkedIn Advertisement
• Payment will be made by you personally (We don’t need details/access to any of your bank accounts or credit cards)
What I need from you as a freelancer
Let’s connect, discuss & make
a success story….
Equbal Nadeem
LinkedIn Marketing & Lead Generation Strategist
New Delhi
India
Linkedin: www.linkedin.com/in/equbal-nadeem-0338b8162

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LinkedIn Marketing

  • 1. Organic Paid Ads Personalized E-mail Mass / Bulk E-mail
  • 2.
  • 3.
  • 4.
  • 5. • Brand Awareness • Audience Connection • Increase Online Visibility • Lead Generation • Lead Qualification • Data Collection Objective of LinkedIn Marketing
  • 6. S.M.A.R.T. framework • Specific : Be clear with numbers • Measurable : Can your goal be measured • Attainable : Is it achievable even after stretching yourself • Relevant : Is your goal relevant and benefits your business objective • Timely : Define a timeline to achieve the goal Goal Setting
  • 7. • Organic • No payment to LinkedIn • Best brand building & customer trust building strategy • This is a long-term process • Continuous Activity required • Dedicated daily effort needed • Paid / Sponsored • Paid Ad campaigns to LinkedIn • Quick result giver. • Targeted B2B marketing • More money, more reach, more result • Fast Lead Generation strategy • Cost per lead may need slightly good budget LinkedIn Campaigns
  • 8. • Organic social boosts validity • Organic is the only way to truly connect with potential customers once they're followers • Organic social media is cost-effective and a long-term solution • If you don't start your organic growth now, you'll always be behind Why you need Organic Strategy
  • 9. • Audit • Company Profile Page optimization • Personnel Profile Page creation & optimization • Articles & Write-ups Repository • Creative & Photographs Repository • Videos & YouTube Video Links Repository • Related Industry Article Links • Searching & Joining Relevant Groups • Group Discussion Topics • LinkedIn Lead Generation Message • Follow Up Messages • Lead introduction messages to sales team Pre-Requisite for Organic Campaigns Successful Organic Campaign
  • 11. • Very specific & niche audience targeted campaigns • You can Define, Design, Schedule, Run & Monitor both short-term & long-term campaigns. • You get what you pay for • Amplifies your reach multifold • More investment, more result Why you need Paid / Sponsored Camp.
  • 12. • Massive Brand awareness and recognition, calculated by • No. of Impressions • No. of Follower • No. of Likes • No. of Share • No. of Comments, etc. • Increase in No. of website traffic multifold • Increase in your global website ranking • Increase in No. of clicks, leading to your landing page • Sending of individual messages to 1st Level connection & mutual group members • New connection request / day • Lead Generation & client acquisition Result & Output - LinkedIn
  • 13. • LinkedIn Social Media Audit • Look for impostor accounts • Brand Building & Awareness • Notification Handling • Lead Generation • Lead Qualification Services – LinkedIn Marketing
  • 14.
  • 15. • Customer Responsibility • E-Mail content will be given by the customer. • One corporate e-mail id will be given by the customer • E-Mail Database in excel sheet will be given by the customer. • Agency Responsibility • One-to-One E-Mailing of initial Intro e-mails to 50 e-mails/day (Time Consumed: 60 Minutes) • 1st Follow up e-mails after 2 days to 50 e-mails /day (Time Consumed: 60 Minutes) • 2nd Follow up e-mail after 4 days to 50 e-mails /day (Time Consumed: 60 Minutes) • 3rd Follow up e-mail / phone call after 6 days to 50 e-mails/phone per day (Time Consumed: 120 Minutes) • Report Generation & Process Closed • Time Consumption • If you have 1000 e-mail ids. Then it will take 6 Hrs/Day for 20-22 working days to complete the process, i.e. 1 month job. • Success Factor • Depends on quality of your e-mail database & e-mail content. • Service Charges • Can be discussed over the call Personalized E-Mailing
  • 16. • Pre-Requisite • We need a free or paid user license of mass e-mailing campaign platforms. Like MailChimp, SendGrid, etc. • We prefer MailChimp platform. • Customer Responsibility • Company HD Logo • Content of the e-mailer • Product / Services photos • E-Mails database in excel format (or it can be done through remote access also, if needed) Digital Mass E-Mailing Campaign
  • 17. • Creative Designing • Article Writing (450-500 words) • HTML Template Designing • Customer Remote VC Interview session (4 mints. Questions to be provided by client) Additional Services
  • 18. • Formal E-Mail Approval from your official e-mail id / NDA from your side on your official letter head (if any) For Organic Approach: • Company Page Admin rights: For page content optimization, key words optimization, all posting and articles submission, performance monitoring by LinkedIn Analytics, Social Media Audit, etc. • One ‘C’ Level Personnel Profile Page Access: To increase your industry connections on daily basis, post creatives/photos, articles, group discussion, messages for lead generation, lead qualification, etc. on your behalf. • (If needed) Sales Navigator User Licenses from your side. Sponsored / Paid Adds: • Above points + LinkedIn Advertisement • Payment will be made by you personally (We don’t need details/access to any of your bank accounts or credit cards) What I need from you as a freelancer
  • 19. Let’s connect, discuss & make a success story…. Equbal Nadeem LinkedIn Marketing & Lead Generation Strategist New Delhi India Linkedin: www.linkedin.com/in/equbal-nadeem-0338b8162