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BaseCamp - Poland
- 1. BaseCamp - Poland By: Zach Martel Tyler Rathwell For: Lindsey Fair
- 2. Table of Contents Introduction Competitive Analysis Overview of Client Service Plan Overview of Country Distribution PESTLE Analysis – Info Advertising & Promotion Graphic Strategy Target Market Analysis SWOT Analysis Market Entry Conclusion
- 3. Introduction Poland iscurrently a developed country with minimal risk of war or natural disaster. In today’s society it will be in the best interest of Basecamp International to set up an online application forum for Polish post-secondary students. Have a Basecamp International representative visit each of the post-secondary institutions throughout Poland twice a year to educate and recruit meaningful potential volunteers. High school and Polish churches will be secondary targets of this representative when possible.
- 4. Basecamp International VolunteerOrganization Dedicated to ensuring that a positive difference is made by each + every volunteer experience Helps to adequately prepare volunteer for placement Enters suffering countries to do a needs assessment Discovers issues + volunteer opportunities Gathers specific info regarding skills + experience necessary to complete work Finds current projects in need of volunteer experience Matches appropriate volunteers to placement opportunities Provides accommodations throughout Internships also available working closely with government + non government organizations, international development organizations + local groups
- 5. Overview of Country- Poland 38 million people Rapidly developing country 6th most attractive country Boarders: Lithuania, Belarus, Ukraine, Slovakia, Czech Rep., Germany President: Bronislaw Komorowski Capital: Poznan National Sport: Soccer
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- 9. Market Entry &Diversification Poland has numerous world-class post-secondary institutions Due to the size of Poland it is not unrealistic to have one representative to travel throughout the country and possibly neighboring European countries in search if recruits Primary target market is post-secondary students/young adults.
- 10. Polish Universities • Academyof Economics, • Wroclaw Adam Mickiewicz University • University Nicolaus Copernicus • American Academy of English • University Pedagogical College of Science, • University of Krakow • Warsaw Cracow University of Technology • Politechnika Poznanska • Franco-Polish School of New • Politechnika Szczeciñska Information and Communication Technologies • Silesian Technical University • Gdansk Medical Academy • Stanislaw Staszic University of • Gdansk Technical University Mining And Metallurgy • Gdynia Maritime Academy • Uniwersytetu Gdanskiego • Jagiellonian University • Warsaw School of Economics • Katolicki Uniwersytet Lubelski (KUL) • Lodz Technical University • Warsaw University • Maria Curie-Sklodowska • Warsaw University of Technology • Wroclaw Technical University
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- 12. Global Competitor –Red Cross International Committee of International Federation of Red Cross Red Cross Founded 1863 Founded 1919 Nobel Peace Prize; 187 societies in movement ‘17, ‘44, ’63 Leads + organizes relief 25 member committee assistance to large scale Protect life and dignity of National Red Cross international and internal armed conflicts Nearly every country Emergency healthcare
- 13. Indirect Competitors United Nations sustainable development, environment and refugees protection, Global Vollunteers Care for children disaster relief, Teach english counter terrorism, Assist with health care disarmament and non-proliferation, promoting democracy, human rights, gender equality and the advancement of women, governance, economic and social development international health and more…
- 14. Service Plan Attracttarget market Focus on helping others Making a positive difference Maximize your contribution Market Considerations Social trends Government Policies Competitive Advantage Matching volunteers to appropriate placement opportunities Gathers personal information and past work experience Guided step-by-step placements registration Personal education sessions by representative Accommodation assistance Preparation of necessary ground work Pre-departure Orientation Materials Fundraising Support Language Training
- 15. Distribution Basecamp Internationalwill be using a personal interaction distribution strategy and recruiting and connecting with potential volunteers through internet distribution channels. Hiring a representative to hold personal education sessions at the post-secondary educations across Poland creating awareness Creating an online website to educate and recruit volunteers in Poland also allowing the public to contact the representative
- 16. Advertising and Promotion Where Social media When 24/7 Challenges Understanding attitudes, behavior, beliefs Operating under policies under law political future Why ad plan differs due to global marketplace Polish use social media for business over celebrity Many social mediums in-country that dominate market Small economy – large growth potential
- 17. SWOT - Analysis STRENGTHS Weaknesses emerging economy Patriotic internet influence Flooding increasing pollution Natural Resources Opportunities Threats Digital communication Flooding Technology use increase EU dependence Social media (in-country) Patriotism
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- 19. Recommendations In conclusionwe recommend that Basecamp International focuses its efforts on recruiting volunteers from the large amount of post- secondary intuitions in Poland. From such a developed country it is certain that the population is more likely to have the means of accommodating the funds necessary for projects such as BaseCamp International placements. Poland is a very technologically dependent country which is why we think it best to enter the marker through word of mouth and internet mediums.
- 20. References Burcher, N. (2011). Facebook Usage Figure By Country – July 2008 to July 2011. http://www.un.org/esa/agenda21/natlinfo/countr/poland/index.htm Personal Thoughts on the Evolution of Media and Advertising. Retrieved from http://www.nickburcher.com http://en.wikipedia.org/wiki/International_Red_Cross_and_Red_Crescent_Movement CIA. (January 09, 2012). Russia. CIA, The World Fact Book. Retrieved from www.cia.gov http://www.polishguide2012.pl/en/tourist-guide/description CIA. (January 11, 2012). Poland. CIA, The World Fact Book. Retrieved from www.cia.gov http://www.polishguide2012.pl/en/warszawa/tourist-guide CIA. (January 17, 2012). China. CIA, The World Fact Book. Retrieved from http://www.polishguide2012.pl/en/tourist-guide/info/wifi www.cia.gov http://www.basecampcenters.com/sites/bc-volunteer- CIA. (January 19, 2012). Canada. CIA, The World Fact Book. Retrieved from abroad/index1.cfm?pagename=Home&category=37&page=627 www.cia.gov Heritage. (2012. January). Graph the Data: Freedom From Corruption. Retrieved from www.hertiage.org n.a. (2012, January). 2012 Big Mac Index. The Economist. Retrieved from http://bigmacindex.org/2012-big-mac-index.html n.a. (2012, Feb). Monthly Averages – Temperature. Retrieved from http://www.weather.com Puzyna, S. (n.d.). State of the Republic of Poland. Retrieved from www.eroparl.europa.eu World Stats, Internet. (2012). Poland: Internet Usage Stats and Market Report. Retrieved from http://www.internetworldstats.com/eu/pl.htm