Basecamp International is considering expanding into Poland. A representative would visit post-secondary institutions twice yearly to recruit volunteers. Poland has many well-regarded universities and a large young adult population. While organizations like the Red Cross are competitors, Poland's strong internet and social media usage provides opportunities to connect with volunteers online. The recommendation is for Basecamp to focus recruitment efforts on universities to access financially able volunteers through personal interactions and digital channels.
2. Table of Contents
Introduction Competitive Analysis
Overview of Client Service Plan
Overview of Country Distribution
PESTLE Analysis – Info Advertising & Promotion
Graphic Strategy
Target Market Analysis SWOT Analysis
Market Entry Conclusion
3. Introduction
Poland is currently a developed country with
minimal risk of war or natural disaster. In today’s
society it will be in the best interest of Basecamp
International to set up an online application
forum for Polish post-secondary students.
Have a Basecamp International representative
visit each of the post-secondary institutions
throughout Poland twice a year to educate and
recruit meaningful potential volunteers.
High school and Polish churches will be
secondary targets of this representative when
possible.
4. Basecamp International
Volunteer Organization
Dedicated to ensuring that a positive difference is made by each +
every volunteer experience
Helps to adequately prepare volunteer for placement
Enters suffering countries to do a needs assessment
Discovers issues + volunteer opportunities
Gathers specific info regarding skills + experience necessary to
complete work
Finds current projects in need of volunteer experience
Matches appropriate volunteers to placement opportunities
Provides accommodations throughout
Internships also available working closely with government +
non government organizations, international development
organizations + local groups
5. Overview of Country - Poland
38 million people
Rapidly developing country
6th most attractive country
Boarders: Lithuania, Belarus, Ukraine, Slovakia,
Czech Rep., Germany
President: Bronislaw Komorowski
Capital: Poznan
National Sport: Soccer
9. Market Entry & Diversification
Poland has numerous world-class post-secondary
institutions
Due to the size of Poland it is not unrealistic to
have one representative to travel throughout the
country and possibly neighboring European
countries in search if recruits
Primary target market is post-secondary
students/young adults.
10. Polish Universities
• Academy of Economics,
• Wroclaw Adam Mickiewicz University
• University Nicolaus Copernicus
• American Academy of English • University Pedagogical
College of Science,
• University of Krakow
• Warsaw Cracow University of
Technology • Politechnika Poznanska
• Franco-Polish School of New • Politechnika Szczeciñska
Information and Communication
Technologies • Silesian Technical University
• Gdansk Medical Academy • Stanislaw Staszic University of
• Gdansk Technical University Mining And Metallurgy
• Gdynia Maritime Academy • Uniwersytetu Gdanskiego
• Jagiellonian University
• Warsaw School of Economics
• Katolicki Uniwersytet Lubelski (KUL)
• Lodz Technical University • Warsaw University
• Maria Curie-Sklodowska • Warsaw University of Technology
• Wroclaw Technical University
12. Global Competitor – Red Cross
International Committee of International Federation of
Red Cross Red Cross
Founded 1863 Founded 1919
Nobel Peace Prize; 187 societies in movement
‘17, ‘44, ’63
Leads + organizes relief
25 member committee assistance to large scale
Protect life and dignity of National Red Cross
international and internal
armed conflicts Nearly every country
Emergency healthcare
13. Indirect Competitors
United Nations
sustainable development,
environment and refugees protection,
Global Vollunteers
Care for children
disaster relief, Teach english
counter terrorism, Assist with health care
disarmament and non-proliferation,
promoting democracy, human
rights, gender equality and the
advancement of women,
governance,
economic and social development
international health and more…
14. Service Plan
Attract target market
Focus on helping others
Making a positive difference
Maximize your contribution
Market Considerations
Social trends
Government Policies
Competitive Advantage
Matching volunteers to appropriate placement opportunities
Gathers personal information and past work experience
Guided step-by-step placements registration
Personal education sessions by representative
Accommodation assistance
Preparation of necessary ground work
Pre-departure Orientation Materials
Fundraising Support
Language Training
15. Distribution
Basecamp International will be using a personal
interaction distribution strategy and recruiting
and connecting with potential volunteers
through internet distribution channels.
Hiring a representative to hold personal
education sessions at the post-secondary
educations across Poland creating awareness
Creating an online website to educate and
recruit volunteers in Poland also allowing the
public to contact the representative
16. Advertising and Promotion
Where
Social media
When
24/7
Challenges
Understanding attitudes, behavior, beliefs
Operating under policies under law
political future
Why ad plan differs due to global marketplace
Polish use social media for business over celebrity
Many social mediums in-country that dominate market
Small economy – large growth potential
17. SWOT - Analysis
STRENGTHS Weaknesses
emerging economy Patriotic
internet influence Flooding
increasing pollution
Natural Resources
Opportunities Threats
Digital communication Flooding
Technology use increase EU dependence
Social media (in-country) Patriotism
19. Recommendations
In conclusion we recommend that Basecamp
International focuses its efforts on recruiting
volunteers from the large amount of post-
secondary intuitions in Poland.
From such a developed country it is certain that the
population is more likely to have the means of
accommodating the funds necessary for projects
such as BaseCamp International placements.
Poland is a very technologically dependent country
which is why we think it best to enter the marker
through word of mouth and internet mediums.
20. References
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http://www.nickburcher.com
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CIA. (January 11, 2012). Poland. CIA, The World Fact Book. Retrieved from
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