Twitter is a social media site that allows users to post short messages called tweets that are up to 140 characters. Businesses use Twitter primarily for business-to-consumer purposes like interacting with customers, getting feedback, and providing information to current and potential customers. Both for-profit and not-for-profit organizations use Twitter.

1. Twitter
Stephanie Cheyne

2. What is Twitter?
• Social Media Site
– Allows users to “Tweet” messages up to 140
characters

3. How Business Use Twitter
• Mostly B2C
– Interact with customers
– Gain feedback on products/services
– Provide customers & potential customers with
information
• Used by for-profit & not-for-profit
organizations

8. Creating a Twitter Account

16. The Twitter Dictionary