Lift Conference Twitter Presentation
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Created by Jeff Hilimire (@jeffhilimire), Chief Digital Officer at Engauge - very similar to the "What the hell is Twitter?" presentation. Delivered at the Lift Conference in Atlanta on 9/15/09 and tweaked for its audience. For more go to www.jeffhilimire.com.
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Lift Conference Twitter Presentation
- 2. What the h*$% is OfficeArrow, LLC. 2009.
- 4. Jeff Hilimire Chief Digital Officer Engauge @jeffhilimire [email_address]
- 6. Clients
- 7. Everyone’s a skeptic "Everything that can be invented has been invented." -- Charles H. Duell, U.S. Commissioner of Patents, in 1899. "I think there is a world market for maybe five computers." --Thomas Watson, chairman of IBM, 1943 “ I think these things [social networks] are going to have some legs, and yet there’s a faddishness, a faddish nature about anything that basically appeals to younger people.” --Steve Ballmer, Microsoft CEO “ It’s inherently silly and it’s inherently dumb.” --John Mayer, singer/songwriter, speaking on Twitter, who now is the #6 Twitter user in terms of number of followers (close to 1,000,000)
- 9. 8 With all this noise, what makes Twitter so special?
- 11. Fastest Growing Social Networking Site June 2008 – June 2009 1460% ~ 30M Twitter Accounts Today
- 17. 43%
- 21. So what is Twitter exactly? 8
- 22. What’s important to me and my followers?
- 23. ...until recently. Much better.
- 25. So who are all these people? http://www.istrategylabs.com/twitter-2009-demographics-and-statistics/
- 26. Why would anyone use Twitter? 8
- 28. Latest News and Events
- 30. Some express their thoughts on, well, anything...
- 34. Real-time event “conversations” U.S. Rep. Jack Kingston, UGA ’09 Commencement Speaker Blah blah blah twitter blah blah blah...
- 35. Amber Alerts
- 36. Ok, I get it. So how do I start using Twitter? 8
- 38. Most popular Twitter clients Top 10 Twitter Clients Web TweetDeck Twitterfeed Twhirl Twitterrific Tweetie Text Mobile TwitterFon TwitPic
- 41. How do I find people to follow?
- 44. http://mashable.com/followfri/ Now changing to #FF
- 45. Do Brands Belong on Twitter?
- 48. @Starbucks Transparent, personal, value-adding, participating via following.
- 53. Is there a place on Twitter for B2B marketers?
- 55. Tools & Measurement Adam Rice President, Looxii
- 56. Twitter Metrics: what can we measure ?
- 63. Last but not least…
- 64. JUMP IN!!!
- 65. Questions? @jeffhilimire OfficeArrow, LLC. 2009.
Editor's Notes
- Opening slide style.
- Working together with other disciplines gives us experience we would not get as a pure digital agency alone. We get people to take action online and in the real world.
- So why are we here? Why is Twitter something we should waste time on? With all the other crap out there (name them), why are we talking about Twitter?
- http://www.webpronews.com/topnews/2009/08/04/comscore-twitters-growth-continued-in-june
- http://www.fastcompany.com/blog/kit-eaton/technomix/60-twitterers-quit-after-month-does-it-matter
- Case studies - Zappos - twitter.zappos.com lists the most recent tweets from its 170 employees on Twitter, as well as employee TwitPics, and Zappos Public Mentions.
- Case studies - Starbucks follows a ton of people, offers specials, and responds rapidly to customer comments / complaints
- You can get a lot out of Twitter. But what? and how do we turn it into something meaningful?
- At Looxii we track three major things on twitter: Volume, Themes and Content
- Volume relates to how much people are talking about a given brand or subject. By tracking mentions over time, you can get a sense of your brand’s presence on twitter.
- Themes are perhaps the most relevant thing companies can get out of twitter. By getting a sense of what people are saying around your brand, you can gain insights into sentiment and identify possible collaborations.
- It is social media and your brand is likely to get bunched together with user generated content, blog posts, news stories and much more. This can provide insights into where your brand is being discussed outside of twitter and how people are incorporating your brand into their lives.
- Marta Kagan reminds us that when engaging social media there are three rules to follow: Listen, Engage and Measure. They are all equally important, but you can’t engage effectively unless you’re listening to and measuring what’s being said on twitter.
- Metrics in social media aren’t just relative to a static marketing strategy. They can help you understand who your audience is and how best to engage them. Remember, Twitter is social! Don’t be afraid to take an active role, just be as prepared as possible before, and while, you do.
- Opening slide style.