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AGENCY CREDENTIALS
DIGITAL TRENDS
BEST CASES
AGENCY CREDENTIALS
ABOUT US
established in 2006
24 great professionals
Red Apple finalists
BUSINESS DRIVERS
PRODUCTION DIRECTORSTRATEGY DIRECTORACCOUNT DIRECTOR CREATIVE DIRECTOR
OUR STRUCTURE
CREATIVE
team
PRODUCTION
and MOBILE
STRATEGIC
and ANALYTICS
SMM and
CONTENT
Back office
ACCOUNT
management
24	
  PROFESSIONALS	
  
STRATEGY
DIGITAL STRATEGY – SMM STRATEGY – CONTENT STRATEGY
PRODUCTION
WEB SITE – MOBILE SITE – MOBILE APP – SOCIAL APP – VIDEO CONTENT
SMM
SHORT AND LONG-TERM CAMPAIGNS
SPECIAL PROJECTS
ONLINE/OFFLINE/PROMO – VIRAL CAMPAIGNS
CRM PROGRAMME
OUR COMPETENCE
DIGITAL TRENDS
Get small
FOCUS	
  ON	
  COMPACT	
  AND	
  
VISUAL	
  CONTENT
Go mobile
We	
  will	
  be	
  surprised	
  if	
  you	
  don’t	
  have	
  Iphone,	
  
Android	
  or	
  Windows	
  Phone
See more
We	
  are	
  going	
  to	
  have	
  a	
  digital	
  layer	
  on	
  top	
  of	
  the	
  
“real	
  world”
Save and Use
Your	
  previous	
  impact	
  should	
  have	
  future	
  impact
BEST CASES FOR OTHER CLIENTS
WE CAN CREATE UNCONVENTIONAL PROMOTION
MECHANICS WITH DEEP CONSUMER ENGAGEMENT
USE-CASE
Creation of an interactive stand within a co-branding promotion campaign with
top market leaders: Google Russia and MTS. Now MTS stores’ customers can
learn about Android and MTS services as well as to see real advantage of the offer.
WE CAN CREATE NON STANDARD PROMOTION
MECHANIC WITH DEEP CONSUMER ENGAGEMENT
USE-CASE
Musical contests give both amateurs and professionals a chance to be heard.
Participation in a contest requires only uploading your video to YouTube. A jury
consisting of world-famous musicians chooses the winner.
WE CAN RESEARCH, INVENT AND
DEVELOP INNOVATIVE SOLUTIONS
THAT ARE ESSENTIAL TO THE
WHOLE COUNTRY
KPI Over 1 000 000 visitors
during first month
Over 100 000 app
downloads
GOAL
To make Russian roads better with Google
technologies
IDEA
to provide an automated service to collect
data about the quality of Roads and to
show it as a layer on Google maps
USE-CASE
users install Android application and
automatically collect data while driving. The
data uploads on Google Maps
Our role: concept development and
implementation + initial research
WE CAN CREATE UNCONVENTIONAL
PROMOTION MECHANICS WITH DEEP
CONSUMER ENGAGEMENT
KPI
100 000 unique visitors/month
33 000 participators
Over 1000 shares Over 3000 Likes
27 free PR publications
USE-CASE
To attract attention to the upcoming Red Bull
Soapbox Race event we arranged a
miniature copy of the event: everyone could
participate in the mini race by controlling the
RC car over the Internet.
The user logged in and chose one of the cars
and had 5 attempts 5 minutes each to drive
the lap within the shortest time controlling
real car over the internet.
SOCIAL MEDIA
MARKETING
KPI
USE-CASE
To attract attention to the
upcoming FLUGTAG
event we created a social
media app which
analyses your social
media profile and
reports that you are an
ideal candidate for the
competition.
KPI 89 000 app uses
Over 20 000 shares
20 mln coverage
WE CAN CREATE INNOVATIVE E-COMMERCE PLATFORMS
USE-CASE
A digital platform with innovative usability that allows people to book a table
in restaurants
KPI Over 20 000 monthly visitors
WE CAN CREATE UNCONVENTIONAL PROMOTION
MECHANICS WITH DEEP CONSUMER ENGAGEMENT
USE-CASE
To attract attention to the BTL promotion we created a Facebook application Martini Royal.
Everyone can use this application to make a complement to his/her friend. If the friend
accepts the complement a couple appears and friends can vote for the best couple of the
week.
and support + Product sales and distribution
WE CAN CREATE A POWERFUL TOOL TO SUPPORT SALES
GOAL increase direct sales for small dealers
IDEA to develop online shop
USE-CASE Small dealers can choose and order products online
OUR ROLE Technical support: development of online services + Content
management and support + Product
LET’S STAY INTOUCH

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Twice digital agency

  • 3. ABOUT US established in 2006 24 great professionals Red Apple finalists
  • 4. BUSINESS DRIVERS PRODUCTION DIRECTORSTRATEGY DIRECTORACCOUNT DIRECTOR CREATIVE DIRECTOR
  • 5. OUR STRUCTURE CREATIVE team PRODUCTION and MOBILE STRATEGIC and ANALYTICS SMM and CONTENT Back office ACCOUNT management 24  PROFESSIONALS  
  • 6. STRATEGY DIGITAL STRATEGY – SMM STRATEGY – CONTENT STRATEGY PRODUCTION WEB SITE – MOBILE SITE – MOBILE APP – SOCIAL APP – VIDEO CONTENT SMM SHORT AND LONG-TERM CAMPAIGNS SPECIAL PROJECTS ONLINE/OFFLINE/PROMO – VIRAL CAMPAIGNS CRM PROGRAMME OUR COMPETENCE
  • 8. Get small FOCUS  ON  COMPACT  AND   VISUAL  CONTENT
  • 9. Go mobile We  will  be  surprised  if  you  don’t  have  Iphone,   Android  or  Windows  Phone
  • 10. See more We  are  going  to  have  a  digital  layer  on  top  of  the   “real  world”
  • 11. Save and Use Your  previous  impact  should  have  future  impact
  • 12. BEST CASES FOR OTHER CLIENTS
  • 13. WE CAN CREATE UNCONVENTIONAL PROMOTION MECHANICS WITH DEEP CONSUMER ENGAGEMENT USE-CASE Creation of an interactive stand within a co-branding promotion campaign with top market leaders: Google Russia and MTS. Now MTS stores’ customers can learn about Android and MTS services as well as to see real advantage of the offer.
  • 14.
  • 15. WE CAN CREATE NON STANDARD PROMOTION MECHANIC WITH DEEP CONSUMER ENGAGEMENT USE-CASE Musical contests give both amateurs and professionals a chance to be heard. Participation in a contest requires only uploading your video to YouTube. A jury consisting of world-famous musicians chooses the winner.
  • 16. WE CAN RESEARCH, INVENT AND DEVELOP INNOVATIVE SOLUTIONS THAT ARE ESSENTIAL TO THE WHOLE COUNTRY KPI Over 1 000 000 visitors during first month Over 100 000 app downloads GOAL To make Russian roads better with Google technologies IDEA to provide an automated service to collect data about the quality of Roads and to show it as a layer on Google maps USE-CASE users install Android application and automatically collect data while driving. The data uploads on Google Maps Our role: concept development and implementation + initial research
  • 17. WE CAN CREATE UNCONVENTIONAL PROMOTION MECHANICS WITH DEEP CONSUMER ENGAGEMENT KPI 100 000 unique visitors/month 33 000 participators Over 1000 shares Over 3000 Likes 27 free PR publications USE-CASE To attract attention to the upcoming Red Bull Soapbox Race event we arranged a miniature copy of the event: everyone could participate in the mini race by controlling the RC car over the Internet. The user logged in and chose one of the cars and had 5 attempts 5 minutes each to drive the lap within the shortest time controlling real car over the internet.
  • 18. SOCIAL MEDIA MARKETING KPI USE-CASE To attract attention to the upcoming FLUGTAG event we created a social media app which analyses your social media profile and reports that you are an ideal candidate for the competition. KPI 89 000 app uses Over 20 000 shares 20 mln coverage
  • 19. WE CAN CREATE INNOVATIVE E-COMMERCE PLATFORMS USE-CASE A digital platform with innovative usability that allows people to book a table in restaurants KPI Over 20 000 monthly visitors
  • 20. WE CAN CREATE UNCONVENTIONAL PROMOTION MECHANICS WITH DEEP CONSUMER ENGAGEMENT USE-CASE To attract attention to the BTL promotion we created a Facebook application Martini Royal. Everyone can use this application to make a complement to his/her friend. If the friend accepts the complement a couple appears and friends can vote for the best couple of the week. and support + Product sales and distribution
  • 21. WE CAN CREATE A POWERFUL TOOL TO SUPPORT SALES GOAL increase direct sales for small dealers IDEA to develop online shop USE-CASE Small dealers can choose and order products online OUR ROLE Technical support: development of online services + Content management and support + Product