Anshar Labs is a full-service digital product company established in 2011 and headquartered in Chicago. They provide end-to-end product strategy, design, and implementation services for clients across various industries including retail, consumer packaged goods, e-commerce, media and games, and devices/IoT. Anshar Labs' services include product roadmapping, prototyping, development using agile methodologies, and go-to-market strategies. They have experience delivering a wide range of digital solutions including mobile and web apps, AR/VR, 3D, cloud, and IoT products.

1. ANSHAR LABS
ENGINEERING BY DESIGN

2. WE
▸ ESTABLISHED IN 2011 - HQ CHICAGO
▸ A FULL SERVICE DIGITAL PRODUCT ENABLER
▸ PROVIDE PRODUCT STRATEGY AND ROADMAP CONSULTING
▸ MOBILE SOLUTION AND PLATFORM ENABLER
▸ AN IDEATION + EXECUTION POWERHOUSE
▸ LED END-TO-END IMPLEMENTATION IN:
▸ RETAIL (BACARDI, SAMSUNG, PHILIPS)
▸ CPG (KRAFT-HEINZ, MONDELEZ, KELLOGG’S)
▸ E-COMMERCE (PRICELINE, US HOCKEY)
▸ MEDIA & GAMES (DISNEY, DIPPIN DOTS, LEGEND OF ACE)
▸ DEVICE & IOT (QUALCOMM, PFIZER)

3. WHAT
▸ CREATE PRODUCT BLUEPRINT
▸ TRANSLATE STRATEGIC ROADMAP TO A FUNCTIONAL
PROTOTYPE
▸ DELIVERY
▸ ONSHORE + OFFSHORE BLENDED TEAMS
▸ DESIGN THINKING ENABLED UX AND WORKFLOW
▸ CLOUD, MOBILE, GAMES, AR/VR, 3D, IOT EXPERIENCE
▸ AGILE DEVELOPMENT FOLLOWING STARTUP
FRAMEWORKS
▸ PROVIDE GO-TO-MARKET STRATEGY

4. HOW
▸ EXECUTION AS A SERVICE - XAAS
▸ WE BUILD TECH USING LATEST TOOLS DERIVED FROM
STARTUP BATTLEFIELDS
▸ WE DIG PLATFORMS ALL DAY AND PROVIDE IDEAS TO
MAKE THINGS UNIQUE - WE ARE THOUGHT PROVOKERS
▸ OUR FAIL-FAST PHILOSOPHY HELPS TO BUILD NUMEROUS
ITERATIONS IN SHORT TIME

5. UNDER THE HOOD
▸ INCREDIBLE USER EXPERIENCE SPECIALISTS
▸ STELLAR UX AND DESIGN SPECIALISTS IN US,
BUCHAREST & KIEV
▸ 90+ DEVELOPERS, ARCHITECTS, QA, PRODUCT
MANAGERS
▸ WE DELIVER EVERYTHING ON AWS CLOUD FOR SCALE
▸ DEVELOP SOLUTIONS WITH KPIs TO MEASURE SUCCESS
▸ SAAS, E-COMMERCE, PAYMENT SYSTEMS, SHARED
ECONOMY, AR/VR, IOT, ANALYTICS, 3D

6. QUALCOMM - GIMBAL - VUFORIA
▸ END-2-END PROXIMITY MARKETING PLATFORM FOR RETAIL
▸ 4 YEARS LONG ENGAGEMENT INTEGRATING IBEACONS,
GEOFENCE, AUGMENTED REALITY, CONTENT STRATEGY, AND
CONSUMER ADOPTION
▸ DESIGN THINKING DRIVEN MARKETING AND UX ROADMAP
▸ GAMIFICATION DRIVEN LOYALTY PLATFORM WITH SOCIAL
INTEGRATION

7. SAMSUNG
▸ NEAR FIELD COMMUNICATION (NFC) TECHNOLOGY ON
SAMSUNG GALAXY S SERIES
▸ FOR 3 YEARS PROVIDED SALES AND MARKETING APP
PLATFORM MANAGEMENT FOR SAMSUNG US
▸ ANDROID APP AND LEADERBOARD ON AWS CLOUD
▸ 34 CITIES NATIONWIDE CAMPAIGN
▸ COMPLETE FRONTEND & BACKEND APP SUPPORT WITH
INTERNAL AND OUTSOURCED TEAMS
▸ TECH: WIFI, GPS, NFC

8. ▸ LACKED PLATFORM TO SHARE BEST PRACTICES AMONG
FELLOW EMPLOYEES COMPANY WIDE
▸ NO DIRECT INTERNAL PIPELINE TO DISCUSS NEW TECH,
PRODUCT BREAKTHROUGHS, AND SIMPLE PEOPLE-2-PEOPLE
INTERACTIONS
▸ GOAL - BUILD A SOCIAL INTRANET THAT WOULD BE A HYBRID
OF TWO POPULAR PLATFORMS - FACEBOOK & LINKEDIN
▸ MULTI-USER INTRANET PLATFORM FOR COMPANY WIDE
EMPLOYEE INTERACTION WITH OUTSTANDING USER EXPERIENCE
▸ HR COULD SERVE UP JOB OPENINGS TO GENENTECH ALUMNI
USING THIS SOCIAL CHANNEL
▸ WEB & MOBILE APPLICATION WITH AWS CLOUD DATABASE
▸ IN THE BACK END, GENENTECH WOULD COLLECT DATA TO
ANALYZE AND UNDERSTAND NEW TECHNOLOGIES OR
DISCOVERIES THAT THEIR EMPLOYEES WOULD LIKE TO PURSUE

9. ▸ MULTI-TENANT SALES PLATFORM FOR COMPANY WIDE SALES FORCE
IN FOOD SERVICE DIVISION
▸ SALES PEOPLE USE THE PLATFORM FOR PRODUCT DEMO, DELIVER
MARKETING COLLATERALS, MANAGE ORDERS, PROMOTE MEDIA,
TRACK PROSPECT INTERESTS
▸ IPAD APPLICATION WITH AWS CLOUD STORAGE AND CURATED
CONTENT MANAGEMENT
▸ SALES PLANNING TOOL WITH INTELLIGENT PRODUCT PITCH
RECOMMENDATIONS
KRAFT HEINZ
IPAD

10. NFC CASE STUDY - SAMSUNG
Product Launch & Awareness
PROBLEM STATEMENT
Few years back, CLIENT was launching the first ever smart phone on Android platform with NFC (Near Field
Communication) chip that was the precursor to Apple Pay. With a large retail presence through network carriers
such as ATT, SPRINT, VERIZON, the client was finding difficulty positioning new features to new customer
demographics. They were looking for a solid brand awareness, backed by customer success stories that would
resonate with non-digital campaigns and build the receptivity around a sequel of products for the years to come.
SOLUTION
WE leveraged the DESIGN THINKING based engagement model with a focus on marketing and branding side of
the framework. Our critical analysis of OEM Channel Partners, existing customer-brand equity, and product
expectations around innovation allowed us to deliver a customer awareness and feedback platform. The device
marketing group along with corporate communication, worked together to enable our model through partnership
with network carrier sales channels. Education, training, feature maps and other tools were used to promote the
product & services.
OUTCOME
CLIENT engaged with us for 4 versions of the Galaxy phone for 3 following years. The framework was implemented across 34
US markets, 6 network carriers, and 4000 sales agents nationwide, and created the marketing foundation for all following
product innovations for years to come.

11. Sales Effectiveness Through Digital Transformation
CASE STUDY - KRAFT HEINZ
PROBLEM STATEMENT
CLIENT sells hundreds of branded products to thousands of restaurants and food
distribution companies. Sales were conducted by the team in a traditional way where they
carried paper collaterals and brochures. There was no traceability, tracking and predictability
in their processes and activities. Kraft was struggling to figure out how to improve their sales
(leveraging digital transformation).
SOLUTION
WE leveraged our A-D-R-I engagement model with the sales BU. Based on detailed analysis
and design-thinking workshop, 16 solutions were refined. 3 of these solutions were merged
to develop the sales effectiveness solution. Comprehensive workflow and product topology
was developed that highlighted areas of implementation such as sales on-boarding, field
training, content development and management, SKU mapping to marketing collaterals and
KPI tracking Incorporated intelligence through machine-learning and gamification in sales
performance and customer interactions
OUTCOME
600+ trained field sales executives use it. Sales team’s performance has improved
by 60% in 14 months. New product orders from existing customers went up by 40%
in 12 months Go green - use of paper collateral has gone down by 95%. Direct
savings of more than 40% in print cost also achieved.

13. PORTFOLIO - ZURICH
▸ CONSUMER APP PROTOTYPE FOR AUTOMOTIVE OWNERS
▸ PERSONAL CAR MAINTENANCE DIARY, PROMOTIONS, LOYALTY,
AND COVERAGE INFO
▸ F&I PRODUCTS SUGGESTION ENGINE
▸ DELIVERED COMPLETE PRODUCT STRATEGY, USER EXPERIENCE,
IDEATION, PROTOTYPE DESIGN
▸ UX, UI AND ANIMATION

14. PHILIPS & ALTRIA
▸ VISUAL MARKETING PLATFORM - IOT ENABLED LIGHT MANAGEMENT &
GAMIFICATION BASED ON PROXIMITY
▸ USER ARRIVAL TRIGGERS LIGHT INDUCED CALL TO ACTION AND
PARTICIPATION IS RECORDED WITH REWARDS AT PoS
▸ BETA USERS ARE INCENTIVIZED TO COME TO STORE MORE OFTEN TO UNCOVER
MORE SURPRISES AND GREETED WITH PERSONALIZED LED LIGHT DISPLAYS

15. PFIZER
▸ 3D PRODUCT MODELING AND ANIMATION VIDEO FOR INJECTION
SYSTEMS IN HOSPITAL ENVIRONMENTS
▸ DESIGN CONCEPTUALIZATION AND ANIMATION STORYBOARDING
▸ COMPLETE 3D DRAWING AND RENDERING FROM SCRATCH (MAYA)
▸ ANIMATED VIDEO ENABLEMENT FOR SALES DEMO ACROSS
DIFFERENT CUSTOMER SEGMENTS OF PFIZER

16. DRONE STARTUP
▸ DESIGN STRATEGY & MODEL
BRIEFING FOR 360 DRONE
RENDITION
▸ MAYA ENABLED PRODUCT MODELING
▸ COMPLETE DRAWING AND
PERSPECTIVE RENDERING
DESIGN STUDIO

17. 3D MODELS
▸ DELIVER 3D MODELS FOR RETAIL
CONTENT, GAME CONTENT, MARKETING
ASSETS
▸ DESIGN FLOW, COMPOSITION, RENDITION
▸ 3D RENDERING - MAYA, 3DMAX
▸ MEDICAL DEVICES, ELECTRONICS,
AUTOMOTIVE, AND LIFESTYLE

18. BACARDI
▸ AUGMENTED REALITY APP TARGETED FOR MILLENNIALS AT THE BAR AND BEYOND
▸ INTEGRATION OF CHROMA KEY VIDEO, LIVE PHONE CAMERA, AND AUGMENTED VISUAL EXPERIENCE
▸ COMPLETE CLOUD BASED VIDEO STREAMING WITH USER ACTIVITY CAPTURE AND REPORTING
▸ AUGMENTED REALITY IMAGE SCAN
▸ SOCIAL MARKETING STRATEGY POST DEPLOYMENT ACROSS 14 US MARKETS

19. DIPPIN DOTS GAME
▸ COMPLETE GAME STRATEGY, GDD, GAMEPLAY UX DELIVERY
▸ REWARD SYSTEM CONCEPTUALIZATION, LOGIC ENGINE AND
MODELING, DOPAMINE ARCHITECTURE
▸ 2D CHARACTER ILLUSTRATION, ANIMATION, AND GESTURE FRAMEWORK
▸ GAME DEVELOPMENT AND BETA TEST

20. LEGEND OF ACE
▸ 100 LEVELS 3-MATCH GAME WITH CASINO MODE AND SLOT ENGINE
▸ GDD, LOGIC FLOW, REWARD ENGINE, REDEEM & IN-APP PURCHASE ANCHOR RULES
▸ ILLUSTRATION, GAME CHARACTERS, ANIMATION, MUSIC - END2END PRODUCTION
▸ KICKSTARTER LAUNCH STRATEGY AND EXECUTION
▸ GAME DEVELOPMENT AND LAUNCH - IN 6 MONTHS!

21. ITUNES & GOOGLE PLAY
▸ ARCHITECTED 30+ GAMES IN APP STORE OVER LAST 6 YEARS
▸ POWER MECHANICS, PHYSICS ENGINE, REWARDS, BOOSTERS
▸ END2END PRODUCTION - FROM GROUND UP
▸ GAME PUBLISHING STRATEGY & SOCIAL PLAY

22. HOW CAN WE HELP?
PINAKI@ANSHARLABS.COM
(312) 213-9459