Madison Digital redesigned Jazeera Airways' website to improve the user experience and increase online ticket sales. They analyzed web traffic, conducted user research, and employed best practices to enhance the information architecture. This reduced churn rates and provided real-time analytics on return on investment. The new design focused on a user-centric approach to deliver better conversions to sales.

1. Agency Credentials
Last Updated Wednesday, August 11, 2010

2. SECTION I
ABOUT US

3. Who We Are
• Launched in Amman in 2006 as eworks
• Rebranded to Madison Digital in 2009
• A subsidiary of Madison Holdings:
• Madison Adverting
• Madison Digital
• Madison PR
• Madison ID
• Madison Live
• Full service digital agency
• Two office in Amman and Dubai
• Representation in 7 global Madison Holdings offices
• 21 staff members

4. Our Services
WEBSITES DIGITAL CONSULTANCY & TRAINING
 Strategy  Devising and implementing digital strategies
 Design and development  ROI optimization
 Search engine optimization
 Online CRM
 Web maintenance and updates
 Analytics  Integrated marketing
 Training
DIGITAL MARKETING & ADVERTISING
 Online media planning and buying MULTIMEDIA, ANIMATION &
 Micro sites NEXT GENERATION DIGITAL MEDIA
 SEM & PPC Advertising
 Flash animation and presentations
 Email marketing
 Viral marketing  Online games
 Social media  Web widgets
 Mobile marketing  Screensavers
 Interactive Videos

5. Our Network

6. Key Personnel
Based in Jordan and heads up the Madison Digital Jordan operation.
Upon his graduation from Cardiff University in 2001 as a Manufacturing
Engineer, Hisham set up his own Web Design and Development
company in Amman, Jordan. During that time, he foresaw the
importance of digital, and as a results decided to pursue a career in
digital marketing communications by joining the worlds leading direct
marketing agency Wunderman ,where he set up their digital
departments and offerings.
During that time he earned the distinctive certificate in digital
marketing, where he become the only certified digital marketer in the Hisham Faouri
MENA region by The Institute of Direct Marketing in the UK. Hisham General Manager
still holds this position today.
Madison Digital Jordan
In 2006 he joined Madison Digital as its General Manager launching
Jordan’s first dedicated digital agency
Hisham has worked with clients from different industries such as:
Virgin, Aramex, BA, Safeway, Orange, Zain, Bank of Jordan, USAID,
Mercedes and Nestle.
As luck would have it his wife also works in “New Media” and together
they have a son Mazen. Following in his parents footsteps you can be
sure that little Mazen will be the new Bill Gates of Arabia!

7. Key Personnel
Ziad Khammar is the Managing Partner of Madison Digital Dubai
with more than 10 years of digital marketing experience. Ziad
decided that the future was digital and this was the path he wanted
to take, he has a wealth of digital marketing experience; he started
by helping out a friend launch an online supermarket website in
1999 and since then has launched over a 100 digital marketing
initiatives and much more for international and local clients.
In 2000, Ziad joined the Publicis network as an executive with one of
the first ever digital agencies in the region, eworks, and in 2003
became the GM and let it to continued success with esteemed Ziad Khammar
clients such as British Airways, Nestle, Carrefour, Sanofi Aventis, Managing Director
Cinestar Cinemas, Dubai Shopping Festival, and many more. Madison Digital Dubai
In 2007, after AME Info was acquired for $24 million by EMAP, Ziad
was recruited as their new GM and let the business to continued
success, helping to shape the digital marketing industry.
Ziad, has lived in Dubai for nearly 20 years, and holds a degree in
business from the American University of Beirut in addition to
Chartered institute if marketing and Webmaster qualifications.

8. Agency Structure
General Manager
Finance and
Digital Media Client Servicing Production
Administration
Account
Chief Accountant Media Director Creative Director
Manager
Head
Campaign Senior Account
Driver Web Designer Flash Designer Flash Scripter Graphic Designer of
Executive Executive
Technology
Cash Collector Web Developer
Office Boy

9. SECTION II
CLIENTS

10. Our Clients: Key Clients

11. Our Clients: Brand Experience

12. Clients Testimonials
"Ensuring we have quality and segmented database records has been a challenge for us in the
past. We have joint force with Madison Digital who helped us tackle this problem and we have
been very pleased with the results. The accuracy of the contact information and relevancy of our
communications with our customers has been right on since then!”
Omar Halaseh
Marketing & CRM Manager
Mercedes Benz - T.Gargour&Fils Co.

13. Clients Testimonials
"It has been a great pleasure working with Madison Digital. They implemented our ideas creatively with
patience and willingness to go the extra mile -they provided us with an attractive looking and content rich
website especially when we first launched it, they introduced the idea of “Pixel This” which was a new and
innovative idea in the Jordanian online market to introduce our long awaited Mood 92 FM website. Thanks
for making our site a success, and we are looking forward to working on our next project together!”
ReemTabbaa
Marketing Manager
Seagulls Broadcast

14. Clients Testimonials
“We have been working with Madison Digital since 2007 when we first launched our institute
providing the most advanced media training environment in the Middle East. Working with
Madison Digital has been a real pleasure thanks to the contagious enthusiasm the team had for
every brief we submitted. They have a hard working and honest approach as well as a firm
understanding of delivering a fully integrated marketing solution that did deliver results to us.
Madison Digital could easily grasp your idea and turn it into something more amazing than you
could have imagined.”
Mohammad Al Yousef
Marketing Manager
SAE Institute Amman

15. Clients Testimonials
"The Madison Digital team did a very good job on the LG Cookie phone launch campaign -
both creatively and technically. We had a very tight deadline, and they helped us manage the
time constraints with a practical out-of-the-box concept that delivered high ROI. We are now
considering partnering with Madison Digital to help us build and maintain our digital presence
in the Levant. Thanks!”
ZeinHabjoka
PR & Advertising Manager
LG Electronics Levant

16. Clients Testimonials
“We have enjoyed working with Madison Digital on a variety of projects and have been
delighted with their client focus, respect for deadlines and attention to detail. I would, without
hesitation, highly recommend this company.”
Philip Andreopoulos
Country Director of Sales & Marketing
Jordan Marriott Hotels

17. Clients Testimonials
“Our experience as Abu Khader Automotive with Madison Digital was one of the most
successful joint venture in the history of Abu Khader online campaigns. And what Madison
Digital did added a lot to our campaign "Unlock Your Fantasy and Win A Cadillac BLS" which
ran from July 2007 till January 2008 and until this moment we use the info which was gathered
by Madison Digital. What a great experience!!! And currently we are working with them on
Abu Khader Automotive website.”
Areej Afram
Marketing Section Head
Abu Khader Automotive

18. SECTION III
CREATIVE SHOWCASE

19. Creative Showcase

21. Creative Showcase

23. Creative Showcase

24. Creative Showcase

25. Creative Showcase

26. Creative Showcase

27. Creative Showcase

28. Creative Showcase

30. Creative Showcase

39. SECTION IV
CASE STUDIES

40. Jazeera Airways Website
 Jazeera Airways (JA), one of the fastest
growing airlines in the Middle East,
serving the region’s major cities. JA is a
ticketless airline selling over 60% of its
tickets online through its website, Before
where customers can book, pay, select
their seats, and manage their bookings
online.
 Challenge: JA wanted an online
marketing partner to assist in growing
its business through the many channels
the Internet provides
 Our first and immediate
recommendation was to redesign the
website.
 Our objective was to deliver better
conversions to sale through an
enhanced user experience

41. Jazeera Airways Website
• Through a “user centric” approach – we After
analyzed web traffic, conducted user
research and employed global best
practice to improve information
architecture and the overall user
experience to ensure we reduce churn
rates significantly
• Intelligent enhanced analytics
implementation that provides real-time
ROI and performance measurement data

42. AME Info Website
• AME Info’s traffic had grown
significantly but demand for standard
banner and skyscraper had dropped.
Needed to urgently introduce MPU
banner without a full revamp
• Solution: Present page layout options
to maximize page revenue.

43. AME Info Website
Removed the standard banner and skyscraper.
Replaced with MPU which raised revenue per page
by 40%
Addition of services navigation column
Highlighted key services such as jobs, newsletters
and white papers.
Led to increase in PVs per visit

44. LG Mobile
Cookie Phone Gets Playful Online
We were approached with a challenging brief to launch and communicate the key features of the LG Cookie handset in a more engaging,
fun, locally relevant and interactive manner while taking advantage of the data capturing opportunities to offered by the digital channel.
Our response was to launch the Cookie Hunt, which is a virtual treasure hunt competition concept aimed at creating consumer
engagement with LG Cookie phone where participants will get the chance to experience and sample the key features of handset
The Cookie Hunt created buzz and word of mouth amongst the Cookie target audience in both markets. The conversion rate fluctuated
throughout the competition at a staggering average of 48%. The campaign was successful in inviting the audience to engage with the
product, understand its features and consider purchase, evident by the high conversion rate.
Global Cookie homepage Cookie Hunt homepage

45. Global LG Cookie Microsite

48. Phone Camera Interactive GUI
Handwriting Screen Size

49. Mood FM
Fans and Listeners Push the Go Live Button
Mood FM assigned Madison Digital to revamp and rebuild its website
towards the end of 2008. Steering traffic away from the brand’s
outdated website was a high priority to the station as it did not
match its newly revamped brand image at the time. At the same
time, the station was eager to announce to its audience that a new
and exciting website is coming soon, however the station did not
want to communicate this message using a traditional approach.
Madison Digital approach was to launch a the ‘Pixel This’ campaign
serving as an interactive countdown layer for the launch of the new
website. The landing page of the site featured a pixilated image.
Browsers were invited to click on any of the 5000 pixels that made
Mood FM homepage during Pixel This campaign
up the image and post a comment about Mood FM. Every comment
uncovered one pixel of the ‘soon to be re-launched’ site.
It was the first time that a local radio station offered its audience the
chance to bring its website to life. The listeners felt special,
emotionally connected, and proud to be part of this campaign, thus
spreading positive word of mouth through viral marketing and
various comments placed in the unveiling stage, in addition to
leverage brand loyalty and advocacy amongst the loyal listeners.
New Mood FM website homepage

52. Jazeera Airways
Low Fat Website Beats Internet Outage
In February 2008 much of the Middle East suffered from an
internet ‘outage’ caused by the damaging of two submarine cables
under the Mediterranean Sea. The internet ‘outage’ was totally
unexpected and its service interruption duration was difficult to
predict.
With 60% of its business flowing through the website, obviously
100% website uptime is essential. If access to the website is slow or
limited, this would translate to loss in ticket sales and revenue.
On the same day as the damage was discovered, Madison Digital
commenced work to create and build a fully functioning and secure
bi-lingual E-Commerce site for Jazeera Airways. The objective
being to convert this ‘company-threatening’ incident into a Jazeera Airways Lite homepage
commercial opportunity to win customer share from all airlines
across the Middle East that rely on online booking and payment.
We managed to bring down the site to a slim and athletic 10 KB
that completely loaded in 3 seconds, even during the crisis period,
yet still delivering its full e-commerce capabilities.
The refreshed and revitalized Jazeera Airways Lite website was up
and serving customers on the same day the outage started.
Fabulous, because the internet ‘outage’ lasted for more than 2
weeks causing multiple E-Commerce focused websites and web
dependant businesses to suffer.

53. Jazeera Airways homepage

54. Jazeera Airways Lite homepage

57. Jazeera Airways
Boosting Sales During Off-peak Hours
During midday off-peak hours, a typical steep drop in traffic begins
to take place on any website. This is usually related to people going
out for lunch, picking up children from school, or doing own
personal daily errands. Our challenge was to engage with the
target audience during these times.
Madison Digital proposed a Happy Hour concept which delivers
exclusive daily offers during specific hours. The mechanics of such
a promotion demands flexibility, immediacy, and most importantly
a timed approach. Such requirements can only be achieved by the
digital channel.
As part of our recommendation, next generation web tools where
used to generate viral and return visits to eventually build loyalty
to the Happy Hour product, giving the user control and preference
over the campaign communication channels.
No other airline in the Middle East offers a regular Happy Hour,
positioning Jazeera Airways as the only leading airline continually
offering exciting promotions to benefit regional customers. Most
importantly, visits to the Jazeera Airways website increased by 20%
during off peak hours.
The Happy Hour campaign has become an everyday part of the
price oriented travelers, thus building and creating an emotional
Happy Hour webpage on JA website
yet rational bond between Jazeera Airways and its loyal customers.

58. Offer countdown time
Happy Hour webpage on JA website
Social media, viral and retention tools

59. Happy Hour Desktop Widget

60. Thank You! 
Madison Digital Jordan
3rd floor
The Lion’s Den
P. O. Box 17992,
Amman 11195, Jordan
Tel: +962-6-5528174
Fax: +962-6-5528175
www.madison-digital.com