Creative Spark is an innovative full service digital agency with a specialisation in digital strategy, content marketing, social media and web, mobile and app development.
Plugged - A Content & Performance Marketing Company - Digital Agency London Plugged
Plugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth.
From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.
Inlight media - agency credentials 2012 - full service digital agencyBen Howden
Inlight Media agency credentials.
Inlight media is an independent digital solutions agency. Our passion for ideas and technology drives us to deliver the best possible solutions for our clients in the digital world.
We don’t tell you how to run your business. We listen and work with you to understand your business and then provide digital ideas and solutions that meet your objectives and push the boundaries of innovation.
Webloft is a Lagos based Digital Media Agency, We help BRANDS connect with CONSUMERS by building interactive experiences through the use of Content, Design, Technology and Performance Marketing.
Plugged - A Content & Performance Marketing Company - Digital Agency London Plugged
Plugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth.
From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.
Inlight media - agency credentials 2012 - full service digital agencyBen Howden
Inlight Media agency credentials.
Inlight media is an independent digital solutions agency. Our passion for ideas and technology drives us to deliver the best possible solutions for our clients in the digital world.
We don’t tell you how to run your business. We listen and work with you to understand your business and then provide digital ideas and solutions that meet your objectives and push the boundaries of innovation.
Webloft is a Lagos based Digital Media Agency, We help BRANDS connect with CONSUMERS by building interactive experiences through the use of Content, Design, Technology and Performance Marketing.
UXVision is a leading design agency, lead by Tal Florentin - a UX award winner, working with local top 500 companies, with more than 120 UX design projects in our portfolio and more than 3500 digital screens designer, leading to happy users and successful businesses.
UXVision - Changing the world pixel by pixel
Digital Experience Design + The Digital AgencyDavid Armano
A brief synopsis of the role of Digital Experience Design within an Agency setting. The teams behind it and the value it provides as we move from message to experience + community
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
Green Mind is an experienced, full-service digital marketing and creative agency based in Egypt.
With our 10+ years of experience and expertise, and our dedicated and passionate people; Green Mind Agency promises you to let your work be recognized and awarded, and you can expect to go further and grow your business more.
Our culture is built on teamwork, creativity, innovation, quality, and its client driven in everything we do.If these sound exciting to you, give us a call and get ready to better change your business.
http://www.greenmindagency.com/
MEA Digital is an analytics-focused agency with offices in San Diego and New York City. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, creative positioning, and budgets across strategically appropriate channels. As a result, we're able to connect what's meaningful to their customers with what's profitable for their businesses.
MindSEO is a consultancy agency with a strong commitment to its clients dreams and goals. Our purpose is to grow with sustainability in mind, appreciating people and brands.
We provide Digital Intelligence Solutions in order to optimise
Digital Ecosystems and Upgrade Businesses. Feel free to contact us to find out more about our solutions, or just to say hi!
UXVision is a leading design agency, lead by Tal Florentin - a UX award winner, working with local top 500 companies, with more than 120 UX design projects in our portfolio and more than 3500 digital screens designer, leading to happy users and successful businesses.
UXVision - Changing the world pixel by pixel
Digital Experience Design + The Digital AgencyDavid Armano
A brief synopsis of the role of Digital Experience Design within an Agency setting. The teams behind it and the value it provides as we move from message to experience + community
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
Green Mind is an experienced, full-service digital marketing and creative agency based in Egypt.
With our 10+ years of experience and expertise, and our dedicated and passionate people; Green Mind Agency promises you to let your work be recognized and awarded, and you can expect to go further and grow your business more.
Our culture is built on teamwork, creativity, innovation, quality, and its client driven in everything we do.If these sound exciting to you, give us a call and get ready to better change your business.
http://www.greenmindagency.com/
MEA Digital is an analytics-focused agency with offices in San Diego and New York City. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, creative positioning, and budgets across strategically appropriate channels. As a result, we're able to connect what's meaningful to their customers with what's profitable for their businesses.
MindSEO is a consultancy agency with a strong commitment to its clients dreams and goals. Our purpose is to grow with sustainability in mind, appreciating people and brands.
We provide Digital Intelligence Solutions in order to optimise
Digital Ecosystems and Upgrade Businesses. Feel free to contact us to find out more about our solutions, or just to say hi!
Original citation for this reading:
Hooper, S., & Rieber, L. P. (1995). Teaching with technology. In A. C. Ornstein (Ed.), Teaching: Theory into practice, (pp. 154-170). Needham Heights, MA: Allyn and Bacon.
Cagayan de Oro has become one of the busiest cities in Mindanao. In fact, it is already considered to be a metropolis like Cebu and Manila. Due to its economic and population growth, a lot of businesses have been established here, some of them having grown along with the city. - http://www.abrown.ph
Rethinking publishing in the content marketing eraMatthew Buckland
The internet has instigated a dramatic fall in the economics of media. Competition for both revenue & reader attention. Media & advertisers need to figure out a new paradigm: platforms, ad formats, content types, distribution & business models
2011 Agency Landscape: Social Media ConvergenceKevin Briody
A brief presentation for Elon University students in November, 2011. Touching on the growing convergence of traditional agency roles when it comes to digital and social media, and how that creates opportunities for them.
Digital ecosystem: how to manage your paid, owned and earned mediaReading Room Singapore
What is a digital ecosystem? Learn how to manage your digital resources – owned media (such as your website), earned media (such as social engagement), down to paid media (print or online advertisements).
This slideshow will take you through:
• Types of media
• What is a customer experience ecosystem?
• How do I create a customer experience ecosystem?
• How to test, learn and evolve
• Understanding your customers
• Some questions to get you thinking about your brand and situation
Happy reading! If you have any questions or would like to know more, please get in touch with Reading Room.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
Monolith Partners is the first French BrandTech agency.
We are creating a company that delivers both brilliant understanding of technology and great expertise in brands and marketing.
Innovation and marketing agency dedicated to adapt all the breaktroughs in the #socialmedia, #adtech, #martech & #iot fields to premium brands.
Based in Paris, Genève, San Francisco, London and Praga
Airbnb is a peer-to-peer online marketplace and homestay network enabling people to list or rent short-term lodging in residential properties, with the cost of such accommodation set by the property owner. In the report, Airbnb’s marketing techniques, i.e., social media, content and inbound marketing are shown with their creativity in marketing which helped them in growing and getting and reaching maximum hosts and travelers.
Similar to Think, Click, Touch, Convert: Introducing Creative Spark (20)
Although one of the younger social media platforms amongst the giants, Instagram is steadily making its way to the front of the line in capturing audiences of varying ages and interests. Big brands flock to this platform as they continue to capitalise on "moments" and conversations. In this comparative presentation, we share some insights on statistics in the global and South African markets and show you why it will work for your brand.
This year is all about authentic experiences, story-telling, exceptional customer service, relationships, connections, niche content, niche apps and big insights instead of big data.
Presentation by Melissa Chetty, Head of Digital Marketing at Creative Spark.
Having FIFA World Cup withdrawal? Have a look at the infographic we put together so you can relive some of the glory.
We were hard at work pulling stats, facts and everything in-between (not to mention a “certain” internal survey amongst the women about the hottest player of the tournament. Gulp). Check it out!
At Creative Spark, we encourage our employees to host sharing sessions with the rest of the team about new trends and updates within the industry. Recently, Ltisch Amos, our senior Digital Designer, shared her knowledge in a sharing session on current and upcoming web design trends. We liked it so much that we uploaded a short video of her presentation onto YouTube.
Now you can view the entire slideshow on Slideshare - BOOM!
Ltisch focused on:
Flat Design - a distinct two-dimensional style that is simply...flat, devoid of embellishment, drop shadows or any other tools that add depth.
Parallax scrolling sites - this involves the website background moving at a slower rate to the foreground, creating a 3D effect as you scroll down the page.
Responsive design - A website should automatically switch to accommodate for resolution, image size and scripting abilities if a user switches from their laptop to their iPad, for example, thereby responding to the user's preferences and eliminating the need for a different design and development phase for each new gadget on the market.
So you want a mobile app for your business, great! Now what?
Find out what all these mobile apps are about, technology they use, and what they’re good for in our interesting slideshow!
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
4. Creative Spark is a full-service digital agency,
specialising in web & mobile development,
design and digital marketing solutions for
corporate & JSE-listed clients. We’re an
innovative, thinking agency with a bias towards
emerging internet technologies.
“
8. ABOUTit’s a publishers life.
BY CREATIVESPARK (PTY) LTD. CONFIDENTIAL: NOT FOR PUBLICATION OR CIRCULATION
9. #platforms
OUR CONTENT IS SYNDICATED ACROSS MULTIPLE
NEWS NETWORKS
AFRICA’S
GO-TO-SOURCE
FOR ALL THINGS TECH.
10. • Technology sites tracking innovation, social
media, culture, business & entrepreneurship
• Websites, mobi sites, iPhone & Android app
• 1 million users per annum
• Flagship site – www.memeburn.com, in
country’s top 50
Own products:
Burn Media
11. #platforms #contact
#expansion
NOT BEING CONTENT
WITH JUST AN ONLINE
PRESENCE, BURN MEDIA
IS MOVING INTO THE
PRINT SPACE WITH A
‘BEST OF TECH’ LEISURE
MAGAZINE.
12. #stats #platforms #contact
#expansion
JOINT VENTURE BETWEEN
VENTUREBURN AND CNBC AFRICA.
THE STARTUP SHOW WILL SHED LIGHT ON
THE STARTUP INDUSTRY IN SOUTH AFRICA
AND AFRICA.
13. #stats #platforms #contact
#expansion
BURN DIGITAL:
AFRICA RISING, THE AGE OF
DISRUPTION.
IS A TWO DAY CONFERENCE
EXPLORING DIGITAL PLATFORMS
AND BUSINESS, ITS INTERSECTION
WITH TECH, MEDIA & MARKETING.
BURN DIGITAL – AFRICA RISING, the age of disruption // 05 – 06 MARCH 2015, cape town
CAPETOWN
CITYHALL
05 – 06
MARCH
2017
ERIKMARTIN
MD, Reddit
21. Facebook now ¼ of the population and growing via mobile, fast-
becoming a mainstream marketing platform
As an agency our focus on Facebook, Twitter and Instagram
Social Media video proving to be massive: seeing a shift from
large-scale video productions to smaller, nimbler micro videos that
grab attention (Challenge to do economically and at scale).
Digital commanding more and more budget in the digital marketing
and business ecosystem, literally following the audience
MASSIVE DIGITAL GROWTH
25. Digital agencies are strong on strategy to navigate through digital
complexity, advise clients on which platform, how to engage (changing
constantly), but have challenges creatively
Traditional agencies strong creatively, but challenges when need to advise
on core business decisions, often locked into old school veneer marketing
FRAGMENTATION
26. Industry has been shaken up, Internet
disrupts industries, disrupted agency
industry itself: Custom publishers ->
“Content marketers”; Who owns social? PR
or digital agencies? Audit companies ->
Digital strategy, acquiring digital agencies;
Digital Agencies -> Traditional Agency work
Debate specialisation vs Integration:
Integration in the end, but a long transition
DISRUPTION
27. Digital has forced agencies deeper into
client’s business, provide more input into
business; more than just design of an app,
but advise on functionality of app, which is
directly tied to client’s business.
Highly measureable too therefore measure
instant impact on business – brings
agencies closer to the business.
DISRUPTION
28. • Banner ad market is collapsing
• Banner ads alone are not enough and predate social media &
search era: not shareable, searchable, emotionally engaging
or ‘interruptible’
• (Users don’t mind interruptions if advertising relevant & useful
– Google showed us this, as well as niches)
• Impossible to ‘distribute’ banners within internet, a medium
that is all about distribution & sharing
NEW AD MODELS
29. - Native advertising a form of advertorial (2.0) or
content marketing for search & social era
- Is part of a site’s core newstream, plugs into its
existing distribution network (RSS feeds, social
media, email, apps, syndication etc)
- Is part of search & social ecosystem
- Is ‘interruptive’, shareable, lives “forever” like
articles
- Encourages user engagement (commenting)
NATIVE ADVERTISING
30. Native advertising part of a new Content Marketing
wave, which demands more subtle, less intrusive, more
targeted marketing in the digital age where users can
turn off advertsing (PVRs, ad blockers).
… and attention won in this fragmented, busy, noisy
digital world is through relevant, quality content!
CONTENT MARKETING
31. Glimpse of advertising in the
future. Hint: it will not be on your
phone or in a browser
32. Browser: in your web browser or app
Virtual: in virtual worlds
Augmented: in the world
evolving digital