6. STRATEGY
DIGITAL STRATEGY – SMM STRATEGY – CONTENT STRATEGY
PRODUCTION
WEB SITE – MOBILE SITE – MOBILE APP – SOCIAL APP – VIDEO CONTENT
SMM
SHORT AND LONG-TERM CAMPAIGNS
SPECIAL PROJECTS
ONLINE/OFFLINE/PROMO – VIRAL CAMPAIGNS
CRM PROGRAMME
OUR COMPETENCE
13. WE CAN CREATE UNCONVENTIONAL PROMOTION
MECHANICS WITH DEEP CONSUMER ENGAGEMENT
USE-CASE
Creation of an interactive stand within a co-branding promotion campaign with
top market leaders: Google Russia and MTS. Now MTS stores’ customers can
learn about Android and MTS services as well as to see real advantage
14.
15. WE CAN CREATE NON STANDARD PROMOTION
MECHANIC WITH DEEP CONSUMER ENGAGEMENT
USE-CASE
Musical contests give both amateurs and professionals a chance to be heard.
Participation in a contest requires only uploading your video to YouTube. A jury
consisting of world-famous musicians chooses the winner.
16. WE CAN RESEARCH, INVENT
AND DEVELOP INNOVATIVE
SOLUTIONS THAT ARE
ESSENTIAL TO THE WHOLE
COUNTRY
Over 1 000 000 visitors
during first month
Over 100 000 app
downloads
GOAL
To make Russian roads better with Google
technologies
IDEA
to provide an automated service to collect
data about the quality of Roads and to
show it as a layer on Google maps
USE-CASE
users install Android application and
automatically collect data while driving. The
data uploads on Google Maps
Our role: concept development and
implementation + initial research
17. WE CAN CREATE
UNCONVENTIONAL PROMOTION
MECHANICS WITH DEEP
CONSUMER ENGAGEMENT
100 000 unique visitors/month
33 000 participators
Over 1000 shares Over 3000 Likes
27 free PR publications
USE-CASE
To attract attention to the upcoming Red Bull
Soapbox Race event we arranged a
miniature copy of the event: everyone could
participate in the mini race by controlling the
RC car over the Internet.
The user logged in and chose one of the
cars and had 5 attempts 5 minutes each to
drive the lap within the shortest time
controlling real car over the internet.
18. SOCIAL MEDIA
MARKETING
USE-CASE
To attract attention to
the upcoming
FLUGTAG event we
created a social media
app which analyses
your social media profile
and reports that you
are an ideal candidate
for the competition.
89 000 app uses
Over 20 000 shares
20 mln coverage
19. WE CAN CREATE INNOVATIVE E-COMMERCE PLATFORMS
USE-CASE
A digital platform with innovative usability that allows people to book a table
in restaurants
Over 20 000 monthly visitors
20. WE CAN CREATE UNCONVENTIONAL PROMOTION
MECHANICS WITH DEEP CONSUMER ENGAGEMENT
USE-CASE
To attract attention to the BTL promotion we created a Facebook application Martini Royal.
Everyone can use this application to make a complement to his/her friend. If the friend
accepts the complement a couple appears and friends can vote for the best couple of the
week.
and support + Product sales and distribution
21. WE CAN CREATE A POWERFUL TOOL TO SUPPORT
SALES
GOAL increase direct sales for small dealers
IDEA to develop online shop
USE-CASE Small dealers can choose and order products online
OUR ROLE Technical support: development of online services + Content
management and