16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
Content Marketing Hacks That Will Help You Stand OutRoss Simmonds
Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out.
16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
Content Marketing Hacks That Will Help You Stand OutRoss Simmonds
Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out.
The key to selling any new product or service is to engage with your customers, your early adopters are key for any startup. Make sure you effectively tell your story to those most important to your vision, develop the tribe and connect with them on as many levels as possible.
10 Steps from Strategy to Execution critical in building out a Content Strategy that drives the inbound marketing efforts to help your business succeed.
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHubSpot
There be monsters here. Inside our companies. Inside our very funnels. Ghouls so deadly, so insidious, they can eat your prospects alive!
Yes, 7 deadly demons may plague your funnel, eating your visitors, leads and prospects and killing your company's growth if you let them run wild. Undefeated, these monsters could even bring on... The #FUNNELPOCALYPSE!.
Read more: http://hubs.ly/y0fQ_W0
Interactive Twitter Workshop by Sara Mannix, CEO of Mannix Marketing, Inc. Big thanks to the Albany Colonie Chamber Women's Business Council and to our sponsors CAP COM and The Cystic Fibrosis Foundation!
Presentation as given at the Harvard Business School Association event "Social Networking for Grownups." Description: You've heard about using social media to develop your personal brand. Maybe you've even dabbled a bit in Twitter, Facebook, LinkedIn, or the "blogosphere" at large. But how do you go from there to building relationships?
Secrets to building an actionable audienceMark Schaefer
14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.
SEJ Summit 2017: Engaging Content Marketing For Boring Industries by Mindy We...Search Engine Journal
Presenter: Mindy Weinstein of Market Mind Shift
Description: Mindy breaks down three vital things in content marketing: how to develop interesting real-life stories, how to keep your eyes open for inspiration, and how to focus on being practical and personal. Let’s get started!
Have you lost direction and focus in your business? Find out how understanding and communicating your core values can help you find your direction again and move your business from the infant or teenage stage, to a mature business.
Marketing for startups: You already know dozens of marketing tactics, but are you doing the ones that matter? Here are four marketing priorities entrepreneurs tend to overlook.
With a smart marketing strategy, your limited resources go toward marketing that matters. Focus on the customer with customer-centric, benefits-oriented messages and quality content.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
A presentation from London marketing consultancy Pink Mingo:
1. Why content still reigns supreme
2. What works in terms of content tactics and delivery
3. 2017 content trends
4. Examples of good content
Enjoy!
The key to selling any new product or service is to engage with your customers, your early adopters are key for any startup. Make sure you effectively tell your story to those most important to your vision, develop the tribe and connect with them on as many levels as possible.
10 Steps from Strategy to Execution critical in building out a Content Strategy that drives the inbound marketing efforts to help your business succeed.
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHubSpot
There be monsters here. Inside our companies. Inside our very funnels. Ghouls so deadly, so insidious, they can eat your prospects alive!
Yes, 7 deadly demons may plague your funnel, eating your visitors, leads and prospects and killing your company's growth if you let them run wild. Undefeated, these monsters could even bring on... The #FUNNELPOCALYPSE!.
Read more: http://hubs.ly/y0fQ_W0
Interactive Twitter Workshop by Sara Mannix, CEO of Mannix Marketing, Inc. Big thanks to the Albany Colonie Chamber Women's Business Council and to our sponsors CAP COM and The Cystic Fibrosis Foundation!
Presentation as given at the Harvard Business School Association event "Social Networking for Grownups." Description: You've heard about using social media to develop your personal brand. Maybe you've even dabbled a bit in Twitter, Facebook, LinkedIn, or the "blogosphere" at large. But how do you go from there to building relationships?
Secrets to building an actionable audienceMark Schaefer
14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.
SEJ Summit 2017: Engaging Content Marketing For Boring Industries by Mindy We...Search Engine Journal
Presenter: Mindy Weinstein of Market Mind Shift
Description: Mindy breaks down three vital things in content marketing: how to develop interesting real-life stories, how to keep your eyes open for inspiration, and how to focus on being practical and personal. Let’s get started!
Have you lost direction and focus in your business? Find out how understanding and communicating your core values can help you find your direction again and move your business from the infant or teenage stage, to a mature business.
Marketing for startups: You already know dozens of marketing tactics, but are you doing the ones that matter? Here are four marketing priorities entrepreneurs tend to overlook.
With a smart marketing strategy, your limited resources go toward marketing that matters. Focus on the customer with customer-centric, benefits-oriented messages and quality content.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
A presentation from London marketing consultancy Pink Mingo:
1. Why content still reigns supreme
2. What works in terms of content tactics and delivery
3. 2017 content trends
4. Examples of good content
Enjoy!
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...Sean Nicholson
This presentation was given at the 2016 Business Communicators Summit (BCS) hosted by the Kansas City chapter of the International Association of Business Communicators (IABC). The summit took place on February 9, 2016.
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
The presentation that I have at TiE, Kolkata talking about the FusionCharts journey - right from conception to the current day, and the lessons I learnt along the way.
Why social media is the next step in direct marketing. And why it isn’t. for ...Polle de Maagt
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
Social Media Lead Generation - How To Get Started With Social SellingRevenue Love, LLC.
Social Media Lead Generation - Learn how to get started with social media sales and avoid the pitfalls most new marketers face when dealing with social selling. From products and process to workflow, this course covers everything you need to know in order to get started today.
Created by Jonathan Hinshaw, co-founder of EBWAY Creative Solutions (www.ebwaycreative.com).
Tools & Metrics for Maximizing Performance - LuxeCorp Club eLuxeEngagor
This presentation is designed to bring a first-hand experience and insight into how to use viable social media metrics to evaluate the success of various social media initiatives and presence for luxury brands.
Presenter Sophie Eggermont, Business Developer @Engagor
Similar to How to Sell Well : The importance of story-telling in your life (20)
Email Marketing and Email Automation are not the same: Here’s why!Limitless Creative
Most marketers and small business owners believe that email marketing and marketing automation are one and the same. Since the terms are often used interchangeably and both the solutions use email as the primary communication channel, it tends to create confusion. But, however, the truth is that there are many differences between the two.
Many small businesses fail in the first five years due to a lack of sales, if you do not choose a driven salesperson that is capable of consistently bringing in new customers and create a culture & reputation of your company as you want.
No business can thrive without the discovery of a great idea. But, then again, an idea needs to undergo proper development to transform into a successful business venture – else your unpolished idea dies a quick death. In this article, we will talk about how one can turn an idea into a business.
There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Here's a list of 10 good landing pages to be inspired from.
Content marketing success is not down to luck. It’s due to a calculated, formalised strategy and plan. Marketers who are consistently successful have different priorities than others. And here are some traits of successful content marketers!
49. 1. I was in merchant navy
2. I started marine solutionz
3. I did MBA and started working in a VC fund
4. I then started Plash
5. Plash is 35 people working for it now and it’s clients include flipkart, Cisco, SAP,
50. We live our stories in Images and Stories
We live our lives in stories and images