This document describes the evolution and goals of a blog called Urban Gardens over 20 years from its beginnings as a print publication to its current hybrid digital/physical form. It started in 1998 as a print magazine focused on urban gardening designs from around the world. In 2009 it transitioned to a digital blog to more broadly share garden trends and ideas. Over time it has experimented with different revenue models like branded content, affiliate marketing, and social media influencer relationships. Its current approach aims to cultivate engaged audiences and host hybrid online/offline brand storytelling experiences through pop-up shops and events. The goal remains to inspire, connect, and share ideas about gardening globally.