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Social Media
Boot Camp
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
November 2009 Now
Wine consumer with a vision Three businesses
Unknown in wine blogging
community
Ranked in top 25 for traffic, top
10 for engagement and top 5 for
link backs – in the country
0 page views per month 20,000 page views per month
0 Facebook fans 5000 Facebook fans
0 Twitter followers 15000 Twitter followers
0 Linkedin Connections 4000 local Linkedin Connections
0 YouTube Videos 160 Videos (15,000 views)
0 Blog posts 500 posts
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•5 Wineries 40 Wines 1 Location
•Co-op business model
•Event facility (3000 sq ft)
•Future expansion
•Voted “Best new biz in 2011”
•Featured in Alaska Airlines
Magazine and on MSNBC.com
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Author
•Seminar Leader
•Consultant
•Build affordable template based web sites
•Manage businesses online content
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Wine and beer specialty shop in Kendall Yards
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Specialty and custom catering
•Weddings, events, corporate lunches
and holiday parties
•Soon to be rebranded as “Nectar
Catering and Events”
•Over 30 weddings in 2015
3 Reasons Why You MUST be Social
Your Number One Priority Should Be…
Blogging for Better Business
Engaging an Audience Through Facebook
Lead Generation with Twitter and LinkedIn
Others (Pinterest, Google+, Instagram, Periscope)
Winning and Building Business
Q&A Throughout
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Today’s Agenda #nectarbootcamp
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Social Explosion
Think back just 7-10 years ago (2002-2005) –
How did you get the word out about your
business, sale, experience?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Social Explosion
Okay, think about today…how are consumers
getting information?
3 Reasons You Must Be Social to Survive
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
3 Reasons You Must Be Social to Survive
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Search
•The world is going mobile and
searching for products and services.
Social sites are being indexed by
search engines
The Sales Process
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Customer
has a need
Customer
searches need
Is your
content
found?
Yes
No
Part of the
choice
Customer
asks friends
Social media
influence Traditional media
influence
New World Marketing Flow
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Customer
Makes
Purchase
3 Reasons You Must Be Social to Survive
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Relationships
•Social tools provide an
unprecedented means for building
relationships. You can scale much
easier and at less cost
3 Reasons You Must Be Social to Survive
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Culture shift
•We are in the largest shift of
communication and how consumers
engage with brands that we’ve ever
seen
Your Number One Online Priority Should Be
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Your Number One Online Priority Should Be
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
"Social media is an
ingredient, not an
entree." - Jay Baer
The Problem
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Getting found is critical
Search is king
1/3 of all searches are done
mobile
61% result in a call
“Having” a web site is no longer
the solution
The way we get information has
changed in the last 3 years
Your Website is the only content
you own
Your #1 Online Priority
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Direct Traffic 20-30%
Search Engine 35-40%
Referral Traffic 20-30%
Where does your web traffic come from?
“If you are not a content creator / curator and are not part
of the social revolution, you are giving business to those
that are.” ~ Josh Wade
Your Primary Online Strategy
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Content
•SEO/Search
•Conversion
•Mobile
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
Companies that blog
have 55% more website
visitors
Companies that publish
1 -2 new blog posts a
month generate 70%
more leads than ones
without a blog
How Do Customers Find You?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
How to blog
Content is KING
•Content has so much positive upside
•SEO
•SEM
•Establish expertise
•Repeat visits
•Trust
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
How to blog: Content
Where to get blog ideas
•Analytics – Look what key
words people are using to get
to your web site now
•Keyword Trackers
http://www.keyworddiscovery.com
http://www.delicious.com
(tags search)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
How to blog: Content
Where to get blog ideas
•http://quora.com
•Also
Yahoo answers
Facebook Questions
Twitter search
Poll your readers
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
How to blog: Content
• Company events/dates
• Industry events/dates
• Local events/dates
• Schedule “anchor” posts
Annual spring sale, big fundraiser
Music expo, Grammy awards
Concerts, guitar classes
How to choose a guitar, chords, maintaining your guitar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
How to blog: Calendar
How to blog: SEO
THINK SEO
•KEYWORDS KEYWORDS KEYWORDS
•Title
•First Paragraph
•Link titles
•Image titles
•Video titles
•Tags
•SEO plug ins
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
How to blog: Promotion
Social Sharing Plug-In
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
How to blog: Promotion
• Social networking
• Pinterest
• E-Mailing list
• Comment on blogs
• Offline
•Business cards, stationary,
rack cards, print ads, etc
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
How to blog: Promotion
Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
CONTENT
•Keywords
•Metadata
•Pictures/Vids
FEATURED
•Guest blog
•Easy Linkbacks
•Added content
•Reciprocity
SPONSORED
•Pay to play
•Partnerships
•Don’t give it all
away…linkback
AFFILIATE
•Fee based
cross promotion
•Great revenue
and SEO source
PAID
•Google ads
•Facebook ads
•PPC
SOCIAL
•Social networks
•Don’t neglect
email mktg
Q&A
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Time to Think
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Time to Think ROA
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“Attention is the
currency of social
media. Capturing
attention leads to
awareness and then
action.”
What is your RETURN
ON ATTENTION?
How Do Customers Find You?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•1.2 billion accounts
•405 minutes month
•Engage
•600 million accounts
•30 minutes month
•Conversation
•350 million accounts
•10 minutes month
•Search Engines
•80 million accounts
•405 minutes month
•Drives web traffic
•200 million accounts
•17 minutes month
•Professional /Resume
•300 million accounts
•200 minutes month
•Attention
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook
What’s it all about
•PEOPLE
•Engagement
•Extension of brand
personality
•Extension of in store
experience
•18-44 age
•Equal demographic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook
Why you need to be there
•PEOPLE
•2/3 of Americans on FB
•50% of them every day
•Brand awareness
•Top of mind
•Business to consumer
connections
How much is a fan worth?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Referrals
Organic Engagement
Facebook Advertising
Grow a page “like me”
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Engage
Building brand ambassadors through referrals
advertising and engagement
Like -vs- Friend
Setting up Fan Page
Understanding the Facebook
“Top News / Most Recent”
Basic Uses
Building Your Base
What to Post
How Often to Post
Engage
Growing brand ambassadors through referrals, advertising and engaging content
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Businesses that have “Friend” pages are in violation of
Facebook terms of use
Your “Friend” page runs the risk of being shut down
Maximum “Friends” is 5000
Cannot use FB ads or analytics for “Friend” pages
Cannot use FBML for “Friend” pages
Engage
Like versus Friend
https://www.facebook.com/pages/create.php?migrate
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Engage
Setting up a business page
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Engage
Understanding Facebook Algorithm
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Top Stories
It is the default when someone
clicks home in Facebook
It is not real time
Shows the pages and friends
you have recently engaged with
Shows popular content among
your friends and pages
No engagement means not in
the feed
Engage
Understanding Facebook Algorithm (Top Stories)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Recent Stories
Real time stream of friends and
liked page activity
Something posted 4 hours ago
will only be seen by those online
within that immediate window
Engage
Understanding Facebook Algorithm (Recent Stories)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Engage
Understanding Facebook Algorithm
A brand that does not focus on
engaging and consistent content gets
lost among the thousands of posts
that Facebook can serve to its
audience
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Declining Reach
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
What Do You Do Now?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
1. Deal with the new reality.
2. Diversify your social
strategy
3. Be intentional and
strategic with Facebook
activity
4. Boost posts and
occasional Facebook ads
8 Ways to Get Noticed in a Facebook Feed
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
8 Ways to Get Noticed in a Facebook Feed
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Be Consistent
1 – 3 posts per day that are diverse in
content type (pictures, text only,
links, video). Make sure the
balance of your posts are value
add and engaging before selling.
8 Ways to Get Noticed in a Facebook Feed
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Time of Day
Look at your Facebook Insights for information
of when your fans are online. In generalities
8-10am, 2-3pm, and 7-9pm are the highest
traffic times.
8 Ways to Get Noticed in a Facebook Feed
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Shorter Character Counts
Keep your posts under 80 characters. Facebook
studies show that the most interacted with
posts are ones that are 40-60 characters.
8 Ways to Get Noticed in a Facebook Feed
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Include Calls to Action
Facebook users will respond to your
call to action. Ask for feedback
(market research), ask for
interaction, be entertaining.
8 Ways to Get Noticed in a Facebook Feed
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Change your Cover Photo
The cover photo is a large piece of
real estate and now shows up in
newsfeeds and when people
hover over your brand name. Best
practices say to change this
monthly and use the real estate
for calls to action.
8 Ways to Get Noticed in a Facebook Feed
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Interact with Your Own Posts
Two things here. 1) respond and
interact with the people who
comment on your posts. 2) Use
Facebook as yourself to like your
own post. Both increase organic
growth opportunity
8 Ways to Get Noticed in a Facebook Feed
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Use Facebook Advertising
The reality of the world we live in is that
Facebook reach will only be broad
with the use of Boosted Posts and
Advertising. The cost is minimal and
the reach is to the audience you want.
8 Ways to Get Noticed in a Facebook Feed
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Add Value Before Selling
Incorporate the practice of give, give
give, sell or jab, jab, jab, right
hook. Your content should be 70%
engagement, 20% sharing, and
10% selling.
1. Quotes
2. Answers to Frequently
Asked Questions
3. Did You Know Trivia
4. Pictures of your business
5. Questions of the Day
(great research)
6. Video
7. Links to things you like
8. Promoting local events
9. Your blog posts
10. Sales or Events
Engage
What to post
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 MISTAKES
EVERY
MARKETER
MAKES…
Okay, most everyone…
6 MISTAKES EVERY MARKETER MAKES
TALKING TOO MUCH
Marketers should tell stories
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 MISTAKES EVERY MARKETER MAKES
NO INTEGRATED STRATEGY
Marketer should think through their online strategy
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 MISTAKES EVERY MARKETER MAKES
NOT FOCUSING ON CONTENT
Content is king and drives search
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 MISTAKES EVERY MARKETER MAKES
IGNORING SEO
Think key words, not creative story telling
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 MISTAKES EVERY MARKETER MAKES
NEGLECTING EMAIL
Build your list and watch your success grow
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 MISTAKES EVERY MARKETER MAKES
THINKING SELFISHLY
It is not all about you. It is all about your audience
Q&A
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
LinkedIn
What’s it all about
•PROFESSIONAL
•Resume
•Connections
•Referrals
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
LinkedIn
Why you need to be there
•PROFESSIONAL
•Business to business
connections
•Search engine gold
•Referrals and leads
•Wealth of Information
•Career Advancement
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
LinkedIn
When, what, how?
•PROFESSIONAL
•Complete and keep profile
up to date
•Occasional status updates
•Make connections
•Respond to inMail
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
LinkedIn
The Professionals Network
If you’re a business
professional and you don’t
have a powerful LinkedIn
presence, you are missing
valuable opportunities.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
LinkedIn
Build Your Foundation
Complete your
profile 100%
A complete profile gives you a 40% greater chance of networking success
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
LinkedIn
Check List
1. Upload a professional image
2. Create a compelling headline
3. Current and at least two past
positions
4. Complete the summary section
of your profile
5. Complete the specialties section
of your profile
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
LinkedIn
Check List
6. Seek “Recommendations”
7. Complete the “Interests” and
“Groups and Associations
sections
8. Add “Volunteer and Community”
involvement
9. Add “Skills & Expertise” for being
endorsed
10. Join relevant groups
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
LinkedIn
A Look at the Site
Home
Profile
Network
Jobs
Interests
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
LinkedIn
Build your “Connections”
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
LinkedIn
Build your “Connections”
Import from email, find business colleagues, school
alumni, and suggested people you may know
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
LinkedIn
Build your “Connections”
• Browse connections
of your immediate
network
• Advanced Search to
find people
• Join Groups that your
target market joins
• Watch your networks
connections
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
LinkedIn
Groups
• Join relevant groups to
connect and learn
• Create public or private
groups to connect and
collaborate
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
LinkedIn
5 LinkedIn “Tips”
1. Think key words and SEO
2. Edit your public LinkedIn URL
3. Add “media content”
4. Add Your LinkedIn Profile to
• Web
• Biz Card
• Other Professional Content
5. Make your profile public
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
LinkedIn
Going Pro
Q&A
How Twitter
Can Make Your
Business Fly
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
140 Character Micro Blog
Twitter is…
Social messaging
News reporting
Social marketing
Conversation
More than 600 million people are on Twitter
2 Billion tweets per week
Real time stream of conversation, brand
awareness, consumer sentiment
A many to many conversation
Instant impact and response
What is Twitter?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
Online cocktail party
What is Twitter?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
The social consumer…
What is Twitter?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
A Look at twitter.com: Me
Your profile
Picture
Name
140 character
description
Web site
Your Tweets
Your stats
Tweets,
following,
followers, lists
Images
Similar people
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
A Look at twitter.com: Home
Your timeline
@ mentions
Activity of
people you
follow
Saved searches
Lists you create
Tweets from
people you
follow
Side bar
Who to follow
User profile
details
Trending topics
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
A Look at twitter.com: Connect
Connect
Interactions
Mentions
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
A Look at twitter.com: Discover
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
@ - Mention (main conversation)
DM (Direct Message – private)
RT (Retweet)
# Hashtag
Trending
List
Favorite
The Language of Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
The Tweet
140 characters including any URLS and user names.
Can be about anything you want it to be about
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
The Language of Twitter
The @ Mention / Reply
@username – designates who you want to mention or talk directly to in a
tweet. Starting the tweet with a user name is only visible to the user and any
followers you have in common.
Also known as a mention when people use your username in a tweet
DM – Direct Message – a private tweet to a @follower
@follower must be following you back to send a DM
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
The Language of Twitter
RT – The retweet
Retweeting is simply forwarding a message
or content along to your followers - sharing
Retweets can be done at Twitter.com using
the Retweet action icon (using this format
does not allow any customization of the
message.)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
The Language of Twitter
# Hashtag
Placing # before any word creates an
automatic search stream link for the term
Easy aggregator of information
Assist in following a conference, seminar, or
topic. Multiple users can participate
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
The Language of Twitter
Favorite
Save any tweet to
reference it later.
Great for coming
back to great
content
Trends Lists
What is popular
Join in the
conversation and get
greater exposure
Manage and group
your followers
See what lists you
appear on.
Find new followers
on others lists
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
The Language of Twitter
Follow people of like interests
Use Twitter Search
Try to locate key influencers in your area / field
Don’t follow people who haven’t tweeted in a while
Follow in chunks of 70-100 people
Follow people in the “lists” of influencers
When you follow people you will see their tweets
How to Grow a Following
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
WeFollow
http://wefollow.com
How to Grow a Following
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
Twitter Advanced Search
http://search.twitter.com/advanced
How to Grow a Following
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
Start Tweeting
How to Grow a Following
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
Share posts from others you enjoy –
Retweet
Share content you create
80/20 rule – Share relevant content
before you sell
How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
If Content is King, Conversation is Queen
Respond when you’re mentioned
Jump in to the conversation
Ask questions
It’s just talking to people
How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
Questions
Links
Activities / with media is preferred
Pictures
Posts you like
Posts you create
Events / Sales / Offers
Tips for your industry
How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
How to Tweet: Bad Example
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
How to Tweet: Good Example
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
Unlike Facebook, as long as you’re not promoting or selling, tweeting a lot
is usually embraced. Quick bites of information are engaging and add to
the conversation.
10+ times per day (as long as you’re not selling)
Be ENGAGING
Okay to share same info 2-4 times at different times of the day
How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
 Manageflitter.com
Three Twitter Tools
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
 ManageFlitter
Tweetdeck / Hootsuite
Three Twitter Tools
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
Tweetdeck.com
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
Three Twitter Tools
Hootsuite.com
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
Three Twitter Tools
 ManageFlitter.com
Tweetdeck / Hootsuite
Tweet Binder
Three Twitter Tools
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
TweetBinder.com
Three Twitter Tools
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
Q&A
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
What’s it all about
•PICTURES
•100 million users
•Visual favorites boards
•Extremely viral
•80% female
•26-54 age range
•Aggregator of stuff
•Driver of web traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
Why you need to be there
•PICTURES
•Third largest referrer of
web traffic
•Business to consumer
•If you’re selling an
experience or visually
attractive product
•If you have a strong web
presence (eComm)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
When, what, how?
•PICTURES
•Evenings
•Organize your boards
•Pin content FROM your
website to your boards
•Showcase your brand
personality
•Comment, like and repin
•Brand your boards & pins
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
When you shouldn’t be there
•PICTURES
•If you are purely
business to business
•If your product is non-
visual
•If your web presence is
poorly done
•If you have no
conversion strategy
What is Pinterest?
Pin Timeline
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
What is Pinterest?
Boards
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
What is Pinterest?
Pin
Uploaded by user
Or…Pinned from a web page
Added to a board (organize)
Description
Social
Comment
Like
Repin
Tweet/Facebook/Email or Embed
on a web site
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
What does this mean for business?
What does this mean for business?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Driving traffic to web sites!
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Driving traffic to web sites!
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Boards
Organizing
Pinning
Repinning
Pinners
Finding People
Be Social
Sharing
Commenting
How to Use Pinterest
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Create boards to organize your pins
Hobbies, Crafts, Books I like, Amazing Awesomeness
How to Use Pinterest: Boards
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Start pinning
Click “+” button
Click “Pin it”
Add the “Pin It”
button for your
browser
Surf and Pin
Pictures and Videos
How to Use Pinterest: Pins
*Flash based web sites and small images will not allow pinning
* You cannot pin from Facebook (but you can from Google+)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
You can also ADD a pin
manually
Add a Pin (same as Pin It
bookmark)
Upload a Pin (from your
computer)
How to Use Pinterest: Pins
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
How to Use Pinterest: Repin
Hover: Three actions 1. Repin 2. Like 3. Comment
Click the image to see it larger and click “Repin” like or comment
Select the board you want to pin to
Add your own description (helpful)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Click your profile
Select Find Friends
Finding People
Connection to Facebook (very cool)
Invite Friends through email
Follow individual boards or entire profiles
Look at “Everything” and “Popular” for people to follow
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Share your pins
Facebook
Twitter
Embed on a web page
Email
Comment
Similar to Twitter and
Facebook you can
mention a pinner by
starting with the @
symbol
Be Social
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
8 Best Practices for Business Use
Use Pinterest Widget Tools
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
8 Best Practices for Business Use
Track Your Pin Popularity
pinterest.com/source/username
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
8 Best Practices for Business Use
ORGANIZE / BRAND YOUR
BOARDS and IMAGES
Showcase a personality
•Use the cover photo to brand your boards.
•Use a water mark of your brand to brand your images
•Add a map to your boards
•Showcase your brand personality
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Example: Northern Quest
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
8 Best Practices for Business Use
HOLD A CONTEST
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
8 Best Practices for Business Use
Pin It To Win It
Create a hashtag that you
can search. Encourage
participants to create
boards and pins with that
hashtag.
Create a “Pin it to Win It
Board” with a giveaway to
one of the random repins
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
8 Best Practices for Business Use
Conversion Strategy
Develop a conversion strategy. What are you going to do with that
traffic once it is on your site. Do you make it easy for users to buy
your product, download your recipe, opt in to your mailing list? If
done right, you can convert the eyeballs to dollars.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Conversion Strategy
Think about it
Gather emails “opt in”
Buy now
Discounts for “pinners”
What is the ACTION item
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
8 Best Practices for Business Use
Add Metrics To Your Site
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
8 Best Practices for Business Use
Watermark / Text Images
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
8 Best Practices for Business Use
Add a Facebook Tab
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
What’s it all about
•PHOTO SHARING
•300 million active users
•Share pictures and
video with filters
•40 million posts per day
•18-34 age range
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
When, what, how?
•PHOTO SHARING
•Complete your profile
•Follow people, like
pictures, comment (think
Twitter)
•Post videos and pictures
•Use hashtags to get
broader audience
•Develop contests
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
When you shouldn’t be there
•PHOTO SHARING
•If you have nothing to
share
•If the demographic isn’t
yours
•If you don’t have a
visual product
What does this mean for business?
What does this mean for business?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Attention is the currency of social media
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
Why you need to be there
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Tools for Measurement
Sumall.comiconosquare
Instagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
1. Take lots of pics
2. Use hashtags
3. Geo-Tag photos
4. Add Facebook Tab
5. Connect to Facebook (page)
and Twitter
6. Use the “send to” feature
7. Add text to pictures
8. Instagram Contests
Instagram Best Practices
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Tools for Contests
Snapwidget.com
Instagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
#NectarKiss ContestInstagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
#NectarEvents Web ShowcaseInstagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Growing a Following
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Growing a Following
1. Find and follow relevant
accounts (use #hashtags,
search, look at followers of
friends)
2. Share good content
3. Engage with comments, +1’s
and shares
4. Cross promote your accounts
on your other networks and
email lists
Q&A
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
A Social Sharing Site with the Power of Search
Social network
Conversation
300 million users
20 million mobile
70% of businesses
Slower adoption rate
Owned by Google
Indexed by Google
Hard to pin down real size
Clean experience
Real time stream (no edge rank)
A place for passions
Did we mention, it’s owned by Google
What is Google+?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Twitter = PERSPECTIVES
Immediate perspectives on news, events,
customer sentiment. Instant call to action. Real
time.
What is Google+?
Facebook = PEOPLE
Learn what is going on in the lives of friends, family
and businesses you follow.
Google+ = PASSIONS
Pursue and share your passions with people you don’t
know. Communities, groups, hangouts and interactions.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
IT IS OWNED BY GOOGLE
Google is serious about adoption
Google is loaded with $$
Google owns the internet
Facebook Frustrations
SEARCH SEARCH SEARCH
If Google+, Twitter and Facebook all started today
– I believe that Google+ would be winning
Why does it matter?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Why does it matter?
GOOGLE SOCIAL SEARCH
Google+ content appears
to be indexed quicker
Friends in Google+ circles
show up in search results
FIRST
As adoption increases this
will be huge. Personal
search = greater referrals
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Google Plus Profile
Text
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Profile Picture: 250x250 – shown as a circle
Cover Photo: 1080x608
About * Posts * Photos * Videos * +1’s * Reviews
Google Plus Profile
Each section is
editable. Take
time to fill out
the following
categories:
•Work
•Story
•Education
•Basic Info
•Places
•Links
•Contact info
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
How to Use Google+
Terminology >>
Start Circling
http://accounts.google.com/signup
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
How to Use Google+
Navigation
1. Home
Home is where you see the posts
of the people in your circles
(people you follow). Think of
this as your news feed.
1
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
How to Use Google+
Navigation
2. Profile
The posts you have
created. This is the
view people see when
they come to your
profile. It’s your
contribution to the
Google+ community
2
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
How to Use Google+
Navigation
3. People: A list of
suggested people to
add to circles based
on your current list of
people in your circles.
Great way to find
new people
3
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
How to Use Google+
Navigation
4. Communities:
Communities created
by Google+ users
around their passions
and interests. Great
place to connect with
other people of
similar interests.
Hint: Use community
search to find more
specific groups
4
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
How to Use Google+
5
6
7
Navigation
5. Photos: You can choose to sync
photos from your phone, or
photos that you share or are
tagged in.
6. Events: Events from people in
your circles. Can also create your
own from this page
7. Local: Suggested Pages, info and
activities based on your location
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
How to Use Google+
8
Navigation
8. Hangouts: Messenger, group conversation, and video
conversation with up to 10 friends
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
How to Use Google+
8
Navigation
8. Hangouts On Air: Start a video channel or schedule one
for the future. Broadcast for free and on YouTube
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
How to Use Google+
9
Navigation
9. Pages: Manage and create your
business pages (more on this
later)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
How to Use Google+
10
Navigation
10. Settings: Manage your profile and
privacy settings
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
How to Use Google+
Updates
-Share what you want
-Add photos, videos and
links
-Control who sees the post
(choose your circles,
public, etc)
-Lock or disable comments
on posts too
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
How to Use Google+
Interacting (Going Social)
+1 (similar to a like on FB)
Share (passing along to your
followers like a retweet)
Start a hangout about the post
Comment on the post
+1 peoples comments within
the post
+ or @ usernames to mention
someone
# Hashtags, similar to Twitter
– are great information
aggregators
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
How to Use Google+
Responding to mentions and
notifications
Number in upper right of
screen from any logged in
Google product
Email notifications
Text notifications
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Power of Circles
The power of social segmentation
•Organize who sees your posts
•Organize whose posts you see
•Share circles with others
Circles are a great way to communicate and engage with
people who share your passions.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Power of Circles
Add / Remove
•Add people to circles
without having to
friend them
•Add to multiple circles
•They cannot see the
name of your circle
•Uncircle them
without fear
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Power of Circles
Control how much you see of your circles
•Select which circles you want to see
•Adjust the flow of the stream
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Google Plus Pages
Must have a personal account
Click Pages in the Navigation
Click “Get Your Page”
•Google places was merged with
Google+ - you may already have a
page that you have to claim
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Google Plus Pages
To search for your existing
page use the search bar in
Google Plus to locate your
business.
Click Manage this Page
and go through the
process to verify your
business.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Google Plus Pages
Benefits:
•Better presence on search engine
results page
•Add pictures to SERP
•Google+ status updates are
indexed and have potential as
return in SERP
•Manage reviews and postings in
one location
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Google Plus Pages
Update your information, add profile picture, cover photo,
additional photos, hours, description, vanity URL, etc. Can also be
done from the ABOUT section of your page.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Google Plus Pages
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Settings:
•Manage privacy, interaction and
notification settings
•Extra features
•Add and manage managers
(administrators)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
1. Claim your place in
this world
2. Build out your profile
3. Post status updates
*focus on key words
4. Interact with the
community
5. Create relevant
circles
6. Circle people up
Google Plus Best Practices
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Growing a Following
1. Find and follow relevant
accounts (use #hashtags,
search, look at followers of
friends)
2. Share good content
3. Engage with comments, +1’s
and shares
4. Cross promote your accounts
on your other networks and
email lists
Q&A
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Winning and Building Business Online
WINNING BUILDING
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Winning
•Content increases your
SEO and gets you found
by new customers
•Engagement with
existing customers
causes organic growth
•Social sites are indexed
by search engines
•Social is where referrals
and recommendations
are being made
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Building
•Continue interaction
beyond the “store”
experience
•Be top of mind more
frequently (repeat visits)
•Build loyalty through
special offers
•Conversation – builds a
subconscious connection
to your business
•Brand ambassadors
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Three Tips for Success
Prioritize where you NEED to be
•Don’t have to be everywhere
•Excel where you choose to be
•Be strategic and intentional
•If you do nothing, you will
continue to get further and
further behind
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Three Tips for Success
Prioritize where you NEED to be
Go Where Your
Customers Are
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Three Tips for Success
Prioritize where you NEED to be
Have a strategy
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Three Tips for Success
Use Tools to be Efficient
•Google Analytics for measuring
•Tweetdeck / Hootsuite for
monitoring
•Sprout Social for workflow
•Block out time for engagement
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Three Tips for Success
Weigh TIME vs. MONEY
•Educate yourself
•Determine the value
for your business
•Adjust your marketing
spend to compensate
•You’ll either spend
your time or your
money
Q&A
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
mayhem@nectarmedia.co
nectartastingroom.com
nectarkendallyards.com
justacoupleofmoms.com
nectarmedia.co
@nectarmedia | @nectarwine
Facebook.com/NectarMedia
YouTube.com/NectarMedia
Slideshare.net/NectarMedia
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Social Media Boot Camp

  • 1. Social Media Boot Camp NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 2. November 2009 Now Wine consumer with a vision Three businesses Unknown in wine blogging community Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country 0 page views per month 20,000 page views per month 0 Facebook fans 5000 Facebook fans 0 Twitter followers 15000 Twitter followers 0 Linkedin Connections 4000 local Linkedin Connections 0 YouTube Videos 160 Videos (15,000 views) 0 Blog posts 500 posts The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 3. The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •5 Wineries 40 Wines 1 Location •Co-op business model •Event facility (3000 sq ft) •Future expansion •Voted “Best new biz in 2011” •Featured in Alaska Airlines Magazine and on MSNBC.com
  • 4. The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Author •Seminar Leader •Consultant •Build affordable template based web sites •Manage businesses online content
  • 5. The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Wine and beer specialty shop in Kendall Yards
  • 6. The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Specialty and custom catering •Weddings, events, corporate lunches and holiday parties •Soon to be rebranded as “Nectar Catering and Events” •Over 30 weddings in 2015
  • 7. 3 Reasons Why You MUST be Social Your Number One Priority Should Be… Blogging for Better Business Engaging an Audience Through Facebook Lead Generation with Twitter and LinkedIn Others (Pinterest, Google+, Instagram, Periscope) Winning and Building Business Q&A Throughout NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Today’s Agenda #nectarbootcamp
  • 8. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co The Social Explosion Think back just 7-10 years ago (2002-2005) – How did you get the word out about your business, sale, experience?
  • 9. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co The Social Explosion Okay, think about today…how are consumers getting information?
  • 10. 3 Reasons You Must Be Social to Survive NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 11. 3 Reasons You Must Be Social to Survive NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Search •The world is going mobile and searching for products and services. Social sites are being indexed by search engines
  • 12. The Sales Process NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Customer has a need Customer searches need Is your content found? Yes No Part of the choice Customer asks friends Social media influence Traditional media influence
  • 13. New World Marketing Flow NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Customer Makes Purchase
  • 14. 3 Reasons You Must Be Social to Survive NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Relationships •Social tools provide an unprecedented means for building relationships. You can scale much easier and at less cost
  • 15. 3 Reasons You Must Be Social to Survive NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Culture shift •We are in the largest shift of communication and how consumers engage with brands that we’ve ever seen
  • 16. Your Number One Online Priority Should Be NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 17. Your Number One Online Priority Should Be NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co "Social media is an ingredient, not an entree." - Jay Baer
  • 18. The Problem NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Getting found is critical Search is king 1/3 of all searches are done mobile 61% result in a call “Having” a web site is no longer the solution The way we get information has changed in the last 3 years Your Website is the only content you own
  • 19. Your #1 Online Priority NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Direct Traffic 20-30% Search Engine 35-40% Referral Traffic 20-30% Where does your web traffic come from? “If you are not a content creator / curator and are not part of the social revolution, you are giving business to those that are.” ~ Josh Wade
  • 20. Your Primary Online Strategy NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Content •SEO/Search •Conversion •Mobile
  • 21. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com Companies that blog have 55% more website visitors Companies that publish 1 -2 new blog posts a month generate 70% more leads than ones without a blog How Do Customers Find You?
  • 22. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com How to blog
  • 23. Content is KING •Content has so much positive upside •SEO •SEM •Establish expertise •Repeat visits •Trust NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com How to blog: Content
  • 24. Where to get blog ideas •Analytics – Look what key words people are using to get to your web site now •Keyword Trackers http://www.keyworddiscovery.com http://www.delicious.com (tags search) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com How to blog: Content
  • 25. Where to get blog ideas •http://quora.com •Also Yahoo answers Facebook Questions Twitter search Poll your readers NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com How to blog: Content
  • 26. • Company events/dates • Industry events/dates • Local events/dates • Schedule “anchor” posts Annual spring sale, big fundraiser Music expo, Grammy awards Concerts, guitar classes How to choose a guitar, chords, maintaining your guitar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com How to blog: Calendar
  • 27. How to blog: SEO THINK SEO •KEYWORDS KEYWORDS KEYWORDS •Title •First Paragraph •Link titles •Image titles •Video titles •Tags •SEO plug ins NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 28. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com How to blog: Promotion
  • 29. Social Sharing Plug-In NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com How to blog: Promotion
  • 30. • Social networking • Pinterest • E-Mailing list • Comment on blogs • Offline •Business cards, stationary, rack cards, print ads, etc NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com How to blog: Promotion
  • 31. Six Essentials to More Web Traffic NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co CONTENT •Keywords •Metadata •Pictures/Vids FEATURED •Guest blog •Easy Linkbacks •Added content •Reciprocity SPONSORED •Pay to play •Partnerships •Don’t give it all away…linkback AFFILIATE •Fee based cross promotion •Great revenue and SEO source PAID •Google ads •Facebook ads •PPC SOCIAL •Social networks •Don’t neglect email mktg
  • 32. Q&A NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 33. Time to Think NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 34. Time to Think ROA NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co “Attention is the currency of social media. Capturing attention leads to awareness and then action.” What is your RETURN ON ATTENTION?
  • 35. How Do Customers Find You? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •1.2 billion accounts •405 minutes month •Engage •600 million accounts •30 minutes month •Conversation •350 million accounts •10 minutes month •Search Engines •80 million accounts •405 minutes month •Drives web traffic •200 million accounts •17 minutes month •Professional /Resume •300 million accounts •200 minutes month •Attention
  • 36. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook What’s it all about •PEOPLE •Engagement •Extension of brand personality •Extension of in store experience •18-44 age •Equal demographic
  • 37. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook Why you need to be there •PEOPLE •2/3 of Americans on FB •50% of them every day •Brand awareness •Top of mind •Business to consumer connections
  • 38. How much is a fan worth? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 39. Referrals Organic Engagement Facebook Advertising Grow a page “like me” NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 40. Engage Building brand ambassadors through referrals advertising and engagement
  • 41. Like -vs- Friend Setting up Fan Page Understanding the Facebook “Top News / Most Recent” Basic Uses Building Your Base What to Post How Often to Post Engage Growing brand ambassadors through referrals, advertising and engaging content NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 42. Businesses that have “Friend” pages are in violation of Facebook terms of use Your “Friend” page runs the risk of being shut down Maximum “Friends” is 5000 Cannot use FB ads or analytics for “Friend” pages Cannot use FBML for “Friend” pages Engage Like versus Friend https://www.facebook.com/pages/create.php?migrate NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 43. Engage Setting up a business page NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 44. Engage Understanding Facebook Algorithm NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 45. Top Stories It is the default when someone clicks home in Facebook It is not real time Shows the pages and friends you have recently engaged with Shows popular content among your friends and pages No engagement means not in the feed Engage Understanding Facebook Algorithm (Top Stories) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 46. Recent Stories Real time stream of friends and liked page activity Something posted 4 hours ago will only be seen by those online within that immediate window Engage Understanding Facebook Algorithm (Recent Stories) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 47. Engage Understanding Facebook Algorithm A brand that does not focus on engaging and consistent content gets lost among the thousands of posts that Facebook can serve to its audience NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 48. Declining Reach NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 49. What Do You Do Now? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 1. Deal with the new reality. 2. Diversify your social strategy 3. Be intentional and strategic with Facebook activity 4. Boost posts and occasional Facebook ads
  • 50. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 51. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Be Consistent 1 – 3 posts per day that are diverse in content type (pictures, text only, links, video). Make sure the balance of your posts are value add and engaging before selling.
  • 52. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Time of Day Look at your Facebook Insights for information of when your fans are online. In generalities 8-10am, 2-3pm, and 7-9pm are the highest traffic times.
  • 53. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Shorter Character Counts Keep your posts under 80 characters. Facebook studies show that the most interacted with posts are ones that are 40-60 characters.
  • 54. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Include Calls to Action Facebook users will respond to your call to action. Ask for feedback (market research), ask for interaction, be entertaining.
  • 55. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Change your Cover Photo The cover photo is a large piece of real estate and now shows up in newsfeeds and when people hover over your brand name. Best practices say to change this monthly and use the real estate for calls to action.
  • 56.
  • 57. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Interact with Your Own Posts Two things here. 1) respond and interact with the people who comment on your posts. 2) Use Facebook as yourself to like your own post. Both increase organic growth opportunity
  • 58. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Use Facebook Advertising The reality of the world we live in is that Facebook reach will only be broad with the use of Boosted Posts and Advertising. The cost is minimal and the reach is to the audience you want.
  • 59. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Add Value Before Selling Incorporate the practice of give, give give, sell or jab, jab, jab, right hook. Your content should be 70% engagement, 20% sharing, and 10% selling.
  • 60. 1. Quotes 2. Answers to Frequently Asked Questions 3. Did You Know Trivia 4. Pictures of your business 5. Questions of the Day (great research) 6. Video 7. Links to things you like 8. Promoting local events 9. Your blog posts 10. Sales or Events Engage What to post NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 62. 6 MISTAKES EVERY MARKETER MAKES TALKING TOO MUCH Marketers should tell stories NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 63. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 MISTAKES EVERY MARKETER MAKES NO INTEGRATED STRATEGY Marketer should think through their online strategy
  • 64. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 MISTAKES EVERY MARKETER MAKES NOT FOCUSING ON CONTENT Content is king and drives search
  • 65. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 MISTAKES EVERY MARKETER MAKES IGNORING SEO Think key words, not creative story telling
  • 66. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 MISTAKES EVERY MARKETER MAKES NEGLECTING EMAIL Build your list and watch your success grow
  • 67. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 MISTAKES EVERY MARKETER MAKES THINKING SELFISHLY It is not all about you. It is all about your audience
  • 68. Q&A NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 69. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co LinkedIn What’s it all about •PROFESSIONAL •Resume •Connections •Referrals
  • 70. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co LinkedIn Why you need to be there •PROFESSIONAL •Business to business connections •Search engine gold •Referrals and leads •Wealth of Information •Career Advancement
  • 71. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co LinkedIn When, what, how? •PROFESSIONAL •Complete and keep profile up to date •Occasional status updates •Make connections •Respond to inMail
  • 72. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co LinkedIn The Professionals Network If you’re a business professional and you don’t have a powerful LinkedIn presence, you are missing valuable opportunities.
  • 73. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co LinkedIn Build Your Foundation Complete your profile 100% A complete profile gives you a 40% greater chance of networking success
  • 74. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co LinkedIn Check List 1. Upload a professional image 2. Create a compelling headline 3. Current and at least two past positions 4. Complete the summary section of your profile 5. Complete the specialties section of your profile
  • 75. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co LinkedIn Check List 6. Seek “Recommendations” 7. Complete the “Interests” and “Groups and Associations sections 8. Add “Volunteer and Community” involvement 9. Add “Skills & Expertise” for being endorsed 10. Join relevant groups
  • 76. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co LinkedIn A Look at the Site Home Profile Network Jobs Interests
  • 77. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co LinkedIn Build your “Connections”
  • 78. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co LinkedIn Build your “Connections” Import from email, find business colleagues, school alumni, and suggested people you may know
  • 79. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co LinkedIn Build your “Connections” • Browse connections of your immediate network • Advanced Search to find people • Join Groups that your target market joins • Watch your networks connections
  • 80. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co LinkedIn Groups • Join relevant groups to connect and learn • Create public or private groups to connect and collaborate
  • 81. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co LinkedIn 5 LinkedIn “Tips” 1. Think key words and SEO 2. Edit your public LinkedIn URL 3. Add “media content” 4. Add Your LinkedIn Profile to • Web • Biz Card • Other Professional Content 5. Make your profile public
  • 82. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co LinkedIn Going Pro
  • 83. Q&A
  • 84. How Twitter Can Make Your Business Fly NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 85. 140 Character Micro Blog Twitter is… Social messaging News reporting Social marketing Conversation More than 600 million people are on Twitter 2 Billion tweets per week Real time stream of conversation, brand awareness, consumer sentiment A many to many conversation Instant impact and response What is Twitter? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 86. Online cocktail party What is Twitter? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 87. The social consumer… What is Twitter? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 88. A Look at twitter.com: Me Your profile Picture Name 140 character description Web site Your Tweets Your stats Tweets, following, followers, lists Images Similar people NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 89. A Look at twitter.com: Home Your timeline @ mentions Activity of people you follow Saved searches Lists you create Tweets from people you follow Side bar Who to follow User profile details Trending topics NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 90. A Look at twitter.com: Connect Connect Interactions Mentions NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 91. A Look at twitter.com: Discover NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 92. @ - Mention (main conversation) DM (Direct Message – private) RT (Retweet) # Hashtag Trending List Favorite The Language of Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 93. The Tweet 140 characters including any URLS and user names. Can be about anything you want it to be about NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com The Language of Twitter
  • 94. The @ Mention / Reply @username – designates who you want to mention or talk directly to in a tweet. Starting the tweet with a user name is only visible to the user and any followers you have in common. Also known as a mention when people use your username in a tweet DM – Direct Message – a private tweet to a @follower @follower must be following you back to send a DM NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com The Language of Twitter
  • 95. RT – The retweet Retweeting is simply forwarding a message or content along to your followers - sharing Retweets can be done at Twitter.com using the Retweet action icon (using this format does not allow any customization of the message.) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com The Language of Twitter
  • 96. # Hashtag Placing # before any word creates an automatic search stream link for the term Easy aggregator of information Assist in following a conference, seminar, or topic. Multiple users can participate NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com The Language of Twitter
  • 97. Favorite Save any tweet to reference it later. Great for coming back to great content Trends Lists What is popular Join in the conversation and get greater exposure Manage and group your followers See what lists you appear on. Find new followers on others lists NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com The Language of Twitter
  • 98. Follow people of like interests Use Twitter Search Try to locate key influencers in your area / field Don’t follow people who haven’t tweeted in a while Follow in chunks of 70-100 people Follow people in the “lists” of influencers When you follow people you will see their tweets How to Grow a Following NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 99. WeFollow http://wefollow.com How to Grow a Following NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 100. Twitter Advanced Search http://search.twitter.com/advanced How to Grow a Following NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 101. Start Tweeting How to Grow a Following NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 102. How to Tweet NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 103. Share posts from others you enjoy – Retweet Share content you create 80/20 rule – Share relevant content before you sell How to Tweet NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 104. If Content is King, Conversation is Queen Respond when you’re mentioned Jump in to the conversation Ask questions It’s just talking to people How to Tweet NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 105. Questions Links Activities / with media is preferred Pictures Posts you like Posts you create Events / Sales / Offers Tips for your industry How to Tweet NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 106. How to Tweet: Bad Example NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 107. How to Tweet: Good Example NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 108. Unlike Facebook, as long as you’re not promoting or selling, tweeting a lot is usually embraced. Quick bites of information are engaging and add to the conversation. 10+ times per day (as long as you’re not selling) Be ENGAGING Okay to share same info 2-4 times at different times of the day How to Tweet NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 109.  Manageflitter.com Three Twitter Tools NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 110.  ManageFlitter Tweetdeck / Hootsuite Three Twitter Tools NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 111. Tweetdeck.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com Three Twitter Tools
  • 112. Hootsuite.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com Three Twitter Tools
  • 113.  ManageFlitter.com Tweetdeck / Hootsuite Tweet Binder Three Twitter Tools NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 114. TweetBinder.com Three Twitter Tools NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 115. Q&A
  • 116. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest What’s it all about •PICTURES •100 million users •Visual favorites boards •Extremely viral •80% female •26-54 age range •Aggregator of stuff •Driver of web traffic
  • 117. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest Why you need to be there •PICTURES •Third largest referrer of web traffic •Business to consumer •If you’re selling an experience or visually attractive product •If you have a strong web presence (eComm)
  • 118. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest When, what, how? •PICTURES •Evenings •Organize your boards •Pin content FROM your website to your boards •Showcase your brand personality •Comment, like and repin •Brand your boards & pins
  • 119. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest When you shouldn’t be there •PICTURES •If you are purely business to business •If your product is non- visual •If your web presence is poorly done •If you have no conversion strategy
  • 120. What is Pinterest? Pin Timeline NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 121. What is Pinterest? Boards NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 122. What is Pinterest? Pin Uploaded by user Or…Pinned from a web page Added to a board (organize) Description Social Comment Like Repin Tweet/Facebook/Email or Embed on a web site NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 123. What does this mean for business?
  • 124. What does this mean for business? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 125. Driving traffic to web sites! NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 126. Driving traffic to web sites! NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 127. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 128. Boards Organizing Pinning Repinning Pinners Finding People Be Social Sharing Commenting How to Use Pinterest NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 129. Create boards to organize your pins Hobbies, Crafts, Books I like, Amazing Awesomeness How to Use Pinterest: Boards NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 130. Start pinning Click “+” button Click “Pin it” Add the “Pin It” button for your browser Surf and Pin Pictures and Videos How to Use Pinterest: Pins *Flash based web sites and small images will not allow pinning * You cannot pin from Facebook (but you can from Google+) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 131. You can also ADD a pin manually Add a Pin (same as Pin It bookmark) Upload a Pin (from your computer) How to Use Pinterest: Pins NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 132. How to Use Pinterest: Repin Hover: Three actions 1. Repin 2. Like 3. Comment Click the image to see it larger and click “Repin” like or comment Select the board you want to pin to Add your own description (helpful) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 133. Click your profile Select Find Friends Finding People Connection to Facebook (very cool) Invite Friends through email Follow individual boards or entire profiles Look at “Everything” and “Popular” for people to follow NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 134. Share your pins Facebook Twitter Embed on a web page Email Comment Similar to Twitter and Facebook you can mention a pinner by starting with the @ symbol Be Social NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 135. 8 Best Practices for Business Use Use Pinterest Widget Tools NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 136. 8 Best Practices for Business Use Track Your Pin Popularity pinterest.com/source/username NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 137. 8 Best Practices for Business Use ORGANIZE / BRAND YOUR BOARDS and IMAGES Showcase a personality •Use the cover photo to brand your boards. •Use a water mark of your brand to brand your images •Add a map to your boards •Showcase your brand personality NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 138. Example: Northern Quest NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 139. 8 Best Practices for Business Use HOLD A CONTEST NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 140. 8 Best Practices for Business Use Pin It To Win It Create a hashtag that you can search. Encourage participants to create boards and pins with that hashtag. Create a “Pin it to Win It Board” with a giveaway to one of the random repins NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 141. 8 Best Practices for Business Use Conversion Strategy Develop a conversion strategy. What are you going to do with that traffic once it is on your site. Do you make it easy for users to buy your product, download your recipe, opt in to your mailing list? If done right, you can convert the eyeballs to dollars. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 142. Conversion Strategy Think about it Gather emails “opt in” Buy now Discounts for “pinners” What is the ACTION item NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 143. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 8 Best Practices for Business Use Add Metrics To Your Site
  • 144. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 8 Best Practices for Business Use Watermark / Text Images
  • 145. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 8 Best Practices for Business Use Add a Facebook Tab
  • 146. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Instagram What’s it all about •PHOTO SHARING •300 million active users •Share pictures and video with filters •40 million posts per day •18-34 age range
  • 147. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Instagram When, what, how? •PHOTO SHARING •Complete your profile •Follow people, like pictures, comment (think Twitter) •Post videos and pictures •Use hashtags to get broader audience •Develop contests
  • 148. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Instagram When you shouldn’t be there •PHOTO SHARING •If you have nothing to share •If the demographic isn’t yours •If you don’t have a visual product
  • 149. What does this mean for business?
  • 150. What does this mean for business? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Attention is the currency of social media
  • 151. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Instagram Why you need to be there
  • 152. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Tools for Measurement Sumall.comiconosquare Instagram
  • 153. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 1. Take lots of pics 2. Use hashtags 3. Geo-Tag photos 4. Add Facebook Tab 5. Connect to Facebook (page) and Twitter 6. Use the “send to” feature 7. Add text to pictures 8. Instagram Contests Instagram Best Practices
  • 154. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Tools for Contests Snapwidget.com Instagram
  • 155. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co #NectarKiss ContestInstagram
  • 156. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co #NectarEvents Web ShowcaseInstagram
  • 157. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Growing a Following
  • 158. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Growing a Following 1. Find and follow relevant accounts (use #hashtags, search, look at followers of friends) 2. Share good content 3. Engage with comments, +1’s and shares 4. Cross promote your accounts on your other networks and email lists
  • 159. Q&A NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 160. A Social Sharing Site with the Power of Search Social network Conversation 300 million users 20 million mobile 70% of businesses Slower adoption rate Owned by Google Indexed by Google Hard to pin down real size Clean experience Real time stream (no edge rank) A place for passions Did we mention, it’s owned by Google What is Google+? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 161. Twitter = PERSPECTIVES Immediate perspectives on news, events, customer sentiment. Instant call to action. Real time. What is Google+? Facebook = PEOPLE Learn what is going on in the lives of friends, family and businesses you follow. Google+ = PASSIONS Pursue and share your passions with people you don’t know. Communities, groups, hangouts and interactions. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 162. IT IS OWNED BY GOOGLE Google is serious about adoption Google is loaded with $$ Google owns the internet Facebook Frustrations SEARCH SEARCH SEARCH If Google+, Twitter and Facebook all started today – I believe that Google+ would be winning Why does it matter? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 163. Why does it matter? GOOGLE SOCIAL SEARCH Google+ content appears to be indexed quicker Friends in Google+ circles show up in search results FIRST As adoption increases this will be huge. Personal search = greater referrals NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 164. Google Plus Profile Text NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Profile Picture: 250x250 – shown as a circle Cover Photo: 1080x608 About * Posts * Photos * Videos * +1’s * Reviews
  • 165. Google Plus Profile Each section is editable. Take time to fill out the following categories: •Work •Story •Education •Basic Info •Places •Links •Contact info NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 166. How to Use Google+ Terminology >> Start Circling http://accounts.google.com/signup NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 167. How to Use Google+ Navigation 1. Home Home is where you see the posts of the people in your circles (people you follow). Think of this as your news feed. 1 NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 168. How to Use Google+ Navigation 2. Profile The posts you have created. This is the view people see when they come to your profile. It’s your contribution to the Google+ community 2 NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 169. How to Use Google+ Navigation 3. People: A list of suggested people to add to circles based on your current list of people in your circles. Great way to find new people 3 NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 170. How to Use Google+ Navigation 4. Communities: Communities created by Google+ users around their passions and interests. Great place to connect with other people of similar interests. Hint: Use community search to find more specific groups 4 NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 171. How to Use Google+ 5 6 7 Navigation 5. Photos: You can choose to sync photos from your phone, or photos that you share or are tagged in. 6. Events: Events from people in your circles. Can also create your own from this page 7. Local: Suggested Pages, info and activities based on your location NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 172. How to Use Google+ 8 Navigation 8. Hangouts: Messenger, group conversation, and video conversation with up to 10 friends NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 173. How to Use Google+ 8 Navigation 8. Hangouts On Air: Start a video channel or schedule one for the future. Broadcast for free and on YouTube NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 174. How to Use Google+ 9 Navigation 9. Pages: Manage and create your business pages (more on this later) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 175. How to Use Google+ 10 Navigation 10. Settings: Manage your profile and privacy settings NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 176. How to Use Google+ Updates -Share what you want -Add photos, videos and links -Control who sees the post (choose your circles, public, etc) -Lock or disable comments on posts too NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 177. How to Use Google+ Interacting (Going Social) +1 (similar to a like on FB) Share (passing along to your followers like a retweet) Start a hangout about the post Comment on the post +1 peoples comments within the post + or @ usernames to mention someone # Hashtags, similar to Twitter – are great information aggregators NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 178. How to Use Google+ Responding to mentions and notifications Number in upper right of screen from any logged in Google product Email notifications Text notifications NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 179. The Power of Circles The power of social segmentation •Organize who sees your posts •Organize whose posts you see •Share circles with others Circles are a great way to communicate and engage with people who share your passions. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 180. The Power of Circles Add / Remove •Add people to circles without having to friend them •Add to multiple circles •They cannot see the name of your circle •Uncircle them without fear NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 181. The Power of Circles Control how much you see of your circles •Select which circles you want to see •Adjust the flow of the stream NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 182. Google Plus Pages Must have a personal account Click Pages in the Navigation Click “Get Your Page” •Google places was merged with Google+ - you may already have a page that you have to claim NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 183. Google Plus Pages To search for your existing page use the search bar in Google Plus to locate your business. Click Manage this Page and go through the process to verify your business. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 184. Google Plus Pages Benefits: •Better presence on search engine results page •Add pictures to SERP •Google+ status updates are indexed and have potential as return in SERP •Manage reviews and postings in one location NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 185. Google Plus Pages Update your information, add profile picture, cover photo, additional photos, hours, description, vanity URL, etc. Can also be done from the ABOUT section of your page. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 186. Google Plus Pages NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Settings: •Manage privacy, interaction and notification settings •Extra features •Add and manage managers (administrators)
  • 187. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 1. Claim your place in this world 2. Build out your profile 3. Post status updates *focus on key words 4. Interact with the community 5. Create relevant circles 6. Circle people up Google Plus Best Practices
  • 188. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Growing a Following 1. Find and follow relevant accounts (use #hashtags, search, look at followers of friends) 2. Share good content 3. Engage with comments, +1’s and shares 4. Cross promote your accounts on your other networks and email lists
  • 189. Q&A NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 190. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Winning and Building Business Online WINNING BUILDING
  • 191. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Winning •Content increases your SEO and gets you found by new customers •Engagement with existing customers causes organic growth •Social sites are indexed by search engines •Social is where referrals and recommendations are being made
  • 192. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Building •Continue interaction beyond the “store” experience •Be top of mind more frequently (repeat visits) •Build loyalty through special offers •Conversation – builds a subconscious connection to your business •Brand ambassadors
  • 193. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Three Tips for Success Prioritize where you NEED to be •Don’t have to be everywhere •Excel where you choose to be •Be strategic and intentional •If you do nothing, you will continue to get further and further behind
  • 194. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Three Tips for Success Prioritize where you NEED to be Go Where Your Customers Are
  • 195. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Three Tips for Success Prioritize where you NEED to be Have a strategy
  • 196. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Three Tips for Success Use Tools to be Efficient •Google Analytics for measuring •Tweetdeck / Hootsuite for monitoring •Sprout Social for workflow •Block out time for engagement
  • 197. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Three Tips for Success Weigh TIME vs. MONEY •Educate yourself •Determine the value for your business •Adjust your marketing spend to compensate •You’ll either spend your time or your money
  • 198. Q&A NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co