The document outlines 6 simple steps to achieve social media success: 1) Define goals, 2) Understand your audience, 3) Understand social media platforms like Facebook, Twitter, LinkedIn, etc., 4) Plan fresh and engaging content, 5) Build your social media presence, and 6) Maintain your social media profiles by investing 30 minutes per day and measuring performance. Following these steps will help achieve marketing objectives through a consistent social media strategy.

1. 6 Simple Steps to Social Media Success
1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk

2. 6 Simple Steps to Social Media Success
2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
6 Steps to Social Media
Success
Andy Poulton
Enterprise Online Marketing Solutions

3. 6 Simple Steps to Social Media Success
3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk

4. 6 Simple Steps to Social Media Success
4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
Define your goals
1. Branding
2. Building Interaction
3. Sharing vouchers/offers
4. Drive traffic to website
5. Market new services / products

5. 6 Simple Steps to Social Media Success
5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
Specific
Measurable
Achievable
Realistic
Timed
Example
I want to add 100 new
Followers/Likes/Contacts during Q2 2015
1 - Define your goals

6. 6 Simple Steps to Social Media Success
6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
2 – Understand your audience

7. 6 Simple Steps to Social Media Success
7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
• Age
• Gender
• Location
• Income
• Interests
• Likes
• Dislikes
• Needs
• Speak in appropriate voices
2 - Understand your audience

8. 6 Simple Steps to Social Media Success
8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
3 – Understand the platforms

9. 6 Simple Steps to Social Media Success
9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
● 1.4 Bn users – 30m in UK
● Best for Business to Consumer
3 - Understand the platforms
● 330m users, 12m in UK
● Best for Business to Business

10. 6 Simple Steps to Social Media Success
10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
● 540m users are on Google+
● B2B and B2C & Important for SEO
3 - Understand the platforms
● Especially appealing to the 18-29 age group
● Great for sharing pictures

11. 6 Simple Steps to Social Media Success
11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
● 288m internet users are on Twitter
● B2B and B2C
3 - Understand the platforms
● 75m internet users use Pinterest
● 70% are women & 50% earn more than $50k PA
● Especially appealing to the 18-49 age group

12. 6 Simple Steps to Social Media Success
12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
● 1 bn visitors per month, 6 bn hours watched / month
● Appeals to those who watch rather than read
● Supports SEO
3 - Understand the platforms

13. 6 Simple Steps to Social Media Success
13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
4 – Plan your content

14. 6 Simple Steps to Social Media Success
14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
Content has to be
• Fresh
• Appropriate
• Relevant
• Engaging
4 – Plan your content

15. 6 Simple Steps to Social Media Success
15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
5 – Build your presence

16. 6 Simple Steps to Social Media Success
16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
• Develop your profiles –
Business and/or Personal
• Include photograph to
build engagement
• Keep it brief
• Talk about benefits not features
5 – Build your presence

17. 6 Simple Steps to Social Media Success
17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
5 – Build your presence
• Engage with people
• Always reply to direct comments and questions
• 20% - Add new content – This is your marketing
space
• Join groups and participate

18. 6 Simple Steps to Social Media Success
18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
6 – Maintain your profile

19. 6 Simple Steps to Social Media Success
19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
Invest at least
30 Minutes
per day
6 – Maintain your profile

20. 6 Simple Steps to Social Media Success
20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
• Check your accounts daily
✓ Thank re-Tweets
✓ Thank new followers/Likes/Connections
✓ Respond to comments
✓ Reply to questions
6 – Maintain your profile

21. 6 Simple Steps to Social Media Success
21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
• Find new Likes/Followers/Connections
✓ Find authoritative people and Follow/Like their
followers
✓ Connect with people in Groups
[Facebook/LinkedIn]
✓ Search for branded terms to see who is talking
about what
6 – Maintain your profile

22. 6 Simple Steps to Social Media Success
22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
Measure your performance
• Google Analytics
• Twitter Analytics
• Facebook Insights
• LinkedIn Stats
6 – Maintain your profile

23. 6 Simple Steps to Social Media Success
23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
REMEMBER

24. 6 Simple Steps to Social Media Success
24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
Web Marketing is a Marathon
There are very few quick wins

25. 6 Simple Steps to Social Media Success
25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk

26. 6 Simple Steps to Social Media Success
26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
Find me
www.enterprise-oms.co.uk
andy@enterprise-oms.co.uk
Follow me
Twitter @andypoulton
LinkedIn AndyPoulton
Phone me
01793 23 80 20
07966 54 71 46